Main Article Content
Abstract
The purpose of this research is to explain the CSR activities conducted by Marimas Putera Kencana related to the development of social entrepreneurship, to describe the value chain model for corporate entrepreneurship, and the impact of social entrepreneurship development through CSR activity. An explorative study approach was undertaken in this study by conducting semi-structured interviews at the Marketing Division of Marimas Putera Kencana, the target group, and the shop owners involved in the CSR program. The results of this study show the stages of CSR activities of Marimas Putera Kencana which include planning, implementation, evaluation, and reporting and value chain model for social entrepreneurship to realize business goals without overriding social values. In addition, the impact of social entrepreneurship development through CSR activities is the enhancement of environmental capacity and capability, creating leadership in the development of corporate social entrepreneurship, creating environmental protection, organizational transformation for social improvement, refreshing and promoting CSR development, awakening a positive reputation, and organizational commitment to continuously behave ethically.
Keywords
Article Details
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
PLAGIARISM CHECK
All manuscripts submitted to AJIE will be checked free of plagiarism elements. Manuscripts that do not meet the requirements will be returned to the author for further correction or will be rejected immediately.
The plagiarism check used by AJIE is Turnitin.
References
- Agustina, N. (2012). Peran Corporate Social Responsibility (CSR) PT. Pertamina Hulu Energy WMO dalam Pengembangan Masyarakat Di Kecamatan Gresik. Jurnal Akuntansi Unesa, 1(1).
- Alpana. (2014). Traditional CSR Vs Creating Shared Value: A Process of Stakeholder Engagement. IOSR Journal of Economics and Finance (IOSR-JEF), 3(4), 61-67.
- Asif, M., Searcy, C., Zutshi, A., & Fisscher, O. A. M. (2013). An integrated management systems approach to corporate social responsibility. Journal of Cleaner Production 56.
- Austin, J., Leonard, H., Reficco, E., & Wei-Skillern, J. (2006). Corporate Social Entrepreneurship: The New Frontier. In The Accountable Corporation. Volume 3: Corporate Social Responsibility, edited by M. Epstein and K. Hanson. Westport, CT: Praeger.
- Austin, J. & Reficco, E. (2009). Corporate Social Entrepreneurship. Working Paper 09-101 Harvard Business School 3.
- Bhattacharya, C. B. & Luo, X. (2006). Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70(4), 1-18.
- Branco, M. C. & Rodrigues, L. L. (2006). Corporate Social Responsibility and Resource-Based Perspectives. Journal of Business Ethics 69, 111-132.
- Chandler, D. & Werther, W. B. (2014). Strategic Corporate Social Responsibility:
- Stakeholders, Globalization, and Sustainable Value Creation. United States of
- America: Sage Publications, Inc.
- Dees, J. G. & Anderson, B. B. (2003). For Profit Social Ventures, in Social Entrepreneurship, edited by Marilyn L. Kourilsky and William B. Walstad. Senate Hall Academic Publishing.
- Drucker, P. F. (1993). Innovation and Entrepreneurship. Harper Business: New York.
- Easterby-Smith, M., Thorpe, R., & Jackson, P. R. (2015). Management and Business Research 5th ed., London: SAGE Publications Ltd.
- Grayson, D. & Hodges, A. (2004). Corporate Social Opportunity: Steps to Make Corporate Social Responsibility Work for Your Business. Sheffield, UK: Greenleaf Publishing Limited.
- Kluyver, C. A. & Pearce II, J. A. (2012). Strategy: A View From The Top. 4th edition. Prentice Hall.
- Kotler, P. & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. New Jersey: John Wiley & Sons, Inc.
- Kozubek, R. (2015). The Link Between Innovation And CSR: Short Look On A Bi Directional System Of Innovation-Driven CSR And CSR-Driven Innovation. Faculty of Organization and Management, Silesian University of Technology.
- Mair, J. & Marti, I. (2006). Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight. Journal of World Business, 41(1), 36-44.
- Mitra, C. & Borza, A. (2010). The Role of Corporate Social Responsibility in Social Entrepreneurship. Management & Marketing Challenges for Knowledge Society, 5(2), 63-76.
- Nelson, J. & Jenkins, B. (2005). Investing in Social Innovation: Harnessing The Potential for Partnership Between Corporations and Social Entrepreneurs. The World Economic Forum, The International Business Leaders Forum, and The CSR Initiative, Kennedy School of Government, Harvard, 1-25.
- Nino, A. C. S. (2015). Social Entrepreneurship and Corporate Social Responsibility: Differences and Points in Common. Journal of Business & Economic Policy, 2(2), 85-93.
- Porter, M. E. & Kramer, M. R. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 1-13.
- Rahadi, D. R. & Zanial. (2014). Implementasi Konsep Kewirausahaan Sosial sebagai Model Pembelajaran di Perguruan Tinggi. Universitas Bina Darma, Palembang.
- Saatci, E. Y. & Urper, C. (2013). Corporate Social Responsibility versus Social Business. Journal of Economics, Business and Management, 1(1), 62-65.
