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Abstract
This study discusses the communication strategy carried out by Blora Regency Government in the program of the Ministry of Communication and Information, namely Gerakan Menuju Smart City 2018. There are two statements in this research is how the communication strategy carried out by Blora Regency Government towards smart city and the factors that are driving and inhibiting it.The results obtained from Gerakan Menuju 100 Smart City program in Blora Regency are based on a predetermined policy in the form of the RPJMD and the Decree of the Regent. Then proceed with analyzing problems related to city problems to create the concept of smart city that requires 3 elements namely structure, infrastructure and superstructure. The targets for this program are all OPD’s and the Blora community. The use of various media for socialization which then its implementation refers to the 2018 smart city master plan and ends with monitoring and evaluation every 2 times a year. There are 6 dimensions of the concept of smart city along with several activities in it that are used in Blora Regency, namely smart governance, smart branding, smart economy, smart living, smart society and smart environment.\
Keywords: communication strategy, gerakan menuju 100 smart city, Blora Regency
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References
A, Morissan M. 2016. Metode Penelitian Survei. Cet-2. Jakarta : Kencana
Bajari, Atwar dkk.2013. Perencanaan Komunikasi Konsep dan Aplikasi. Bandung.
Ultimus.
Blora,Pemkab. 2018. Masterplan Smart City Kabupaten Blora. Blora Blora,Pemkab. 2018. Buku 1 Analisis Strategis Smart City Kabupaten Blora.
Cangara, Hafied. 2013. Perencanaan Komunikasi. Jakarta: Rajagrafindo Persada
Citiasia, 2016, Smart Nation: Mastering Nation’s Advancement from Smart Readiness to Smart City, Jakarta: Citiasiainc,
Idrus, Muhammad. 2009. Metode Penelitian Ilmu Sosial, Pendekatan Kualitatif dan Kuantitatif, Jakarta : Erlangga
Subkhan,Farid. 2019. Evaluasi & Monitoring Smart City Gerakan Menuju 100 Smart City 2017-2018 Kunci Sukses & Tantangan. Jakarta : Citiasia Center of Smart Nation
Jurnal
Devege, Avita. 2017. Langkah Menuju “100 Smart City” https://kominfo.go.id/content/detail/11656/langkah-menuju-100-smart-
city/0/sorotan_media (diakses tanggal 15 Maret 2019 pukul 20.12 WIB)
Dewi,Mutia ; Hadiwijaya,Masri. 2016. Perencanaan Komunikasi Pemerintah Kota Palembang dalam Kampanye Program Palembang EMAS (Elok, Madani, Aman, Sejahtera). Jurnal komunikasi. Volume 10, Nomor 2, 119 April 2016. https://journal.uii.ac.id/jurnal-komunikasi/article/view/7599/6633 (diakses tanggal 16 Maret 2019 pukul 18.58 WIB)
Esabella,Shinta. 2016. Menuju Konsep Smart City. Working Paper Makalah disajikan dalam Kuliah Tamu di Universitas
Cordova Indonesia. https://www.researchgate.net/profile/Shinta_Esabella2/publication/322303099_ Menu ju_Konsep_Smart_City/links/5a527efda6fdcc7690026bba/Menuju- Konsep-Smart City.pdf?origin=publication_detail (diakses tanggal 20 Maret 2019 pukul 19.54 WIB)
Fajriana, Meita. 2015. Ridwan Kamil Pamer Bandung Finalis World Smart City 2015. https://www.liputan6.com/lifestyle/read/2368367/ridwan-kamil-pamer- bandung- finalis-world-smart-city-2015 (diakses tanggal 31 Maret 2019 pukul
444 WiB)