Main Article Content
Abstract
Penelitian ini memiliki tujuan untuk mengidentifikasi pengaruh dari religiusitas, pengetahuan halal, dan norma subjektif terhadap sikap, yang mana akan mempengaruhi niat beli masyarakat muslim di Indonesia terhadap restoran halal. Jenis data yang digunakan adalah data primer, yang merujuk pada informasi yang diperoleh secara langsung dari subjek penelitian melalui alat pengukuran atau metode pengambilan data. Dalam penelitian ini, peneliti mendapatkan data dengan mengedarkan kuesioner kepada responden melalui Google Form sebanyak 200 responden yang memiliki domisili yang berbeda-beda. Selanjutnya data ini dianalisis menggunakan perangkat lunak smart partial least square (Smart-PLS). Hasil dalam penelitian ini menunjukkan bahwa religiusitas, pengetahuan halal, dan norma subjektif berpengaruh positif dan signifikan terhadap sikap, dan sikap berpengaruh positif dan signifikan terhadap niat beli.
Keywords
Article Details
Copyright (c) 2023 Alif Rahman Mujahid, Muchsin Muthohar
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Ab. Rahman, A.Hj. et al., (2011) "Knowledge on Halal Food Amongst Food Industry Entrepreneurs in Malaysia," Asian Social Science, 7(12), hal. 216-221. Tersedia pada: https://doi.org/10.5539/ass.v7n12p216.
- Agustin, R. dan Hasyim (2019) "Membangun Niat Beli Secara Online Melalui Kemudahan Dan Kepercayaan Konsumen (studi Kasus Pada Market Place L)," Jurnal Ekonomi: Journal of Economic, 10(2), hal. 121-132. Tersedia pada: https://ejurnal.esaunggul.ac.id/index.php/Eko/article/view/2850.
- Ahmad, A.N., Rahman, A.A. dan Rahman, S.A. (2015) "Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products," International Journal of Social Science and Humanity, 5(1), hal. 10–14. Tersedia pada: https://doi.org/10.7763/ijssh.2015.v5.413.
- Aji, H.M. (2017) "Examining the Moderating Role of high-versus-low Scepticism toward Halal labels: Findings from Indonesia," International Journal of Islamic Marketing and Branding, 2(4), hal. 278-303. Tersedia pada: https://doi.org/10.1504/ijimb.2017.10010054.
- Aji, H.M., Berakon, I. dan Riza, A.F. (2020) "The Effects of Subjective Norm and Knowledge about Riba on Intention to Use e-money in Indonesia," Journal of Islamic Marketing, 12(6), hal. 1180-1196. Tersedia pada: https://doi.org/10.1108/jima-10-2019-0203.
- Ajzen, I. (1991) "The Theory of Planned Behavior," Organizational Behavior and Human Decision Processes, 50(2), hal. 179–211. Tersedia pada: https://doi.org/10.1016/0749-5978(91)90020-T.
- Aryadhe, T., Suryani, A. dan Sudiksa, I. (2018) "Pengaruh Sikap Dan Norma Subjektif Terhadap Niat Beli Dan Keputusan Pembelian," E-Jurnal Manajemen Unud, 7(3), hal. 1452–1480. Tersedia pada: https://doi.org/10.24843/EJMUNUD.2018.v7.i03.p012.
- Aufi, F. dan Aji, H.M. (2021) "Halal Cosmetics and Behavior of Muslim Women in Indonesia: the Study of Antecedents and Consequences," Asian Journal of Islamic Management, 3(1), hal. 11–22. Tersedia pada: https://doi.org/10.20885/ajim.vol3.iss1.art2.
- Bryman, A. (2001) Social Research Methods. Oxford: Oxford University Press.
- Choriroh, A. (2019) Analisis Pengaruh Pengetahuan Produk, Religiusitas, dan Norma Subjektif Terhadap Keputusan Pembelian Produk Berlabel Halal dengan Sikap sebagai Variabel Intervening. Skripsi. Universitas Islam Negeri Salatiga. Tersedia pada: http://e-repository.perpus.uinsalatiga.ac.id/5622/.
- Ghozali, I. (2017) Model Persamaan Struktural Konsep dan Aplikasi Dengan Program Amos 24. 7th edn. Semarang: Badan Penerbit Universitas Diponegoro.
