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Abstract
No organization is invulnerable towards crisis, including university and/or educational organization. This article aims to give recommendation about the involvement and collaboration between public relations and the top management in university and/or educational organization, in order to face crisis situation. Crisis situation usually attract media to cover itu. It means, organization should serve the media well, in term giving the information and access to get information. In the other side, media relations activities that usually do by the universities is dominated by making good organization image. Therefore, university’s public relations seems find difficulties when must face the media in crisis situation. Crisis management is the main duty for public relations. But, public relations need support from the top mamangement. In particular situation, representatives from the top manamgement should appear in the media.
Keyword : crisis manamgement, media relations, public relations in educational organization
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References
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- Farihanto, M.N. (2014) “Teman tapi Mesra Humas dan Wartawan (Studi Kasus Strategi Hubungan Media di Bidang Humas dan Protokoler Universitas Ahmad Dahlan)” Jurnal Komunikasi PROFETIK, 7 (2), Oktober : 53-64
- Fatonah, S dan Utami, Y.S. (2015) “Peran dan Strategi Humas Perguruan Tinggi (Studi Deskripsi Humas UPN “Veteran” Yogyakarta dan Universitas Gadjah Mada” Aswad Ihsak (Editor), Komunikasi dan Isu Publik. Yogyakarta: ASPIKOM, Unika Widya Mandala Surabaya, Univ. Kristen Petra Surabaya, Univ. Muhammadiyah Malang, dan Penerbit Buku Litera.
- Fil-Haq, A. (2011) “Penanganan Krisis Public Relations Melalui Media Relations PT PLN (Persero) APJ Banten Utara. URL : http://download.portalgaruda.org/article.php?article=49051&val=4028, diakses 1 Mei 2017
- Gainey, B.S. (2010) "Educational Crisis Management Practices Tentatively Embrace the New Media". W.Timothy Coombs and Sherry J.Holladay (Editors) The Handbook of Crisis Communication. West Sussex, UK: Wiley-Blackwell
- Hariyanti, P (2009) "Mencari Solusi Kritis di Tengah Krisis" . Jurnal Komunikasi 3 (2) : 189-197. URL : http://journal.uii.ac.id/jurnal-komunikasi/article/view/6815/6035, diakses 1 Mei 2017
- Kriyantono, R. (2012) Public Relations & Crisis Management. Jakarta: Kencana Prenada Media Grup.
- Miela Putra, O.W. (2012) “Manajemen Krisis PT Lion Mentari Airlines dalam Menangani Berita-Berita Negatif di Media”. Skripsi. Jakarta: Universitas Indonesia
- Ngurah Putra, I.G (1999) Manajemen Hubungan Masyarakat. Yogyakarta: Univ.Atma Jaya
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- Nurjanah, A., Widyasari, W., dan Yulianti, F. (2016) Public Relations dan Media Relations: Kajian Kritis Budaya Amplop pada Media Relations Institusi Pendidikan Tinggi di Yogyakarta. URL : http://repository.umy.ac.id/bitstream/handle/123456789/1388/PNLT2226.pdf?sequence=2&isAllowed=y , diakses 18 November 2017
- Puspitasari (2016) Komunikasi Krisis: Straegi Mengeola dan Memenangkan Citra di Mata Publik. Jakarta: Penerbit Libri
- Sa’diyah, H. (2017) “Manajemen Krisis Universitas Islam Indonesia (UII) Yogyakarta dalam Mengatasi Kasus Mapala Unisi” Jurnal Ilmu Komunikasi AKRAB, 2 (1) : 134-147. URL: http://ojs.akrb.ac.id/index.php/akrab/article/view/39/18, diakses 1 Mei 2018
- Sati, I (2017) “Pengalaman Mengelola Public Relations di Lembaga Pendidikan Tinggi. Setio Budi H. Hutomo (Editor). Public Relations Kompetensi dan Kearifan Lokal. Yogyakarta: Perhumas, ASPIKOM, Buku Litera
- Setyanto, Y. & Anggarina, P. T. (2015). “Humas pada Perguruan Tinggi Hubungan dengan Media pada Institusi Pendidikan”. Aswad Ihsak (Editor), Komunikasi dan Isu Publik. Yogyakarta: ASPIKOM, Unika Widya Mandala Surabaya, Univ. Kristen Petra Surabaya, Univ. Muhammadiyah Malang, dan Penerbit Buku Litera.
