Published: August 8, 2024

Articles

The role of religious brand community support to increase value co-creation in market religio-centric

10.20885/AMBR.vol4.iss2.art1
Ken Sudarti (1), Hendar Hendar (2), Nabila Tharrazana (3)
(1) Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia ,
(2) Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia ,
(3) Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia
173-186
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350

Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables

10.20885/AMBR.vol4.iss2.art2
Putri Anggraini (1), Muji Gunarto (2)
(1) Master Management Program, Universitas Bina Darma, Palembang, Indonesia ,
(2) Master Management Program, Universitas Bina Darma, Palembang, Indonesia
187-204
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226

Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance?

10.20885/AMBR.vol4.iss2.art3
Nalal Muna (1), I Made Sukresna (2), Aflit Nuryulia Praswati (3)
(1) Department of Marketing, Politeknik APP Jakarta, Jakarta, Indonesia ,
(2) Department of Business and Management, Universitas Diponegoro, Semarang, Indonesia ,
(3) Department of Management, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
205-220
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326

Emotional and spiritual intelligence impacts on entrepreneurial intention: Serial mediation of creativity and proactive attitude

10.20885/AMBR.vol4.iss2.art4
Radiman Radiman (1), Sukiman Sukiman (2), Rizal Agus (3)
(1) Department of Sharia Economics, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia ,
(2) Department of Sharia Economics, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia ,
(3) Department of Sharia Finance and Banking, Politeknik Negeri Medan, Medan, Indonesia
221-240
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150

Enhancing energy-efficient home appliance adoption: Media publicity strategies and planned behavior theory

10.20885/AMBR.vol4.iss2.art5
Andika Andika (1), Muinah Fadhilah (2), Della Nanda Luthfiana (3), Nadia Nadia (4), Malik Abd Karim Amirullah (5)
(1) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(2) Master of Management, University of Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia ,
(3) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(4) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(5) Faculty of Islamic Economics and Business, Islamic State University Sunan Kalijaga, Yogyakarta, Indonesia
241-259
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288

The antecedents of purchase intention of local brands: A systematic literature review

10.20885/AMBR.vol4.iss2.art6
Emilia Septiani (1), Ni Nyoman Kerti Yasa (2), Ni Wayan Ekawati (3), I Putu Gde Sukaatmadja (4)
(1) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia ,
(2) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia ,
(3) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia ,
(4) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia
260-275
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259

Why millennials and gen Z are silently leaving their jobs? Unraveling the ‘quiet quitting’ trend

10.20885/AMBR.vol4.iss2.art7
Nuryanti Taufik (1), Agi Rosyadi (2), Muhammad Aliyuddin (3)
(1) Faculty of Economics and Business, Universitas Siliwangi, Tasikmalaya, Indonesia ,
(2) Faculty of Economics and Business, Universitas Siliwangi, Tasikmalaya, Indonesia ,
(3) Faculty of Economics and Business, Universitas Siliwangi, Tasikmalaya, Indonesia
276-292
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655

Fostering innovation through green HRM: The mediating role of organizational support and green commitment

10.20885/AMBR.vol4.iss2.art8
Ani Yunaningsih (1), Ahmad Johan (2), Rima Rahmayanti (3)
(1) Faculty of Economics and Business, Universitas Langlang Buana, Bandung, Indonesia ,
(2) Faculty of Economics and Business, Universitas Langlang Buana, Bandung, Indonesia ,
(3) Faculty of Economics and Business, Universitas Widyatama, Bandung, Indonesia
293-307
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296

Engagement in student organizations and graduates’ readiness to enter the job market

10.20885/AMBR.vol4.iss2.art9
Baiq Sinar Mulyana (1), Jaya Addin Linando (2)
(1) Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia ,
(2) Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
308-323
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299

Navigating regulatory sandbox initiatives for innovation diffusion in fintech lending: A systematic review

10.20885/AMBR.vol4.iss2.art10
Rahardito Dio Prastowo (1), Dana Indra Sensuse (2), Sofian Lusa (3), Prasetyo Adi Wibowo Putro (4)
(1) Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia ,
(2) Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia ,
(3) Master’s Degree of Tourism Dept, Trisakti Institute of Tourism, Jakarta, Indonesia ,
(4) Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia
324-339
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158

Determinant factors of procrastination behavior at work: A case study in the university context

10.20885/AMBR.vol4.iss2.art11
Sunarta (1), Muafi (2)
(1) Department of Management, Faculty of Economics and Business, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia ,
(2) Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
340-357
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172

Knowledge sharing and sustainable competitive advantage: Mediating role of innovation culture and MSMEs business performance

10.20885/AMBR.vol4.iss2.art12
Meyna Cinta Ratulian (1), Sabihaini Sabihaini (2), Fauzilah Salleh (3), Januar Eko Prasetio (4)
(1) Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia ,
(2) Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia ,
(3) Faculty of Business and Management, Universiti Sultan Zainal Abidin, Terengganu, Malaysia ,
(4) Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia
358-375
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452

Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers

10.20885/AMBR.vol4.iss2.art13
Tiara Nur Anisah (1), Della Nanda Luthfiana (2), Vikas Kumar (3), Gesty Ernestivita (4), Bimo Harnaji (5), Mohamad Najmudin (6)
(1) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(2) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(3) Central University of Haryana, Mahendergarh, Haryana, India ,
(4) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(5) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(6) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia
376-393
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266

Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type

10.20885/AMBR.vol4.iss2.art14
Lady (1), Lara Meilani (2), Fendy Cuandra (3), Bai Na (4)
(1) Department of Management, Faculty of Business and Economics, Universitas Internasional Batam, Batam, Indonesia ,
(2) Department of Management, Faculty of Business and Economics, Universitas Internasional Batam, Batam, Indonesia ,
(3) Department of Management, Faculty of Business and Economics, Universitas Internasional Batam, Batam, Indonesia ,
(4) School of Economics and Management, Wenshan University, Wenshan, China
394-412
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270

Can environmental transformational leadership shape organizational citizenship behavior toward the environment in Indonesia?

10.20885/AMBR.vol4.iss2.art15
Diah Retno Wulandaru (1), Anidah Binti Robani (2), Zaqiah Vivi Putri (3)
(1) Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia ,
(2) Institute of Technology Management and Entrepreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia ,
(3) Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia
413-431
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155