- Hair, J.F. et al. (2016) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: SAGE Publications. Tersedia pada: https://books.google.co.id/books?id=C%5C_EmjgEACAAJ.
- Hamdan, H. et al. (2013) "Purchasing Decisions among Muslim Consumers of Processed Halal Food Products," Journal of Food Products Marketing, 19(1), hal. 54–61. Tersedia pada: https://doi.org/10.1080/10454446.2013.724365.
- Pratana, J.A.J dan Japarianto, E. (2014) "Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Department Store di Tunjungan Plaza Surabaya," Jurnal Strategi Pemasaran, 2(1), hal 1-7.
- Kotler, P. dan G.Armstrong. (2007) Dasar-dasar Pemasaran. Jakarta: PT. Indeks.
- Kotler, P. dan Keller, K.L. (2016) Marketing Management. 15th edn. Harlow: Pearson.
- Kusuma, I.D. dan Untarini, N. (2014) "Pengaruh pengetahuan produk terhadap niat beli dengan sikap sebagai variabel intervening," Jurnal Ilmu Manajemen, 2(4), hal. 1573–1583.
- Lada, S., Harvey Tanakinjal, G. dan Amin, H. (2009) "Predicting Intention to Choose Halal Products Using Theory of Reasoned Action," International Journal of Islamic and Middle Eastern Finance and Management, 2(1), hal. 66–76. Tersedia pada: https://doi.org/10.1108/17538390910946276.
- Lindridge, A. (2005) "Religiosity dan the Construction of a Cultural‐consumption Identity," Journal of Consumer Marketing, 22(3), hal. 142–151. Tersedia pada: https://doi.org/10.1108/07363760510595968.
- Murhanjati, T. (2019) "Pengetahuan Makanan Halal untuk Meningkatkan Minat Beli Produk Halal pada Siswa Tata Boga," Prosiding Pendidikan Teknik Boga Busana FT UNY, 15(1). Tersedia pada: https://journal.uny.ac.id/index.php/ptbb/article/view/36482.
- Putri, I.S., Daryanti, S. dan Ningtias, A.R. (2019) "The Influence of Knowledge and Religiosity with Mediation of Attitude toward the Intention of Repurchasing Halal Cosmetics," Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018), 72, hal. 172-177. Tersedia pada: https://doi.org/10.2991/icbmr-18.2019.29.
- Rahayu, A. dan Isa, M. (2023) "Analisis Pengaruh Pengetahuan, Religiusitas, Dan Norma Subyektif Terhadap Sikap Pemudi Muslim Dalam Niat Beli Produk Kosmetik Halal (Studi Kasus Di Solo Raya)," Management Studies and Entrepreneurship Journal (MSEJ), 4(3), hal. 2461-2472.
- Rois, E.L.H. (2016) Pengaruh Religiusitas, Norma Subyektif Dan Perceived Behavioral Control Terhadap Niat Membeli Produk Makanan Ringan Berlabel Halal (Studi Pada Mahasiswa Muslim Fakultas Ekonomi Universitas Negeri Yogyakarta). Skripsi. Universitas Negeri Yogyakarta. Tersedia pada: https://eprints.uny.ac.id/29740/1/SKRIPSI_EKAWATI%20LABIBAH_11404244037.pdf.
- Savitri, Q. (2015) Pengaruh Sikap, Norma Subjektif, Perceived Behavioral Control, Pengalaman Menyumbang dan Faktor Demografis Terhadap Intensi Menyumbang. Skripsi. Universitas Islam Negeri Syarif Hidayatullah Jakarta. Tersedia pada: https://repository.uinjkt.ac.id/dspace/bitstream/123456789/37217/1/PENGARUH%20SIKAP%2C%20NORMA%20SUBJEKTIF%2C%20PERCEIVED.pdf.
- Setiawati, L.M., Chairy, C. dan Syahrivar, J. (2019) "Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: the Mediating Role of Attitude," DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), hal. 175-188. Tersedia pada: https://doi.org/10.19166/derema.v14i2.1738.
