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Abstract
Introduction
Technological developments have led to several changes, one of which is the massive use of digital payments as a payment method. LAZIS Unisia has the potential to raise funds from stakeholders, including lecturers, students, alumni, and partners.
Objectives
This study analyzes factors influencing university students' intention to donate through digital payments at LAZIS Unisia.
Method
The convenience sampling technique is used to collect primary data via an online questionnaire. The respondents are 104 students of the Faculty of Islamic Studies, Universitas Islam Indonesia (UII), one of the internal stakeholders at UII. The method of data analysis is PLS-SEM using the SEMinR package in R software.
Results
This study found that social influence and price values significantly affect the UII students' interest in donating through digital payments at LAZIS Unisia, while the rest of the independent variables are not. This study also found that intention significantly relates to actual behavior. Respondents outside the university also need to be considered for similar research.
Implications
The results of this study can be suggestions for LAZIS Unisia to improve engagement on donation from stakeholders in UII.
Originality/Novelty
This study is a pioneer in understanding the stakeholders' intention, especially students as internal stakeholder, to donate through digital payment at the stakeholders' institution. In addition to the UTAUT2 model, this study adds brand awareness and perceived security as independent variables.
Keywords
Article Details
Copyright (c) 2023 Rakhmawati Rakhmawati, Ayu Winda Rizky
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References
Aristiana, M., Waluyo, B., & Muchtasib, A. B. (2019). The Factors that Influence People Interest in Using a Digital Platform as a ZIS Payment (Case Study Go-Pay). International Conference of Zakat, 2017, 50–59. https://doi.org/10.37706/iconz.2019.156
Berenson, M. L., Levine, D. M., & Krehbiel, T. C. (2012). Basic Business Statistics: Concepts and Applications (12th ed.). Pearson Education.
Bodoff, D., & Ho, S. Y. (2016). Partial least squares structural equation modeling approach for analyzing a model with a binary indicator as an endogenous variable. Communications of the Association for Information Systems, 38(1), 400–419. https://doi.org/10.17705/1cais.03823
Chaveesuk, S., Khalid, B., Bsoul-Kopowska, M., Rostanska, E., & Chaiyasoonthorn, W. (2022). Comparative analysis of variables that influence behavioral intention to use MOOCs. PLoS ONE, 17(4 April). https://doi.org/10.1371/journal.pone.0262037
Chen, H., Lin, W., Lyu, T., & Zheng, X. (2021). Understanding people’s participation in online charities : a dual-process approach of trust and empathic concern. Industrial Management & Data Systems, 121(7), 1642–1663. https://doi.org/10.1108/IMDS-09-2020-0513
Cho, M., Lemon, L. L., Levenshus, A. B., & Childers, C. C. (2019). Current students as university donors ?: determinants in college students ’ intentions to donate and share information about university crowdfunding efforts. International Review on Public and Nonprofit Marketing, 16, 23–41. https://doi.org/https://doi.org/10.1007/s12208-018-00217-9
Diniyah, F. (2021). Faktor yang Mempengaruhi Niat Perilaku Muslim Menggunakan Platform Crowdfunding Waqf: Teori UTAUT Model. Jurnal Ilmiah Ekonomi Islam, 7(2), 544–552. https://doi.org/10.29040/jiei.v7i2.1841
do Paço, A. (2014). Branding in ngos – its influence on the intention to donate. In Economics and Sociology (Vol. 7, Issue 3, pp. 11–21). Centre of Sociological Research. https://doi.org/10.14254/2071-789X.2014/7-3/1
Febiana, N., Tandjung, H., & Hakiem, H. (2021). Pengaruh Literasi Zakat, Infaq, Shadaqah (ZIS), Kepercayaan, dan Brand Awareness terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(2), 291–313. https://doi.org/10.47467/elmal.v5i2.806
Fortezza, F., Checchinato, F., & Slanzi, D. (2022). The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding. Management Research Review. https://doi.org/10.1108/MRR-10-2021-0750
Gujarati, D. N. (2003). Basic econometrics. McGraw Hill.
Hair, J. F., Hult, G. T. M., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) using R: A workbook. In Springer. Springer.
