Analisis Konten Iklan Elektronik Produk Mitsubishi: Analisis Konten Iklan Elektronik Produk Mitsubishi

Ridho Putra Mohammad Nur

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30 March 2024

Accepted

24 June 2024

Published

16 October 2024

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Abstract

Penelitian ini bertujuan untuk mengalisis Isyarat informasi dan Strategi Kreatif iklan apa yang paling sering digunakan pengiklanan untuk menarik perhatian calon target pasar Mitsubishi. Jenis Pendekatan yang digunakan dalam penelitian ini adalah pendekatan deskriptif dengan teknik Analisis Konten. Penelitian dilakukan pada PT DIPO Internasional Pahala Otomotif Pekanbaru. Metode Pengumpulan Data penelitian ini dibantu dengan observasi dan kuesioner. Hasil penelitian menunjukkan bahwa perusahaan secara umum telah menggunakan Isyarat Informasi dan Srtategi Kreatif yang di inginkan oleh target pasar.

Keywords

analisis konten isyarat informasi strategi kreatif

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Nur, R. P. M. (2024). Analisis Konten Iklan Elektronik Produk Mitsubishi: Analisis Konten Iklan Elektronik Produk Mitsubishi. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 3(1), 166–174. Retrieved from https://journal.uii.ac.id/selma/article/view/33572

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References

Alfajri, M.K. dan Fadhilla, H.N. (2024) “Content Analysis Of The House Sales Brochure By PT Bela Berlian Mandiri,” International Journal of Economics, Business and Innovation Research, 3(4), hal. 385–400. Tersedia pada: https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/966.
Ardianto, E. (2011) Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Diedit oleh N.S. Nurbaya. Bandung: Simbiosa Rekatama Media.
Durianto, D., Sugiarto dan Sitinjak, T. (2004) Strategi Menaklukan Pasar: Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama.
Gilson, C. dan Berkman, H.W. (1980) Advertising: Concepts And Strategies. Toronto: Random House.
Haider, T. dan Shakib, S. (2017) “A Study On The Influences of Advertisement On Consumer Buying Behavior,” Business Studies Journal, 9(1), hal. 1–13. Tersedia pada: https://www.abacademies.org/articles/a-study-on-the-influences-of-advertisement-on-consumer-buying-behavior-7177.html.
Jefkins, F. (1997) Periklanan. 3 ed. Jakarta: Erlangga.
Kaushal, N. (2024) Informational Content: The Key to Engagement (How to Write Them), Page Traffic. Tersedia pada: https://www.pagetraffic.com/blog/informational-content/#:~:text=Informational content is crafted to,product%2C service%2C or brand. (Diakses: 1 Maret 2024).
Kurniaty dan Rivai, F. (2022) “EFEKTIVITAS PERIKLANAN MOBIL TOYOTA DI MAKASSAR,” Bisma: Jurnal Bisnis dan Manajemen, 16(3), hal. 178–182. Tersedia pada: https://jurnal.unej.ac.id/index.php/BISMA/article/download/36143/12334/.
Lee, M. dan Johnson, C. (2007) Prinsip-prinsip pokok periklanan dalam perspektif global. Jakarta: Kencana.
Moriarty, S., Mitchell, N. dan Wells, W. (2012) Advertising and IMC: Principles and Practice. 9 ed. Boston: Pearson.
Pavlou, P.A., Liang, H. dan Xue, Y. (2007) “Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective,” MIS Quarterly, 31(1), hal. 105–136. Tersedia pada: https://doi.org/10.2307/25148783.
Resnik, A. dan Stern, B.L. (1977) “An Analysis of Information Content in Television Advertising,” Journal of Marketing, 41(1), hal. 50–53. Tersedia pada: https://doi.org/10.1177/002224297704100107.
Siahaan, O.D. (2023) Produksi Mobil di Indonesia Mei 2023 Naik Sebanyak 59,2 Persen, Sonora.id Bangka. Tersedia pada: https://bangka.sonora.id/read/503825564/produksi-mobil-di-indonesia-mei-2023-naik-sebanyak-592-persen?page=all#google_vignette (Diakses: 1 Maret 2024).
Simon, H.A. et al. (1971) “Designing organizations for an information-rich world,” in M. Greenberger (ed.) Computers, communications, and the public interest. Baltimore: Johns Hopkins Press. Tersedia pada: https://knowen-production.s3.amazonaws.com/uploads/attachment/file/2005/DESIGNING%2BORGANIZATIONS%2Bfor%2BInformation-Rich%2Bworld%2B--%2BSImon.pdf.
Sood, M. (2018) Hukum Perdagangan Internasional. Depok: PT. RajaGrafindo Persada.