- Vristiyana, V.M. (2019) "Pengaruh religiusitas dan pengetahuan produk halal terhadap penilaian produk halal dan minat pembelian produk halal," Ekobis, 20(1), hal. 85–100.
- Widayat, W.L. dan Nuandri, T. V. (2014) "Hubungan Antara Sikap Terhadap Religiusitas Dengan Sikap Terhadap Kecenderungan Perilaku Seks Pranikah Pada Remaja Akhir yang Sedang Berpacaran di Universitas Airlangga Surabaya," Jurnal Psikologi Kepribadian dan Sosial, 3(2), hal. 60–69.
References
Ab. Rahman, A.Hj. et al., (2011) "Knowledge on Halal Food Amongst Food Industry Entrepreneurs in Malaysia," Asian Social Science, 7(12), hal. 216-221. Tersedia pada: https://doi.org/10.5539/ass.v7n12p216.
Agustin, R. dan Hasyim (2019) "Membangun Niat Beli Secara Online Melalui Kemudahan Dan Kepercayaan Konsumen (studi Kasus Pada Market Place L)," Jurnal Ekonomi: Journal of Economic, 10(2), hal. 121-132. Tersedia pada: https://ejurnal.esaunggul.ac.id/index.php/Eko/article/view/2850.
Ahmad, A.N., Rahman, A.A. dan Rahman, S.A. (2015) "Assessing Knowledge and Religiosity on Consumer Behavior towards Halal Food and Cosmetic Products," International Journal of Social Science and Humanity, 5(1), hal. 10–14. Tersedia pada: https://doi.org/10.7763/ijssh.2015.v5.413.
Aji, H.M. (2017) "Examining the Moderating Role of high-versus-low Scepticism toward Halal labels: Findings from Indonesia," International Journal of Islamic Marketing and Branding, 2(4), hal. 278-303. Tersedia pada: https://doi.org/10.1504/ijimb.2017.10010054.
Aji, H.M., Berakon, I. dan Riza, A.F. (2020) "The Effects of Subjective Norm and Knowledge about Riba on Intention to Use e-money in Indonesia," Journal of Islamic Marketing, 12(6), hal. 1180-1196. Tersedia pada: https://doi.org/10.1108/jima-10-2019-0203.
Ajzen, I. (1991) "The Theory of Planned Behavior," Organizational Behavior and Human Decision Processes, 50(2), hal. 179–211. Tersedia pada: https://doi.org/10.1016/0749-5978(91)90020-T.
Aryadhe, T., Suryani, A. dan Sudiksa, I. (2018) "Pengaruh Sikap Dan Norma Subjektif Terhadap Niat Beli Dan Keputusan Pembelian," E-Jurnal Manajemen Unud, 7(3), hal. 1452–1480. Tersedia pada: https://doi.org/10.24843/EJMUNUD.2018.v7.i03.p012.
Aufi, F. dan Aji, H.M. (2021) "Halal Cosmetics and Behavior of Muslim Women in Indonesia: the Study of Antecedents and Consequences," Asian Journal of Islamic Management, 3(1), hal. 11–22. Tersedia pada: https://doi.org/10.20885/ajim.vol3.iss1.art2.
Bryman, A. (2001) Social Research Methods. Oxford: Oxford University Press.
Choriroh, A. (2019) Analisis Pengaruh Pengetahuan Produk, Religiusitas, dan Norma Subjektif Terhadap Keputusan Pembelian Produk Berlabel Halal dengan Sikap sebagai Variabel Intervening. Skripsi. Universitas Islam Negeri Salatiga. Tersedia pada: http://e-repository.perpus.uinsalatiga.ac.id/5622/.
Ghozali, I. (2017) Model Persamaan Struktural Konsep dan Aplikasi Dengan Program Amos 24. 7th edn. Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J.F. et al. (2016) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: SAGE Publications. Tersedia pada: https://books.google.co.id/books?id=C%5C_EmjgEACAAJ.
Hamdan, H. et al. (2013) "Purchasing Decisions among Muslim Consumers of Processed Halal Food Products," Journal of Food Products Marketing, 19(1), hal. 54–61. Tersedia pada: https://doi.org/10.1080/10454446.2013.724365.
Pratana, J.A.J dan Japarianto, E. (2014) "Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Department Store di Tunjungan Plaza Surabaya," Jurnal Strategi Pemasaran, 2(1), hal 1-7.
