The Industri makanan halal di berbagai negara kini semakin cepat berkembang dan setiap tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat menjanjikan. Penelitian ini bertujuan untuk menguji pengaruh dampak resiko umum terhadap kepercayaan, kepuasan, dan niat merekomendasikan makanan halal di Indonesia. Penelitian dilakukan dengan metode kuesioner dari data primer terhadap konsumen muslim makanan halal di Indonesia yang berjumlah 170 responden. Metode pengumpulan data menggunakan SEM yang diolah menggunakan IBM SPSS AMOS. Hasil penelitian menunjukkan bahwa resiko umum berpengaruh positif dan signifikan terhadap kepuasan dan kepercayaan, resiko umum berpengaruh negatif dan signifikan terhadap niat merekomendasikan makanan halal, serta kepercayaan dan kepuasan berpengaruh positif dan signifikan terhadap niat merekomendasikan makanan halal.

Devi Fitria Rachmah

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28 October 2022

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2 November 2022

Published

2 November 2022

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Abstract

Industri makanan halal di berbagai negara kini semakin cepat berkembang dan setiap tahun bisnis makanan mengalami perubahan tren sehingga bisnis makanan halal sangat menjanjikan. Penelitian ini bertujuan untuk menguji pengaruh dampak resiko umum terhadap kepercayaan, kepuasan, dan niat merekomendasikan makanan halal di Indonesia. Penelitian dilakukan dengan metode kuesioner dari data primer terhadap konsumen muslim makanan halal di Indonesia yang berjumlah 170 responden. Metode pengumpulan data menggunakan SEM yang diolah menggunakan IBM SPSS AMOS. Hasil penelitian menunjukkan bahwa resiko umum berpengaruh positif dan signifikan terhadap kepuasan dan kepercayaan, resiko umum berpengaruh negatif dan signifikan terhadap niat merekomendasikan makanan halal, serta kepercayaan dan kepuasan berpengaruh positif dan signifikan terhadap niat merekomendasikan makanan halal.

Keywords

resiko umum kepercayaan kepuasan niat merekomendasikan makanan halal

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Rachmah, D. F. (2022). Dampak Resiko Umum pada Kepercayaan, Kepuasan dan Niat Merekomendasikan Makanan Halal di Indonesia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(5), 89–108. Retrieved from https://journal.uii.ac.id/selma/article/view/25900

