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Abstract
Penelitian ini bertujuan untuk mengetahui apakah penggunaan storytelling mampu meningkatkan kesiapan untuk berubah karyawan. Storytelling digunakan untuk menyampaikan lima komponen pesan perubahan pada karyawan. Subjek dalam penelitian ini adalah karyawan perusahaan industri telekomunikasi wilayah Yogyakarta. Subjek dibagi dalam dua kelompok yaitu kelompok eksperimen dan kelompok kontrol dimana masing-masing kelompok berjumlah 10 orang. Kelompok eksperimen diberikan storytelling sebanyak lima kali pertemuan, sedangkan kelompok kontrol tidak diberikan perlakuan. Rancangan eksperimen menggunakan untreated pretest-posttest control group design (Shadish, Cook & Campbell, 2002). Data yang diperoleh dianalisis melalui uji Wilcoxon Signed‐Rank Test. Hasil menunjukkan bahwa storytelling efektif untuk meningkatkan kesiapan untuk berubah (z = -2.197, p< 0,05).
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