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Media technologies have been considered freeing and empowering since the twentieth century, as they aid in enhancing human capacity. In the media and communication industries, technologies have aided human manipulation of mechanical and electronic processes. Arguably, social interactions were improved by extending audience reach, broadening coverage, changing time and location constraints, and bridging important gaps in information. In this context, this study used in-depth interviews as the research method, and thematic analysis was employed to analyze the data gathered based on the themes that emerged during the interviews. The population of the study consisted of 106 staff in the Nigerian Television Authority (NTA) Kano, and a purposive sampling technique was used to select 15 participants for the study. This study is premised on the Domestication and Technological Determinism Theories. The findings of the study revealed that quality information dissemination, good visualization, easy access to information, and quick spread of information to the target audience are among the factors responsible for the adoption of information technology in NTA Kano. The study concludes that there is a need for an increasing level of information technology, especially NTA Kano, to enhance adequate information dissemination. There is also a need to address financial difficulties, lack of constant training and retraining of staff, poor state of equipment or lack of maintenance, and lack of adequate funding to ensure the proper and smooth running of modern technologies in NTA Kano.
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Copyright (c) 2023 Eric Msughter Aondover , Solomon A. Oyeleye, Maiwada Abdullahi Aliyu
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References
Abegunde, O., & Fajimbola, O. (2018). Media and democratic governance in Nigeria. International Journal of Research -Granthaalayah, 6(11), 94–108. https://doi.org/10.29121/granthaalayah.v6.i11.2018.1093
Adamu, A. U. (2022). Media, post-truth and information disorder in political communication. Journal of Communication and Media Research, 14(1 (Special Issue 2)), 12–18. https://www.jcmrjournal.org/article/media--post-truth-and-information-disorder-in-political-communication_481
Adeyanju, A. M. (2022). One village, many voices, few controls: World disinformation order in perspective. Journal of Communication and Media Research, 14(1 (Special Issue 2)), 19–25. https://www.jcmrjournal.org/article/one-village--many-voices--few-controls--world-disinformation-order-in-perspectiv_482
Adigwe, I. (2012). The impact of information and communication technology (ICT) on news processing, reporting and dissemination on broadcast stations in Lagos, Nigeria. Library Philosophy and Practice (E-Journal), 861. https://digitalcommons.unl.edu/libphilprac/861
Ahmed, M. O., & Aondover, E. M. (2022). Assessment of the spread of fake news of Covid-19 amongst social media users in Kano State, Nigeria. Computers in Human Behavior Reports, 6, 100189. https://doi.org/10.1016/j.chbr.2022.100189
Anderson, R., & Ross, V. (2001). Questions of communication: A practical introduction to theory (Third edition). Bedford/St. Martin’s.
Aondover, E. M., Maradun, L. U., & Yar’Adua, S. M. (2022). Mediatization of the net and internetization of the print media in Northern Nigeria. Unisia, 40(2), 335–356. https://doi.org/10.20885/unisia.vol40.iss2.art5
Aondover, P. O., Aondover, E. M., & Abubakar Mohammed Babale. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 1–8. https://doi.org/10.5281/ZENODO.7488568
Ayotunde, A. (2012). Changing technologies and the Nigerian mass media. Kuwait Chapter of Arabian Journal of Business and Management Review, 2(3), 94. https://platform.almanhal.com/Pages/38212/8/1/false/1/2/false/null
Bowden, M., & Teague, M. (2022). The steal: The attempt to overturn the 2020 election and the people who stopped it (Audible audio edition). Audible Studios. https://www.amazon.com/Steal-Attempt-Overturn-Election-Stopped/dp/B09N9XP2L8/ref=sr_1_7?keywords=Mark+Bowden&qid=1688012565&s=audible&sr=1-7
Boyce, C., & Neale, P. (2016). Conducting in-depth interview: A guide for designing and conducting in-depth interviews for evaluation input. Pathfinder International Tool Series. http://www.pathfind.org/site/DocServer/m_e_tool_series_indepth_interviews.pdf?docID=6301
Bruns, A. (2003). Gatewatching, Not Gatekeeping: Collaborative Online News. Media International Australia, 107(1), 31–44. https://doi.org/10.1177/1329878X0310700106
Chimezie, U. R. (2022). New media technology and its application to broadcasting: A mini-ethnographic study. Open Access Library Journal, 9(8), 1–13. https://doi.org/10.4236/oalib.1109059
Chukwunalu, Y. P., Nwankwere, A. U. N., Orji, D. A., & Shah, M. (2022). A study of language use impact in radio broadcasting: A linguistic and big data integration approach. Journal of Sensors, 2022, Article ID 1440935. https://doi.org/10.1155/2022/1440935
Cobley, P., & Schulz, P. J. (Eds.). (2013). Theories and models of communication. De Gruyter. https://doi.org/10.1515/9783110240450
de la Cruz Paragas, F., & Lin, T. T. (2016). Organizing and reframing technological determinism. New Media & Society, 18(8), 1528–1546. https://doi.org/10.1177/1461444814562156
Dervin, B. (1999). On studying information seeking methodologically: The implications of connecting metatheory to method. Information Processing & Management, 35(6), 727–750. https://doi.org/10.1016/S0306-4573(99)00023-0
Drew, R. (2016). Technological determinism. In G. Burns (Ed.), A companion to popular culture (pp. 165–183). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118883341.ch10
Fayoyin, A. (2021). Understanding the knowledge society, artificial intelligence and media nexus. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.