- Ulmer, R.R., Sellnow, T.L., Seeger, M.W (2011) Effective Crisis Communication Moving From Crisis to Opportunity 2nd Edition. Thousand Oaks, California : SAGE
- Zoch, L.M. dan Molleda, J.C. (2006) “Building a Theoretical Model of Media Relations using Framing, Information Subsidies, and Agenda-Building” Carl H. Botan & Vincent Hazelton (Editors) Public Relations Theory II. Mahwah, New Jersey: Lawrence Erlbaum Associates
- SUMBER DARI BERITA MEDIA
- Aditya, I (2017) "Pernyataan Mapala UII Tak Pengaruhi Investigasi". Media : www.krjogja.com, tanggal publikasi : 28 Januari 2017. URL : http://krjogja.com/web/news/read/22860/Pernyataan_Mapala_UII_Tak_Pengaruhi_Investigasi , tanggal akses : 19 Desember 2017
- Kusuma, W (2017) "Orangtua korban Kurang Setuju Rektor UII Mundur". Media : www.kompas.com, tanggal publikasi 28 Januari 2017. URL : http://regional.kompas.com/read/2017/01/28/07105111/orangtua.korban.kurang.setuju.harsoyo.mundur.sebagai.rektor.uii , tanggal akses : 19 Desember 2017
- Natalia, MD (2017) “Achiel Suyanto Bukan Anggota Tim Investigasi”. Media: www.harianjogja.com, tanggal publikasi 27 Januari 2017. URL : http://www.harianjogja.com/baca/2017/01/27/mahasiswa-uii-meninggal-achiel-suyanto-bukan-anggota-tim-investigasi-788277 , tanggal akses: 19 Desember 2017.
References
Ariani, R. (2016). “Peran Public Relations Dalam Manajemen Isu di UGM (Studi Kasus Peran Humas UGM dalam Mengelola Isu Relokasi Kantin Humaniora Mandiri UGM)”. Master Thesis. Yogyakarta: Universitas Gadjah Mada
Farihanto, M.N. (2014) “Teman tapi Mesra Humas dan Wartawan (Studi Kasus Strategi Hubungan Media di Bidang Humas dan Protokoler Universitas Ahmad Dahlan)” Jurnal Komunikasi PROFETIK, 7 (2), Oktober : 53-64
Fatonah, S dan Utami, Y.S. (2015) “Peran dan Strategi Humas Perguruan Tinggi (Studi Deskripsi Humas UPN “Veteran” Yogyakarta dan Universitas Gadjah Mada” Aswad Ihsak (Editor), Komunikasi dan Isu Publik. Yogyakarta: ASPIKOM, Unika Widya Mandala Surabaya, Univ. Kristen Petra Surabaya, Univ. Muhammadiyah Malang, dan Penerbit Buku Litera.
Fil-Haq, A. (2011) “Penanganan Krisis Public Relations Melalui Media Relations PT PLN (Persero) APJ Banten Utara. URL : http://download.portalgaruda.org/article.php?article=49051&val=4028, diakses 1 Mei 2017
Gainey, B.S. (2010) "Educational Crisis Management Practices Tentatively Embrace the New Media". W.Timothy Coombs and Sherry J.Holladay (Editors) The Handbook of Crisis Communication. West Sussex, UK: Wiley-Blackwell
Hariyanti, P (2009) "Mencari Solusi Kritis di Tengah Krisis" . Jurnal Komunikasi 3 (2) : 189-197. URL : http://journal.uii.ac.id/jurnal-komunikasi/article/view/6815/6035, diakses 1 Mei 2017
Kriyantono, R. (2012) Public Relations & Crisis Management. Jakarta: Kencana Prenada Media Grup.
