Article Sidebar

Mediatization of the Net and Internetization of the Print Media in Northern Nigeria
Submitted
October 25, 2022
Accepted
December 14, 2022
Published
December 19, 2022
Download
PDF
Statistic
Read Counter : 258 Download : 219

Downloads

Download data is not yet available.

Main Article Content

Abstract

The arrival of new media has generated tensions, arguments and debate about the prospects and future of the newspaper industry all over the world. In Northern Nigeria today, media technologies have led to many changes that are seen in the newspaper industry. For instance, technology has broken distance, making communication easier and the information around the world more accessible; it has shrunk both time and space. This situation has generated debates among scholars, about whether the new media technologies would eventually wipe out the conventional media or at least further redefine them. Within this context, this study aims to examine the Mediatization of the net and Internetization of the print media in Northern Nigeria. The study was anchored on the theoretical lens of Diffusion of Innovation Theory. The study adopted the traditional approach of the positivist research design, which informed the choice of survey method, whereby a self-administered questionnaire in the form of a 4-point Likert scale was used to generate data from the study population of 104 journalists working in the selected newspapers, purposive sampling was used to select the newspapers while simple random sampling was used to select the journalists and IBM® SPSS® Statistics was used to analyse the data. Based on the result, the study discovered that new media technologies posed some challenges like inadequate facilities, epileptic internet availability, and inadequate funds for personnel capacity building to the selected newspapers. The study concludes that the need for newspapers to embrace new technologies in content production and news processing is fundamental for the overall success of the print media in Northern Nigeria.

Keywords

internetization mediatization net Northern Nigeria print media

Article Details

License
  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
How to Cite
Aondover , E. M. ., Umar Maradun, L. ., & M. Yar’Adua, S. . (2022). Mediatization of the Net and Internetization of the Print Media in Northern Nigeria. Unisia, 40(2), 335–356. https://doi.org/10.20885/unisia.vol40.iss2.art5
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Adamu, Y. M. (2006, January 1). Print and broadcast media in Northern Nigeria [PDF]. ResearchGate. https://www.researchgate.net/publication/237773440_PRINT_AND_BROADCAST_MEDIA_IN_NORTHERN_NIGERIA

  2. Adamu, Y. M., Mohammed, H., & Dandago, K. I. (2006). Readings in social science research. Adamu Joji Publishers.

  3. Ahmad, G. (2005). Gaskiya Tafi Kwabo: From Colonial Service to community beacon. Departmental Seminar Series, Bayero University, Kano, Nigeria.

  4. Ahmed, S. F., Saha, P., & Haque, S. M. T. (2020). Technology adoption dynamics of the press workers in Bangladesh. Proceedings of the 3rd ACM SIGCAS Conference on Computing and Sustainable Societies, 148–159. https://doi.org/10.1145/3378393.3402270

  5. Ajaero, C. K., Odimegwu, C., Ajaero, I. D., & Nwachukwu, C. A. (2016). Access to mass media messages, and use of family planning in Nigeria: A spatio-demographic analysis from the 2013 DHS. BMC Public Health, 16(1), 427. https://doi.org/10.1186/s12889-016-2979-z

  6. Akinfeleye, R. (2007). Essentials of journalism: Introductory text for the beginner. Unimedia.

  7. Alfani, H. (2020). Local newspaper strategy to survive in the digital era. Mediator: Jurnal Komunikasi, 13(1), Article 1. https://doi.org/10.29313/mediator.v13i1.5788

  8. Anaeto, S. G., Onabajo, S., & Osifeso, J. B. (2008). Models and theories of communication. African Renaissance books incorporated Bowie.

  9. Antecol, M. (1999). Abstracting the later McLuhan: Television’s cool role in the creation of the global village. Canadian Journal of Communication, 24(2). https://doi.org/10.22230/cjc.1999v24n2a1096

  10. Aondover, E. M. (2020). Internet meme as a campaign tool to the fight against Covid-19 in Nigeria. Global Journal of Human-Social Science Research (A) Arts & Humanities - Psychology, 20(6 Version 1.0), 27–39. https://globaljournals.org/GJHSS_Volume20/4-Internet-Meme-as-a-Campaign.pdf

