Article Sidebar

Submitted
July 11, 2021
Accepted
April 25, 2022
Published
April 30, 2022
Download
PDF
Statistic
Read Counter : 1584 Download : 3356

Main Article Content

Abstract

Fandoms often carry out social activities to maintain their positive image, one of which is through digital media. This study explores how fandom uses digital media to carry out activism. This research was conducted using a qualitative approach. Meanwhile, the method used is a case study. To analyze the data, the researcher used the concept of digital activism. Based on the analysis, it is found that the use of certain momentum that is closely related to a group can support the success of digital activism. In addition, the message that is disseminated to carry out persuasion is important to be narrated by touching the emotional side of the individual. Transparency in the implementation of digital activism is also something that needs to be managed properly to support the success of digital activism being carried out.


 

Keywords

Adorable Representative M.C For Youth/ARMY, digital activism fandom Twitter BTS

Article Details

License

Copyright (c) 2022 Nawan Sumardiono

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Author Biography

Nawan Sumardiono, Program Studi Magister Ilmu Komunikasi, Fakultas Ilmu Sosial dan Politik, Universitas Indonesia, Jakarta, Indonesia.

Program Studi Pascarsarjana Ilmu Komunikasi Universitas Indonesia

How to Cite
Sumardiono, N. (2022). Aktivisme Digital dalam Konteks Penggalangan Donasi Fandom BTS (ARMY) Indonesia Melalui Twitter. Jurnal Komunikasi, 16(2), 113–128. https://doi.org/10.20885/komunikasi.vol16.iss2.art2
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Abeza, G., O’reilly, N., Séguin, B., & Nzindukiyimana, O. (2017). The world’s highest-paid athletes, product endorsement, and twitter. In Sport, Business and Management: An International Journal (Vol. 7, Issue 3). https://doi.org/10.1108/SBM-08-2016-0040
  2. Arbar, T. F. (2019). Menggunung, Ini Deretan Brand yang Jadikan BTS Ambassador!. Cnbcindonesia.Com.
  3. Armananti, S. H., & Asteria, D. (2019). Partisipasi Anggota dan Pemanfaatan Instagram dalam Interaksi Komunitas Brand Ria Miranda. Jurnal Komunikasi, 11(2), 155. https://doi.org/10.24912/jk.v11i2.5266
  4. Bbc.com. (2021). Kerumunan, penutupan gerai, donasi hingga dijual jutaan Rupiah, fenomena apa yang terjadi?
  5. Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media and the personalization of contentious politics. Information Communication and Society, 15(5), 739–768. https://doi.org/10.1080/1369118X.2012.670661
  6. Bolin, G. (2010). Digitization, multiplatform texts, and audience reception. Popular Communication, 8(1), 72–83. https://doi.org/10.1080/15405700903502353
  7. Bormann, E. G. (1985). A Communication Formulation. Journal Of Communication, 128–138.
  8. Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3, 77–101.
  9. Buell Hirsch, P. (2014). Clicks or commitment: Activism in the age of social media. Journal of Business Strategy, 35(5), 55–58. https://doi.org/10.1108/JBS-07-2014-0086
  10. Chang, W., & Park, S., -E. (2012). Hallyu, the Korean Wave: Cultivating Global Fandom. Journal of Arts and Cultural Management, 5(2), 89–108.
  11. Croteau, D. (2019). Media Society: Technology, Industries, Content, and Users. (6th ed.). (6th ed.). SAGE Publications Inc.
  12. Duffet, M. (2013). Understanding Fandom, An Introduction to the study media fan culture. Bloomsbury.
  13. Giles, D. C. (2013). The Extended Self Strikes Back: Morrissey Fans’ Reaction to Public Rejection by Their Idol. Popular Communication, 11(2), 116–129. https://doi.org/10.1080/15405702.2013.779501
