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Submitted
10 June 2024
Accepted
21 June 2024
Published
23 June 2024
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Abstract

Penelitian ini berfokus pada pengaruh familiarity bias terhadap keputusan investasi mahasiswa Fakultas Bisnis dan Ekonomika Universitas Islam Indonesia (FBE UII) di pasar modal. Penelitian ini menggunakan pendekatan kuantitatif melalui survei dengan kuesioner yang didistribusikan secara daring kepada mahasiswa FBE UII angkatan 2020-2023. Sampel yang dipilih adalah mahasiswa yang pernah atau sedang melakukan investasi di pasar modal. Partial least square structural equation modeling (PLS-SEM) digunakan untuk menganalisis data yang diperoleh. Hasil penelitian menunjukkan bahwa familiarity bias memiliki pengaruh signifikan dan positif terhadap keputusan investasi di pasar modal. Investor yang kurang berpengalaman cenderung memilih perusahaan atau sektor yang dikenal baik (familiar) saat berinvestasi di pasar modal, meski tanpa analisis mendalam. Oleh karena itu, perlu pendekatan analitis yang lebih objektif untuk meningkatkan kualitas keputusan investasi. Penelitian ini memberikan kontribusi terhadap bidang behavioral finance dengan menunjukkan bagaimana familiarity bias memengaruhi keputusan investasi individu.

Keywords

familiarity bias keputusan investasi pasar modal behavioral finance mahasiswa

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Copyright (c) 2024 Putra Mubaraq Ihsan, Nurfauziah

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How to Cite
Ihsan, P. M., & Nurfauziah. (2024). Perilaku Familiarity Bias dalam Pengambilan Keputusan Investasi Pasar Modal pada Mahasiswa Fakultas Bisnis dan Ekonomika Universitas Islam Indonesia. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(6), 93–103. Retrieved from https://journal.uii.ac.id/selma/article/view/34608
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