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December 24, 2021
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October 13, 2022
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October 31, 2022
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Abstract

In addition to describing drug abuse which was disseminated through meme symbols, this study also explained the meaning behind the emergence of drug meme symbols on Instagram. This study was a qualitative descriptive type using the netnography method. The data collection was carried out by analyzing 108 thousand meme symbols that were disseminated on the Instagram social media platform, using the hashtag search keyword #narkoba. The analysis was focused on themes, symbols, and languages used in the meme symbols. From these analysis, three most dominant classifications of meme symbol themes were selected and presented as findings in this study. This study utilized thematic analysis by emphasizing the development of themes or topics through drug meme symbols inductively, to reveal the meaning behind the drug meme symbols. The findings in this study indicated that drug abuse was widely disseminated through three meme symbols, namely latent dangers of drugs, law enforcement memes, social environment memes. In line with that, the use of the three meme symbol themes also referred to three critical, evaluative, and ideological meanings that became important findings in this study

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symbol meaning drug meme instagram

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Copyright (c) 2022 Henky Fernando, Yuniar Galuh Larasati, Syahrul Akmal Latif

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Author Biographies

Syahrul Akmal Latif, Program Studi Kriminologi, Fakultas Ilmu Sosial dan Politik, Universitas Islam Riau, Pekanbaru, Indonesia

Program Studi Kriminologi, Fakultas Ilmu Sosial dan Politik, Universitas Islam Riau, Pekanbaru, Indonesia

Henky Fernando, Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Yuniar Galuh Larasati, Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

How to Cite
Latif, S. A., Fernando, H., & Larasati, Y. G. (2022). Simbol dan Makna: Penyebaran Meme Narkoba dalam Instagram. Jurnal Komunikasi, 17(1), 17–32. https://doi.org/10.20885/komunikasi.vol17.iss1.art2
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