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Submitted
17 July 2024
Accepted
18 July 2024
Published
18 August 2024
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Abstract

In today's digital age, customer prioritization is at the heart of effective digital marketing strategies. This study delves into the complex dynamics between using digital tools and promoting meaningful electronic communication with customers. Key factors such as customer orientation, transaction security, response efficiency, ease of communication, and customization were comprehensively studied through a comprehensive survey of several customers on Al Tayebat Trading Company’s website. The findings highlight how these elements significantly shape customer interactions in the digital realm. Ultimately, the research underscores the pivotal role of customer-focused e-marketing practices in enhancing electronic communications and promoting strong customer engagement.

Keywords

customer e-marketing security communication Tayyibat

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Copyright (c) 2024 Rabea Rashed Mansoor Alsabahi, Erlita Ridanasti

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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Alsabahi, R. R. M., & Ridanasti, E. (2024). The Impact of E-Marketing Technology in Improving The Effectiveness of Communication with Customers: A Case of Attayibat International Trading. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 3(1), 13–28. Retrieved from https://journal.uii.ac.id/selma/article/view/35360
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