  11. Aondover, E. M. (2021). Content analysis of hate speech in the 2019 General Elections in three Nigerian newspapers. American Journal of Multidisciplinary Research in Africa, 1(3), 1–9. https://doi.org/10.58314/088976

  12. Aondover, E. M. (2022). Interpretative phenomenological analysis of hate speech among Editors of Daily Trust, The Nation and The Guardian newspapers in Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(2), Article 2. https://doi.org/10.33258/konfrontasi2.v9i2.209

  13. Arakpogun, E. O., Elsahn, Z., Olan, F., & Elsahn, F. (2021). Artificial intelligence in Africa: Challenges and opportunities. In A. Hamdan, A. E. Hassanien, A. Razzaque, & B. Alareeni (Eds.), The Fourth Industrial Revolution: Implementation of Artificial Intelligence for Growing Business Success (pp. 375–388). Springer International Publishing. https://doi.org/10.1007/978-3-030-62796-6_22

  14. Asemah, E. S., & Edegoh, L. O. (2012). New media and political advertising in Nigeria: Prospects and challenges. African Research Review, 6(4), Article 4. https://doi.org/10.4314/afrrev.v6i4.17

  15. Babalola, E. T. (2002). Newspapers as instruments for building literate communities: The Nigerian experience. Nordic Journal of African Studies, 11(3), Article 3. https://doi.org/10.53228/njas.v11i3.350

  16. Bakke, N. A., & Barland, J. (2022). Disruptive innovations and paradigm shifts in journalism as a business: From advertisers first to readers first and traditional operational models to the AI factory. SAGE Open, 12(2), 21582440221094820. https://doi.org/10.1177/21582440221094819

  17. Bardoel, J., & Deuze, M. (2001). “Network journalism”: Converging competencies of old and new media professionals. Australian Journalism Review, 23(2), 91–103. https://doi.org/10.3316/ielapa.200204961

  18. Boczkowski, P. J. (2005). Digitizing the news: Innovation in online newspapers (New edition). The MIT Press.

  19. Bosch, T., Wasserman, H., & Chuma, W. (2018). South African activists’ use of nanomedia and digital media in democratization conflicts. International Journal of Communication, 12(0), Article 0. https://ijoc.org/index.php/ijoc/article/view/6419

  20. Brannon, F. (2018). The press of the Cherokee Phoenix Newspaper as artifact. Native South, 11, 117–143. https://doi.org/10.1353/nso.2018.0004

  21. Demarest, L., Godefroidt, A., & Langer, A. (2020). Understanding news coverage of religious-based violence: Empirical and theoretical insights from media representations of Boko Haram in Nigeria. Journal of Communication, 70(4), 548–573. https://doi.org/10.1093/joc/jqaa011

  22. Deuze, M. (2006). Global journalism education: A conceptual approach. Journalism Studies, 7(1), 19–34. https://doi.org/10.1080/14616700500450293

  23. Dixon, V. K. (2009). Understanding the implications of a global village. Inquiries Journal, 1(11). http://www.inquiriesjournal.com/articles/1681/understanding-the-implications-of-a-global-village

  24. Doctor, H. V., Findley, S. E., Bairagi, R., & Dahiru, T. (2011). Northern Nigeria maternal, newborn and child health programme: Selected analyses from population-based baseline survey. The Open Demography Journal, 4(1). https://benthamopen.com/ABSTRACT/TODEMOJ-4-11

  25. Dominick, J. R. (2009). The dynamics of mass communication: Media in the digital age (10th Edition). McGraw-Hill Higher Education.

  26. Dominick, J. R. (2012). Dynamics of mass communication: Media in transition (12th edition). McGraw Hill.

  27. Fayoyin, A. (2021). Understanding the knowledge society, artificial intelligence and media nexus. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.

  28. Fireoved, J. (1985). Nathaniel Gardner and the “New-England Courant.” Early American Literature, 20(3), 214–235. https://www.jstor.org/stable/25055558

  29. Firmansyah, F., Novita, S., Rachmiatie, A., K, S. S., Sobur, A., & Putri, D. W. (2022). How the print media industry survived in the digital era. Jurnal ASPIKOM, 7(1), Article 1. https://doi.org/10.24329/aspikom.v7i1.1013

  30. Fortunati, L. (2005). Mediatization of the net and internetization of the mass media. Gazette (Leiden, Netherlands), 67(1), 27–44. https://doi.org/10.1177/0016549205049177

  31. Franklin, B., & Miller, P. (2012). The New England Courant: A selection of certain issues containing writings of Benjamin Franklin. Literary Licensing, LLC.

