Evaluasi Misfit-Score Strategi Pemanufakturan dengan Strategi Bisnis Serta Dampaknya pada Kinerja Operasional

Titik Kusmantini

Abstract

This research was established based on organizational kesesuaian hubungan theory, where in the formulation of strategic decision in manufacturing strategic must be alingment with business strategy. The higher congcruence can create higher performance. The hypothesis was tested with multiple regression models and the degree of fit (misfit-score) to computing with euclidean distance as regression coeficient.

Keyword: Manufacturing, Business, Performance, Misfit-Score.

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JURNAL SIASAT BISNIS (JSB)
ISSN 0853-7666 (print), 2528-7001 (online)

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