Hou, T., Hou, K., Wang, X., & Robert, X. (2021). Why I give money to unknown people ? An investigation of online donation and forwarding intention. Electronic Commerce Research and Applications, 47(March), 101055. https://doi.org/10.1016/j.elerap.2021.101055
Ichwan, A. (2020). Pengaruh Technology Acceptance Model Terhadap Keputusan Muzakki Membayar Zakat Melalui Fintech Gopay. Jurnal Ilmiah Ekonomi Islam, 6(2), 129–135. https://doi.org/10.29040/jiei.v6i2.1011
Kasri, R. A., & Chaerunnisa, S. R. (2022). The role of knowledge, trust, and religiosity in explaining the online cash waqf amongst Muslim millennials. Journal of Islamic Marketing, 13(6), 1334–1350. https://doi.org/10.1108/JIMA-04-2020-0101
Kasri, R. A., & Yuniar, A. M. (2021). Determinants of digital zakat payments : lessons from Indonesian experience. Journal of Islamic Accounting and Business Research, 2019(12), 362–379. https://doi.org/10.1108/JIABR-08-2020-0258
Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh Brand Awareness dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia. Jurnal Ilmiah Ekonomi Islam, 6(2), 284–293. https://doi.org/10.29040/jiei.v6i2.761
Linardi, C., & Nur, T. (2021). Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Berdonasi Melalui Platform Crowdfunding. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(2), 249–267. https://doi.org/10.31842/jurnalinobis.v4i2.181
Munikrishnan, U. T., Mamun, A. Al, Xin, N. K. S., Chian, H. S., & Naznen, F. (2022). Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia. Journal of Science and Technology Policy Management. https://doi.org/10.1108/JSTPM-04-2022-0077
Ozili, P. K. (2023). The Acceptable R-square in Empirical Modelling for Social Science Research. https://doi.org/http://dx.doi.org/10.2139/ssrn.4128165
Purwanto, A., & Sudargini, Y. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Management Research : A Literature Review. Journal of Industrial Engineering & Management Research, 2(4). https://doi.org/10.7777/jiemar.v2i4
Rios Romero, M. J., Abril, C., & Urquia-Grande, E. (2023). Insights on NGO brand equity: a donor-based brand equity model. European Journal of Management and Business Economics. https://doi.org/10.1108/EJMBE-08-2022-0261
Salsabila, N., & Hasbi, I. (2021). Pengaruh Citra Merek Dan Kepercayaan Terhadap Keputusan Berdonasi Secara Online Pada Crowdfunding Platform Kitabisa.Com. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(2), 162–176. http://www.journal.stiemb.ac.id/index.php/mea/article/view/1046
Syafira, F. N., Ratnasari, R. T., & Ismail, S. (2020). the Effect of Religiosity and Trust on Intention To Pay in Ziswaf Collection Through Digital Payments. Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 6(1), 98. https://doi.org/10.20473/jebis.v6i1.17293
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). CONSUMER ACCEPTANCE AND USE OF INFORMATION TECHNOLOGY: EXTENDING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY. MIS Quarterly, 36(1), 157–178.
Yenisey, M. M., Ozok, A. A., & Salvendy, G. (2005). Perceived security determinants in e-commerce among Turkish university students. Behaviour and Information Technology, 24(4), 259–274. https://doi.org/10.1080/0144929042000320992
References
Aristiana, M., Waluyo, B., & Muchtasib, A. B. (2019). The Factors that Influence People Interest in Using a Digital Platform as a ZIS Payment (Case Study Go-Pay). International Conference of Zakat, 2017, 50–59. https://doi.org/10.37706/iconz.2019.156
Berenson, M. L., Levine, D. M., & Krehbiel, T. C. (2012). Basic Business Statistics: Concepts and Applications (12th ed.). Pearson Education.
Bodoff, D., & Ho, S. Y. (2016). Partial least squares structural equation modeling approach for analyzing a model with a binary indicator as an endogenous variable. Communications of the Association for Information Systems, 38(1), 400–419. https://doi.org/10.17705/1cais.03823
Chaveesuk, S., Khalid, B., Bsoul-Kopowska, M., Rostanska, E., & Chaiyasoonthorn, W. (2022). Comparative analysis of variables that influence behavioral intention to use MOOCs. PLoS ONE, 17(4 April). https://doi.org/10.1371/journal.pone.0262037
Chen, H., Lin, W., Lyu, T., & Zheng, X. (2021). Understanding people’s participation in online charities : a dual-process approach of trust and empathic concern. Industrial Management & Data Systems, 121(7), 1642–1663. https://doi.org/10.1108/IMDS-09-2020-0513
Cho, M., Lemon, L. L., Levenshus, A. B., & Childers, C. C. (2019). Current students as university donors ?: determinants in college students ’ intentions to donate and share information about university crowdfunding efforts. International Review on Public and Nonprofit Marketing, 16, 23–41. https://doi.org/https://doi.org/10.1007/s12208-018-00217-9
Diniyah, F. (2021). Faktor yang Mempengaruhi Niat Perilaku Muslim Menggunakan Platform Crowdfunding Waqf: Teori UTAUT Model. Jurnal Ilmiah Ekonomi Islam, 7(2), 544–552. https://doi.org/10.29040/jiei.v7i2.1841
do Paço, A. (2014). Branding in ngos – its influence on the intention to donate. In Economics and Sociology (Vol. 7, Issue 3, pp. 11–21). Centre of Sociological Research. https://doi.org/10.14254/2071-789X.2014/7-3/1
Febiana, N., Tandjung, H., & Hakiem, H. (2021). Pengaruh Literasi Zakat, Infaq, Shadaqah (ZIS), Kepercayaan, dan Brand Awareness terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(2), 291–313. https://doi.org/10.47467/elmal.v5i2.806
Fortezza, F., Checchinato, F., & Slanzi, D. (2022). The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding. Management Research Review. https://doi.org/10.1108/MRR-10-2021-0750
Gujarati, D. N. (2003). Basic econometrics. McGraw Hill.
