Article Sidebar

Submitted
May 22, 2024
Accepted
July 4, 2024
Published
August 23, 2024
Download
Full text PDF
Statistic
Read Counter : 113 Download : 231

Downloads

Download data is not yet available.

Main Article Content

Abstract

This study reviews and summarizes empirical findings on the determinants of local brand purchase intentions over the past five years. It aims to provide a comprehensive understanding of the literature for future researchers by using a systematic literature review approach to identify key influencing factors. A total of 34 empirical research articles from 2018 to 2022 were reviewed. The dominant theory applied was brand management, found in nine articles (26%), followed by social identity theory in four articles (11.8%), consumer behavior in three articles (8.9%), and country of origin in two articles (5.9%). Most studies focused on emerging or developing countries. The review identified six main theories used to explain local brand purchase intentions: brand management, consumer behavior, consumer culture positioning, country of origin, social identity, and the theory of reasoned action. The findings highlight a strong correlation between these theories and the likelihood of purchasing local brands, though results varied. Further research is needed to understand the complex interplay of these factors fully.

Keywords

Local brand purchase intention determinants antecedent decision making

Article Details

License

Copyright (c) 2024 Emilia Septiani, Ni Nyoman Kerti Yasa, Ni Wayan Ekawati, I Putu Gde Sukaatmadja

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Author Biographies

Ni Nyoman Kerti Yasa, Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia

 

Doctoral Program in Management Sciences

Ni Wayan Ekawati, Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia

 

Doctoral Program in Management Sciences

I Putu Gde Sukaatmadja, Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia

 

