Article Sidebar

Submitted
November 2, 2023
Accepted
February 10, 2024
Published
February 12, 2024
Download
Full Text PDF
Statistic
Read Counter : 161 Download : 146

Downloads

Download data is not yet available.

Main Article Content

Abstract

Growing Muslim fashion trends drive diverse demands. Business must cater to varied preferences, offering a range of styles to suit consumer wishes in the expanding Muslim fashion industry. This study conducted in Semarang City, Central Java, Indonesia involved 150 respondents and employed SmartPLS to test the interplay of fashion involvement, positive emotion, and impulsive buying. Contrary to expectations, a direct link between fashion involvement and impulsive buying was not significant. However, positive emotions emerged as a crucial mediator, indicating that emotional experiences play a pivotal role in shaping impulsive buying behaviors, especially within Muslim fashion. This research contributes novel insights by uncovering the nuanced relationship between fashion involvement and impulsive buying, highlighting the significant mediating role of positive emotions. It enriches the broader understanding of consumer behavior in the context of the Muslim fashion industry, offering valuable psychological perspectives for consumer management. The absence of a significant direct effect prompts exploration into moderating variables, such as cultural and religious factors within the Muslim community. Concerns about self-reported data and response bias suggest avenues for further refinement in future studies. The study enriches existing theories by emphasizing the intricate interplay between fashion involvement, positive emotions, and impulsive buying.

