Article Sidebar

Submitted
January 27, 2024
Accepted
March 3, 2024
Published
March 5, 2024
Download
Full text PDF
Statistic
Read Counter : 235 Download : 116

Downloads

Download data is not yet available.

Main Article Content

Abstract

Cultural tourism, as a niche market in the service-intensive tourism industry, has distinctive characteristics, experiences, and different individual consequences. The primary objective of this study is to explore the underlying substantial dimension of cultural tourism experiences in predicting tourists’ behaviors to stimulate electronic word-of-mouth (e-WoM) and shaping the cultural destination image. A quantitative approach was conducted with PLS-SEM to analyze data for tourists visiting the culture tourism village at Gorontalo, in Indonesia. The bootstrapping procedure is used to test the mediation effect, with direct and indirect effects analyzed. The results indicate that among the various components of the cultural tourism experience, relaxation and learning about the local culture are particularly significant in generating tourist e-wom behavior. The study also acknowledges the crucial role of e-WoM in cultural tourism as a mediator among relaxation, learn local culture, and destination image. Ultimately, these findings emphasize the importance of cultural tourism in showcasing experiences that provide relaxation and new knowledge originating from destinations. This research contributes to an enhanced understanding of the diverse impact of the cultural tourism experience dimension and its consequences for tourist behavior.