  32. Frith, S., & Meech, P. (2007). Becoming a journalist: Journalism education and journalism culture. Journalism, 8(2), 137–164. https://doi.org/10.1177/1464884907074802

  33. Garrison, B. (2001). Diffusion of online information technologies in newspaper newsrooms. Journalism, 2(2), 221–239. https://doi.org/10.1177/146488490100200206

  34. Genesove, D. (1999). The adoption of offset presses in the daily newspaper industry in the united states (Working Paper No. 7076). National Bureau of Economic Research. https://doi.org/10.3386/w7076

  35. Gilbert, C. G. (2005). Unbundling the structure of inertia: Resource versus routine rigidity. Academy of Management Journal, 48(5), 741–763. https://doi.org/10.5465/amj.2005.18803920

  36. Green, L. (2018). Migration, urbanization, and national development in Nigeria. In S. Amin (Ed.), Modern Migrations in Western Africa (1st Edition, First Published 1974, pp. 281–304). Routledge. https://doi.org/10.4324/9781351044073-12

  37. Gul, S. (2013). Adoption of social media by online newspapers of Kashmir. Annals of Library and Information Studies (ALIS), 60(1), Article 1. https://doi.org/10.56042/alis.v60i1.464

  38. Gwagwa, A., Kraemer-Mbula, E., Rizk, N., Rutenberg, I., & de Beer, J. (2020). Artificial intelligence (AI) deployments in Africa: Benefits, challenges and policy dimensions. The African Journal of Information and Communication, 26, 1–28. https://doi.org/10.23962/10539/30361

  39. Hassan, I., Azmi, M. N. L., & Nasidi, Q. Y. (2018). The survival of Nigerian newspapers in digital age of communication. International Journal of Asian Social Science, 8(9), Article 9. https://doi.org/10.18488/journal.1.2018.89.631.637

  40. Hassan, R. (2017). The age of distraction: Reading, writing, and politics in a high-speed networked economy. Routledge. https://doi.org/10.4324/9781315130880

  41. Heo, Y. C., & Park, H. W. (2014). How are newspaper companies using social media to engage and connect with their audiences? Characteristics and forms of Korean newspapers’ YouTube use. Quality & Quantity, 48(5), 2899–2914. https://doi.org/10.1007/s11135-013-9931-4

  42. Hong, S. (2012). Online news on Twitter: Newspapers’ social media adoption and their online readership. Information Economics and Policy, 24(1), 69–74. https://doi.org/10.1016/j.infoecopol.2012.01.004

  43. Kaminski, J. (2011). Diffusion of innovation theory. Canadian Journal of Nursing Informatics, 6(2), Theory in Nursing Informatics Column. https://cjni.net/journal/?p=1444

  44. Katz, E. (1957). The two-step flow of communication: An up-to-date report on an hypothesis. The Public Opinion Quarterly, 21(1), 61–78. https://www.jstor.org/stable/2746790

  45. Kayany, J. M., & Yelsma, P. (2000). Displacement effects of online media in the socio-technical contexts of households. Journal of Broadcasting & Electronic Media, 44(2), 215–229. https://doi.org/10.1207/s15506878jobem4402_4

  46. Kinnunen, J. (1996). Gabriel Tarde as a founding father of innovation diffusion research. Acta Sociologica, 39(4), 431–442. https://www.jstor.org/stable/4194846

  47. Kintz, L. F. (2007). Overview of current media practices and trends in West Africa. Global Media Journal, 6(10). https://www.globalmediajournal.com/ peer-reviewed/ overview-of-current-media-practices-and-trends-in-west-africa-35206.html

  48. Kluger, R., & Kluger, P. (1986). The paper: The life and death of the New York Herald Tribune (1st edition). Knopf.

  49. Kompare, D. (2006). Publishing flow: DVD box sets and the reconception of television. Television & New Media, 7(4), 335–360. https://doi.org/10.1177/1527476404270609

