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4 January 2024
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19 January 2024
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19 January 2024
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Abstract

E-money berfungsi sebagai metode pembayaran digital yang menyimpan nilai moneter dalam format elektronik. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi minat dan perilaku pembayaran non-tunai di antara mahasiswa Universitas Islam Indonesia, dengan menggunakan pendekatan model unified theory of acceptance and use of technology  2 (UTAUT 2). Kerangka UTAUT 2 mempertimbangkan faktor-faktor seperti niat perilaku, perilaku penggunaan, ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, kondisi fasilitasi, motivasi hedonik, nilai harga, dan kebiasaan dalam menilai minat dan perilaku pembayaran non-tunai. Metodologi penelitian ini mengadopsi pendekatan kuantitatif, mengumpulkan data melalui kuesioner Google Form online dengan sampel sebanyak 220 partisipan. Teknik analisis data yang digunakan adalah partial least squares-structural equation modeling (PLS-SEM). Temuan penelitian menunjukkan bahwa ekspektasi kinerja, ekspektasi usaha, motivasi hedonik, dan kebiasaan secara positif dan signifikan memengaruhi minat menggunakan e-money. Selain itu, pengaruh sosial dan kondisi fasilitasi memberikan dampak positif tetapi tidak signifikan secara statistik dalam membentuk minat menggunakan e-money. Selain itu, kondisi fasilitasi dan niat perilaku secara signifikan dan positif memengaruhi perilaku penggunaan e-money.

Keywords

UTAUT 2 e-money pembayaran non-tunai

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Copyright (c) 2023 Sulistiani Indriyastuti, Fitri Eka Aliyanti

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Indriyastuti, S., & Aliyanti, F. E. (2024). Pengkajian Faktor-faktor yang Mempengaruhi Minat dan Perilaku Mahasiswa dalam Melakukan Pembayaran Non-Tunai dengan Pendekatan Model UTAUT 2. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(5), 89–107. Retrieved from https://journal.uii.ac.id/selma/article/view/32244
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