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References

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Chen, C.-F. dan Chen, F.-S. (2010) “Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists,” Tourism Management, 31(1), hal. 29–35. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.tourman.2009.02.008.
Chong, S.C. et al. (2020) “Consumers’ purchase intention toward ergonomic footwear in Malaysia,” International Journal of Financial Research, 11(2), hal. 88–96. Tersedia pada: https://doi.org/10.5430/ijfr.v11n2p88.
Chrisjatmiko, K. (2018) “Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction,” IOP Conference Series: Earth and Environmental Science, 106(1), hal. 12085. Tersedia pada: https://doi.org/10.1088/1755-1315/106/1/012085.
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Kim, W., Kim, H. dan Hwang, J. (2020) “Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty,” Journal of Retailing and Consumer Services, 53, hal. 101963. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jretconser.2019.101963.
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Kotler, P. dan Pfoertsch, W. (2010) Ingredient Branding: Making the Invisible Visible. Berlin, Heidelberg: Springer. Tersedia pada: https://doi.org/10.1007/978-3-642-04214-0.
Laws, E. dan Prideaux, B. (2006) “Crisis Management: A Suggested Typology,” Journal of Travel & Tourism Marketing, 19(2–3), hal. 1–8. Tersedia pada: https://doi.org/10.1300/J073v19n02_01.
Leung, T.K.P. et al. (2011) “An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China: An old friend approach,” Industrial Marketing Management, 40(7), hal. 1193–1205. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.indmarman.2010.12.020.
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Lin, T.M.Y. dan Fang, C.-H. (2006) “THE EFFECTS OF PERCEIVED RISK ON THE WORD-OF-MOUTH COMMUNICATION DYAD,” Social Behavior and Personality: an international journal, 34(10), hal. 1207–1216. Tersedia pada: https://www.ingentaconnect.com/content/sbp/sbp/2006/00000034/00000010/art00003.
Mahliza, F. (2020) “CONSUMER TRUST IN ONLINE PURCHASE DECISION,” EPRA International Journal of Multidisciplinary Research (IJMR)-Peer Reviewed Journal, 6(2), hal. 142–149. Tersedia pada: http://karyailmiah1.mercubuana.ac.id/wp-content/uploads/2021/06/B2-1.pdf.
Martin, P. dan Priest, S. (1986) “Understanding the adventure experience,” Journal of adventure education, 3(1), hal. 18–21.
Morgan, R.M. dan Hunt, S.D. (1994) “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58(3), hal. 20–38. Tersedia pada: https://doi.org/10.1177/002224299405800302.
Olya, H.G.T. dan Al-ansi, A. (2018) “Risk assessment of halal products and services: Implication for tourism industry,” Tourism Management, 65, hal. 279–291. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.tourman.2017.10.015.
Prastiwi, Y.N. (2018) Pengaruh Label Halal dan Citra Merek terhadap Perilaku Pembelian Kosmetik Sariayu Dengan Religiusitas sebagai Variabel Moderating. Universitas Islam Indonesia. Tersedia pada: https://dspace.uii.ac.id/handle/123456789/8429.
Priscilia, I. (2018) PENGARUH PRODUK DAN LABEL HALAL TERHADAP KEPUASAN KONSUMEN MUSLIM PADA BAKSO GRANAT MAS AZIS PALEMBANG. UIN Raden Fatah. Tersedia pada: http://repository.radenfatah.ac.id/9953/1/indri priscilia 14190136.pdf.
Rachbini, W., Anggraeni, D. dan Febrina, D. (2020) “Effect of Service Quality on Customer Loyalty through Satisfaction, Perceived Value, and Customer Engagements (Study on Indonesian Ride-Hailing Online),” Advances in Social Sciences Research Journal, 7(10), hal. 300–310. Tersedia pada: https://doi.org/10.14738/assrj.710.9204.
Reichheld, F.F. (2003) “The One Number You Need to Grow,” Harvard Business Review On Point, Desember, hal. 11. Tersedia pada: https://www.nashc.net/wp-content/uploads/2014/10/the-one-number-you-need-to-know.pdf.
Saputri, O.B. (2020) “Pemetaan potensi indonesia sebagai pusat industri halal dunia,” Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 5(2), hal. 23–38. Tersedia pada: http://journal.um-surabaya.ac.id/index.php/Mas/article/view/5127/4010.
Sari, D.R.A. (2019) PENGARUH LABEL HALAL, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN TULUNGAGUNG. UIN SATU Tulungagung. Tersedia pada: http://repo.uinsatu.ac.id/12264/.
Sekaran, U. dan Bougie, R. (2017) Metode Penelitian Bisnis. 6 ed. Jakarta: Salemba Empat.
Sholichah, N. dan Ardini, L. (2017) “Analisis Sia Siklus Penjualan Pada PT. Enseval Putera Megatrading Tbk Surabaya,” Jurnal Ilmu dan Riset Akuntansi, 6(5), hal. 2181–2196. Tersedia pada: http://jurnalmahasiswa.stiesia.ac.id/index.php/jira/article/download/1195/1213.
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Sumardi (2020) “Analisis Kualitas Pelayanan Transportasi Laut (Survei pada Perusahaan Pelayaran di Pelabuhan Tanjung Priok, 2015),” Majalah Ilmiah Bahari Jogja, 18(1), hal. 37–56. Tersedia pada: https://doi.org/10.33489/mibj.v18i1.227.
Supertini, N.P.S., Telagawati, N.L.W.S. dan Yulianthini, N.N. (2020) “Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja,” Prospek: Jurnal Manajemen dan Bisnis, 2(1), hal. 61. Tersedia pada: https://doi.org/10.23887/pjmb.v2i1.26201.
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References

A., P., L., B.L. dan Zeithaml Valrie, A. (1991) “Understanding Customer Expectations of Service,” Sloan Management Review, 32(3), hal. 39–49. Tersedia pada: https://www.researchgate.net/profile/Valarie-Zeithaml-2/publication/225084143_Understanding_Customer_Expectations_of_Service/links/02e7e53cd16b876407000000/Understanding-Customer-Expectations-of-Service.pdf.

Akbar, I. (2020) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN MELALUI MEDIASI KEPUASAN PELANGGAN (STUDI PADA WARUNG BEBEK BU LELY). Universitas Muhammadiyah Malang. Tersedia pada: https://eprints.umm.ac.id/71692/.

Al-Ansi, A., Olya, H.G.T. dan Han, H. (2019) “Effect of general risk on trust, satisfaction, and recommendation intention for halal food,” International Journal of Hospitality Management, 83, hal. 210–219. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijhm.2018.10.017.

Chen, C.-F. dan Chen, F.-S. (2010) “Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists,” Tourism Management, 31(1), hal. 29–35. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.tourman.2009.02.008.

Chong, S.C. et al. (2020) “Consumers’ purchase intention toward ergonomic footwear in Malaysia,” International Journal of Financial Research, 11(2), hal. 88–96. Tersedia pada: https://doi.org/10.5430/ijfr.v11n2p88.

