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Abstract
Digitalization has given opportunities and threats for new businesses in broadcasting services because it will create a more competitive environment. This research was intended to identify and to analyze NET TV’s strategies in the digital era in winning the competition. This study utilized a descriptive-qualitative method with case strategy approach. The data were analyzed using PEST and Porter’s industry value chain. The results of this research discovered that in order to create a more beneficial economy, NET TV Bureau Yogyakarta optimized digital media such as YouTube and Instagram, the business shake-up provided the private broadcasting station with supporting strength for realizing a network system established based on the democratization of broadcasts.
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Copyright (c) 2022 Andreas Tri Pamungkas
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References
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- Croteau, D. (2019). Media Society: Technology, Industries, Content, and Users. (6th ed.). (6th ed.). SAGE Publications Inc.
- Dalton, K. (2011). 2011 Henry Mayer lecture Television – Convergence and local content : the National Broadcaster in the digital world order. 140, 5–11.
- Dru, J.-M. (2015). The ways to new : 15 path to disruptive innovation. Wiley. https://www.wiley.com/en-us/The+Ways+to+New:+15+Paths+to+Disruptive+Innovation-p-9781119167976
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- Gaskins, B., & Jerit, J. (2012). Internet news: Is it a replacement for traditional media outlets? International Journal of Press/Politics, 17(2), 190–213. https://doi.org/10.1177/1940161211434640
- Grainge, P., & Johnson, C. (2018). From catch-up TV to online TV: Digital broadcasting and the case of BBC iPlayer. Screen, 59(1), 21–40. https://doi.org/10.1093/screen/hjy002
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- Hancock, D. R., & Algozzine, B. (2016). Doing case study research. Teacher College Press. https://www.tcpress.com/doing-case-study-research-9780807758137?page_id=31
- Hendriyani, Eriyanto, Muin, A. P., Himawan, A., Perdana, A., Luviana, Djalawali, K. N. U., Wardoyo, P., Maharani, R., Madjid, R., & Ramah. (2016). Mendorong akuntabilitas rating media penyiaran. In Aliansi Jurnalis Independen Jakarta.
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- Irawan, R. E., Aras, M., & Palupi, M. F. T. (2018a). Strategi NET TV memproduksi konten untuk televisi multiplatform. Prosiding Konferensi Nasional Komunikasi, 2(1), 373–382. https://doi.org/http://dx.doi.org/10.25008/pknk.v2i01.175
- Irawan, R. E., Aras, M., & Palupi, M. F. T. (2018b). Strategi NetTV Memproduksi Konten untuk Televisi Multiplatform. Prosiding Konferensi Nasional Komunikasi, 02(01), 373–382.
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- McMullan, J. (2020). A new understanding of ‘New Media’: Online platforms as digital mediums. Convergence, 26(2), 287–301. https://doi.org/10.1177/1354856517738159
- Moleong, L. J. (2014). Metodologi penelitian kualitatif. PT Remaja Rosadakarya.
- Molyneux, L. (2019). Multiplatform news consumption and its connections to civic engagement. Journalism, 20(6), 788–806. https://doi.org/10.1177/1464884917730216
- Muslikhin, Sari, M., & Yufriadi, E. (2018). Implementasi Sistem Siaran Berjaringan di Televisi Indosiar, SCTV, KompasTV dan Jawapostv. Prosiding Konferensi Nasional Komunikasi, 02(01), 657–667.
- Pradsmadji, S. I., & Irwansyah. (2020). Media Convergence in the Platform of Video-on-Demand : Opportunities , Challenges , and Audience Behaviour Konvergensi Media dalam Platform Video-on-Demand : 5(1), 115–128.
- Rianto, P. (2016). Media baru, visi khalayak aktif dan urgensi literasi media. Jurnal Komunikasi, 1(2), 90–96. http://www.jurnal-iski.or.id/index.php/jkiski/article/view/54/28
- Rianto, P., Rahayu, Yusuf, A., & Wahyono, B. (2014). Kepemilikan dan Intervensi Siaran (P. Rianto (ed.)). PR2Media.
- Rianto, P., Yusuf, A., Cahyono, F., Zuhri, S., Putra, W., & Siregar, A. (2012). Dominasi TV Swasta (Nasional), Tergerusnya Isi dan Keberagaman (P. Rianto (ed.)). PR2Media_Yayasan Tifa.