Fox, S. (2018). Domesticating artificial intelligence: Expanding human self-expression through applications of artificial intelligence in prosumption. Journal of Consumer Culture, 18(1), 169–183. https://doi.org/10.1177/1469540516659126
Habib, L. (2005). Domesticating learning technologies in a higher education institution: A tale of two virtual learning environments. In V. Bjarnø (Ed.), New teaching and learning practices: Experiences with e-learning projects at Oslo University College 1998–2005 (pp. 79–87). Oslo University College.
Harwood, S. A. (2011). The domestication of online technologies by smaller businesses and the ‘busy day.’ Information and Organization, 21(2), 84–106. https://doi.org/10.1016/j.infoandorg.2011.03.002
Hirsch, E., & Silverstone, R. (Eds.). (1992). The meaning of domestic technologies. In Consuming technologies: Media and information in domestic spaces. Routledge.
Hirst, M. (2012). One tweet does not a revolution make: Technological determinism, media and social change. Global Media Journal: Australian Edition, 6(2). https://www.hca.westernsydney.edu.au/gmjau/archive/v6_2012_2/martin_hirst_RA.html
Idemili, S. O., & Sambe, S. A. (2007). The Nigerian media and ICTs: Implication and challenges. In I. E. Nwosu & O. E. Soola (Eds.), Communication in global, ICTs and ecosystem perspectives: Insight from nigeria. Precision Publishers Ltd.
Igyuve, A., Inobemhe, K., Udeh, N. S., & Ugber, F. (2020). A discourse on the use of new media technologies in Nigerian television newsrooms. International Journal of Social Sciences and Management Review, 3(6), 248–265. https://doi.org/10.37602/IJSSMR.2020.3529
Jackson, D. (1982). UNESCO’s MacBride Commission Report and the Editorial Reactions of Four Major Communications Trade Publications [Master’s thesis, University of Tennessee]. https://trace.tennessee.edu/utk_gradthes/3010
Kadiri, K. kadijat, Muhammed, Y. A., Raji, A., & Sulaiman, A.-R. L. (2015). Constraints and challenges of the media in the development of Nigeria. Journal of Sustainable Development in Africa, 17(1), 44–60.
Kurfi, M. Y., & Aondover, E. M. (2021). A semiological study of internet memes of men dance competition on Tiv popular culture in Benue State, Nigeria. International Social Science and Humanities Studies, 1(1), 18–28. http://www.stslpress.org/journal/journalArticle?id=10
Kurfi, M. Y., Aondover, M. E., & Mohamed, I. (2021). Digital images on social media and proliferation of fake news on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 3(1), 103–124. https://doi.org/10.46539/gmd.v3i1.111
Lie, M., & Sørensen, K. (1996). Making technology our own? Domesticating technology into everyday life. Scandinavian University Press.
Maida, W. (1996). New technology and the transformation of the communication process: Challenges for the Nigerian media in the 21 st century. In The media and the twenty-first century. Abuja Council.
McLuhan, M. (1962). The Gutenberg galaxy: The making of typograhic man. University of Toronto Press.
