The contributors to this issue are from: Indonesia, Malaysia, India, and China

 

Published: August 8, 2024

Articles

The role of religious brand community support to increase value co-creation in market religio-centric

10.20885/AMBR.vol4.iss2.art1
Ken Sudarti (1), Hendar Hendar (2), Nabila Tharrazana (3)
(1) Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia ,
(2) Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia ,
(3) Department of Management, Faculty of Economics, Universitas Islam Sultan Agung, Semarang, Indonesia
173-186

Evaluation of Instagram’s popularity: Brand cue and message appeal as explanatory variables

10.20885/AMBR.vol4.iss2.art2
Putri Anggraini (1), Muji Gunarto (2)
(1) Master Management Program, Universitas Bina Darma, Palembang, Indonesia ,
(2) Master Management Program, Universitas Bina Darma, Palembang, Indonesia
187-204

Collaborative marketing innovation: How to energize social capital to enhance MSME’s performance?

10.20885/AMBR.vol4.iss2.art3
Nalal Muna (1), I Made Sukresna (2), Aflit Nuryulia Praswati (3)
(1) Department of Marketing, Politeknik APP Jakarta, Jakarta, Indonesia ,
(2) Department of Business and Management, Universitas Diponegoro, Semarang, Indonesia ,
(3) Department of Management, Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
205-220

Emotional and spiritual intelligence impacts on entrepreneurial intention: Serial mediation of creativity and proactive attitude

10.20885/AMBR.vol4.iss2.art4
Radiman Radiman (1), Sukiman Sukiman (2), Rizal Agus (3)
(1) Department of Sharia Economics, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia ,
(2) Department of Sharia Economics, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia ,
(3) Department of Sharia Finance and Banking, Politeknik Negeri Medan, Medan, Indonesia
221-240

Enhancing energy-efficient home appliance adoption: Media publicity strategies and planned behavior theory

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Andika Andika (1), Muinah Fadhilah (2), Della Nanda Luthfiana (3), Nadia Nadia (4), Malik Abd Karim Amirullah (5)
(1) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(2) Master of Management, University of Sarjanawiyata Tamansiswa, Yogyakarta, Indonesia ,
(3) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(4) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(5) Faculty of Islamic Economics and Business, Islamic State University Sunan Kalijaga, Yogyakarta, Indonesia
241-259

The antecedents of purchase intention of local brands: A systematic literature review

10.20885/AMBR.vol4.iss2.art6
Emilia Septiani (1), Ni Nyoman Kerti Yasa (2), Ni Wayan Ekawati (3), I Putu Gde Sukaatmadja (4)
(1) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia ,
(2) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia ,
(3) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia ,
(4) Doctoral Program in Management Sciences, Faculty of Economics and Business, Universitas Udayana, Bali, Indonesia
260-275

Why millennials and gen Z are silently leaving their jobs? Unraveling the ‘quiet quitting’ trend

10.20885/AMBR.vol4.iss2.art7
Nuryanti Taufik (1), Agi Rosyadi (2), Muhammad Aliyuddin (3)
(1) Faculty of Economics and Business, Universitas Siliwangi, Tasikmalaya, Indonesia ,
(2) Faculty of Economics and Business, Universitas Siliwangi, Tasikmalaya, Indonesia ,
(3) Faculty of Economics and Business, Universitas Siliwangi, Tasikmalaya, Indonesia
276-292

Fostering innovation through green HRM: The mediating role of organizational support and green commitment

10.20885/AMBR.vol4.iss2.art8
Ani Yunaningsih (1), Ahmad Johan (2), Rima Rahmayanti (3)
(1) Faculty of Economics and Business, Universitas Langlang Buana, Bandung, Indonesia ,
(2) Faculty of Economics and Business, Universitas Langlang Buana, Bandung, Indonesia ,
(3) Faculty of Economics and Business, Universitas Widyatama, Bandung, Indonesia
293-307

Engagement in student organizations and graduates’ readiness to enter the job market

10.20885/AMBR.vol4.iss2.art9
Baiq Sinar Mulyana (1), Jaya Addin Linando (2)
(1) Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia ,
(2) Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
308-323

Navigating regulatory sandbox initiatives for innovation diffusion in fintech lending: A systematic review

10.20885/AMBR.vol4.iss2.art10
Rahardito Dio Prastowo (1), Dana Indra Sensuse (2), Sofian Lusa (3), Prasetyo Adi Wibowo Putro (4)
(1) Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia ,
(2) Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia ,
(3) Master’s Degree of Tourism Dept, Trisakti Institute of Tourism, Jakarta, Indonesia ,
(4) Faculty of Computer Science, Universitas Indonesia, Depok, Indonesia
324-339

Determinant factors of procrastination behavior at work: A case study in the university context

10.20885/AMBR.vol4.iss2.art11
Sunarta (1), Muafi (2)
(1) Department of Management, Faculty of Economics and Business, Universitas Negeri Yogyakarta, Yogyakarta, Indonesia ,
(2) Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
340-357

Knowledge sharing and sustainable competitive advantage: Mediating role of innovation culture and MSMEs business performance

10.20885/AMBR.vol4.iss2.art12
Meyna Cinta Ratulian (1), Sabihaini Sabihaini (2), Fauzilah Salleh (3), Januar Eko Prasetio (4)
(1) Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia ,
(2) Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia ,
(3) Faculty of Business and Management, Universiti Sultan Zainal Abidin, Terengganu, Malaysia ,
(4) Faculty of Economics and Business, Universitas Pembangunan Nasional “Veteran” Yogyakarta, Indonesia
358-375

Green threads: Unveiling sustainable fashion preferences among Indonesian gen Z consumers

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Tiara Nur Anisah (1), Della Nanda Luthfiana (2), Vikas Kumar (3), Gesty Ernestivita (4), Bimo Harnaji (5), Mohamad Najmudin (6)
(1) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(2) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(3) Central University of Haryana, Mahendergarh, Haryana, India ,
(4) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(5) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia ,
(6) Faculty of Economics and Business, Janabadra University, Yogyakarta, Indonesia
376-393

Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type

10.20885/AMBR.vol4.iss2.art14
Lady (1), Lara Meilani (2), Fendy Cuandra (3), Bai Na (4)
(1) Department of Management, Faculty of Business and Economics, Universitas Internasional Batam, Batam, Indonesia ,
(2) Department of Management, Faculty of Business and Economics, Universitas Internasional Batam, Batam, Indonesia ,
(3) Department of Management, Faculty of Business and Economics, Universitas Internasional Batam, Batam, Indonesia ,
(4) School of Economics and Management, Wenshan University, Wenshan, China
394-412

Can environmental transformational leadership shape organizational citizenship behavior toward the environment in Indonesia?

10.20885/AMBR.vol4.iss2.art15
Diah Retno Wulandaru (1), Anidah Binti Robani (2), Zaqiah Vivi Putri (3)
(1) Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia ,
(2) Institute of Technology Management and Entrepreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia ,
(3) Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, Indonesia
413-431