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Abstract
Saat ini bidang operasional hotel ditekankan untuk lebih memperhatikan isu lingkungan karena dampak kerusakan yang ditimbulkan dari aktivitas perhotelan meningkat dan penggunaan jumlah sumber daya alam yang besar. Namun dalam penerapannya tergantung faktor pendorong antara lain government, customer demand, level of competition, greenness at the organizational level dan attitude toward change. Tujuan dari penelitian ini: (1) mendeskripsikan faktor pendorong dalam penerapan operasional hotel berwawasan ramah lingkungan; dan (2) menemukan faktor dominan penerapan operasional hotel ramah lingkungan pada kawasan Asia dan Pasifik secara spesifik. Berdasarkan tujuan, jenis penelitian ini adalah eksploratif. Teknik analisis dilakukan secara analisis isi (content analysis), analisis-sintesis serta model data reduction, data display dan conclusion drawing/verification. Hasil penelitian menunjukkan bahwa kelima faktor pendorong terdapat pada seluruh objek hotel ramah lingkungan dengan tingkat kekuatan mendorong yang berbeda. Selain itu, diperoleh faktor dominan holistic environmental practices-driven, resort-driven dan government-driven pada kawasan Asia dan Pasifik.
Kata kunci: Operasional, Faktor Pendorong, Kinerja Lingkungan.
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