Kotler, P. dan G.Armstrong. (2007) Dasar-dasar Pemasaran. Jakarta: PT. Indeks.
Kotler, P. dan Keller, K.L. (2016) Marketing Management. 15th edn. Harlow: Pearson.
Kusuma, I.D. dan Untarini, N. (2014) "Pengaruh pengetahuan produk terhadap niat beli dengan sikap sebagai variabel intervening," Jurnal Ilmu Manajemen, 2(4), hal. 1573–1583.
Lada, S., Harvey Tanakinjal, G. dan Amin, H. (2009) "Predicting Intention to Choose Halal Products Using Theory of Reasoned Action," International Journal of Islamic and Middle Eastern Finance and Management, 2(1), hal. 66–76. Tersedia pada: https://doi.org/10.1108/17538390910946276.
Lindridge, A. (2005) "Religiosity dan the Construction of a Cultural‐consumption Identity," Journal of Consumer Marketing, 22(3), hal. 142–151. Tersedia pada: https://doi.org/10.1108/07363760510595968.
Murhanjati, T. (2019) "Pengetahuan Makanan Halal untuk Meningkatkan Minat Beli Produk Halal pada Siswa Tata Boga," Prosiding Pendidikan Teknik Boga Busana FT UNY, 15(1). Tersedia pada: https://journal.uny.ac.id/index.php/ptbb/article/view/36482.
Putri, I.S., Daryanti, S. dan Ningtias, A.R. (2019) "The Influence of Knowledge and Religiosity with Mediation of Attitude toward the Intention of Repurchasing Halal Cosmetics," Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018), 72, hal. 172-177. Tersedia pada: https://doi.org/10.2991/icbmr-18.2019.29.
Rahayu, A. dan Isa, M. (2023) "Analisis Pengaruh Pengetahuan, Religiusitas, Dan Norma Subyektif Terhadap Sikap Pemudi Muslim Dalam Niat Beli Produk Kosmetik Halal (Studi Kasus Di Solo Raya)," Management Studies and Entrepreneurship Journal (MSEJ), 4(3), hal. 2461-2472.
Rois, E.L.H. (2016) Pengaruh Religiusitas, Norma Subyektif Dan Perceived Behavioral Control Terhadap Niat Membeli Produk Makanan Ringan Berlabel Halal (Studi Pada Mahasiswa Muslim Fakultas Ekonomi Universitas Negeri Yogyakarta). Skripsi. Universitas Negeri Yogyakarta. Tersedia pada: https://eprints.uny.ac.id/29740/1/SKRIPSI_EKAWATI%20LABIBAH_11404244037.pdf.
Savitri, Q. (2015) Pengaruh Sikap, Norma Subjektif, Perceived Behavioral Control, Pengalaman Menyumbang dan Faktor Demografis Terhadap Intensi Menyumbang. Skripsi. Universitas Islam Negeri Syarif Hidayatullah Jakarta. Tersedia pada: https://repository.uinjkt.ac.id/dspace/bitstream/123456789/37217/1/PENGARUH%20SIKAP%2C%20NORMA%20SUBJEKTIF%2C%20PERCEIVED.pdf.
Setiawati, L.M., Chairy, C. dan Syahrivar, J. (2019) "Factors Affecting the Intention to Buy Halal Food by the Millennial Generation: the Mediating Role of Attitude," DeReMa (Development Research of Management): Jurnal Manajemen, 14(2), hal. 175-188. Tersedia pada: https://doi.org/10.19166/derema.v14i2.1738.
Vristiyana, V.M. (2019) "Pengaruh religiusitas dan pengetahuan produk halal terhadap penilaian produk halal dan minat pembelian produk halal," Ekobis, 20(1), hal. 85–100.
Widayat, W.L. dan Nuandri, T. V. (2014) "Hubungan Antara Sikap Terhadap Religiusitas Dengan Sikap Terhadap Kecenderungan Perilaku Seks Pranikah Pada Remaja Akhir yang Sedang Berpacaran di Universitas Airlangga Surabaya," Jurnal Psikologi Kepribadian dan Sosial, 3(2), hal. 60–69.