Keywords

Fashion involvement Positive emotion Impulsive buying Muslim fashion

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Adriyanto, A. T., Octavia, A. N., & Romadon, A. S. (2024). Muslim fashion dynamics: The mediating role of positive emotion in elucidating impulsive buying behavior. Asian Management and Business Review, 4(1), 55–72. https://doi.org/10.20885/AMBR.vol4.iss1.art4
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Ahmad, S. N., & Laroche, M. (2015). How do expressed emotions affect the helpfulness of a product review? Evidence from reviews using latent semantic analysis. International Journal of Electronic Commerce, 20(1), 76-111. https://doi.org/10.1080/10864415.2016.1061471
  2. Ahmadova, E., & Nabiyeva, A. (2024). Analysis of the impulsive buyer behavior: Empirical evidences from Azerbaijan. Journal of Islamic Marketing, 15(2), 314–337. https://doi.org/10.1108/JIMA-10-2022-0271
  3. Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC, 22(1), 42-62. https://doi.org/10.1108/SJME-03-2018-007
  4. Arruda Filho, E. J. M., & Oliveira, R. L. S. (2023). The mood effect in relation to impulsive online buying behavior. Journal of Consumer Behaviour, 22(1), 135-156. https://doi.org/10.1002/cb.2110
  5. Ashraf, S., Williams, A. M., & Bray, J. (2022). Female Muslim identity and modest clothing consumption in the UK. Journal of Islamic Marketing, 14(9), 2306–2322. https://doi.org/https://doi.org/10.1108/JIMA-05-2021-0167
  6. Busalim, A., Fox, G., & Lynn, T. (2022). Consumer behavior in sustainable fashion: A systematic literature review and future research agenda. International Journal of Consumer Studies, 46(5), 1804–1828. https://doi.org/10.1111/ijcs.12794
  7. Cameron, D. S., Bertenshaw, E. J., & Sheeran, P. (2015). The impact of positive affect on health cognitions and behaviours: A meta-analysis of the experimental evidence. Health Psychology Review, 9(3), 345-365. https://doi.org/10.1080/17437199.2014.923164
  8. Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003). A partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption study. Information systems research, 14(2), 189-217. https://doi.org/10.1287/isre.14.2.189.16018
  9. Choi, D., & Lee, H. K. (2023). Move the mind of fashion consumers with low environment saliency: Use well- and healed-baby appeals and increase anticipated positive emotions. Journal of Fashion Marketing and Management, 27(6), 1047–1063. https://doi.org/10.1108/JFMM-07-2022-0140
  10. Cui, Y., Liu, Y., & Gu, M. (2022). Investigating the key drivers of impulsive buying behavior in live streaming. Journal of Global Information Management (JGIM), 30(1), 1-18. https://doi.org/10.4018/jgim.314226
  11. Dabas, C. S., & Whang, C. (2022). A systematic review of drivers of sustainable fashion consumption: 25 years of research evolution. Journal of Global Fashion Marketing, 13(2), 151-167. https://doi.org/10.1080/20932685.2021.2016063
  12. Ek Styvén, M., Foster, T., & Wallström, Å. (2017). Impulse buying tendencies among online shoppers in Sweden. Journal of Research in Interactive Marketing, 11(4), 416-431. https://doi.org/10.1108/JRIM-05-2016-0054
  13. Fadhilla, H. N. (2022). The influences of green packaging and ecolabel toward green purchase intention. Journal of Business and Behavioural Entrepreneurship, 6(2), 30–36. https://doi.org/10.21009/JOBBE.006.2.03
  14. Goel, P., Garg, A., Sharma, A., & Rana, N. P. (2023). Impact of sensory perceptions on the urge to buy impulsively. Journal of Computer Information Systems, 00(00), 1–17. https://doi.org/10.1080/08874417.2023.2224748
  15. Habib, M. D., & Qayyum, A. (2018). Cognitive emotion theory and emotion-action tendency in online impulsive buying behavior. Journal of Management Sciences, 5(1), 86-99. https://doi.org/10.20547/jms.2014.1805105
  16. Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
  17. Hass, B. (2020). The burka ban: Islamic dress, freedom and choice in the Netherlands in light of the 2019 burka ban law. Religions, 11(2), 1-34. https://doi.org/10.3390/REL11020093
  18. Hernández-García, Á., & Iglesias-Pradas, S. (2021). Conceptualising involvement in fashion social media brand communities. European Journal of International Management, 17(1), 149–167. https://doi.org/10.1504/EJIM.2022.119744
  19. Hsu, L. C. (2020). Antecedents and consequences of attitude contagion processes: The example of apparel brand fan pages. Journal of Product and Brand Management, 29(1), 31–51. https://doi.org/10.1108/JPBM-07-2018-1930
  20. Huang, X., Kettley, S., Lycouris, S., & Yao, Y. (2023). Autobiographical design for emotional durability through digital transformable fashion and textiles. Sustainability (Switzerland), 15(5), 4451. https://doi.org/10.3390/su15054451