Hair, J. F., Hult, G. T. M., Ringle, C., Sarstedt, M., Danks, N., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (PLS-SEM) using R: A workbook. In Springer. Springer.
Hou, T., Hou, K., Wang, X., & Robert, X. (2021). Why I give money to unknown people ? An investigation of online donation and forwarding intention. Electronic Commerce Research and Applications, 47(March), 101055. https://doi.org/10.1016/j.elerap.2021.101055
Ichwan, A. (2020). Pengaruh Technology Acceptance Model Terhadap Keputusan Muzakki Membayar Zakat Melalui Fintech Gopay. Jurnal Ilmiah Ekonomi Islam, 6(2), 129–135. https://doi.org/10.29040/jiei.v6i2.1011
Kasri, R. A., & Chaerunnisa, S. R. (2022). The role of knowledge, trust, and religiosity in explaining the online cash waqf amongst Muslim millennials. Journal of Islamic Marketing, 13(6), 1334–1350. https://doi.org/10.1108/JIMA-04-2020-0101
Kasri, R. A., & Yuniar, A. M. (2021). Determinants of digital zakat payments : lessons from Indonesian experience. Journal of Islamic Accounting and Business Research, 2019(12), 362–379. https://doi.org/10.1108/JIABR-08-2020-0258
Khairunnisa, A. H., Ningrum, J. W., Huda, N., & Rini, N. (2020). Pengaruh Brand Awareness dan Kepercayaan Terhadap Keputusan Menyalurkan Zakat dan Donasi Melalui Tokopedia. Jurnal Ilmiah Ekonomi Islam, 6(2), 284–293. https://doi.org/10.29040/jiei.v6i2.761
Linardi, C., & Nur, T. (2021). Faktor-Faktor Yang Mempengaruhi Minat Mahasiswa Berdonasi Melalui Platform Crowdfunding. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(2), 249–267. https://doi.org/10.31842/jurnalinobis.v4i2.181
Munikrishnan, U. T., Mamun, A. Al, Xin, N. K. S., Chian, H. S., & Naznen, F. (2022). Modelling the intention and adoption of cashless payment methods among the young adults in Malaysia. Journal of Science and Technology Policy Management. https://doi.org/10.1108/JSTPM-04-2022-0077
Ozili, P. K. (2023). The Acceptable R-square in Empirical Modelling for Social Science Research. https://doi.org/http://dx.doi.org/10.2139/ssrn.4128165
Purwanto, A., & Sudargini, Y. (2021). Partial Least Squares Structural Squation Modeling (PLS-SEM) Analysis for Social and Management Research : A Literature Review. Journal of Industrial Engineering & Management Research, 2(4). https://doi.org/10.7777/jiemar.v2i4
Rios Romero, M. J., Abril, C., & Urquia-Grande, E. (2023). Insights on NGO brand equity: a donor-based brand equity model. European Journal of Management and Business Economics. https://doi.org/10.1108/EJMBE-08-2022-0261
Salsabila, N., & Hasbi, I. (2021). Pengaruh Citra Merek Dan Kepercayaan Terhadap Keputusan Berdonasi Secara Online Pada Crowdfunding Platform Kitabisa.Com. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(2), 162–176. http://www.journal.stiemb.ac.id/index.php/mea/article/view/1046
Syafira, F. N., Ratnasari, R. T., & Ismail, S. (2020). the Effect of Religiosity and Trust on Intention To Pay in Ziswaf Collection Through Digital Payments. Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 6(1), 98. https://doi.org/10.20473/jebis.v6i1.17293
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). CONSUMER ACCEPTANCE AND USE OF INFORMATION TECHNOLOGY: EXTENDING THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY. MIS Quarterly, 36(1), 157–178.
Yenisey, M. M., Ozok, A. A., & Salvendy, G. (2005). Perceived security determinants in e-commerce among Turkish university students. Behaviour and Information Technology, 24(4), 259–274. https://doi.org/10.1080/0144929042000320992