McLuhan, M. (1994). Understanding media: The extensions of man (Reprint edition). The MIT Press. (Original work published 1964)
Mergui, R. (1981). UNESCO: The state and the media. Index on Censorship, 10(1), 23–26. https://doi.org/10.1080/03064228108533157
Mojaye, E. M., & Ogunyombo, O. E. (2022). Online media and global communication research in Nigeria. Online Media and Global Communication, 1(3), 626–647. https://doi.org/10.1515/omgc-2022-0048
Moore, P., & Pham, H. (2020). Informatics and the challenge of determinism (No. 2020070530). Preprints. https://doi.org/10.20944/preprints202007.0530.v1
Ogah, I. A. (2007). Re-appraisal of the development media theory and its implications to the Nigerian broadcast media in the globalizing world. In I. E. Nwosu & E. O. Soola (Eds.), Communication in global, ICTs and ecosystem perspectives: Insights from Nigeria. African Council for Communication Education (Nigeria Chapter), Office of the Director/Editor-in-Chief, Institute for Development Studies, University of Nigeria.
Palmer, M. (2012). NWICO: Reuters’ Gerald Long versus UNESCO’s Seán MacBride. In D. Frau-Meigs, J. Nicey, M. Palmer, J. Pohle, & P. Tupper (Eds.), From NWICO to WSIS: 30 years of communication geopolitics—Actors and flows, structures and divides. Intellect Books.
Parker, L. D. (2003). Qualitative research in accounting and management: The emerging agenda. Journal of Accounting and Finance, 2, 15–30. https://digital.library.adelaide.edu.au/dspace/handle/2440/1216
Pate, A. U. (2021). Forward. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.
Rodman, G. (2011). Mass media in a changing world: History - industry -controversy (4th edition). McGraw-Hill Education.
Samadar, R. (1995). New technology at the ship flow level: (New technology and workers response to micro-electronics – labour and society). SAGE Publication India.
Sambe, B. (2007). Basic dimensions in mass communication. HdX Communications, Ltd.
Schwarzenegger, C. (2017). Technological determinism and social change: Communication in a tech-mad world. New Media & Society, 19(5), 797–799. https://doi.org/10.1177/1461444817690515a
Ugwu, K. E., Emerole, I., Duru, E. E., & Kekeocha, M. (2021). Demographic factor, adoption of technology and competitive advantage in Nigeria. International Journal of Innovative Science & Technology, 8(8), 191–212. https://papers.ssrn.com/abstract=3913458
Vuojärvi, H., Isomäki, H., & Hynes, D. (2010). Domestication of a laptop on a wireless university campus: A case study. Australasian Journal of Educational Technology, 26(2), 250–267. https://doi.org/10.14742/ajet.1094
Weber, P. (2014). Discussions in the comments section: Factors influencing participation and interactivity in online newspapers’ reader comments. New Media & Society, 16(6), 941–957. https://doi.org/10.1177/1461444813495165
Williams, R., Stewart, J., & Slack, R. (2005). Social learning in technological innovation: Experimenting with information and communication technologies. Edward Elgar Pub.
References
Abegunde, O., & Fajimbola, O. (2018). Media and democratic governance in Nigeria. International Journal of Research -Granthaalayah, 6(11), 94–108. https://doi.org/10.29121/granthaalayah.v6.i11.2018.1093
Adamu, A. U. (2022). Media, post-truth and information disorder in political communication. Journal of Communication and Media Research, 14(1 (Special Issue 2)), 12–18. https://www.jcmrjournal.org/article/media--post-truth-and-information-disorder-in-political-communication_481
Adeyanju, A. M. (2022). One village, many voices, few controls: World disinformation order in perspective. Journal of Communication and Media Research, 14(1 (Special Issue 2)), 19–25. https://www.jcmrjournal.org/article/one-village--many-voices--few-controls--world-disinformation-order-in-perspectiv_482
Adigwe, I. (2012). The impact of information and communication technology (ICT) on news processing, reporting and dissemination on broadcast stations in Lagos, Nigeria. Library Philosophy and Practice (E-Journal), 861. https://digitalcommons.unl.edu/libphilprac/861
Ahmed, M. O., & Aondover, E. M. (2022). Assessment of the spread of fake news of Covid-19 amongst social media users in Kano State, Nigeria. Computers in Human Behavior Reports, 6, 100189. https://doi.org/10.1016/j.chbr.2022.100189
Anderson, R., & Ross, V. (2001). Questions of communication: A practical introduction to theory (Third edition). Bedford/St. Martin’s.