Doctoral Program in Management Sciences

How to Cite
Septiani, E., Kerti Yasa, N. N. ., Ekawati, N. W., & Sukaatmadja, I. P. G. . (2024). The antecedents of purchase intention of local brands: A systematic literature review. Asian Management and Business Review, 4(2), 260–275. https://doi.org/10.20885/AMBR.vol4.iss2.art6
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Afshan, G., Shahid, S., & Tunio, M. N. (2021). Learning experiences of women entrepreneurs amidst COVID-19. International Journal of Gender and Entrepreneurship, 13(2), 162–186. https://doi.org/10.1108/IJGE-09-2020-0153
  2. Ali, A., Sherwani, M., Ali, A., Ali, Z., & Sherwani, M. (2021). Investigating the antecedents of halal brand product purchase intention: An empirical investigation. Journal of Islamic Marketing, 12(7), 1339-1362. https://doi.org/10.1108/JIMA-03-2019-0063
  3. Amalia, F. R., & Darmawan, A. (2023). Exploring consumer purchase intention toward cruelty-free personal care products in Indonesia. Cleaner and Responsible Consumption, 11, 1-10. 100136. https://doi.org/10.1016/j.clrc.2023.100136
  4. Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2006). Consumer Behavior (10th ed.). India: Thomson South-Western.
  5. Bourdin, D., Halkias, G., & Makri, K. (2021). The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework. Journal of Business Research, 137, 28–38. https://doi.org/10.1016/j.jbusres.2021.08.020
  6. Buchanan, D. A., & Bryman, A. (2009). The SAGE Handbook of Organizational Research Methods. London: SAGE Publications Ltd.
  7. Chen, C., Chen, H. B., Yeh, S. S., Tseng, L. Y., & Huan, T. C. (2022). Exploring tourists’ purchase intention of food-related souvenirs. Tourism Management Perspectives, 44, 101035. https://doi.org/10.1016/j.tmp.2022.101035
  8. Chen, X., Shen, X., Huang, X., & Li, Y. (2021). Research on social media content marketing: An empirical analysis based on China’s 10 metropolis for Korean brands. SAGE Open, 11(4), 1-18. https://doi.org/10.1177/21582440211052951
  9. Chin, P. N., Isa, S. M., & Alodin, Y. (2020). The impact of endorser and brand credibility on consumers’ purchase intention: The mediating effect of attitude toward brand and brand credibility. Journal of Marketing Communications, 26(8), 896–912. https://doi.org/10.1080/13527266.2019.1604561
  10. Dagyte-Kavoliune, G., Adomaviciute, K., & Urbonavicius, S. (2021). The impact of brand and social cause prominence dimensions of fit on consumer intentions to buy cause-related products. EuroMed Journal of Business, 16(4), 456–470. https://doi.org/10.1108/EMJB-05-2020-0049
  11. De Villiers, M. V., Chinomona, R., & Chuchu, T. (2018). The influence of store environment on brand attitude, brand experience and purchase intention. South African Journal of Business Management, 49(1), 1-8. https://doi.org/10.4102/sajbm.v49i1.186
  12. Firdaus, A., & Kusdibyo, L. (2021). The influence of social media marketing activities on Indonesian local apparel brand purchase intentions. In Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021) (Vol. 207(Issat), pp. 572–578). https://doi.org/10.2991/aer.k.211106.089
  13. Hasan, M., & Sohail, M. S. (2020). The influence of social media marketing on consumers’ purchase decision: Investigating the effects of local and nonlocal brands. Journal of International Consumer Marketing, 33(3), 350–367. https://doi.org/10.1080/08961530.2020.1795043
  14. Hatzithomas, L., Boutsouki, C., Theodorakioglou, F., & Papadopoulou, E. (2021). The link between sustainable destination image, brand globalness and consumers’ purchase intention: A moderated mediation model. Sustainability (Switzerland), 13(17), 1-16. https://doi.org/10.3390/su13179584
  15. Jiang, Y., Miao, M., Jalees, T., & Zaman, S. I. (2019). Analysis of the moral mechanism to purchase counterfeit luxury goods: Evidence from China. Asia Pacific Journal of Marketing and Logistics, 31(3), 647-669. https://doi.org/10.1108/APJML-05-2018-0190
  16. Kahraman, A., & Kazançoğlu, İ. (2019). Understanding consumers’ purchase intentions toward natural‐claimed products: A qualitative research in personal care products. Business Strategy and the Environment, 28(6), 1218-1233. https://doi.org/10.1002/bse.2312
  17. Kumar, A., Lee, H.-J., & Kim, Y.-K. (2009). Indian consumers’ purchase intention toward a United States versus local brand. Journal of Business Research, 62(5), 521–527. https://doi.org/10.1016/j.jbusres.2008.06.018
  18. Kumar, S., Murphy, M., Talwar, S., Kaur, P., & Dhir, A. (2021). What drives brand love and purchase intentions toward the local food distribution system? A study of social media-based REKO (Fair Consumption) Groups. Journal of Retailing and Consumer Services, 60, 1-13. https://doi.org/10.1016/j.jretconser.2021.102444
  19. Laroche, M., Li, R., Richard, M. O., & Shao, M. (2020). Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements. Journal of Product and Brand Management, 30(8), 1077–1093. https://doi.org/ 10.1108/JPBM-09-2019-2578
  20. Li, Y., Teng, W., Liao, T. T., & Lin, T. M. Y. (2020). Exploration of patriotic brand image: Its antecedents and impacts on purchase intentions. Asia Pacific Journal of Marketing and Logistics, 33(6), 1455–1481. https://doi.org/10.1108/APJML-11-2019-0660
  21. Liu, S. F., Lee, H. C., & Lien, N. H. (2021). Do fast fashion consumers prefer foreign brands? The moderating roles of sensory perception and consumer personality on purchase intentions. Asia Pacific Management Review, 26(2), 103–111. https://doi.org/10.1016/j.apmrv.2020.09.001
  22. Loebnitz, N., & Grunert, K. G. (2019). The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands. Psychology and Marketing, 36(10), 936–950. https://doi.org/10.1002/mar.21246
  23. López-Lomelí, M. Á., Alarcón-del-Amo, M. del C., & Llonch-Andreu, J. (2019a). Segmenting consumers based on their evaluation of local, global and glocal brands. Journal of International Consumer Marketing, 31(5), 395–407. https://doi.org/10.1080/08961530.2019.1590282
  24. López-Lomelí, M. Á., Llonch-Andreu, J., & Rialp-Criado, J. (2019b). Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales. Spanish Journal of Marketing - ESIC, 23(3), 775–798. https://doi.org/10.1108/SJME-10-2018-0046