  50. Kraśniewski, M. (2015). Pictures in transition: Media and popular culture in Hausa society. Hemispheres, 31(4), 5–23. https://www.proquest.com/openview/9568bfe578653c02212fb0659d187d87

  51. Kurfi, M. Y., Aondover, E. M., & Mohamed, I. (2021). Digital images on social media and proliferation of fake news on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 3(1), 103–124. https://doi.org/10.46539/gmd.v3i1.111

  52. Lehman-Wilzig, S., & Cohen-Avigdor, N. (2004). The natural life cycle of new media evolution: Inter-media struggle for survival in the internet age. New Media & Society, 6(6), 707–730. https://doi.org/10.1177/146144804042524

  53. Lesage, F., & Natale, S. (2019). Rethinking the distinctions between old and new media: Introduction. Convergence, 25(4), 575–589. https://doi.org/10.1177/1354856519863364

  54. Maniou, T. A., Stark, A., & Touwen, C. J. (2020). Journalism training beyond journalism schools. Journalism & Mass Communication Educator, 75(1), 33–39. https://doi.org/10.1177/1077695820904979

  55. Matheson, D. (2004). Weblogs and the epistemology of the news: Some trends in online journalism. New Media & Society, 6(4), 443–468. https://doi.org/10.1177/146144804044329

  56. McLuhan, M. (1994). Understanding media: The extensions of man (Reprint edition). The MIT Press.

  57. McQuail, D., & Deuze, M. (2020). McQuail’s media and mass communication theory (7th edition). SAGE Publications Ltd.

  58. Menke, M., & Schwarzenegger, C. (2019). On the relativity of old and new media: A lifeworld perspective. Convergence, 25(4), 657–672. https://doi.org/10.1177/1354856519834480

  59. Mihailidis, P., & Viotty, S. (2017). Spreadable spectacle in digital culture: Civic expression, fake news, and the role of media literacies in “post-fact” society. American Behavioral Scientist, 61(4), 441–454. https://doi.org/10.1177/0002764217701217

  60. Mojaye, E. M., & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1 Special Issue 2), 100–106. https://www.jcmrjournal.org/article?id=490

  61. Murphy, S. C. (2011). How television invented new media. Rutgers University Press.

  62. Nigeria Press Council. (2022). Newspaper and magazine distribution across geopolitical zones (Annual report). Nigeria Press Council.

  63. Nyam, I. I.-T. (2021). Digital dichotomy theory towards propositional appraisal of artificial intelligence based media-communication imperatives. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.

  64. Oktoviani, M. B. E., Kurniasari, F., & Juliadi, R. (2021). Digital newspaper as an alternative solution to maintain the existence of print media in PT OKT. Conference Series, 3(2), 469–482. https://doi.org/10.34306/conferenceseries.v3i2.614

  65. Onwuka, E. C., & Eguavoen, A. (2007). Globalization and economic development: The Nigerian experience. Journal of Social Sciences, 14(1), 45–51. https://doi.org/10.1080/09718923.2007.11978398

  66. Oso, L. (2013). Media and democracy in Nigeria: A critique of liberal perspective. New Media and Mass Communication, 10, 13. https://doi.org/10.7176/NMMC.vol1013-22

  67. Papathanassopoulos, S., Coen, S., Curran, J., Aalberg, T., Rowe, D., Jones, P., Rojas, H., & Tiffen, R. (2013). Online threat, but television is still dominant: A comparative study of 11 nations’ news consumption. Journalism Practice, 7(6), 690–704. https://doi.org/10.1080/17512786.2012.761324

  68. Pred, A. R. (1971). Urban systems development and the long-distance flow of information through preelectronic U. S. newspapers. Economic Geography, 47(4), 498–524. https://doi.org/10.2307/142641

  69. Puijk, R., Hestnes, E. B., Holm, S., Jakobsen, A., & Myrdal, M. (2021). Local newspapers’ transition to online publishing and video use: Experiences from Norway. Journalism Studies, 22(9), 1123–1141. https://doi.org/10.1080/1461670X.2021.1922303

  70. Rogers, E. M. (2003). Diffusion of innovations (5th edition). Free Press.

  71. Ryan, B., & Gross, N. C. (1943). The diffusion of hybrid seed corn in two iowa communities. Rural Sociology, 8(1), 15. https://www.proquest.com/openview/7de2b2276a089fe888071663de12b6a0