Keywords

Cultural tourism Tourist experience Learn local culture e-WoM Destination image

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Nanggong, A., & Mohammad, A. . (2024). Does tourism experience matter in cultural tourism destinations? Predicting future tourist behavior. Asian Management and Business Review, 4(1), 122–136. https://doi.org/10.20885/AMBR.vol4.iss1.art8
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Antón, C., Camarero, C., & Garrido, M. J. (2018). Exploring the experience value of museum visitors as a co-creation process. Current Issues in Tourism, 21(12), 1406–1425. http://doi.org/10.1080/13683500.2017.1373753
  2. Bu, Y., Parkinson, J., & Thaichon, P. (2020). Digital content marketing as a catalyst for e-WOM in food tourism. Australasian Marketing Journal. http://doi.org/10.1016/j.ausmj.2020.01.001
  3. Bui, T. T. B. (2022). An evaluation of the new tourist behavior model based on the extended theory of planned behavior. Journal of Tourism, Heritage & Services Marketing, 8(2), 48–57. https://doi.org/10.5281/zenodo.7358733
  4. Cham, T. H., Lim, Y. M., Sia, B. C., Cheah, J. H., & Ting, H. (2021). Medical tourism destination image and its relationship with the intention to revisit: A study of Chinese medical tourists in Malaysia. Journal of China Tourism Research, 17(2), 163–191. http://doi.org/10.1080/19388160.2020.1734514
  5. Chang, S. (2018). Experience economy in the hospitality and tourism context. Tourism Management Perspectives, 27(May), 83–90. http://doi.org/10.1016/j.tmp.2018.05.001
  6. Chen, C., Teng, Z., Lu, C., Hossain, M. A., & Fang, Y. (2021). Rethinking leisure tourism: From the perspective of tourist touch points and perceived well-being. SAGE Open, 11(4). http://doi.org/10.1177/21582440211059180
  7. Chen, H., & Rahman, I. (2018). Cultural tourism : An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tourism Management Perspectives, 26(April), 153–163. http://doi.org/10.1016/j.tmp.2017.10.006
  8. Chen, Z., Suntikul, W., & King, B. (2020). Research on tourism experiencescapes: The journey from art to science. Current Issues in Tourism, 23(11), 1407–1425. http://doi.org/10.1080/13683500.2019.1616679
  9. Chu, Q., Bao, G., & Sun, J. (2022). Progress and prospects of destination image research in the last decade. Sustainability (Switzerland), 14(17), 1–21. http://doi.org/10.3390/su141710716
  10. Chung, J. Y., Choi, Y., Yoo, B., Kim, S., & Chung, J. Y. (2020). Bleisure tourism experience chain: Implications for destination marketing. Asia Pacific Journal of Tourism Research, 25(3), 300–310. http://doi.org/10.1080/10941665.2019.1708760
  11. Coudounaris, D. N., & Sthapit, E. (2017). Antecedents of memorable tourism experience related to behavioral intentions. Psychology & Marketing, 34(12), 1084–1093. http://doi.org/10.1002/mar.21048
  12. Gholamhosseinzadeh, M. S., Chapuis, J. M., & Lehu, J. M. (2023). Tourism netnography: How travel bloggers influence destination image. Tourism Recreation Research, 48(2), 188–204. http://doi.org/10.1080/02508281.2021.1911274
  13. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014a). Multivariate Data Analysis, Seventh Edition. London, UK: Pearson Education Limited.
  14. Hair, J. F., Hult, G. T., Ringle, C. M., & Sarstedt, M. (2014b). A Primer Partial Least Squares Structural Equation Modeling (PLS-SEM). California, US: SAGE Publications.
  15. Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433. http://doi.org/10.1007/s11747-011-0261-6
  16. Hapsari, R. (2018). Creating educational theme park visitor loyalty: The role of experience-based satisfaction, image and value. Tourism and Hospitality Management, 24(2), 359–374. http://doi.org/10.20867/thm.24.2.7
  17. Hasan, M. K., & Neela, N. M. (2022). Adventure tourists’ electronic word-of-mouth (e-WOM) intention: The effect of water-based adventure experience, grandiose narcissism, and self-presentation. Tourism and Hospitality Research, 22(3), 284–298. http://doi.org/10.1177/14673584211026326
  18. Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. http://doi.org/10.1007/s11747-014-0403-8
  19. Hosseini, S., & Cortes-Macías, R. (2022). Extending the memorable tourism experience construct: An investigation of tourists’ memorable dark experiences. Journal of Vacation Marketing, 30(1), 21-44. http://doi.org/10.1177/13567667221113078
