Simbol dan Makna: Penyebaran Meme Narkoba dalam Instagram

Syahrul Akmal Latif; Henky Fernando; Yuniar Galuh Larasati

doi:10.20885/komunikasi.vol17.iss1.art2

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December 24, 2021

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October 13, 2022

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October 31, 2022

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Abstract

In addition to describing drug abuse which was disseminated through meme symbols, this study also explained the meaning behind the emergence of drug meme symbols on Instagram. This study was a qualitative descriptive type using the netnography method. The data collection was carried out by analyzing 108 thousand meme symbols that were disseminated on the Instagram social media platform, using the hashtag search keyword #narkoba. The analysis was focused on themes, symbols, and languages used in the meme symbols. From these analysis, three most dominant classifications of meme symbol themes were selected and presented as findings in this study. This study utilized thematic analysis by emphasizing the development of themes or topics through drug meme symbols inductively, to reveal the meaning behind the drug meme symbols. The findings in this study indicated that drug abuse was widely disseminated through three meme symbols, namely latent dangers of drugs, law enforcement memes, social environment memes. In line with that, the use of the three meme symbol themes also referred to three critical, evaluative, and ideological meanings that became important findings in this study

Keywords

symbol meaning drug meme instagram

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Author Biographies

Syahrul Akmal Latif, Program Studi Kriminologi, Fakultas Ilmu Sosial dan Politik, Universitas Islam Riau, Pekanbaru, Indonesia

Program Studi Kriminologi, Fakultas Ilmu Sosial dan Politik, Universitas Islam Riau, Pekanbaru, Indonesia

Henky Fernando, Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Yuniar Galuh Larasati, Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

How to Cite

Latif, S. A., Fernando, H., & Larasati, Y. G. (2022). Simbol dan Makna: Penyebaran Meme Narkoba dalam Instagram. Jurnal Komunikasi, 17(1), 17–32. https://doi.org/10.20885/komunikasi.vol17.iss1.art2

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References

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Beskow, D. M., Kumar, S., & Carley, K. M. (2020). The evolution of political memes: Detecting and characterizing internet memes with multi-modal deep learning. Information Processing and Management, 57(2), 1-3. https://doi.org/10.1016/j.ipm.2019.102170
Bunsaman, S. M., & Krisnani, H. (2020). Peran orangtua dalam pencegahan dan penanganan penyalahgunaan narkoba pada remaja. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 7(1), 221-228. https://doi.org/10.24198/jppm.v7i1.28132
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References

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Andriani, V. W. (2019). Meme politik Setya Novanto sebagai representasi demokrasi digital di Indonesia : Analisis wacana kritis. Adabiyyāt: Jurnal Bahasa Dan Sastra, 3(2), 231–260. https://doi.org/10.14421/ajbs.2019.03205

Archimada, S. P. (2021). Penegakan hukum terhadap penyalahgunaan narkotika oleh anak di Kabupaten Sleman. LEX Renaisssan, 6(1), 493–504. https://doi.org/10.20885/JLR.vol6.iss3.art5

Arif, M., & Kalimatusyaro, M. (2020). Revitalisasi pendidikan ruhani dalam rangka mencegah penyalahgunaan narkoba pada pelajar. Tarbawy : Indonesian Journal of Islamic Education, 7(1), 41-55. https://doi.org/10.17509/t.v7i1.23800

Bahaduri, L. B., & Susanti, V. (2022). Analisis kebijakan pemberantasan narkotika di Indonesia dalam perspektif kriminologi. Jurnal Ikraith-Humaniora, 6(2), 104–111. https://doi.org/10.37817/ikraith-humaniora.v6i2

Bauckhage, C. (2011). Insights into internet memes. Proceedings of the International AAAI Conference on Web and Social Media, 5(1), 42-49. https://doi.org/10.1609/icwsm.v5i1.14097

Beskow, D. M., Kumar, S., & Carley, K. M. (2020). The evolution of political memes: Detecting and characterizing internet memes with multi-modal deep learning. Information Processing and Management, 57(2), 1-3. https://doi.org/10.1016/j.ipm.2019.102170

Bunsaman, S. M., & Krisnani, H. (2020). Peran orangtua dalam pencegahan dan penanganan penyalahgunaan narkoba pada remaja. Prosiding Penelitian Dan Pengabdian Kepada Masyarakat, 7(1), 221-228. https://doi.org/10.24198/jppm.v7i1.28132

Chesang, R. K. (2013). Drug abuse among the youth in Kenya. International Journal of Scientific & Technology Research, 2(6), 126-131. https://ijstr.org/final-print/june2013/Drug-Abuse-Among-The-Youth-In-Kenya.pdf

Darwis, A., Dalimunthe, G. I., & Riadi, S. (2018). Narkoba, bahaya dan cara mengantisipasinya. Amaliah: Jurnal Pengabdian Kepada Masyarakat, 1(1), 36-45. https://doi.org/10.32696/ajpkm.v1i1.14