Chrisjatmiko, K. (2018) “Towards green loyalty: the influences of green perceived risk, green image, green trust and green satisfaction,” IOP Conference Series: Earth and Environmental Science, 106(1), hal. 12085. Tersedia pada: https://doi.org/10.1088/1755-1315/106/1/012085.

Cronin, J.J. dan Taylor, S.A. (1992) “Measuring Service Quality: A Reexamination and Extension,” Journal of Marketing, 56(3), hal. 55–68. Tersedia pada: https://doi.org/10.1177/002224299205600304.

Deng, R. dan Ritchie, B.W. (2018) “International university students’ travel risk perceptions: an exploratory study,” Current Issues in Tourism, 21(4), hal. 455–476. Tersedia pada: https://doi.org/10.1080/13683500.2016.1142939.

Falconem, R., Sapienza, A. dan Castelfranchi, C. (2015) “Trusting Information Sources Through their Categories BT - Advances in Practical Applications of Agents, Multi-Agent Systems, and Sustainability: The PAAMS Collection,” in Y. Demazeau et al. (ed.) International Conference on Practical Applications of Agents and Multi-Agent Systems. Cham: Springer International Publishing, hal. 80–92. Tersedia pada: https://doi.org/10.1007/978-3-319-18944-4_7.

Fornell, C. (1992) “A National Customer Satisfaction Barometer: The Swedish Experience,” Journal of Marketing, 56(1), hal. 6–21. Tersedia pada: https://doi.org/10.1177/002224299205600103.

Fornell, C. et al. (1996) “The American Customer Satisfaction Index: Nature, Purpose, and Findings,” Journal of Marketing, 60(4), hal. 7–18. Tersedia pada: https://doi.org/10.1177/002224299606000403.

Garbarino, E. dan Johnson, M.S. (1999) “The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships,” Journal of Marketing, 63(2), hal. 70–87. Tersedia pada: https://doi.org/10.1177/002224299906300205.

Garbarino, E. dan Strahilevitz, M. (2004) “Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation,” Journal of Business Research, 57(7), hal. 768–775. Tersedia pada: https://doi.org/https://doi.org/10.1016/S0148-2963(02)00363-6.

Indrajaya, S. dan Agustinanda, J.A. (2020) “Analisis Kepuasan Konsumen dengan Uji Deskriptif dan PLS Pada Perusahaan Multifinace,” Jurnal Ekonomi, 25(3), hal. 413. Tersedia pada: https://doi.org/10.24912/je.v25i3.688.

Jani, D. dan Han, H. (2014) “Personality, satisfaction, image, ambience, and loyalty: Testing their relationships in the hotel industry,” International Journal of Hospitality Management, 37, hal. 11–20. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijhm.2013.10.007.

Johansen, S.T., Selart, M. dan Grønhaug, K. (2013) “The effects of risk on initial trust formation,” Journal of Applied Social Psychology, 43(6), hal. 1185–1199. Tersedia pada: https://doi.org/https://doi.org/10.1111/jasp.12082.

Kim, W., Kim, H. dan Hwang, J. (2020) “Sustainable growth for the self-employed in the retail industry based on customer equity, customer satisfaction, and loyalty,” Journal of Retailing and Consumer Services, 53, hal. 101963. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jretconser.2019.101963.

Kotler, P. dan Armstrong, G. (2014) Principles of Marketing. 15 ed. New Jersey: Pearson Pretice Hall.

Kotler, P. dan Pfoertsch, W. (2010) Ingredient Branding: Making the Invisible Visible. Berlin, Heidelberg: Springer. Tersedia pada: https://doi.org/10.1007/978-3-642-04214-0.

Laws, E. dan Prideaux, B. (2006) “Crisis Management: A Suggested Typology,” Journal of Travel & Tourism Marketing, 19(2–3), hal. 1–8. Tersedia pada: https://doi.org/10.1300/J073v19n02_01.

Leung, T.K.P. et al. (2011) “An examination of the influence of guanxi and xinyong (utilization of personal trust) on negotiation outcome in China: An old friend approach,” Industrial Marketing Management, 40(7), hal. 1193–1205. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.indmarman.2010.12.020.

Li, B. et al. (2019) “The effects of trust on life satisfaction in the context of WeChat use,” Telematics and Informatics, 42, hal. 101241. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.tele.2019.101241.

Lin, T.M.Y. dan Fang, C.-H. (2006) “THE EFFECTS OF PERCEIVED RISK ON THE WORD-OF-MOUTH COMMUNICATION DYAD,” Social Behavior and Personality: an international journal, 34(10), hal. 1207–1216. Tersedia pada: https://www.ingentaconnect.com/content/sbp/sbp/2006/00000034/00000010/art00003.

