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Submitted
5 July 2022
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6 July 2022
Published
8 July 2022
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Abstract

Perusahaan startup merupakan perusahaan rintisan yang bergerak di bidang teknologi informasi dan merupakan hasil dari ide kreatif dan brilian dari pendiri bisnis startup. Perkembangan startup dipandang memiliki potensi bisnis yang baik, sehingga mendorong investor untuk menanamkan modal pada bisnis tersebut. Individu yang menanamkan modal secara langsung pada startup disebut sebagai angel investor. Penelitian ini bertujuan untuk mengungkapkan beberapa faktor yang menjadi kriteria pengambilan keputusan investasi angel investor pada bisnis startup. Penelitian ini menggunakan metode survei dengan cara mendistribusikan kuesioner secara tidak langsung kepada para investor yang berinvestasi secara langsung pada bisnis startup. Diperoleh 150 sampel yang dapat diolah dalam penelitian ini. Metode yang digunakan dalam penelitian ini yaitu metode analisis regresi linier berganda. Hasil dari penelitian ini mengungkapkan bahwa faktor karakteristik bisnis startup yang terdiri dari karakteristik pendiri, karakteristik produk, karakteristik pasar, dan karakteristik keuangan berpengaruh secara signifikan terhadap keputusan investasi.

Keywords

startup angel investor keputusan investasi karakteristik bisnis startup

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Copyright (c) 2022 Maharani Sukma Dewi, Kartini

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Dewi, M. S. ., & Kartini. (2022). Kriteria Pengambilan Keputusan Investasi Angel Investor pada Bisnis Startup. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(2), 106–118. Retrieved from https://journal.uii.ac.id/selma/article/view/24519
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