Aondover, E. M., Maradun, L. U., & Yar’Adua, S. M. (2022). Mediatization of the net and internetization of the print media in Northern Nigeria. Unisia, 40(2), 335–356. https://doi.org/10.20885/unisia.vol40.iss2.art5
Aondover, P. O., Aondover, E. M., & Abubakar Mohammed Babale. (2022). Two nations, same technology, different outcomes: Analysis of technology application in Africa and America. Journal of Educational Research and Review, 1(1), 1–8. https://doi.org/10.5281/ZENODO.7488568
Ayotunde, A. (2012). Changing technologies and the Nigerian mass media. Kuwait Chapter of Arabian Journal of Business and Management Review, 2(3), 94. https://platform.almanhal.com/Pages/38212/8/1/false/1/2/false/null
Bowden, M., & Teague, M. (2022). The steal: The attempt to overturn the 2020 election and the people who stopped it (Audible audio edition). Audible Studios. https://www.amazon.com/Steal-Attempt-Overturn-Election-Stopped/dp/B09N9XP2L8/ref=sr_1_7?keywords=Mark+Bowden&qid=1688012565&s=audible&sr=1-7
Boyce, C., & Neale, P. (2016). Conducting in-depth interview: A guide for designing and conducting in-depth interviews for evaluation input. Pathfinder International Tool Series. http://www.pathfind.org/site/DocServer/m_e_tool_series_indepth_interviews.pdf?docID=6301
Bruns, A. (2003). Gatewatching, Not Gatekeeping: Collaborative Online News. Media International Australia, 107(1), 31–44. https://doi.org/10.1177/1329878X0310700106
Chimezie, U. R. (2022). New media technology and its application to broadcasting: A mini-ethnographic study. Open Access Library Journal, 9(8), 1–13. https://doi.org/10.4236/oalib.1109059
Chukwunalu, Y. P., Nwankwere, A. U. N., Orji, D. A., & Shah, M. (2022). A study of language use impact in radio broadcasting: A linguistic and big data integration approach. Journal of Sensors, 2022, Article ID 1440935. https://doi.org/10.1155/2022/1440935
Cobley, P., & Schulz, P. J. (Eds.). (2013). Theories and models of communication. De Gruyter. https://doi.org/10.1515/9783110240450
de la Cruz Paragas, F., & Lin, T. T. (2016). Organizing and reframing technological determinism. New Media & Society, 18(8), 1528–1546. https://doi.org/10.1177/1461444814562156
Dervin, B. (1999). On studying information seeking methodologically: The implications of connecting metatheory to method. Information Processing & Management, 35(6), 727–750. https://doi.org/10.1016/S0306-4573(99)00023-0
Drew, R. (2016). Technological determinism. In G. Burns (Ed.), A companion to popular culture (pp. 165–183). John Wiley & Sons, Ltd. https://doi.org/10.1002/9781118883341.ch10
Fayoyin, A. (2021). Understanding the knowledge society, artificial intelligence and media nexus. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.
Fox, S. (2018). Domesticating artificial intelligence: Expanding human self-expression through applications of artificial intelligence in prosumption. Journal of Consumer Culture, 18(1), 169–183. https://doi.org/10.1177/1469540516659126
Habib, L. (2005). Domesticating learning technologies in a higher education institution: A tale of two virtual learning environments. In V. Bjarnø (Ed.), New teaching and learning practices: Experiences with e-learning projects at Oslo University College 1998–2005 (pp. 79–87). Oslo University College.
Harwood, S. A. (2011). The domestication of online technologies by smaller businesses and the ‘busy day.’ Information and Organization, 21(2), 84–106. https://doi.org/10.1016/j.infoandorg.2011.03.002
Hirsch, E., & Silverstone, R. (Eds.). (1992). The meaning of domestic technologies. In Consuming technologies: Media and information in domestic spaces. Routledge.
Hirst, M. (2012). One tweet does not a revolution make: Technological determinism, media and social change. Global Media Journal: Australian Edition, 6(2). https://www.hca.westernsydney.edu.au/gmjau/archive/v6_2012_2/martin_hirst_RA.html
Idemili, S. O., & Sambe, S. A. (2007). The Nigerian media and ICTs: Implication and challenges. In I. E. Nwosu & O. E. Soola (Eds.), Communication in global, ICTs and ecosystem perspectives: Insight from nigeria. Precision Publishers Ltd.
Igyuve, A., Inobemhe, K., Udeh, N. S., & Ugber, F. (2020). A discourse on the use of new media technologies in Nigerian television newsrooms. International Journal of Social Sciences and Management Review, 3(6), 248–265. https://doi.org/10.37602/IJSSMR.2020.3529
Jackson, D. (1982). UNESCO’s MacBride Commission Report and the Editorial Reactions of Four Major Communications Trade Publications [Master’s thesis, University of Tennessee]. https://trace.tennessee.edu/utk_gradthes/3010
Kadiri, K. kadijat, Muhammed, Y. A., Raji, A., & Sulaiman, A.-R. L. (2015). Constraints and challenges of the media in the development of Nigeria. Journal of Sustainable Development in Africa, 17(1), 44–60.