Mahliza, F. (2020) “CONSUMER TRUST IN ONLINE PURCHASE DECISION,” EPRA International Journal of Multidisciplinary Research (IJMR)-Peer Reviewed Journal, 6(2), hal. 142–149. Tersedia pada: http://karyailmiah1.mercubuana.ac.id/wp-content/uploads/2021/06/B2-1.pdf.

Martin, P. dan Priest, S. (1986) “Understanding the adventure experience,” Journal of adventure education, 3(1), hal. 18–21.

Morgan, R.M. dan Hunt, S.D. (1994) “The Commitment-Trust Theory of Relationship Marketing,” Journal of Marketing, 58(3), hal. 20–38. Tersedia pada: https://doi.org/10.1177/002224299405800302.

Olya, H.G.T. dan Al-ansi, A. (2018) “Risk assessment of halal products and services: Implication for tourism industry,” Tourism Management, 65, hal. 279–291. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.tourman.2017.10.015.

Prastiwi, Y.N. (2018) Pengaruh Label Halal dan Citra Merek terhadap Perilaku Pembelian Kosmetik Sariayu Dengan Religiusitas sebagai Variabel Moderating. Universitas Islam Indonesia. Tersedia pada: https://dspace.uii.ac.id/handle/123456789/8429.

Priscilia, I. (2018) PENGARUH PRODUK DAN LABEL HALAL TERHADAP KEPUASAN KONSUMEN MUSLIM PADA BAKSO GRANAT MAS AZIS PALEMBANG. UIN Raden Fatah. Tersedia pada: http://repository.radenfatah.ac.id/9953/1/indri priscilia 14190136.pdf.

Rachbini, W., Anggraeni, D. dan Febrina, D. (2020) “Effect of Service Quality on Customer Loyalty through Satisfaction, Perceived Value, and Customer Engagements (Study on Indonesian Ride-Hailing Online),” Advances in Social Sciences Research Journal, 7(10), hal. 300–310. Tersedia pada: https://doi.org/10.14738/assrj.710.9204.

Reichheld, F.F. (2003) “The One Number You Need to Grow,” Harvard Business Review On Point, Desember, hal. 11. Tersedia pada: https://www.nashc.net/wp-content/uploads/2014/10/the-one-number-you-need-to-know.pdf.

Saputri, O.B. (2020) “Pemetaan potensi indonesia sebagai pusat industri halal dunia,” Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 5(2), hal. 23–38. Tersedia pada: http://journal.um-surabaya.ac.id/index.php/Mas/article/view/5127/4010.

Sari, D.R.A. (2019) PENGARUH LABEL HALAL, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH PADA MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN TULUNGAGUNG. UIN SATU Tulungagung. Tersedia pada: http://repo.uinsatu.ac.id/12264/.

Sekaran, U. dan Bougie, R. (2017) Metode Penelitian Bisnis. 6 ed. Jakarta: Salemba Empat.

Sholichah, N. dan Ardini, L. (2017) “Analisis Sia Siklus Penjualan Pada PT. Enseval Putera Megatrading Tbk Surabaya,” Jurnal Ilmu dan Riset Akuntansi, 6(5), hal. 2181–2196. Tersedia pada: http://jurnalmahasiswa.stiesia.ac.id/index.php/jira/article/download/1195/1213.

Strandvik, T. dan Liljander, V. (1994) “Relationship strength in bank services,” in Proceedings from the 1994 Research Conference on Relationship Marketing: Theory, Methods and Applications. Atlanta: Center for Relationship Marketing, Emory University, hal. 11–13.

Sumardi (2020) “Analisis Kualitas Pelayanan Transportasi Laut (Survei pada Perusahaan Pelayaran di Pelabuhan Tanjung Priok, 2015),” Majalah Ilmiah Bahari Jogja, 18(1), hal. 37–56. Tersedia pada: https://doi.org/10.33489/mibj.v18i1.227.

Supertini, N.P.S., Telagawati, N.L.W.S. dan Yulianthini, N.N. (2020) “Pengaruh kepercayaan dan kepuasan pelanggan terhadap loyalitas pelanggan pada Pusaka Kebaya di Singaraja,” Prospek: Jurnal Manajemen dan Bisnis, 2(1), hal. 61. Tersedia pada: https://doi.org/10.23887/pjmb.v2i1.26201.

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Dampak Resiko Umum pada Kepercayaan, Kepuasan dan Niat Merekomendasikan Makanan Halal di Indonesia

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