  21. Huo, C., Wang, X., Sadiq, M. W., & Pang, M. (2023). Exploring factors affecting consumer’s impulse buying behavior in live-streaming shopping: An interactive research based upon SOR Model. SAGE Open, 13(2), 1–15. https://doi.org/10.1177/21582440231172678
  22. Husnain, M., Rehman, B., Syed, F., & Akhtar, M. W. (2019). Personal and in-store factors influencing impulse buying behavior among generation Y consumers of small cities. Business Perspectives and Research, 7(1), 92–107. https://doi.org/10.1177/2278533718800625
  23. Jateng Muslim Festival, Upaya Pemprov Perkuat Potensi Industri Syariah. (2023, June 9). Portal Berita Pemerintah Provinsi Jawa Tengah. Retrieved from https://jatengprov.go.id/publik/jateng-muslim-festival-upaya-pemprov-perkuat-potensi-industri-syariah/
  24. Jiang, M., Nanjappan, V., Ten Bhömer, M., & Liang, H. N. (2021). On the use of movement-based interaction with smart textiles for emotion regulation. Sensors (Switzerland), 21(3), 1–20. https://doi.org/10.3390/s21030990
  25. Juárez-Varón, D., Mengual-Recuerda, A., Capatina, A., & Núñez Cansado, M. (2023). Footwear consumer behavior: The influence of stimuli on emotions and decision making. Journal of Business Research, 164, 114016. https://doi.org/10.1016/j.jbusres.2023.114016
  26. Kaczmarek, L. D., Kashdan, T. B., Behnke, M., Dziekan, M., Matuła, E., Kosakowski, M., Enko, J., & Guzik, P. (2022). Positive emotions boost enthusiastic responsiveness to capitalization attempts: Dissecting self-report, physiology, and behavior. Journal of Happiness Studies, 23(1), 81–99. https://doi.org/10.1007/s10902-021-00389-y
  27. Kusumawati, A., Listyorini, S., Suharyono, & Yulianto, E. (2019). The impact of religiosity on fashion knowledge, consumer-perceived value and patronage intention. Research Journal of Textile and Apparel, 23(4), 269–290. https://doi.org/10.1108/RJTA-04-2019-0014
  28. Lamis, S. F., Handayani, P. W., & Fitriani, W. R. (2022). Impulse buying during flash sales in the online marketplace. Cogent Business & Management, 9(1), 2068402. https://doi.org/10.1080/23311975.2022.2068402
  29. Latif, K. F. (2018). The development and validation of stakeholder-based scale for measuring university social responsibility (USR). Social Indicators Research, 140(2), 511–547. https://doi.org/10.1007/s11205-017-1794-y
  30. Lau, H. P. B., White, M. P., & Schnall, S. (2013). Quantifying the value of emotions using a willingness to pay approach. Journal of Happiness Studies, 14(5), 1543–1561. https://doi.org/10.1007/s10902-012-9394-7
  31. Lo, P. S., Dwivedi, Y. K., Wei-Han Tan, G., Ooi, K. B., Cheng-Xi Aw, E., & Metri, B. (2022). Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis. Journal of Business Research, 147, 325–337. https://doi.org/10.1016/j.jbusres.2022.04.013
  32. Martaleni, M., Hendrasto, F., Hidayat, N., Dzikri, A. A., & Yasa, N. N. K. (2022). Flash sale and online impulse buying: Mediation effect of emotions. Innovative Marketing, 18(2), 49–59. https://doi.org/10.21511/im.18(2).2022.05
  33. Miao, M., Jalees, T., Qabool, S., & Zaman, S. I. (2020). The effects of personality, culture and store stimuli on impulsive buying behavior: Evidence from emerging market of Pakistan. Asia Pacific Journal of Marketing and Logistics, 32(1), 188-204. https://doi.org/10.1108/APJML-09-2018-0377
  34. Mo, X., & Luh, D.-B. (2023). Consumer emotional experience research on online clothing tactile attributes: Evidence from physiological polygraph. Journal of Fashion Marketing and Management, 27(4), 648–664. https://doi.org/10.1108/JFMM-03-2022-0063
  35. Moskowitz, J. T., Cheung, E. O., Freedman, M., Fernando, C., Zhang, M. W., Huffman, J. C., & Addington, E. L. (2021). Measuring positive emotion outcomes in positive psychology interventions: A literature review. Emotion Review, 13(1), 60–73. https://doi.org/10.1177/1754073920950811
  36. Mukendi, A., Davies, I., Glozer, S., & McDonagh, P. (2020). Sustainable fashion: Current and future research directions. European Journal of Marketing, 54(11), 2873-2909. https://doi.org/10.1108/EJM-02-2019-0132
  37. Munjal, P., Shanker, R., Gupta, A., & Maheshwari, P. (2023). Modelling drivers and outcomes of fashion and apparel social media brand communities engagement. International Journal of Management Practice, 16(1), 59-88. https://doi.org/10.1504/IJMP.2023.127680
  38. O’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21, 545–576. https://doi.org/10.1016/S0167-4870(00)00018-0
  39. Pasqualette, L., Klinger, S., & Kulke, L. (2023). Development and validation of a natural dynamic facial expression stimulus set. PLoS ONE, 18(6), e0287049. https://doi.org/10.1371/journal.pone.0287049
  40. Pressman, S. D., Jenkins, B. N., & Moskowitz, J. T. (2019). Positive affect and health: What do we know and where next should we go?. Annual review of psychology, 70, 627-650. https://doi.org/10.1146/annurev-psych-010418-102955
