Main Article Content
Abstract
Purpose – This research analyzes the competitive advantage of tourist villages influenced by VRIN and non-VRIN resources on the performance of tourist village businesses. The sporadic nature of village tourism development and the difficulty of getting out of the pioneer level are the problems raised in this study.
Design/methodology/approach –This research collected primary data on respondents who were workers from tourist villages, according to the established criteria. A total of 383 research respondents were obtained from distributing questionnaires. Using a quantitative approach, this study analyzed the relationship between VRIN resource and non-VRIN resource variables on competitive advantage, which then affects business performance
Findings – The research of the study shows that VRIN resources significantly influence competitive advantage, which then affects business performance. The results of the study also show that non-VRIN resources do not affect competitive advantage. This shows how VRIN resources play a role in forming the unique value of tourist villages as well as traditional resources that are no longer relevant in forming the competitive advantages of tourist villages.
Research limitations/implications – This research has limitations in generalizing the research results, where the research context was only conducted in Indonesia, precisely in East Java. Further research can develop the research by adding the geographical scope of the research sample.
Practical implications – This research underlines the importance of strategic development of tourist villages based on a resource-based view approach. Development based on intangible assets, integration, and collaboration with other parties can be done by tourist villages.
Originality/value – The use of the resource-based view approach in analyzing the competitive advantage of tourist villages is still not widely used, which then becomes the unique value of this research.
Keywords
Article Details
Copyright (c) 2025 Prof. Dr. Sri Setyo Iriani, Nuswantara Dian Anita, Pribadi Farid, Sukardani Puspita Sari, Nugrohoseno Dwiarko, Junianta Reynaldi Dwi
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References
Adeniran, T. V., & Johnston, K. (2012). Investigating the dynamic capabilities and competitive advantage of South African SMEs. African Journal of Business Management, 6(11), 4088–4099. https://doi.org/10.5897/AJBM11.1673
Amrullah, Kaltum, U., Sondari, M. C., & Pranita, D. (2023). The Influence of Capability, Business Innovation, and Competitive Advantage on a Smart Sustainable Tourism Village and Its Impact on the Management Performance of Tourism Villages on Java Island. Sustainability, 15(19), 14149. https://doi.org/10.3390/su151914149
Arsawan, I. W. E., Koval, V., Rajiani, I., Rustiarini, N. W., Supartha, W. G., & Suryantini, N. P. S. (2022). Leveraging knowledge sharing and innovation culture into SMEs sustainable competitive advantage. International Journal of Productivity and Performance Management, 71(2), 405–428. https://doi.org/10.1108/IJPPM-04-2020-0192
Ashari, D., Sadat, A. M., & Rahmi. (2024). Pengaruh Daya Tarik Wisata, Persepsi Harga, Dan Kualitas Layanan Terhadap Niat Berkunjung Kembali Pada Objek Wisata Dunia Fantasi Ancol : Studi Kasus Pada Masyarakat Dki Jakarta. Maslahah : Jurnal Manajemen Dan Ekonomi Syariah, 2(3 SE-Articles), 213–226. https://doi.org/10.59059/maslahah.v2i3.1518
Badan Pusat Statistik. (2022). Statistik Potensi Desa Indonesia 2021 (1st ed.). Badan Pusat Statistik(BPS - Statistics Indonesia).