  72. Saksena, S., & Hollifield, C. A. (2002). U.S. Newspapers and the development of online editions. International Journal on Media Management, 4(2), 75–84. https://doi.org/10.1080/14241270209389984

  73. Salawu, A. (2018). Alaroye, Isolezwe and the adoption of digital technologies. In African language digital media and communication (pp. 33–45). Routledge. https://doi.org/10.4324/9781351120425-3

  74. Schulz, W. (2014). Mediatization and new media. In F. Esser & J. Strömbäck (Eds.), Mediatization of Politics: Understanding the Transformation of Western Democracies (pp. 57–73). Palgrave Macmillan UK. https://doi.org/10.1057/9781137275844_4

  75. Shehu, G. N. (2009). Newspapers in Northern Nigeria: A study of ownership and control of New Nigerian and Triumph Newspapers from military to democratic governance [Master’s thesis]. University of Lagos.

  76. Sklar, R. L. (1964). Regionalism and the emergence of a three-party system. In Nigerian political parties (pp. 87–140). Princeton University Press. https://doi.org/10.1515/9781400878239-005

  77. Sparks, C., Wang, H., Huang, Y., Zhao, Y., Lü, N., & Wang, D. (2016). The impact of digital media on newspapers: Comparing responses in China and the United States. Global Media and China, 1(3), 186–207. https://doi.org/10.1177/2059436416666385

  78. Tafida, A. (2015). Overview of history, origin and development of the mass media in Northern Nigeria (1930-2014). South East Asia Journal of Contemporary Business, Economics and Law, 8(3), 52–58. https://seajbel.com/wp-content/uploads/2016/01/ECON-104-ABDULLAHI1.pdf

  79. Timmins, J., & Tangaza, J. (2010, January 12). BBC Hausa interview with President Yar’Adua [HTML]. BBC - The Editors. https://www.bbc.co.uk/blogs/theeditors/2010/01/bbc_interview_with_president_y.html

  80. Toews, D. (2003). The new Tarde: Sociology after the end of the social. Theory, Culture & Society, 20(5), 81–98. https://doi.org/10.1177/02632764030205004

  81. Ukwela, C. O. (2021). Knowledge societies: Artificial intelligence and the media. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.

  82. UNESCO. (1958). The training of journalists: A world-wide survey on the training of personnel for the mass media. UNESCO. https://unesdoc.unesco.org/ark:/48223/pf0000043231

  83. Usman, B., Eric Msughter Aondover, & Ridwanullah, A. O. (2022). Social media literacy: Fake news consumption and perception of COVID-19 in Nigeria. Cogent Arts & Humanities, 9(1), 2138011. https://doi.org/10.1080/23311983.2022.2138011

  84. Valente, T. W. (1996). Social network thresholds in the diffusion of innovations. Social Networks, 18(1), 69–89. https://doi.org/10.1016/0378-8733(95)00256-1

  85. Valente, T. W., & Rogers, E. M. (1995). The Origins and Development of the Diffusion of Innovations Paradigm as an Example of Scientific Growth. Science Communication, 16(3), 242–273. https://doi.org/10.1177/1075547095016003002

  86. Vyas, R. S., Singh, N. P., & Bhabhra, S. (2007). Media displacement effect: Investigating the impact of internet on newspaper reading habits of consumers. Vision, 11(2), 29–40. https://doi.org/10.1177/097226290701100205

  87. Wajcman, J. (2018). Digital technology, work extension and the acceleration society. German Journal of Human Resource Management, 32(3–4), 168–176. https://doi.org/10.1177/2397002218775930

  88. Wimmer, R. D., & Dominick, J. R. (2013). Mass media research: An introduction (10th edition). Cengage Learning.

  89. Xu, Y. (2017). Modeling the adoption of social media by newspaper organizations: An organizational ecology approach. Telematics and Informatics, 34(1), 151–163. https://doi.org/10.1016/j.tele.2016.05.002

  90. Yahaya, I. Y. (1988). Hausa a rubuce: Tarihin rubuce rubuce cikin Hausa. Kamfanin Buga Littattafai Na Nigeria Ta Arewa.

Most read articles by the same author(s)

List of Cited By :

Crossref logo
No Related Submission Found