- Robben, X. (2018). Michael Porter’s Value Chain. In 50 Minutes.com. 50 Minutes.com.
- Setiadi, A. A., Afifi, S., & Suparno, B. A. (2021). Adaptation of multi-platform broadcasting management in the disruption era : A case study of private television in Indonesia. Asian Journal of Media and Communication, 5(2), 191–206. https://journal.uii.ac.id/AJMC/article/view/21392
- Sudibyo, A., & Patria, N. (2013). “Ditempa Pertarungan Modal, Industri Pertelevisian di Indonesia Pasca-Orde Baru.” Prisma, 32(1), 51–66.
- Thorson, E., Shoenberger, H., Karaliova, T., Kim, E. (Anna), & Fidler, R. (2015). News use of mobile media: A contingency model. Mobile Media and Communication, 3(2), 160–178. https://doi.org/10.1177/2050157914557692
- Turner, G. (2018). The media and democracy in the digital era: Is this what we had in mind? Media International Australia, 168(1), 3–14. https://doi.org/10.1177/1329878X18782987
- Wahyudi, & Kholisoh, N. (2020). Rajawali televisi (RTV) social media management. Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences. https://doi.org/http://dx.doi.org/10.4108/eai.28-9-2020.2307727
- Weiss, A. S., & Wulfemeyer, T. (2014). Newspapers, TV news offer more online innovation. Newspaper Research Journal, 35(2), 100–118. https://doi.org/10.1177/073953291403500208
References
Armando, A. (2019). Kontestasi dan Negosiasi Kepentingan dalam Implementasi Sistem Siaran Jaringan Televisi di Indonesia. Jurnal Komunikasi, 14(1), 41–60. https://doi.org/10.20885/komunikasi.vol14.iss1.art3
Baskin, A. (2006). Jurnalistik televisi: Teori dan praktek (1st ed.). Simbiosa Rekatama Media.
CNN Indonesia. (2019). Jumlah pengangguran Februari 2019 turun jadi 6,82 juta orang. Cnnindonesia.Com. https://www.cnnindonesia.com/ekonomi/20190506124326-532-392272/jumlah-pengangguran-februari-2019-turun-jadi-682-juta-orang
Croteau, D. (2019). Media Society: Technology, Industries, Content, and Users. (6th ed.). (6th ed.). SAGE Publications Inc.
Dalton, K. (2011). 2011 Henry Mayer lecture Television – Convergence and local content : the National Broadcaster in the digital world order. 140, 5–11.
Dru, J.-M. (2015). The ways to new : 15 path to disruptive innovation. Wiley. https://www.wiley.com/en-us/The+Ways+to+New:+15+Paths+to+Disruptive+Innovation-p-9781119167976
Fadhilah, Dwi, S., Farahnisa, N., Uyun, R. T., & Hidayati, N. F. (2016). RBTV Bertahan di Tengah TV “Nasional.” Jurnal Komunikator, 8, 8.
Gaskins, B., & Jerit, J. (2012). Internet news: Is it a replacement for traditional media outlets? International Journal of Press/Politics, 17(2), 190–213. https://doi.org/10.1177/1940161211434640
Grainge, P., & Johnson, C. (2018). From catch-up TV to online TV: Digital broadcasting and the case of BBC iPlayer. Screen, 59(1), 21–40. https://doi.org/10.1093/screen/hjy002
Gunadha, R., & Wijana, E. P. E. (2019). NET TV jadi trending karena isu bangkrut, ini jawaban akun twitternya. Suara.Com. https://www.suara.com/news/2019/08/09/192310/net-tv-jadi-trending-karena-isu-bangkrut-ini-jawaban-akun-twitternya.
Hancock, D. R., & Algozzine, B. (2016). Doing case study research. Teacher College Press. https://www.tcpress.com/doing-case-study-research-9780807758137?page_id=31
Hendriyani, Eriyanto, Muin, A. P., Himawan, A., Perdana, A., Luviana, Djalawali, K. N. U., Wardoyo, P., Maharani, R., Madjid, R., & Ramah. (2016). Mendorong akuntabilitas rating media penyiaran. In Aliansi Jurnalis Independen Jakarta.
