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Abstract
Artikel ini mengkaji peran media sosial dalam komunikasi politik dengan mengambil kasus Pilkada DKI 2017. Dengan menggunakan pendekatan kualitatif, penelitian dilakukan dengan mengamati facebook masing-masing kandidat. Studi dilaksanakan selama bulan September. Hasil studi menunjukkan bahwa facebook dapat digunakan untuk menyampaikan visi kandidat, dan khalayak bisa langsung merespon baik positip maupun negatif. Respon negatif muncul dalam bnetuk kata-kata kasar dan berbagai sara. Oleh karena itu, suatu etika media sosial perlu dibangun agar komunikasi di media sosial lebih santun
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How to Cite
Budiyono, M. (2017). Media Sosial dan Komunikasi Politik: Media Sosial sebagai Komunikasi Politik Menjelang PILKADA DKI JAKARTA 2017. Jurnal Komunikasi, 11(1), 47–62. https://doi.org/10.20885/komunikasi.vol11.iss1.art4