Diaz, C. M. C. (2013). Defining and characterizing the concept of Internet Meme/Definición y caracterización del concepto de Meme de Internet. ProQuest: Revista CES Psicología, 6(2), 82-104. https://www.proquest.com/docview/1713930915

Ekesionye, O. (2021). Uluslararası sosyal aratırmalar dergisi drug abuse among nigerian adolescents strategies for counselling olisa ekesionye drug abuse among nigerian adolescents strategies for counselling. The Journal of International Social Research, 5(20), 341–347. https://www.sosyalarastirmalar.com/articles/drug-abuse-among-nigerian-adolescents-strategies-for-counselling.pdf

Eric, P. (2017). Socioeconomic effects of drug abuse among nigerian youths. Canadian Social Science, 13(1), 49-53. http://dx.doi.org/10.3968/9072

Eriyanto. (2021). Metode netnografi: Pendekatan kualitatif dalam memahami budaya pengguna media sosial (1st ed.). Rosda.

Fazri, M. A. (2021). Penegakan hukum terhadap pelaku tindak pidana di bawah umur yang menyalahgunakan narkotika jenis ganja kering (Studi kasus putusan pengadilan Nomor :68/PID.SUS/2013/PTR.). (Publication No. 1607350068) [Thesis Diploma, Sekolah Tinggi Ilmu Hukum IBLAM]. Digilib iblam. https://doi.org/10.52249/ilr.v1i1.12

Fernando, H. (2021). Representasi simbolik: makna radikalisme dalam media sosial Instagram. Sejarah Dan Budaya : Jurnal Sejarah, Budaya, Dan Pengajarannya, 15(1), 106-124. https://doi.org/10.17977/um020v15i12021p106-124

Fernando, H., Larasati, Y. G., Latif, S. A., Budaya, F. I., Mada, U. G., Humaniora, J. S., Ilmu, F., Riau, U. I., Kaharuddin, J., No, N., Tiga, S., Raya, K. B., & Pekanbaru, K. (2022). Penyebaran simbolik : Makna korupsi dalam media sosial Instagram Symbolic dissemination : The meaning of corruption in Instagram social media. Bricolage; Jurnal Magister Ilmu Komunikasi, 8(1), 63–78. http://dx.doi.org/10.30813/bricolage.v8i1.3052

Foo, Y. C., Tam, C. L., & Lee, T. H. (2012). Family factors and peer influence in drug abuse: A study in rehabilitation centre. International Journal of Collaborative Research on Internal Medicine and Public Health, 4(3), 190-201. http://iomcworld.com/ijcrimph/ijcrimph-v04-n03-03.htm

Foshee, V. A., McNaughton Reyes, H. L., Ennett, S. T., Cance, J. D., Bauman, K. E., & Bowling, J. M. (2012). Assessing the effects of families for safe dates, a family-based teen dating abuse prevention program. Journal of Adolescent Health, 51(4), 349-356. https://doi.org/10.1016/j.jadohealth.2011.12.029

Foucault, M. (1969). The archeology of knowledge and the discourse on language. In L’Archéologie du Savoir.

Ghozali, G., Azuhairi, A. A., Mohd Zulkefli, N. A., & Ibrahim, F. (2019). The effect of an electronic module about drug abuse prevention on teachers’ beliefs in Indonesia [version 1; peer review: 1 approved with reservations]. F1000Research, 1(1), 1-13. https://doi.org/10.12688/F1000RESEARCH.17628.1

Harianto, H., Azed, A. B., & Abdullah, M. Z. (2019). Efektifitas pembinaan narapidana narkotika dan obat-obatan terlarang dalam mencegah peredaran narkoba di lembaga pemasyarakatan klas II B Muaro Bungo. Legalitas: Jurnal Hukum, 10(1), 122-145. https://doi.org/10.33087/legalitas.v10i1.159

Hariyanto, B. P. (2018). Pencegahan dan pemberantasan peredaran narkoba di Indonesia. Jurnal Daulat Hukum, 1(1), 201-210. https://doi.org/10.30659/jdh.v1i1.2634

Helviza, I., Mukmin, Z., & Amirullah, . (2016). Kendala-kendala badan narkotika nasional (BNN) dalam penanggulangan penyalahgunaan narkotika di Kota Banda Aceh. Jurnal Ilmiah Mahasiswa Pendidikan Kewarganegaraan, 1(1), 128-146. https://jim.unsyiah.ac.id/pendidikan-kewarganegaraan/article/view/471/314

Hendra, M. (2018). Penyalahgunaan narkoba bagi remaja. Gema Genggong: Jurnal Hukum, 2(1), 16-37. https://ejurnal.stihzainulhasan.ac.id/index.php/gema/article/view/51

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Syahrul Akmal Latif, Program Studi Kriminologi, Fakultas Ilmu Sosial dan Politik, Universitas Islam Riau, Pekanbaru, Indonesia

Henky Fernando, Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

Yuniar Galuh Larasati, Program Studi Antropologi, Fakultas Ilmu Budaya, Universitas Gadjah Mada, Yogyakarta, Indonesia

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