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Submitted
January 20, 2021
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April 29, 2022
Published
October 30, 2022
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Abstract

Digitalization has given opportunities and threats for new businesses in broadcasting services because it will create a more competitive environment. This research was intended to identify and to analyze NET TV’s strategies in the digital era in winning the competition. This study utilized a descriptive-qualitative method with case strategy approach. The data were analyzed using PEST and Porter’s industry value chain. The results of this research discovered that in order to create a more beneficial economy, NET TV Bureau Yogyakarta optimized digital media such as YouTube and Instagram, the business shake-up provided the private broadcasting station with supporting strength for realizing a network system established based on the democratization of broadcasts.

Keywords

network television digital media broadcast media business audience behavior

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Copyright (c) 2022 Andreas Tri Pamungkas

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Author Biography

Andreas Tri Pamungkas, Program Studi Ilmu, Fakultas Ekonomi dan Sosial, Universitas AMIKOM Yogyakarta, Indonesia

Program Studi Ilmu, Fakultas Ekonomi dan Sosial, Universitas AMIKOM Yogyakarta, Indonesia 

How to Cite
Pamungkas, A. T. (2022). Strategi Bersaing Stasiun Jaringan NET TV Yogyakarta di Era Digital. Jurnal Komunikasi, 17(1), 117–136. https://doi.org/10.20885/komunikasi.vol17.iss1.art8
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