Main Article Content
Abstract
Social media gives various functions and uses for the users. The comment feature is one important aspect for its uses and gratification. This study applies the theory of Uses and Gratification and Media Entertainment to describe the uses and gratification of users in reading comments on social media and provide an overview of the behavior patterns of social media users at this time. This study used a qualitative approach with data collection techniques in the form of in-depth interviews and documentation collection. There are four uses and gratifications in reading comments on social media. The four uses and gratifications referred to information, perspective, entertainment and inspiration.
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References
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- Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed). SAGE Publications.
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- Lee, M. J., & Chun, J. W. (2016). Reading others’ comments and public opinion poll results on social media: Social judgment and spiral of empowerment. Computers in Human Behavior, 65, 479–487. https://doi.org/10.1016/j.chb.2016.09.007
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- Quan-Haase, A., Martin, K., & McCay-Peet, L. (2015). Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter. Big Data & Society, 2(1). https://doi.org/10.1177/2053951715589417
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- Shi, R., Messaris, P., & Cappella, J. (2014). Effects of Online Comments on Smokers’ Perception of Anti-Smoking Public Service Announcements. Journal of Computer-Mediated Communication, 19. https://doi.org/10.1111/jcc4.12057
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References
Bartsch, A., & Viehoff, R. (2010). The Use of Media Entertainment and Emotional Gratification. Procedia - Social and Behavioral Sciences, 5, 2247–2255. https://doi.org/10.1016/j.sbspro.2010.07.444
Berger, C., Roloff, M., & Roskos-Ewoldsen, D. (2014). Handbook Ilmu Komunikasi. Nusa Media.
Castro, J. C. (2012). Learning and Teaching Art Through Social Media. Studies in Art Education, 53(2), 152–169.
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed). SAGE Publications.
Curry, O. S., & Dunbar, R. I. M. (2013). Sharing a joke: The effects of a similar sense of humor on affiliation and altruism. Evolution and Human Behavior, 34(2), 125–129. https://doi.org/10.1016/j.evolhumbehav.2012.11.003
Gan, C., & Wang, W. (2015). Uses and gratifications of social media: A comparison of microblog and WeChat. Journal of Systems and Information Technology, 17(4), 351–363. https://doi.org/10.1108/JSIT-06-2015-0052
Lee, M. J., & Chun, J. W. (2016). Reading others’ comments and public opinion poll results on social media: Social judgment and spiral of empowerment. Computers in Human Behavior, 65, 479–487. https://doi.org/10.1016/j.chb.2016.09.007
Lu, J. G., Martin, A. E., Usova, A., & Galinsky, A. D. (2019). Chapter 9 - Creativity and Humor Across Cultures: Where Aha Meets Haha. In S. R. Luria, J. Baer, & J. C. Kaufman (Eds.), Creativity and Humor (pp. 183–203). Academic Press. https://doi.org/10.1016/B978-0-12-813802-1.00009-0
McQuail, D. (1983). Mass Communication Theory An Introduction. SAGE Publications.
Oliver, M. B., Raney, A. A., & Broadcast Education Association (U.S.) (Eds.). (2014). Media and social life. Routledge, Taylor & Francis Group.
Quan-Haase, A., Martin, K., & McCay-Peet, L. (2015). Networks of digital humanities scholars: The informational and social uses and gratifications of Twitter. Big Data & Society, 2(1). https://doi.org/10.1177/2053951715589417
Rianto, P. (2016). MEDIA BARU, VISI KHALAYAK AKTIF DAN URGENSI LITERASI MEDIA. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 1(2), 90–96. https://doi.org/10.25008/jkiski.v1i2.54
Shi, R., Messaris, P., & Cappella, J. (2014). Effects of Online Comments on Smokers’ Perception of Anti-Smoking Public Service Announcements. Journal of Computer-Mediated Communication, 19. https://doi.org/10.1111/jcc4.12057
Susanto, E. H. (2017). MEDIA SOSIAL SEBAGAI PENDUKUNG JARINGAN KOMUNIKASI POLITIK. Jurnal ASPIKOM, 3(3), 379–398. https://doi.org/10.24329/aspikom.v3i3.123
West, R. L., & Turner, L. H. (2017). Pengantar Teori Komunikasi Analisis dan Aplikasi (5th edition). Salemba Humanika.
Whiting, A., & Williams, D. (2013). Why people use social media: A uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362–369. https://doi.org/10.1108/QMR-06-2013-0041