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Abstract
Fokus pembahasan tulisan ini adalah pada pemasaran jasa pendidikan di lembaga pendidikan yang kini memiliki banyak tantangan di era global. Pemasaran jasa pendidikan merupakan strategi peningkatan mutu pendidikan yang merupakan elemen terpenting bagi kualitas serta kemajuan taraf pendidikan pada suatu lembaga pendidikan. Tulisan ini secara khusus akan membahas bagaimanakah pemasaran yang diterapkan di SD Alam Baturraden sebagai strategi peningkatan mutu pendidikan yang ditawarkannya. Lebih lanjut, tulisan ini melihat secara kritis bagaimana maraknya pemasaran jasa pendidikan beranjak dari konsep awal sekolah sebagai lembaga pendidikan nirlaba dan bukan sebagai lahan bisnis dalam dunia pendidikan.
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