  41. Ramadania, R., Ratnawati, R., Juniwati, J., Afifah, N., Heriyadi, H., & Darma, D. C. (2022). Impulse buying and hedonic behaviour: A mediation effect of positive emotions. Virtual Economics, 5(1), 43–64. https://doi.org/10.34021/VE.2022.05.01(3)
  42. Rani, N. M., & Catherine, S. (2023). A study on impulsive buying behaviour in online shopping. International Journal of Professional Business Review, 8(3), 1–17. https://doi.org/10.26668/businessreview/2023.v8i3.1237
  43. Razzaq, A., Ansari, N. Y., Razzaq, Z., & Awan, H. M. (2018a). The impact of fashion involvement and pro-environmental attitude on sustainable clothing consumption: The moderating role of Islamic religiosity. SAGE Open, 8(2). https://doi.org/10.1177/2158244018774611
  44. Razzaq, Z., Razzaq, A., Yousaf, S., & Hong, Z. (2018b). The impact of utilitarian and hedonistic shopping values on sustainable fashion consumption: The moderating role of religiosity. Global Business Review, 19(5), 1224-1239. https://doi.org/10.1177/0972150918777947
  45. Roberts, F. (2023, October 31). Five Ways Gen Z is Transforming Luxury and Fashion. Euromonitor International. Retrieved from https://www.euromonitor.com/article/five-ways-gen-z-is-transforming-luxury-and-fashion
  46. Rocklage, M. D., & Fazio, R. H. (2020). The enhancing versus backfiring effects of positive emotion in consumer reviews. Journal of Marketing Research, 57(2), 332–352. https://doi.org/10.1177/0022243719892594
  47. Sasaki, W., Nishiyama, Y., Okoshi, T., & Nakazawa, J. (2021). Investigating the occurrence of selfie-based emotional contagion over social network. Social Network Analysis and Mining, 11(1), 1–14. https://doi.org/10.1007/s13278-020-00712-0
  48. Semarang Fashion Trend Angkat Potensi Industri Kreatif di Kota Semarang. (2023, August 11). Pemerintah Kota Semarang. Retrieved from https://semarangkota.go.id/p/5049/semarang_fashion_trend_angkat_potensi_industri_kreatif_di_kota_semarang
  49. Shafee, W. H. (2020). Approaches to the wardrobe challenges of Muslim women in the west. Journal of Islamic Marketing, 11(5), 1155-1173. https://doi.org/10.1108/JIMA-10-2018-0199
  50. Siwi, S. H. (2023). Clothes as a spatial border: Considering privacy boundaries in Indonesian Muslim dwelling. Journal of Islamic Architecture, 7(3), 378-390.
  51. Smith, C., & Kabamba, C. C. (2022). The role of consumers’ emotions in online impulse buying of fashion apparel. International Journal of Business and Social Science Research, 3(9), 1–8. https://doi.org/10.47742/ijbssr.v3n9p1
  52. Song, W., Zhao, T., Huang, E., & Liu, W. (2022). How positive and negative emotions promote ritualistic consumption through different mechanisms. Frontiers in Psychology, 13, 901572. https://doi.org/10.3389/fpsyg.2022.901572
  53. Statista Research Department. (2023, December 21). Demographics of Indonesia – statistics & facts. Retrieved from https://www.statista.com/topics/8377/demographics-of-indonesia/#topicOverview
  54. Sundström, M., Hjelm-Lidholm, S., & Radon, A. (2019). Clicking the boredom away – Exploring impulse fashion buying behavior online. Journal of Retailing and Consumer Services, 47, 150–156. https://doi.org/10.1016/j.jretconser.2018.11.006
  55. Tanveer, T., Kazmi, S. Q., & Rahman, M. U. (2022). Determinants of impulsive buying behavior: An empirical analysis of consumers’ purchase intentions for offline beauty products. Nurture, 16(2), 75–89. https://doi.org/10.55951/nurture.v16i2.129
  56. Trivedi, V., Joshi, P., Chatterjee, K. N., & Pal Singh, G. (2023). Effect of demographic factors and apparel product categories on online impulse buying behaviour of apparel consumers. Textile and Leather Review, 6, 57–77. https://doi.org/10.31881/TLR.2022.91
  57. Weber, S., & Weber, O. (2022). How fashionable are we? Validating the fashion interest scale through multivariate statistics. Sustainability (Switzerland), 14(4), 1946. https://doi.org/10.3390/su14041946
  58. World Population Review. (2024). Muslim Population by Country 2024. Retrieved from https://worldpopulationreview.com/country-rankings/muslim-population-by-country
  59. Zafar, A. U., Qiu, J., Shahzad, M., Shen, J., Bhutto, T. A., & Irfan, M. (2021). Impulse buying in social commerce: Bundle offer, top reviews, and emotional intelligence. Asia Pacific Journal of Marketing and Logistics, 33(4), 945-973. https://doi.org/10.1108/APJML-08-2019-0495
  60. Zhang, H., Liang, X., & Moon, H. (2020). Fashion cewebrity involvement in new product development: Scale development and an empirical study. Journal of Business Research, 120, 321–329. https://doi.org/10.1016/j.jbusres.2020.01.052
  61. Zhao, Y., Li, Y., Wang, N., Zhou, R., & Luo, X. (2022). A meta-analysis of online impulsive buying and the moderating effect of economic development level. Information Systems Frontiers, 24(5), 1667–1688. https://doi.org/10.1007/s10796-021-10170-4