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Abstract
The blueprint of the ASEAN Economic Community (AEC) 2025 is adopted by ASEAN members on November 22, 2015. To discuss this issue, this paper focused on analyzing any challenges in achieving legal coherence in terms of brand and trade among the ASEAN countries and analyzing the principles and strategies to create legal coherence in terms of brand and investment laws in ASEAN countries. This was a normative research using statute approach and law comparison that analyzed secondary data qualitatively. This paper concluded that legal coherence in brand and investment laws can be achieved if ASEAN could overcome various challenges such as differences in legal, economic and technological systems, legal culture and infrastructure development. The principles required are the harmonization of laws and policies to abolish trade barriers related to borders. Some of the strategies of legal coherence are to make Blueprint as a guideline and to apply harmonization of law through standardization and technical regulation reformation.
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References
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References
Books
Dukes, Paul, A History of Europe 1648-1948: the Arrival, The Rise, The Fall, MAC Millan Publishers Ltd., London, 1985.
Nedzel, Nadia E., Legal Reasoning, Research, and Writing for International Graduate Students, Second Edition, Aspen Publishers, New York, 2008.
Marzuki, Peter Mahmud, Penelitian Hukum, Kencana, Jakarta, 2005.
Jeremy M. Rosenberg, Dictionary of International Trade, John Wiley & sons., Inc., New York, 1994.
Rutherford, Leslie and Sheila Bone (ed.), Osborn’s Concise Law Dictionary, Eighth Edition, Osborn’s Concise Law Dictionary, Sweet & Maxwell, London, 1993.
Soemitro, Ronny Hanitidjo, Metodologi Penelitian Hukum, Ghalia Indonesia, Semarang, 1982.
Steiner, Josephine & Lorna Woods, Textbook on EC Law, Oxford University Press, Oxford, 2003.
Sumardjono, Maria SWS, Pedoman Pembuatan Usulan Penelitian, FH UGM, Yogyakarta, 1989.
Wiradipradja, E. Saefullah, Penuntun Praktis Metode Penelitian dan Penulisan Karya Ilmiah Hukum, Keni Media, Bandung, 2015.
Journals
Antons, Christopher, “Intellectual Property Law in Southeast Asia: Recent Legislative and Institutional Developments”, https://warwick.ac.uk/ fac/soc/law/elj/jilt/ 2006_1/ antons-removed/antons.pdf , at 10 March 2018
Barizah, Nurul, “The Development Of Asean’s Intellectual Property Rights Law; From Trips Compliance To Harmonization”, Indonesia Law Review (2017) 1: 95 – 112, https://media.neliti.com/media/publications/62955-EN-the-development-of-aseans-intellectual-p.pdf, at 19 March 2018
Hass, Deborah A., “Out of Others’ Shadows: ASEAN Moves Toward Greater Regional Cooperation In the Face of the EC and NAFTA”, 9:3 The American University Journal Of International Law And Policy 809, 814 at 857-863, 1994
Siew-Kuan Ng, Elizabeth, “ASEAN IP Harmonization: Striking the Delicate Balance”, 25 Pace Int'l L. Rev. 129 (2013), https://digitalcommons.pace.edu/cgi/viewcontent.cgi?referer=http://digitalcommons.pace.edu/cgi/viewcontent.cgi?article=1330&context=pilr&httpsredir=1&article=1330&context=pilr, at 23 March 2018
Wilson, Marie, “TRIPS Agreement Implications for ASEAN Protection of Computer Technology”, Annual Survey of International and Comparative Law, Vol. 4 (1997)
Wong, Joanne, “On Legal Harmonisation Within ASEAN”, Singapore Law Review, 2013, October 31 Retrieved from http://www.singaporelawreview. org/2013/10/on-legal-harmonisation-within-asean/ at 04th November 2017
Internet
ADB, “ASEAN Economic Community: 12 Things to Know”, Retrieved from http:www.adb.org.features.asean-economy-community-12-things-know at 04 November 2017
AEC, Retrieved from http://www.asean.com at 13th January 2017
ASEAN, “Medical Practitioners (AJCCM)”, Retrieved from http://asean.org/asean-economic-community/sectoral-bodies-under-the-purview-of-aem/services/ healthcare-services/medical-practitioners-ajccm/ at 07th November 2017
ASEAN Economic Community, Retrieved from http://asean.org/asean-economic-community/ at 04 November 2017
ASEAN IPR SME Helpdesk Guide, ‘Intellectual Property & the ASEAN Economic Community (AEC) in 2015”, Retrieved from http://www.southeastasia-iprhelpdesk.eu at 13th January 2017
ASEAN, “The AEC Blueprint 2025”, Retrieved from http://asean.org/asean-economic-community/ at 04 November 2017