Ira. (2018). Evaluasi tahunan televisi berjaringan. Komisi Penyiaran Indonesia. http://www.kpi.go.id/index.php?option=com_content&view=category&id=14:dalam-negeri-umum&lang=id&limit=20&month=4&year=2001
Irawan, R. E., Aras, M., & Palupi, M. F. T. (2018a). Strategi NET TV memproduksi konten untuk televisi multiplatform. Prosiding Konferensi Nasional Komunikasi, 2(1), 373–382. https://doi.org/http://dx.doi.org/10.25008/pknk.v2i01.175
Irawan, R. E., Aras, M., & Palupi, M. F. T. (2018b). Strategi NetTV Memproduksi Konten untuk Televisi Multiplatform. Prosiding Konferensi Nasional Komunikasi, 02(01), 373–382.
Ismaqurotin, A. (2020). Strategi diversifikasi televisi lokal melalui platform digital (Studi kasus pada SBO TV). Jurnal Commercium, 3(2), 1–5. https://ejournal.unesa.ac.id/index.php/Commercium/article/view/36116
Kung, L. (2017). Strategic management in the Media. In First edition published (Vol. 1, Issue 1). Sage Publications Ltd.
Lysak, S., Cremedas, M., & Wolf, J. (2012). Facebook and Twitter in the Newsroom: How and Why Local Television News is Getting Social With Viewers? Electronic News, 6(4), 187–207. https://doi.org/10.1177/1931243112466095
McMullan, J. (2020). A new understanding of ‘New Media’: Online platforms as digital mediums. Convergence, 26(2), 287–301. https://doi.org/10.1177/1354856517738159
Moleong, L. J. (2014). Metodologi penelitian kualitatif. PT Remaja Rosadakarya.
Molyneux, L. (2019). Multiplatform news consumption and its connections to civic engagement. Journalism, 20(6), 788–806. https://doi.org/10.1177/1464884917730216
Muslikhin, Sari, M., & Yufriadi, E. (2018). Implementasi Sistem Siaran Berjaringan di Televisi Indosiar, SCTV, KompasTV dan Jawapostv. Prosiding Konferensi Nasional Komunikasi, 02(01), 657–667.
Pradsmadji, S. I., & Irwansyah. (2020). Media Convergence in the Platform of Video-on-Demand : Opportunities , Challenges , and Audience Behaviour Konvergensi Media dalam Platform Video-on-Demand : 5(1), 115–128.
Rianto, P. (2016). Media baru, visi khalayak aktif dan urgensi literasi media. Jurnal Komunikasi, 1(2), 90–96. http://www.jurnal-iski.or.id/index.php/jkiski/article/view/54/28
Rianto, P., Rahayu, Yusuf, A., & Wahyono, B. (2014). Kepemilikan dan Intervensi Siaran (P. Rianto (ed.)). PR2Media.
Rianto, P., Yusuf, A., Cahyono, F., Zuhri, S., Putra, W., & Siregar, A. (2012). Dominasi TV Swasta (Nasional), Tergerusnya Isi dan Keberagaman (P. Rianto (ed.)). PR2Media_Yayasan Tifa.
Robben, X. (2018). Michael Porter’s Value Chain. In 50 Minutes.com. 50 Minutes.com.
Setiadi, A. A., Afifi, S., & Suparno, B. A. (2021). Adaptation of multi-platform broadcasting management in the disruption era : A case study of private television in Indonesia. Asian Journal of Media and Communication, 5(2), 191–206. https://journal.uii.ac.id/AJMC/article/view/21392
Sudibyo, A., & Patria, N. (2013). “Ditempa Pertarungan Modal, Industri Pertelevisian di Indonesia Pasca-Orde Baru.” Prisma, 32(1), 51–66.
Thorson, E., Shoenberger, H., Karaliova, T., Kim, E. (Anna), & Fidler, R. (2015). News use of mobile media: A contingency model. Mobile Media and Communication, 3(2), 160–178. https://doi.org/10.1177/2050157914557692
Turner, G. (2018). The media and democracy in the digital era: Is this what we had in mind? Media International Australia, 168(1), 3–14. https://doi.org/10.1177/1329878X18782987
Wahyudi, & Kholisoh, N. (2020). Rajawali televisi (RTV) social media management. Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences. https://doi.org/http://dx.doi.org/10.4108/eai.28-9-2020.2307727
Weiss, A. S., & Wulfemeyer, T. (2014). Newspapers, TV news offer more online innovation. Newspaper Research Journal, 35(2), 100–118. https://doi.org/10.1177/073953291403500208