Kurfi, M. Y., & Aondover, E. M. (2021). A semiological study of internet memes of men dance competition on Tiv popular culture in Benue State, Nigeria. International Social Science and Humanities Studies, 1(1), 18–28. http://www.stslpress.org/journal/journalArticle?id=10
Kurfi, M. Y., Aondover, M. E., & Mohamed, I. (2021). Digital images on social media and proliferation of fake news on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 3(1), 103–124. https://doi.org/10.46539/gmd.v3i1.111
Lie, M., & Sørensen, K. (1996). Making technology our own? Domesticating technology into everyday life. Scandinavian University Press.
Maida, W. (1996). New technology and the transformation of the communication process: Challenges for the Nigerian media in the 21 st century. In The media and the twenty-first century. Abuja Council.
McLuhan, M. (1962). The Gutenberg galaxy: The making of typograhic man. University of Toronto Press.
McLuhan, M. (1994). Understanding media: The extensions of man (Reprint edition). The MIT Press. (Original work published 1964)
Mergui, R. (1981). UNESCO: The state and the media. Index on Censorship, 10(1), 23–26. https://doi.org/10.1080/03064228108533157
Mojaye, E. M., & Ogunyombo, O. E. (2022). Online media and global communication research in Nigeria. Online Media and Global Communication, 1(3), 626–647. https://doi.org/10.1515/omgc-2022-0048
Moore, P., & Pham, H. (2020). Informatics and the challenge of determinism (No. 2020070530). Preprints. https://doi.org/10.20944/preprints202007.0530.v1
Ogah, I. A. (2007). Re-appraisal of the development media theory and its implications to the Nigerian broadcast media in the globalizing world. In I. E. Nwosu & E. O. Soola (Eds.), Communication in global, ICTs and ecosystem perspectives: Insights from Nigeria. African Council for Communication Education (Nigeria Chapter), Office of the Director/Editor-in-Chief, Institute for Development Studies, University of Nigeria.
Palmer, M. (2012). NWICO: Reuters’ Gerald Long versus UNESCO’s Seán MacBride. In D. Frau-Meigs, J. Nicey, M. Palmer, J. Pohle, & P. Tupper (Eds.), From NWICO to WSIS: 30 years of communication geopolitics—Actors and flows, structures and divides. Intellect Books.
Parker, L. D. (2003). Qualitative research in accounting and management: The emerging agenda. Journal of Accounting and Finance, 2, 15–30. https://digital.library.adelaide.edu.au/dspace/handle/2440/1216
Pate, A. U. (2021). Forward. In A. Fayoyin & I. Ademosu (Eds.), Knowledge societies: Artificial intelligence and the media. UNESCO/ACSPN.
Rodman, G. (2011). Mass media in a changing world: History - industry -controversy (4th edition). McGraw-Hill Education.
Samadar, R. (1995). New technology at the ship flow level: (New technology and workers response to micro-electronics – labour and society). SAGE Publication India.
Sambe, B. (2007). Basic dimensions in mass communication. HdX Communications, Ltd.
Schwarzenegger, C. (2017). Technological determinism and social change: Communication in a tech-mad world. New Media & Society, 19(5), 797–799. https://doi.org/10.1177/1461444817690515a
Ugwu, K. E., Emerole, I., Duru, E. E., & Kekeocha, M. (2021). Demographic factor, adoption of technology and competitive advantage in Nigeria. International Journal of Innovative Science & Technology, 8(8), 191–212. https://papers.ssrn.com/abstract=3913458
Vuojärvi, H., Isomäki, H., & Hynes, D. (2010). Domestication of a laptop on a wireless university campus: A case study. Australasian Journal of Educational Technology, 26(2), 250–267. https://doi.org/10.14742/ajet.1094
Weber, P. (2014). Discussions in the comments section: Factors influencing participation and interactivity in online newspapers’ reader comments. New Media & Society, 16(6), 941–957. https://doi.org/10.1177/1461444813495165
Williams, R., Stewart, J., & Slack, R. (2005). Social learning in technological innovation: Experimenting with information and communication technologies. Edward Elgar Pub.