ASEAN, “A Blueprint for Growth ASEAN Economic Community 2015:Progress and Key Achievements”, Retrieved from http://www.asean.org/storage/ images/2015/November/aec-page/AEC-2015-Progress-and-Key Achievements. pdf
ASEAN, “History – The Founding of ASEAN”, www.asean.org.asean.about-asean history
Bayntun-Lees, Alexander, “South-East Asia IPR Basics Series: Trade Marks in Malaysia”, 18-Mar-2016, http://www.youripinsider.eu/trade-marks-malaysia/, at 23 March 2018
Chooi, Yew Woon, “How to Protect Marks and The Impact of ASEAN Countries Joining the Madrid Protocol on Trademark Strategies”, IP Week (2015), 26 August 2015, http://www.managingip.com/pdfs/IPSG15/Asiawidetrademark spanel.pdf, at 23 March 2018
“Common Guidelines For The Substantive Examination Of Trademarks”, 2014, http://www.dgip.go.id/images/ki-images/pdf-files/merek/asean-Guideline-full .pdf, at 23 March 2018
“ASEAN Common Form for Trademark”, http://www.asean.org/uploads/archive/ipr_ form.pdf
EU Learning, “Extension: What is Regional Integration?”, Retrieved from http:www.carleton.ca/ces/eulearning/introduction/what-is-the-eu/extension -what-is-regional-integration at 13th January 2017
Fowler, Peter N., “Defining Notorious Markets: Physical and Online”, Department of Commerce, US Patent and Trademark Office https://www.iacc .org/Orlando%20Conference%20Dox/Presentations/02_Fowler.pdf, at 23 March 2018
IPR SME Helpdesk, “Guide to Trademark Protection In South East Asia, http://www.southeastasiaiprhelpdesk.eu/sites/default/files/publications/EN_TM. pdf, at 19 March 2018
Jones Day, Commentary, The ASEAN Economic Community: Investment Opportunities and Challenges in the World’s Newest Market”, February 2016, http://www.jonesday.com/files/Publication/ca71c5ab-9c8d-4384-a8a9-a123fbb83943/Presentation/PublicationAttachment/e78899ed-dd35-4cf1-9f01af35c0b78348/ASEAN%20Economic%20Community%20 Commentary%20A4.pdf, at 14 March 2018
Kamus besar bahasa Indonesia Online, Retrieved from, http://kbbi.web.id at 13th January 2017
KMPG Asia Pacific Tax Centre, “The ASEAN Economic Community 2015 – On The Road to Real Business Impact” (2014, June), Retrieved from http://www.kmpg.com at 13th January 2017
Kho Shu Yan and Gregory Marimuthu, “Harmonising Intellectual Property Laws In Asean”, http://www.gateway-law.com/newsletter/Harmonization% 20and%20 IP.pdf, at 23 March 2018
“Mirandah Connecting Asia”, Myanmar IP Services, https://www.mirandah. com/where-we-are/ myanmar/, at 23 March 2018
Nguyen Tien Lap, “Critical Issues of Investment Harmonization Within ASEAN from Vietnam Perspective”, ALA Workshop, Bali 14-19 February, 2012, https://www.aseanlawassociation.org/11GAdocs/workshop3-viet.pdf, at 19 March 2018
Pettman, Simon. (2013), “Standard Harmoniation In ASEAN; Progress, Challenges And Moving Beyond 2015”, ERIA Discussion Paper Series, http://www.eria.org/publications/discussion_papers/standards-harmonisation-in-asean-progress-challenges-and-moving-beyond 2015.html, at 10 January 2018
Reyes, Romeo A. (2004, November 30), “Forming Single Market: Theory and Reality”, in ASEAN, ASEAN Economic Community, http : www.asean.org/ communities/asean-economic-community at 04 November 2017
Runckel, Christopher W, “Asia Opportunities: ASEAN Economic Community (AEC) in 2015”, business-in-asia.com, Retrieved from http: www.business-in-asia.com/asia/asean_economic_ community. html at 13th January 2017
Saxena, Shilpi, Jr., “100 and Counting: Indonesia Joins Madrid Protocol”, November 7, 2017,http://www.khuranaandkhurana.com/2017/11/07/100-and-counting-indonesia-joins-madrid-protocol/, at 23 March 2018
Sallehuddin, Mariani, “Critical Issues on Investment Law Harmonizing Within ASEAN”, https://www.aseanlawassociation.org/11GAdocs/workshop3-brunei.pdf, at 19 March 2018
Tilleke & Gibbins, “Protecting Your Brands and Trademarks in the Asean Economic Community”, Asia-Pacific January 22 2016, https://www.lexology.com/library/ detail.aspx?g=79da0458-d4b0-4013-a012-990c9060248f, at 18 March 2018
US Legal, Definitons, Retrieved from http://definitions.uslegal.com/l/legal-culture at 04th Novemver 2017
Wikipedia, “Harmonisation of Law”, Retrieved from https://en.m.wikipedia.org/ wiki/Harmonisation_of_law at 04 November 2017
WIPO, “100 Members and Counting: Madrid System Welcomes Indonesia”, October 2 2017, http:www.wipo.int/madrid/en/news/2017/news_0020.html, at 23 March 2018
WIPR, “ASEAN and Madrid: Six Down, Four to Go”, 23 may 2017, https://www.worldipreview.com/contributed-article/asean-and-madrid-six-down-four-to-go, at 23 March 2018