Baia, E., Ferreira, J. J., & Rodrigues, R. (2020). Value and rareness of resources and capabilities as sources of competitive advantage and superior performance. Knowledge Management Research & Practice, 18(3), 249–262. https://doi.org/10.1080/14778238.2019.1599308
Burksiene, V., & Dvorak, J. (2020). Performance Management in Protected Areas: Localizing Governance of The Curonian Spit National Park, Lithuania. Public Administration Issues, 5, 105–124. https://doi.org/10.17323/1999-5431-2020-0-5-105-124
Choi, M., Law, R., & Heo, C. Y. (2018). An Investigation of the Perceived Value of Shopping Tourism. Journal of Travel Research, 57(7), 962–980. https://doi.org/10.1177/0047287517726170
Correia, R. J., Dias, J. G., & Teixeira, M. S. (2021). Dynamic capabilities and competitive advantages as mediator variables between market orientation and business performance. Journal of Strategy and Management, 14(2), 187–206. https://doi.org/10.1108/JSMA-12-2019-0223
Cuthbertson, R. W., & Furseth, P. I. (2022). Digital services and competitive advantage: Strengthening the links between RBV, KBV, and innovation. Journal of Business Research, 152, 168–176. https://doi.org/10.1016/j.jbusres.2022.07.030
Diharto, A. K., Budiyanto, & Muafi. (2017). Causality Model of People Equity, VRIN Resource, Social Capital, Innovation Capability and SMEs Performance. Journal of Business & Retail Management Research, 11(4), 124–130. https://doi.org/10.24052/JBRMR/V11IS04/CMOPEVRSCICASP
El Nemar, S., El-Chaarani, H., Dandachi, I., & Castellano, S. (2022). Resource-based view and sustainable advantage: a framework for SMEs. Journal of Strategic Marketing, 1–24. https://doi.org/10.1080/0965254X.2022.2160486
Emami, S. F., Darban astane, A., Rezvani, M. reza, & Ghadiri, M. (2021). The Analysis of the Factors Affecting the Development of Community-Based Rural Tourism (Case study: Gilan Province). Journal of Sustainable Rural Development, 5(1), 47–60. https://www.jsrd.ir/article_151689.html
Ferreira, J. J. M., Fernandes, C. I., & Ferreira, F. A. F. (2022). What makes organizations unique? Looking inside the box. Journal of Business Research, 139, 664–674. https://doi.org/10.1016/j.jbusres.2021.10.017
Gellweiler, C. (2018). Cohesion of RBV and industry view for competitive positioning. Strategic Management, 23(2), 3–12. https://doi.org/10.5937/StraMan1802003G
Haseeb, M., Hussain, H. I., Kot, S., Androniceanu, A., & Jermsittiparsert, K. (2019). Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance. Sustainability, 11(14), 3811. https://doi.org/10.3390/su11143811
Kabue, L. W., & Kilika, J. M. (2016). Firm Resources, Core Competencies and Sustainable Competitive Advantage: An Integrative Theoretical Framework. Journal of Management and Strategy, 7(1), 98–101. https://doi.org/10.5430/jms.v7n1p98
Kementrian Pariwisata dan Ekonomi Kreatif Republik Indonesia. (2024, March 1). Peta Sebaran - Jejaring Desa Wisata. Peta Sebaran. https://jadesta.kemenparekraf.go.id/sebaran
Khan, S. Z., Yang, Q., & Waheed, A. (2019). Investment in intangible resources and capabilities spurs sustainable competitive advantage and firm performance. Corporate Social Responsibility and Environmental Management, 26(2), 285–295. https://doi.org/10.1002/csr.1678
Kim, J., Seok, B., Choi, H., Jung, S., & Yu, J. (2020). Sustainable Management Activities: A Study on the Relations between Technology Commercialization Capabilities, Sustainable Competitive Advantage, and Business Performance. Sustainability, 12(19), 7913. https://doi.org/10.3390/su12197913
Kruesi, M. A., & Bazelmans, L. (2023). Resources, capabilities and competencies: a review of empirical hospitality and tourism research founded on the resource-based view of the firm. Journal of Hospitality and Tourism Insights, 6(2), 549–574. https://doi.org/10.1108/JHTI-10-2021-0270
Li, Q., Zhang, H., Wu, M.-Y., Wall, G., & Ying, T. (2022). Family Matters: Dual Network Embeddedness, Resource Acquisition, and Entrepreneurial Success of Small Tourism Firms in Rural China. Journal of Travel Research, 61(8), 1757–1773. https://doi.org/10.1177/00472875211047275
Lieberman, M. (2021). Is Competitive Advantage Intellectually Sustainable? Strategic Management Review, 2(1), 29–46. https://doi.org/10.1561/111.00000016
Lin, Y., & Wu, L.-Y. (2014). Exploring the role of dynamic capabilities in firm performance under the resource-based view framework. Journal of Business Research, 67(3), 407–413. https://doi.org/10.1016/j.jbusres.2012.12.019
Lubis, N. W. (2022). Resource Based View (RBV) in Improving Company Strategic Capacity. Research Horizon, 2(6), 587–596. https://doi.org/10.54518/rh.2.6.2022.587-596
Madhani, P. (2009). Resource Based View (RBV) of Competitive Advantages: Importance, Issues and Implications. KHOJ Journal of Indian Management Research and Practices, 1(2), 2–12.
