Main Article Content
Abstract
The primary purpose of this research is to find out how memorable tourism experiences influence revisit intention and recommendation intention of tourists who have visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village, with destination image and satisfaction as mediating factors. This research uses a quantitative and descriptive-analytical approach, using a 5-point Likert scale for measurement. Non-probability sampling, specifically judgment sampling, was used to collect primary data. The sample consisted of 245 tourist respondents who had visited to enjoy historical tourism and taste Rajamangsa local cuisine in Kebondalem Kidul Cultural Tourism Village. Structural Equation Modeling (SEM) with SmartPLS 3.2.9 was used as the analysis tool. The findings of this study indicate that memorable tourism experiences directly influence destination image, travel satisfaction, local food tasting, and revisit intention when visiting Kebondalem Kidul Cultural Tourism Village. In addition, destination image travel satisfaction and local food tasting partially mediate between memorable tourism experiences and revisit intention and fully mediate between memorable tourism experiences and recommendation intention of tourists in cultural tourism destinations. This research highlights the positive impact of memorable tourism experiences on revisit intentions, destination perceptions, and traveller satisfaction. The practical implications are significant for tourism management in increasing satisfaction and building a positive destination image. However, this study has limitations regarding location coverage and online data collection methods. Future research must consider geographic variation, data collection methods, and other factors influencing tourism experiences.
Keywords
Article Details
Copyright (c) 2023 Indra Iryanto Nur Hidayat, Nur Zakiyah Mukarromah, Windi Mahendra Putri, Nurhandini, Devi Meidawati
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Abdullah, D., Hamir, N., Nor, N. M., Jayaraman, K., & Rostum, A. M. M. (2018). Food quality, service quality, price fairness and restaurant re-patronage intention: The mediating role of customer satisfaction. International Journal of Academic Research in Business and Social Sciences, 8(17), 211–226. https://doi.org/10.6007/IJARBSS/v8-i17/5226
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Bruzzi, S., & Benevolo, C. (2022). Cruisers’ intention of returning to European destinations: A regression analysis. International Journal of Tourism Research, 24(2), 311–322. https://doi.org/10.1002/jtr.2503
Central Bureau of Statistics (BPS) Kabupaten Regency (2023). Jumlah Wisatawan (Jiwa), 2020-2022. Retrieved from https://klatenkab.bps.go.id/indicator/16/196/1/jumlah-wisatawan.html
Ceylan, D., Çizel, B., & Karakaş, H. (2021). Destination image perception patterns of tourist typologies. International Journal of Tourism Research, 23(3), 401–416. https://doi.org/10.1002/jtr.2414
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Choe, J. Y., & Kim, S. (2018). Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention. International Journal of Hospitality Management, 71, 1–10. https://doi.org/10.1016/j.ijhm.2017.11.007
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Ghorbanzade, D., Mehrani, H., & Rahehagh, A. (2019). The effect of experience quality on behavioral intentions of domestic tourists in visiting water parks. Cogent Business and Management, 6(1). https://doi.org/10.1080/23311975.2019.1580843
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Kim, J.-H. (2018). The impact of memorable tourism experiences on loyalty behaviors: The mediating effects of destination image and satisfaction. Journal of Travel Research, 57(7), 856–870. https://doi.org/10.1177/0047287517721369
Kim, S., & Choe, J. Y. (2019). Testing an attribute-benefit-value-intention (ABVI) model of local food consumption as perceived by foreign tourists. International Journal of Contemporary Hospitality Management, 31(1), 123–140. https://doi.org/10.1108/IJCHM-10-2017-0661
Kim, Y., Ribeiro, M. A., & Li, G. (2022). Tourism memory characteristics scale: Development and validation. Journal of Travel Research, 61(6), 1308–1326. https://doi.org/10.1177/00472875211033355
Lai, M. Y., Wang, Y., & Khoo-Lattimore, C. (2020). Do food image and food neophobia affect tourist intention to visit a destination? The case of Australia. Journal of Travel Research, 59(5), 928–949. https://doi.org/10.1177/0047287519867144
Lee, Y. J. (2021). Tourist behavioral intentions in ghost tourism: The case of Taiwan. International Journal of Tourism Research, 23(5), 958–970. https://doi.org/10.1002/jtr.2456
Li, F., Su, Q., & Ma, J. (2023). How do food authenticity and sensory appeal influence tourist experience? The moderating role of food involvement. International Journal of Tourism Research, 25(1), 109–122. https://doi.org/10.1002/jtr.2552
Li, P. Q., & Kovacs, J. F. (2023). Creative tourism and visitor motivation. International Journal of Tourism Research, 26(1), e2601. https://doi.org/10.1002/jtr.2601
Lončarić, D., Prodan, M. P., & Dlačić, J. (2021). Memorable tourism experiences inspired by the beauty of nature. Tourism and Hospitality Management, 27(2), 315–337. https://doi.org/10.20867/THM.27.2.5
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Rather, R. A. (2020). Customer experience and engagement in tourism destinations: The experiential marketing perspective. Journal of Travel & Tourism Marketing, 37(1), 15–32. https://doi.org/10.1080/10548408.2019.1686101
Rather, R. A., & Hollebeek, L. D. (2021). Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age. Journal of Retailing and Consumer Services, 60, 102453. https://doi.org/10.1016/j.jretconser.2021.102453
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