Faktor-faktor yang Memotivasi Penggemar K-pop untuk Mengunjungi Korea Selatan: K-pop, Kedekatan Budaya, dan Keterlibatan Jangka Panjang

Elita Ulinnuha Uzlifatul Jannah; Istyakara Muslichah

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27 April 2022

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29 April 2022

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29 April 2022

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Abstract

ABSTRACT

Kajian tentang motivasi perjalanan telah mendapatkan banyak perhatian pada literatur sebelumnya, termasuk pada literatur manajemen. PEnelitian ini bertujuan untuk mencari tahu hubungan antara K-pop, Kedekatan budaya, dan Ketelibatan Jangka Panjang terhadap Motivasi bepergian penggemar K-pop di Indonesia. Total 200 kuesioner disebarkan dan diisi oleh responden yang merupakan penggemar K-pop. Penelitian ini menggunakan purposive sampling dengan kriteria penggemar Kpop di Indonesia. Analisis data menggunakan uji statistik, uji kualitas data menggunkan uji validitas, uji reliabilitas, dan uji hipotesis menggunakan regresi linier, serta menggunakan pendekatan kuantitatif yang dilakukan menggunakan metode PLS-SEM. Hasil penelitian ini adalah sebagai berikut: (1) K-pop berpengaruh positif terhadap motivasi perjalanan, (2) kedekatan abadi berpengaruh positif terhadap motivasi perjalanan, dan (3) keterlibatan jangka panjang berpengaruh positif terhadap motivasi perjalanan.

Keywords

k-pop kedekatan budaya keterlibatan jangka panjang motivasi travel

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite

Uzlifatul Jannah, E. U., & Istyakara Muslichah. (2022). Faktor-faktor yang Memotivasi Penggemar K-pop untuk Mengunjungi Korea Selatan: K-pop, Kedekatan Budaya, dan Keterlibatan Jangka Panjang. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(1), 37–64. Retrieved from https://journal.uii.ac.id/selma/article/view/23607

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References

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Bae, E., Chang, M., Park, E.-S., & Kim, D. (2017). The Effect of Hallyu on Tourism in Korea. Journal of Open Innovation: Technology, Market, and Complexity, 3(1). https://doi.org/10.1186/s40852-017-0075-y

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Bond, N., & Falk, J. (2012). Tourism and identity-related motivations: why am I here (and not there)? International Journal of Tourism Research, 15(5), 430–442. https://doi.org/10.1002/jtr.1886

Busby, G., Huang, R., & Jarman, R. (2012). The Stein Effect: an Alternative Film-induced Tourism Perspective. International Journal of Tourism Research, 15(6), 570–582. https://doi.org/10.1002/jtr.1875

Chang, D. Y. (2015). A Study of TV Drama Series, Cultural Proximity and Travel Motivation: Moderation Effect of Enduring Involvement. International Journal of Tourism Research, 18(4), 399–408. https://doi.org/10.1002/jtr.2058

Creswell, J. W. (2017). Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed (Edisi Ketiga) (Edisi Ketiga). Pustaka Pelajar.

Dal, Y. J. (2018). An Analysis of the Korean Wave as Transnational Popular Culture: North American Youth Engage through Social Media as TV Becomes Obsolete. International Journal of Communication, 12(2018), 404–422. https://ijoc.org/index.php/ijoc/article/view/7973/2241

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Kim, S. S., Agrusa, J., Lee, H., & Chon, K. (2007). Effects of Korean Television Dramas on the Flow of Japanese Tourists. Tourism Management, 28(5), 1340–1353. https://doi.org/10.1016/j.tourman.2007.01.005

Kim, S., & Long, P. (2012). Touring TV Soap Operas: Genre in Film Tourism Research. Tourist Studies, 12(2), 173–185. https://doi.org/10.1177/1468797612449249

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Kozak, M. (2002). Comparative analysis of tourist motivations by nationality and destinations. Tourism Management, 23(3), 221–232. https://doi.org/10.1016/s0261-5177(01)00090-5

Kyle, G., Bricker, K., Graefe, A., & Wickham, T. (2004). An Examination of Recreationists’ Relationships with Activities and Settings. Leisure Sciences, 26(2), 123–142. https://doi.org/10.1080/01490400490432019

Kyle, G., & Chick, G. (2004). Enduring leisure involvement: the importance of personal relationships. Leisure Studies, 23(3), 243–266. https://doi.org/10.1080/0261436042000251996

La Pastina, A. C., & Straubhaar, J. D. (2005). Multiple Proximities between Television Genres and Audiences. Gazette (Leiden, Netherlands), 67(3), 271–288. https://doi.org/10.1177/0016549205052231

Lee, J. K., Han, K. H., & Kim, J. G. (2014). A comparative study on the motivation & behavioral intentions according to visit experience of tourism— Comparison between first-time visitors and repeat visitors. Korean Journal of Tourism Research, 28(3), 269–289.

Lee, J. (2018, December 19). BTS to outpace PyeongChang Winter Olympics’ economic impact. Www.theinvestor.co.kr. http://www.theinvestor.co.kr/view.php?ud=20181219000505

Lee, S. E. (2020, September 10). BTS Members Return to Roles as Seoul’s Tourism Ambassadors in New Video. Koreajoongangdaily.joins.com. https://koreajoongangdaily.joins.com/2020/09/10/national/socialAffairs/d/20200910184900373.html

Lee, S., Scott, D., & Kim, H. (2008). Celebrity Fan Involvement and Destination Perceptions. Annals of Tourism Research, 35(3), 809–832. https://doi.org/10.1016/j.annals.2008.06.003

Leisen, B. (2001). Image Segmentation: the Case of a Tourism Destination. Journal of Services Marketing, 15(1), 49–66. https://doi.org/10.1108/08876040110381517

Li, M., & Cai, L. A. (2012). The Effects of Personal Values on Travel Motivation and Behavioral Intention. Journal of Travel Research, 51(4), 473–487. https://doi.org/10.1177/0047287511418366

Lu, J., Liu, X., & Cheng, Y. (2019). Cultural Proximity and Genre Proximity: How Do Chinese Viewers Enjoy American and Korean TV Dramas? SAGE Open, 9(1), 215824401882502. https://doi.org/10.1177/2158244018825027

Madichie, N. (2013). “Oppan Gangnam style! pop sensation, rebel music or nationalist agenda?” , Paper presented at the 2nd Middlesex Dubai International Conference on Emerging Research Paradigms in Business and Social Sciences.

Maslow, A. H. (1954). Motivation and Personality. Harper & Row.

Mill, R. C., & Morrison, A. M. (2000). The tourism system : an introductory text. Kendall/Hunt.

Morgan, N., & Pritchrd, A. (1999). Tourism promotion and power : Creating images, creating identities. John Wiley & Sons.

O’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economic Psychology, 21(5), 545–576. https://doi.org/10.1016/s0167-4870(00)00018-0

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Faktor-faktor yang Memotivasi Penggemar K-pop untuk Mengunjungi Korea Selatan: K-pop, Kedekatan Budaya, dan Keterlibatan Jangka Panjang

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