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Abstract
Fandoms often carry out social activities to maintain their positive image, one of which is through digital media. This study explores how fandom uses digital media to carry out activism. This research was conducted using a qualitative approach. Meanwhile, the method used is a case study. To analyze the data, the researcher used the concept of digital activism. Based on the analysis, it is found that the use of certain momentum that is closely related to a group can support the success of digital activism. In addition, the message that is disseminated to carry out persuasion is important to be narrated by touching the emotional side of the individual. Transparency in the implementation of digital activism is also something that needs to be managed properly to support the success of digital activism being carried out.
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Copyright (c) 2022 Nawan Sumardiono
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References
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References
Abeza, G., O’reilly, N., Séguin, B., & Nzindukiyimana, O. (2017). The world’s highest-paid athletes, product endorsement, and twitter. In Sport, Business and Management: An International Journal (Vol. 7, Issue 3). https://doi.org/10.1108/SBM-08-2016-0040
Arbar, T. F. (2019). Menggunung, Ini Deretan Brand yang Jadikan BTS Ambassador!. Cnbcindonesia.Com.
Armananti, S. H., & Asteria, D. (2019). Partisipasi Anggota dan Pemanfaatan Instagram dalam Interaksi Komunitas Brand Ria Miranda. Jurnal Komunikasi, 11(2), 155. https://doi.org/10.24912/jk.v11i2.5266
Bbc.com. (2021). Kerumunan, penutupan gerai, donasi hingga dijual jutaan Rupiah, fenomena apa yang terjadi?
Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Information Communication and Society, 15(5), 739–768. https://doi.org/10.1080/1369118X.2012.670661
Bolin, G. (2010). Digitization, multiplatform texts, and audience reception. Popular Communication, 8(1), 72–83. https://doi.org/10.1080/15405700903502353
Bormann, E. G. (1985). A Communication Formulation. Journal Of Communication, 128–138.
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77–101.
Buell Hirsch, P. (2014). Clicks or commitment: Activism in the age of social media. Journal of Business Strategy, 35(5), 55–58. https://doi.org/10.1108/JBS-07-2014-0086
Chang, W., & Park, S., -E. (2012). Hallyu, the Korean Wave: Cultivating Global Fandom. Journal of Arts and Cultural Management, 5(2), 89–108.
Croteau, D. (2019). Media Society: Technology, Industries, Content, and Users. (6th ed.). (6th ed.). SAGE Publications Inc.
Duffet, M. (2013). Understanding Fandom, An Introduction to the study media fan culture. Bloomsbury.
Giles, D. C. (2013). The Extended Self Strikes Back: Morrissey Fans’ Reaction to Public Rejection by Their Idol. Popular Communication, 11(2), 116–129. https://doi.org/10.1080/15405702.2013.779501
Gray, J., Cornel, S., & Harrington, C., L. (2017). Fandom: Identities and Communities in a Mediated World.
Haryatmoko. (2016). Membongkar Rezim Kepastian, Pemikiran Kritis Post-Strukturalis. Kanisius.
Jenkins, H. (2006). Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York University Press.
Jenkins, Henry, & Carpentier, N. (2013). Theorizing participatory intensities: A conversation about participation and politics. Convergence, 19(3), 265–286. https://doi.org/10.1177/1354856513482090
Kim, J. O. (2015). Reshaped, reconnected and redefined: Media portrayals of Korean pop idol fandom in Korea. The Journal of Fandom Studies, 3(1), 79–93. https://doi.org/10.1386/jfs.3.1.79_1
Kim, T., Por, M. H., & Yang, S. B. (2017). Winning the crowd in online fundraising platforms: The roles of founder and project features. Electronic Commerce Research and Applications, 25, 86–94. https://doi.org/10.1016/j.elerap.2017.09.002
Kitabisa.com. (2021). Sambut BTS Meal & BTS Anniv Dengan Berbagi.
Kusuma, A., Putri Purbantina, A., Nahdiyah, V., & Khasanah, U. U. (2020). A Virtual Ethnography Study: Fandom and Social Impact in Digital Era. ETNOSIA : Jurnal Etnografi Indonesia, 5(2), 238–251. https://doi.org/10.31947/etnosia.v5i2.10898
Lee, J. (2019). BTS and ARMY culture. Communication Books.
Lee, J. H., & Nguyen, A. T. (2020). How Music Fans Shape Commercial Music Services: a Case Study of Bts and Army. Proceedings of the 21st ISMIR Conference, Montr´eal, Canada, 837–845. www.oneinanarmy.org/
Lin, L. F., Li, Y. M., & Wu, W. H. (2015). A social endorsing mechanism for target advertisement diffusion. Information and Management, 52(8), 982–997. https://doi.org/10.1016/j.im.2015.07.004
Lindgren, S. (2017). Digital Media & Society. SAGE Publications Inc.
Luarn, P., Huang, P., Chiu, Y. P., & Chen, I. J. (2016). Motivations to engage in word-of-mouth behavior on social network sites. Information Development, 32(4), 1253–1265. https://doi.org/10.1177/0266666915596804
Mcdonalds.co.id. (2021). BTS Meal.
Mclaren, C., & Jin, D. Y. (2020). “You Can’t Help But Love Them”: BTS, Transcultural Fandom, and Affective Identities. Korea Journal, 60(1), 100–127. https://doi.org/10.25024/KJ.2020.60.1.100
Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th ed.). Pearson Education Limited.
Ohmann, R. (1996). Selling Culture: Magazines, Markets, and Class at the Turn of the Century. Verso.
Parc, J., & Kim, Y. (2020). Analyzing the Reasons for the Global Popularity of BTS: A New Approach from a Business Perspective. Journal of International Business and Economy, 21(1), 15–36. https://doi.org/10.51240/jibe.2020.1.2
Pradhana, Y. (2021). Utilization of Virtual Community as a Communication Media For Pokemon Go Game Group (JPR) Using Social Media. Jurnal Komunikasi, 13(2), 200. https://doi.org/10.24912/jk.v13i2.9935
Rinata, A. R., & Dewi, S. I. (2019). Fanatisme Penggemar Kpop Dalam Bermedia Sosial Di Instagram. Interaksi: Jurnal Ilmu Komunikasi, 8(2), 13. https://doi.org/10.14710/interaksi.8.2.13-21
Schreier, M. (2012). Qualitative content analysis in practice. SAGE Publications Inc.
Sivitanides, M., & Shah, V. (2011). The Era of Digital Activism. Conference for Information Systems Applied Research.
Sullivan, J. L. (2013). Media Audiences: Effects, Users, Institutions, and Power. SAGE Publications Inc.
Tizzard, D. A. (2021). Who likes BTS? A survey of 400,000 fans around the world. Koreantimes.Co.Kr.
Tristiawati, P. (2021). Antrean BTS Meal di McDonal’s Tangerang Timbulkan Kemacetan dan Kerumunan. Liputan6.Com.
Yin, K. R. (2018). Case Study Research and Applications (6th ed.). SAGE Publications Inc.