  14. Gray, J., Cornel, S., & Harrington, C., L. (2017). Fandom: Identities and Communities in a Mediated World.
  15. Haryatmoko. (2016). Membongkar Rezim Kepastian, Pemikiran Kritis Post-Strukturalis. Kanisius.
  16. Jenkins, H. (2006). Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York University Press.
  17. Jenkins, Henry, & Carpentier, N. (2013). Theorizing participatory intensities: A conversation about participation and politics. Convergence, 19(3), 265–286. https://doi.org/10.1177/1354856513482090
  18. Kim, J. O. (2015). Reshaped, reconnected and redefined: Media portrayals of Korean pop idol fandom in Korea. The Journal of Fandom Studies, 3(1), 79–93. https://doi.org/10.1386/jfs.3.1.79_1
  19. Kim, T., Por, M. H., & Yang, S. B. (2017). Winning the crowd in online fundraising platforms: The roles of founder and project features. Electronic Commerce Research and Applications, 25, 86–94. https://doi.org/10.1016/j.elerap.2017.09.002
  20. Kitabisa.com. (2021). Sambut BTS Meal & BTS Anniv Dengan Berbagi.
  21. Kusuma, A., Putri Purbantina, A., Nahdiyah, V., & Khasanah, U. U. (2020). A Virtual Ethnography Study: Fandom and Social Impact in Digital Era. ETNOSIA : Jurnal Etnografi Indonesia, 5(2), 238–251. https://doi.org/10.31947/etnosia.v5i2.10898
  22. Lee, J. (2019). BTS and ARMY culture. Communication Books.
  23. Lee, J. H., & Nguyen, A. T. (2020). How Music Fans Shape Commercial Music Services: a Case Study of Bts and Army. Proceedings of the 21st ISMIR Conference, Montr´eal, Canada, 837–845. www.oneinanarmy.org/
  24. Lin, L. F., Li, Y. M., & Wu, W. H. (2015). A social endorsing mechanism for target advertisement diffusion. Information and Management, 52(8), 982–997. https://doi.org/10.1016/j.im.2015.07.004
  25. Lindgren, S. (2017). Digital Media & Society. SAGE Publications Inc.
  26. Luarn, P., Huang, P., Chiu, Y. P., & Chen, I. J. (2016). Motivations to engage in word-of-mouth behavior on social network sites. Information Development, 32(4), 1253–1265. https://doi.org/10.1177/0266666915596804
  27. Mcdonalds.co.id. (2021). BTS Meal.
  28. Mclaren, C., & Jin, D. Y. (2020). “You Can’t Help But Love Them”: BTS, Transcultural Fandom, and Affective Identities. Korea Journal, 60(1), 100–127. https://doi.org/10.25024/KJ.2020.60.1.100
  29. Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches (7th ed.). Pearson Education Limited.
  30. Ohmann, R. (1996). Selling Culture: Magazines, Markets, and Class at the Turn of the Century. Verso.
  31. Parc, J., & Kim, Y. (2020). Analyzing the Reasons for the Global Popularity of BTS: A New Approach from a Business Perspective. Journal of International Business and Economy, 21(1), 15–36. https://doi.org/10.51240/jibe.2020.1.2
  32. Pradhana, Y. (2021). Utilization of Virtual Community as a Communication Media For Pokemon Go Game Group (JPR) Using Social Media. Jurnal Komunikasi, 13(2), 200. https://doi.org/10.24912/jk.v13i2.9935
  33. Rinata, A. R., & Dewi, S. I. (2019). Fanatisme Penggemar Kpop Dalam Bermedia Sosial Di Instagram. Interaksi: Jurnal Ilmu Komunikasi, 8(2), 13. https://doi.org/10.14710/interaksi.8.2.13-21
  34. Schreier, M. (2012). Qualitative content analysis in practice. SAGE Publications Inc.
  35. Sivitanides, M., & Shah, V. (2011). The Era of Digital Activism. Conference for Information Systems Applied Research.
  36. Sullivan, J. L. (2013). Media Audiences: Effects, Users, Institutions, and Power. SAGE Publications Inc.
  37. Tizzard, D. A. (2021). Who likes BTS? A survey of 400,000 fans around the world. Koreantimes.Co.Kr.
  38. Tristiawati, P. (2021). Antrean BTS Meal di McDonal’s Tangerang Timbulkan Kemacetan dan Kerumunan. Liputan6.Com.
  39. Yin, K. R. (2018). Case Study Research and Applications (6th ed.). SAGE Publications Inc.