  20. Hosseini, S., Cortes Macias, R., & Almeida Garcia, F. (2023). Memorable tourism experience research: A systematic review of the literature. Tourism Recreation Research, 48(3), 465–479. http://doi.org/10.1080/02508281.2021.1922206
  21. Hsu, F. C., & Scott, N. (2020). Food experience, place attachment, destination image and the role of food-related personality traits. Journal of Hospitality and Tourism Management, 44(December 2019), 79–87. http://doi.org/10.1016/j.jhtm.2020.05.010
  22. Kastenholz, E., Carneiro, M. J., Marques, C. P., & Loureiro, S. M. C. (2018). The dimensions of rural tourism experience: Impacts on arousal, memory, and satisfaction. Journal of Travel and Tourism Marketing, 35(2). http://doi.org/10.1080/10548408.2017.1350617
  23. Kay, P. L. (2009). Cultural experience tourist motives dimensionality : A Cross-cultural study. Journal of Hospitality Marketing & Management, 18(4), 329–371. http://doi.org/10.1080/19368620802590217
  24. Kim, B., & Kim, S. (2019). The effect of religious tourism experiences on personal values. International Journal of Religious Tourism and Pilgrimage, 7(2), 85–93. http://doi.org/10.21427/5gvy-hh90
  25. Kim, H., & So, K. K. F. (2022). Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis. International Journal of Hospitality Management, 100(July 2021), 103082. http://doi.org/10.1016/j.ijhm.2021.103082
  26. Kim, J.-H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856–870. http://doi.org/10.1177/0047287517721369
  27. Kodaş, D., & Özel, Ç. H. (2022). Antecedents of gastronomy destination brand equity: An examination of gastronomy experience, motivation, and destination satisfaction. Advances in Hospitality and Tourism Research (AHTR), 9100, 45–71. http://doi.org/10.30519/ahtr.1009968
  28. Lin, Z., & Rasoolimanesh, S. M. (2022). Sharing tourism experiences in social media: A systematic review. Anatolia, 35(1), 67–81. http://doi.org/10.1080/13032917.2022.2120029
  29. Litvin, S. W., Goldsmith, R. E., & Pan, B. (2018). A retrospective view of electronic word of mouth in hospitality and tourism management. International Journal of Contemporary Hospitality Management, 30(1), 313–325. https://doi.org/10.1108/IJCHM-08-2016-0461
  30. Masiero, L., & Qiu, R. T. R. (2018). Modeling reference experience in destination choice. Annals of Tourism Research, 72(November 2017), 58–74. http://doi.org/10.1016/j.annals.2018.06.004
  31. Mitas, O., & Bastiaansen, M. (2018). Novelty: A mechanism of tourists’ enjoyment. Annals of Tourism Research, 72(April), 98–108. http://doi.org/10.1016/j.annals.2018.07.002
  32. Nechoud, L., Ghidouche, F., & Seraphin, H. (2021). The influence of eWOM credibility on visit intention: An integrative moderated mediation model. Journal of Tourism, Heritage and Services Marketing, 7(1), 54–63. http://doi.org/10.5281/zenodo.4521314
  33. Pandey, A., & Sahu, R. (2020). Modeling the relationship between service quality, destination attachment and eWOM intention in heritage tourism. International Journal of Tourism Cities, 6(4), 769–784. http://doi.org/10.1108/IJTC-08-2019-0125
  34. Prayag, G., & Ryan, C. (2012). Antecedents of tourists’ loyalty to Mauritius: The role and influence of destination image, place attachment, personal involvement, and satisfaction. Journal of Travel Research, 51(3), 342–356. http://doi.org/10.1177/0047287511410321
  35. Prebensen, N. K., Chen, J. S., & Uysal, M. S. (2018). Co-creation of Tourist Experience: Scope, Definition and Structure. In Prebensen, N. K., Chen, J. S., & Uysal, M. S. (Eds.), Creating Experience Value in Tourism, 2nd edition (pp. 1-10). Boston, US: CAB International.
  36. Rasoolimanesh, S. M., Seyfi, S., Hall, C. M., & Hatamifar, P. (2021). Understanding memorable tourism experiences and behavioural intentions of heritage tourists. Journal of Destination Marketing and Management, 21(January), 100621. http://doi.org/10.1016/j.jdmm.2021.100621
  37. Rasoolimanesh, S. M., Seyfi, S., Rather, R. A., & Hall, C. M. (2022). Investigating the mediating role of visitor satisfaction in the relationship between memorable tourism experiences and behavioral intentions in heritage tourism context. Tourism Review, 77(2), 687–709. http://doi.org/10.1108/TR-02-2021-0086
  38. Saleem, S., & Umar, R. M. (2023). A netnography study on memorable cultural tourism experiences: Insights from Asian cultural heritage site tourists. Journal of Promotion Management, 29(2), 280–303. http://doi.org/10.1080/10496491.2022.2143990
