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28 October 2022
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2 November 2022
Published
2 November 2022
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Abstract

Industri makanan halal di berbagai negara kini semakin cepat berkembang dan setiap tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat menjanjikan. Penelitian ini bertujuan untuk menguji pengaruh dampak resiko umum terhadap kepercayaan, kepuasan, dan niat merekomendasikan makanan halal di Indonesia. Penelitian dilakukan dengan metode kuesioner dari data primer terhadap konsumen muslim makanan halal di Indonesia yang berjumlah 170 responden. Metode pengumpulan data menggunakan SEM yang diolah menggunakan IBM SPSS AMOS. Hasil penelitian menunjukkan bahwa resiko umum berpengaruh positif dan signifikan terhadap kepuasan dan kepercayaan, resiko umum berpengaruh negatif dan signifikan terhadap niat merekomendasikan makanan halal, serta kepercayaan dan kepuasan berpengaruh positif dan signifikan terhadap niat merekomendasikan makanan halal.

Keywords

resiko umum kepercayaan kepuasan niat merekomendasikan makanan halal

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Rachmah, D. F. (2022). Dampak Resiko Umum pada Kepercayaan, Kepuasan dan Niat Merekomendasikan Makanan Halal di Indonesia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(5), 89–108. Retrieved from https://journal.uii.ac.id/selma/article/view/25900
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