Main Article Content
Abstract
Di antara berbagai instant messaging yang kini ada, LINE merupakan salah satu instant messaging yang menarik untuk diteliti dengan pesatnya pertumbuhan pengguna dan keunggulannya dibanding WhatsApp dan Blackberry. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention pada pengguna instant messaging LINE di Indonesia. Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal, responden yang diteliti dalam penelitian ini berjumlah 400 pengguna instant messaging LINE di Indonesia dengan teknik sampling insidental. Hasil penelitian menunjukan bahwa perceived usefulness berada pada posisi angka 75,81% dengan kategori tinggi, perceived ease of use berada pada posisi angka 81,43% dengan kategori tinggi, behavioral intention berada pada posisi 79,52% dengan kategori tinggi, perceived usefulness berpengaruh signifikan terhadap behavioral intention sebesar 18,83%, perveived ease of use berpengaruh signifikan terhadap behavioral intention sebesar 36,84% serta perceived usefulness dan perceived ease of use berpengaruh signifikan terhadap behavioral inteniton sebesar 55,7%.
Keywords
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).