  25. Mallett, R., Hagen-Zanker, J., Slater, R., & Duvendack, M. (2012). The benefits and challenges of using systematic reviews in international development research. Journal of Development Effectiveness, 4(3), 445–455. https://doi.org/10.1080/19439342.2012.711342
  26. Mbaga, M. D., Abri, L. S. K. Al, Bose, S., & Boughanmi, H. (2018). Omani consumer’s ethnocentrism and demand for locally produced products. American Journal of Industrial and Business Management, 08(06), 1440–1459. https://doi.org/10.4236/AJIBM.2018.86097
  27. Park, J., & Li, W. (2023). “I got it FIRST”: Antecedents of competitive consumption of a new product. Journal of Retailing and Consumer Services, 73, 1-19. 103367. https://doi.org/10.1016/j.jretconser.2023.103367
  28. Paul, J., & Bhakar, S. (2018). Does celebrity image congruence influences brand attitude and purchase intention? Journal of Promotion Management, 24(2), 153–177. https://doi.org/10.1080/10496491.2017.1360826
  29. Pickering, C., & Byrne, J. (2014). The benefits of publishing systematic quantitative literature reviews for PhD candidates and other early-career researchers. Higher Education Research and Development, 33(3), 534–548. https://doi.org/10.1080/07294360.2013.841651
  30. Rethlefsen, M. L., & Page, M. J. (2022). PRISMA 2020 and PRISMA-S: Common questions on tracking records and the flow diagram. Journal of the Medical Library Association, 110(2), 253-257. https://doi.org/10.5195/jmla.2022.1449
  31. Safeer, A. A., Abrar, M., Liu, H., & Yuanqiong, H. (2022a). Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets. Management Decision, 60(9), 2482–2502. https://doi.org/10.1108/MD-10-2021-1296
  32. Safeer, A. A., Zhou, Y., Abrar, M., & Luo, F. (2022b). Consumer perceptions of brand localness and globalness in emerging markets: A cross-cultural context. Frontiers in Psychology, 13, 1-16. https://doi.org/10.3389/fpsyg.2022.919020
  33. Sardana, D., Cavusgil, E., & Gupta, N. (2021). The growing popularity of spiritual brands: What drives purchase intent? International Business Review, 30(4), 1-12. https://doi.org/10.1016/j.ibusrev.2020.101777
  34. Sekhar, C., Krishna, S., Kayal, G. G., & Rana, N. P. (2022). Does brand credibility matter? The case of organic food products. British Food Journal, 124(3), 987–1008. https://doi.org/10.1108/BFJ-03-2021-0326
  35. Sharma, P., Sardana, D., Gupta, N., & Arli, D. (2022). Exploring the role of spiritual leaders as celebrity business founders and brand endorsers. Marketing Intelligence and Planning, 40(1), 105–120. https://doi.org/10.1108/MIP-07-2021-0225
  36. Singh, G., & Singh, M. (2022). The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics. International Journal of Business Innovation and Research, 27(1), 61–75. https://doi.org/10.1504/IJBIR.2022.120406
  37. Singh, V., Singh, V., & Vaibhav, S. (2020). A review and simple meta-analysis of factors influencing adoption of electric vehicles. Transportation Research Part D: Transport and Environment, 86, 1-51. https://doi.org/10.1016/j.trd.2020.102436
  38. Slaton, K., Testa, D., Bakhshian, S., & Fiore, A. M. (2020). The small, inventory free retail format: The impact on consumer-based brand equity and purchase behavior. Journal of Retailing and Consumer Services, 57, 1-10. https://doi.org/10.1016/j.jretconser.2020.102246
  39. Song, H., & Kim, J. H. (2022). Developing a brand heritage model for time-honored brands: Extending signaling theory. Current Issues in Tourism, 25(10), 1570–1587. https://doi.org/10.1080/13683500.2021.1926441
  40. Souiden, N., Ladhari, R., & Chang, L. (2018). Chinese perception and willingness to buy taiwanese brands: The role of ethnocentrism and animosity. Asia Pacific Journal of Marketing and Logistics, 30(4), 816–836. https://doi.org/10.1108/APJML-09-2017-0203
  41. Srivastava, A., Dey, D. K., & M.S, B. (2020). Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context. Journal of Product and Brand Management, 29(7), 849–861. https://doi.org/10.1108/JPBM-03-2018-1782
  42. Srivastava, A., Gupta, N., & Rana, N. P. (2021). Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: A developing country perspective. International Journal of Emerging Markets, 18(9), 2301-2325. https://doi.org/10.1108/IJOEM-01-2021-0057
  43. Teng, W. (2020). Importance of corporate image for domestic brands moderated by consumer ethnocentrism. Journal of Product & Brand Management, 29(3), 257-272. https://doi.org/10.1108/JPBM-09-2018-2020
  44. Tran, L. T. T. (2020). Online reviews and purchase intention: A cosmopolitanism perspective. Tourism Management Perspectives, 35, 1-13. 100722. https://doi.org/10.1016/j.tmp.2020.100722
  45. Tran, V. D. (2022). Consumer impulse buying behavior: The role of confidence as moderating effect. Heliyon, 8(6), 1-12, e09672. https://doi.org/10.1016/j.heliyon.2022.e09672
  46. Venter, M.V., Chinomona, R., & Chuchu, T. (2018) The influence of store environment on brand attitude, brand experience and purchase intention. South African Journal of Business Management, 49(1), 1-8. https://doi.org/10.4102/sajbm.v49i1.186
  47. Verma, M., & Naveen, B. R. (2021). COVID-19 impact on buying behavior. Vikalpa, 46(1), 27–40. https://doi.org/10.1177/02560909211018885
  48. Xiao, C., Zhu, H., Wang, X., & Wu, L. (2021). Vividly warm: The color saturation of logos on brands’ customer sensitivity judgment. Color Research and Application, 46(6), 1347–1359. https://doi.org/10.1002/col.22682
  49. Yener, D., & Taşçıoğlu, M. (2021). Does the use of foreign languages in different types of products lead to different consumer perception? Journal of International Consumer Marketing, 33(4), 386–398. https://doi.org/10.1080/08961530.2020.1863168
  50. Yones, P. C. P., & Muthaiyah, S. (2023). eWOM via the TikTok application and its influence on the purchase intention of Somethinc products. Asia Pacific Management Review, 28(2), 174-184. https://doi.org/10.1016/j.apmrv.2022.07.007
  51. Yu, H., Legendre, T. S., & Ma, J. (2021). We stand by our brand: Consumers’ postfood safety crisis purchase intention and moral reasoning. Journal of Business Research, 132, 79–87. https://doi.org/10.1016/j.jbusres.2021.04.020