Mandal, S., Roy, S., & Raju, G. A. (2016). Tourism supply chain agility: an empirical examination using resource-based view. International Journal of Business Forecasting and Marketing Intelligence, 2(2), 151. https://doi.org/10.1504/IJBFMI.2016.078156
Maulidiya, L., & Hayati, M. (2020). Potensi Dan Strategi Pengembangan Pariwisata di Pulau Mandangin Kabupaten Sampang. AGRISCIENCE, 1(2), 507–529. https://doi.org/10.21107/agriscience.v1i2.9183
Nguyen, H. P., & Bui, V. D. (2021). Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam. Webology, 18(Special Issue 04), 116–132. https://doi.org/10.14704/WEB/V18SI04/WEB18118
Ogunkoya, O. (2018). Strategic entrepreneurship and competitive advantage in Nigeria banking industry. Management & Marketing XVI, 1, 107–121.
Parniangtong, S. (2017). Competitive Advantage of Customer Centricity (1st ed.). Springer Singapore. https://doi.org/10.1007/978-981-10-4442-7
Pourtaheri, M., Torabi, Z.-A., Khavarian-Garmsir, A. R., Sajadi, S., & Hall, C. M. (2024). Ecolodge Tourism Dynamics: A Village-Level Analysis of Marketing and Policy Indicators in Iran’s Hawraman Region. Sustainability, 16(12), 5072–5100. https://doi.org/10.3390/su16125072
Putri, A. P., & Iskandar, D. D. (2017). Strategi Pengembangan Desa Wisata (Studi Kasus: Desa Wisata Limbasari, Kecamatan Bobotsari, Kabupaten Purbalingga). Universitas Diponegoro.
Rainero, C., & Modarelli, G. (2020). The Attractive Power of Rural Destinations and a Synergistic Community Cooperative Approach: A “Tourismability” Case. Sustainability, 12(17), 7233–7271. https://doi.org/10.3390/su12177233
Ramdan, R. M., & Ikhwana, A. (2017). Analisa Kelayakan Pengembangan Wisata di Desa. Cimareme Kecamatan Banyuresmi Garut. Jurnal Kalibrasi, 14(1), 101–110. https://doi.org/10.33364/kalibrasi/v.14-1.401
Roostika, R. (2019). SMEs Craft Industry Application of Resource Based View: Capabilities Role of SMEs Performance. Review of Integrative Business and Economics Research, 8(4), 423–440. http://buscompress.com/uploads/3/4/9/8/34980536/riber_8-s4_34_k19-148_423-440.pdf
Rosari, D., Ngatemin, Riady, I., & Mulyadi, B. (2023). Enhancing Community Economic Growth: Financial System Management of Village-Owned Enterprises in Raya Village Tourism, Karo District, North Sumatra, Indonesia. Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023), 313–319. https://doi.org/10.2991/978-94-6463-296-5_43
Salsabila, S., Radhiana, R., Juwita, J., Juwita, J., & Mauliza, P. (2022). Challenges of the Resource-Based View Approach in Improving Business Organizational Performance. Proceedings of International Conference on Multidiciplinary Research, 5(2), 120–125. https://doi.org/10.32672/pic-mr.v5i2.5416
Sangpikul, A. (2018). The effects of travel experience dimensions on tourist satisfaction and destination loyalty: the case of an island destination. International Journal of Culture, Tourism and Hospitality Research, 12(1), 106–123. https://doi.org/10.1108/IJCTHR-06-2017-0067
Santra, I. K., Sukarta, I. W., & Sumetri, N. W. (2022). Multi Criteria-based Decision Making of Affiliative Orchestration Capability of Balinese Tourism Management. Webology, 19(1), 5444–5454. https://doi.org/10.14704/WEB/V19I1/WEB19365
Setyanto, A. R., Samodra, B. R., & Pratama, Y. P. (2015). Kajian Strategi Pemberdayaan UMKM Dalam Menghadapi Perdagangan Bebas Kawasan ASEAN (Studi Kasus Kampung Batik Laweyan). ETIKONOMI, 14(2), 205–220. https://doi.org/10.15408/etk.v14i2.2271
Setyawan, I. A., Tio, M. R. S., & Nugroho, H. S. (2023). Strategi Pengelola Pokdarwis Desa Sambirejo Dalam Aktivitas Pariwisata Tebing Breksi. Jurnal Dinamika, 3(1), 63–74.
Simarmata, E., Kusumastuti, R., & Wijaya, C. (2024). Achieving sustainable competitiveness of tourism dynamics with resource-based view. European Journal of Innovation Management, 27(3), 1001–1023. https://doi.org/10.1108/EJIM-07-2022-0365
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