Main Article Content
Abstract
Family is the basic unit where most individuals learn about product categories, how to consume it, and soon. So, understanding family buying behavior is very important. It used to be that husband and wife hold dominant influence family decision-making process. However, now, their role is changing. Today, children’s role in family decision-making process is also significant today. Their influence relates to a wide variety of products needed by their family, or not just to the items that directly relate to their need, such as toys or foods. This means that, to market successfully to the children, marketers must understand children’s buying decision making process and what media that can be used to socialize their products to them.
Key words: family decision-making, children’s role in family decision making, consumer socialization.
Key words: family decision-making, children’s role in family decision making, consumer socialization.
Article Details
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
Ekasasi, S. R. (2009). The Role of Children in Family Decision Making a Theoretical Review. Jurnal Siasat Bisnis. Retrieved from https://journal.uii.ac.id/JSB/article/view/977