Miela Putra, O.W. (2012) “Manajemen Krisis PT Lion Mentari Airlines dalam Menangani Berita-Berita Negatif di Media”. Skripsi. Jakarta: Universitas Indonesia
Ngurah Putra, I.G (1999) Manajemen Hubungan Masyarakat. Yogyakarta: Univ.Atma Jaya
Nurjanah, A., Widyasari, W., dan Yulianti, F. (2015) “Wartawan dan Budaya Amplop: Budaya Amplop pada Wartawan Pendidikan dalam Kaitannya dengan Media Relations” Jurnal Informasi, 45 (1): 15-24. URL: https://journal.uny.ac.id/index.php/informasi/article/view/7766/6683, diakses 1 Mei 2017
Nurjanah, A., Widyasari, W., dan Yulianti, F. (2016) Public Relations dan Media Relations: Kajian Kritis Budaya Amplop pada Media Relations Institusi Pendidikan Tinggi di Yogyakarta. URL : http://repository.umy.ac.id/bitstream/handle/123456789/1388/PNLT2226.pdf?sequence=2&isAllowed=y , diakses 18 November 2017
Puspitasari (2016) Komunikasi Krisis: Straegi Mengeola dan Memenangkan Citra di Mata Publik. Jakarta: Penerbit Libri
Sa’diyah, H. (2017) “Manajemen Krisis Universitas Islam Indonesia (UII) Yogyakarta dalam Mengatasi Kasus Mapala Unisi” Jurnal Ilmu Komunikasi AKRAB, 2 (1) : 134-147. URL: http://ojs.akrb.ac.id/index.php/akrab/article/view/39/18, diakses 1 Mei 2018
Sati, I (2017) “Pengalaman Mengelola Public Relations di Lembaga Pendidikan Tinggi. Setio Budi H. Hutomo (Editor). Public Relations Kompetensi dan Kearifan Lokal. Yogyakarta: Perhumas, ASPIKOM, Buku Litera
Setyanto, Y. & Anggarina, P. T. (2015). “Humas pada Perguruan Tinggi Hubungan dengan Media pada Institusi Pendidikan”. Aswad Ihsak (Editor), Komunikasi dan Isu Publik. Yogyakarta: ASPIKOM, Unika Widya Mandala Surabaya, Univ. Kristen Petra Surabaya, Univ. Muhammadiyah Malang, dan Penerbit Buku Litera.
Ulmer, R.R., Sellnow, T.L., Seeger, M.W (2011) Effective Crisis Communication Moving From Crisis to Opportunity 2nd Edition. Thousand Oaks, California : SAGE
Zoch, L.M. dan Molleda, J.C. (2006) “Building a Theoretical Model of Media Relations using Framing, Information Subsidies, and Agenda-Building” Carl H. Botan & Vincent Hazelton (Editors) Public Relations Theory II. Mahwah, New Jersey: Lawrence Erlbaum Associates
SUMBER DARI BERITA MEDIA
Aditya, I (2017) "Pernyataan Mapala UII Tak Pengaruhi Investigasi". Media : www.krjogja.com, tanggal publikasi : 28 Januari 2017. URL : http://krjogja.com/web/news/read/22860/Pernyataan_Mapala_UII_Tak_Pengaruhi_Investigasi , tanggal akses : 19 Desember 2017
Kusuma, W (2017) "Orangtua korban Kurang Setuju Rektor UII Mundur". Media : www.kompas.com, tanggal publikasi 28 Januari 2017. URL : http://regional.kompas.com/read/2017/01/28/07105111/orangtua.korban.kurang.setuju.harsoyo.mundur.sebagai.rektor.uii , tanggal akses : 19 Desember 2017
Natalia, MD (2017) “Achiel Suyanto Bukan Anggota Tim Investigasi”. Media: www.harianjogja.com, tanggal publikasi 27 Januari 2017. URL : http://www.harianjogja.com/baca/2017/01/27/mahasiswa-uii-meninggal-achiel-suyanto-bukan-anggota-tim-investigasi-788277 , tanggal akses: 19 Desember 2017.