  39. Santana, L. D., & Gosling, M. D. S. (2018). Dimensions of image: A model of destination image formation. Tourism Analysis, 23(3), 303–322. http://doi.org/10.3727/108354218X15305418666940
  40. Seyfi, S., Hall, C. M., & Rasoolimanesh, S. M. (2020). Exploring memorable cultural tourism experiences. Journal of Heritage Tourism, 15(3), 341–357. http://doi.org/10.1080/1743873X.2019.1639717
  41. Sharma, P., & Nayak, J. K. (2018). Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and behavioral intentions: A case of wellness tourism. Tourism Management Perspectives, 28, 41–52. http://doi.org/10.1016/j.tmp.2018.07.004
  42. Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism Research, 21(4), 504-518. http://doi.org/10.1002/jtr.2278
  43. Shi, S., Gursoy, D., & Chen, L. (2019). Conceptualizing home-sharing lodging experience and its impact on destination image perception : A mixed method approach. Tourism Management, 75(May), 245–256. http://doi.org/10.1016/j.tourman.2019.05.012
  44. Skavronskaya, L., Moyle, B., Scott, N., & Kralj, A. (2019). The psychology of novelty in memorable tourism experiences. Current Issues in Tourism, 22(0), 1–16. http://doi.org/10.1080/13683500.2019.1664422
  45. Soliman, M. (2021). Extending the theory of planned behavior to predict tourism destination revisit intention. International Journal of Hospitality and Tourism Administration, 22(5), 524–549. http://doi.org/10.1080/15256480.2019.1692755
  46. Sthapit, E., & Coudounaris, D. N. (2018). Memorable tourism experiences: Antecedents and outcomes. Scandinavian Journal of Hospitality and Tourism, 18(1), 72–94. http://doi.org/10.1080/15022250.2017.1287003
  47. Sthapit, E., Coudounaris, D. N., & Björk, P. (2019). Extending the memorable tourism experience construct: An investigation of memories of local food experiences. Scandinavian Journal of Hospitality and Tourism, 19(4–5), 333–353. http://doi.org/10.1080/15022250.2019.1689530
  48. Strandberg, C., Nath, A., Hemmatdar, H., & Jahwash, M. (2018). Tourism research in the new millennium: A bibliometric review of literature in tourism and hospitality research. Tourism and Hospitality Research, 18(3), 269–285. http://doi.org/10.1177/1467358416642010
  49. Suhartanto, D., Clemes, M. D., & Wibisono, N. (2018). How experiences with cultural attractions affect destination image and destination loyalty. Tourism, Culture and Communication, 18(3), 176–188. http://doi.org/10.3727/109830418X15319363084463
  50. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17. http://doi.org/10.1509/jmkg.68.1.1.24036
  51. Wang, X., Wang, X., & Lai, I. K. W. (2023a). The effects of online tourism information quality on conative destination image: The mediating role of resonance. Frontiers in Psychology, 14(March), 1–12. http://doi.org/10.3389/fpsyg.2023.1140519
  52. Wang, Z., UdomWong, P., Fu, J., & Onpium, P. (2023b). Destination image: A review from 2012 to 2023. Cogent Social Sciences, 9(1), 2240569. http://doi.org/10.1080/23311886.2023.2240569
  53. Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2019a). Memorable ethnic minority tourism experiences in China: A case study of Guangxi Zhuang Zu. Journal of Tourism and Cultural Change, 17(4), 508–525. http://doi.org/10.1080/14766825.2019.1600866
  54. Wong, J. W. C., Lai, I. K. W., & Tao, Z. (2019b). Sharing memorable tourism experiences on mobile social media and how it influences further travel decisions. Current Issues in Tourism, 23(14), 1773–1787. http://doi.org/10.1080/13683500.2019.1649372
  55. World Economic Forum (2022, May). Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future. Geneva, Switzerland: World Economic Forum. Retrieved from https://www3.weforum.org/docs/WEF_Travel_Tourism_Development_2021.pdf
  56. Yilmaz, Y., & Yilmaz, Y. (2020). Pre- and post-trip antecedents of destination image for non-visitors and visitors: A literature review. International Journal of Tourism Research, 22(4), 518–535. http://doi.org/10.1002/jtr.2353
  57. Zare, S. (2019). Cultural influences on memorable tourism experiences. Anatolia, 30(3), 316–327. http://doi.org/10.1080/13032917.2019.1575886
  58. Zhang, L., Yang, S., Wang, D., & Ma, E. (2022). Perceived value of, and experience with, a world heritage site in China—The case of Kaiping Diaolou and villages in China. Journal of Heritage Tourism, 17(1), 91–106. http://doi.org/10.1080/1743873X.2020.1820014