References

Alfajri, M.K. dan Fadhilla, H.N. (2024) “Content Analysis Of The House Sales Brochure By PT Bela Berlian Mandiri,” International Journal of Economics, Business and Innovation Research, 3(4), hal. 385–400. Tersedia pada: https://e-journal.citakonsultindo.or.id/index.php/IJEBIR/article/view/966.

Ardianto, E. (2011) Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Diedit oleh N.S. Nurbaya. Bandung: Simbiosa Rekatama Media.

Durianto, D., Sugiarto dan Sitinjak, T. (2004) Strategi Menaklukan Pasar: Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama.

Gilson, C. dan Berkman, H.W. (1980) Advertising: Concepts And Strategies. Toronto: Random House.

Haider, T. dan Shakib, S. (2017) “A Study On The Influences of Advertisement On Consumer Buying Behavior,” Business Studies Journal, 9(1), hal. 1–13. Tersedia pada: https://www.abacademies.org/articles/a-study-on-the-influences-of-advertisement-on-consumer-buying-behavior-7177.html.

Jefkins, F. (1997) Periklanan. 3 ed. Jakarta: Erlangga.

Kaushal, N. (2024) Informational Content: The Key to Engagement (How to Write Them), Page Traffic. Tersedia pada: https://www.pagetraffic.com/blog/informational-content/#:~:text=Informational content is crafted to,product%2C service%2C or brand. (Diakses: 1 Maret 2024).

Kurniaty dan Rivai, F. (2022) “EFEKTIVITAS PERIKLANAN MOBIL TOYOTA DI MAKASSAR,” Bisma: Jurnal Bisnis dan Manajemen, 16(3), hal. 178–182. Tersedia pada: https://jurnal.unej.ac.id/index.php/BISMA/article/download/36143/12334/.

Lee, M. dan Johnson, C. (2007) Prinsip-prinsip pokok periklanan dalam perspektif global. Jakarta: Kencana.

Moriarty, S., Mitchell, N. dan Wells, W. (2012) Advertising and IMC: Principles and Practice. 9 ed. Boston: Pearson.

Pavlou, P.A., Liang, H. dan Xue, Y. (2007) “Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal-Agent Perspective,” MIS Quarterly, 31(1), hal. 105–136. Tersedia pada: https://doi.org/10.2307/25148783.

Resnik, A. dan Stern, B.L. (1977) “An Analysis of Information Content in Television Advertising,” Journal of Marketing, 41(1), hal. 50–53. Tersedia pada: https://doi.org/10.1177/002224297704100107.

Siahaan, O.D. (2023) Produksi Mobil di Indonesia Mei 2023 Naik Sebanyak 59,2 Persen, Sonora.id Bangka. Tersedia pada: https://bangka.sonora.id/read/503825564/produksi-mobil-di-indonesia-mei-2023-naik-sebanyak-592-persen?page=all#google_vignette (Diakses: 1 Maret 2024).

Simon, H.A. et al. (1971) “Designing organizations for an information-rich world,” in M. Greenberger (ed.) Computers, communications, and the public interest. Baltimore: Johns Hopkins Press. Tersedia pada: https://knowen-production.s3.amazonaws.com/uploads/attachment/file/2005/DESIGNING%2BORGANIZATIONS%2Bfor%2BInformation-Rich%2Bworld%2B--%2BSImon.pdf.

Sood, M. (2018) Hukum Perdagangan Internasional. Depok: PT. RajaGrafindo Persada.

Analisis Konten Iklan Elektronik Produk Mitsubishi

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