- Sahay B.S., (2003). Supply chain collaboration: the key to value creation. Work Study, 52(2), 76–83.
- Saunders, M., Lewis, P., & Thornhill, A. (2012). Research Methods for Business Students 6th ed., Essex: Pearson education limited.
- Swink, M. (2006). Building collaborative innovation capability. Research Technology Management, 49(2), 37–47.
- Yaumidin, U. K. (2013). Kewirausahaan Sosial dan Tanggung Jawab Sosial Perusahaan: Tantangan Sinergi Multi Sektor dan Multi Dimensi. Jurnal Ekonomi dan Pembangunan, 21(1), 103-123.
References
Agustina, N. (2012). Peran Corporate Social Responsibility (CSR) PT. Pertamina Hulu Energy WMO dalam Pengembangan Masyarakat Di Kecamatan Gresik. Jurnal Akuntansi Unesa, 1(1).
Alpana. (2014). Traditional CSR Vs Creating Shared Value: A Process of Stakeholder Engagement. IOSR Journal of Economics and Finance (IOSR-JEF), 3(4), 61-67.
Asif, M., Searcy, C., Zutshi, A., & Fisscher, O. A. M. (2013). An integrated management systems approach to corporate social responsibility. Journal of Cleaner Production 56.
Austin, J., Leonard, H., Reficco, E., & Wei-Skillern, J. (2006). Corporate Social Entrepreneurship: The New Frontier. In The Accountable Corporation. Volume 3: Corporate Social Responsibility, edited by M. Epstein and K. Hanson. Westport, CT: Praeger.
Austin, J. & Reficco, E. (2009). Corporate Social Entrepreneurship. Working Paper 09-101 Harvard Business School 3.
Bhattacharya, C. B. & Luo, X. (2006). Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70(4), 1-18.
Branco, M. C. & Rodrigues, L. L. (2006). Corporate Social Responsibility and Resource-Based Perspectives. Journal of Business Ethics 69, 111-132.
Chandler, D. & Werther, W. B. (2014). Strategic Corporate Social Responsibility:
Stakeholders, Globalization, and Sustainable Value Creation. United States of
America: Sage Publications, Inc.
Dees, J. G. & Anderson, B. B. (2003). For Profit Social Ventures, in Social Entrepreneurship, edited by Marilyn L. Kourilsky and William B. Walstad. Senate Hall Academic Publishing.
Drucker, P. F. (1993). Innovation and Entrepreneurship. Harper Business: New York.
Easterby-Smith, M., Thorpe, R., & Jackson, P. R. (2015). Management and Business Research 5th ed., London: SAGE Publications Ltd.
Grayson, D. & Hodges, A. (2004). Corporate Social Opportunity: Steps to Make Corporate Social Responsibility Work for Your Business. Sheffield, UK: Greenleaf Publishing Limited.
Kluyver, C. A. & Pearce II, J. A. (2012). Strategy: A View From The Top. 4th edition. Prentice Hall.
Kotler, P. & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. New Jersey: John Wiley & Sons, Inc.
Kozubek, R. (2015). The Link Between Innovation And CSR: Short Look On A Bi Directional System Of Innovation-Driven CSR And CSR-Driven Innovation. Faculty of Organization and Management, Silesian University of Technology.
Mair, J. & Marti, I. (2006). Social Entrepreneurship Research: A Source of Explanation, Prediction, and Delight. Journal of World Business, 41(1), 36-44.
Mitra, C. & Borza, A. (2010). The Role of Corporate Social Responsibility in Social Entrepreneurship. Management & Marketing Challenges for Knowledge Society, 5(2), 63-76.
Nelson, J. & Jenkins, B. (2005). Investing in Social Innovation: Harnessing The Potential for Partnership Between Corporations and Social Entrepreneurs. The World Economic Forum, The International Business Leaders Forum, and The CSR Initiative, Kennedy School of Government, Harvard, 1-25.
Nino, A. C. S. (2015). Social Entrepreneurship and Corporate Social Responsibility: Differences and Points in Common. Journal of Business & Economic Policy, 2(2), 85-93.
Porter, M. E. & Kramer, M. R. (2006). Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 1-13.
Rahadi, D. R. & Zanial. (2014). Implementasi Konsep Kewirausahaan Sosial sebagai Model Pembelajaran di Perguruan Tinggi. Universitas Bina Darma, Palembang.
Saatci, E. Y. & Urper, C. (2013). Corporate Social Responsibility versus Social Business. Journal of Economics, Business and Management, 1(1), 62-65.
Sahay B.S., (2003). Supply chain collaboration: the key to value creation. Work Study, 52(2), 76–83.
Saunders, M., Lewis, P., & Thornhill, A. (2012). Research Methods for Business Students 6th ed., Essex: Pearson education limited.
Swink, M. (2006). Building collaborative innovation capability. Research Technology Management, 49(2), 37–47.
Yaumidin, U. K. (2013). Kewirausahaan Sosial dan Tanggung Jawab Sosial Perusahaan: Tantangan Sinergi Multi Sektor dan Multi Dimensi. Jurnal Ekonomi dan Pembangunan, 21(1), 103-123.