Article Sidebar

Submitted
30 August 2024
Accepted
30 August 2024
Published
26 October 2024
Download
PDF
Statistic
Read Counter : 12 Download : 2

Main Article Content

Abstract

Tujuan penelitian yaitu untuk mengetahui pengaruh kualitas nilai fungsional pangan, norma sosial, inovasi konsumen, kepercayaan hijau (green trust), manfaat makanan organik terhadap niat beli pada konsumen Toko Javaqu Organic Kabupaten Sleman. Metode dalam penelitian ini yaitu menggunakan jenis penelitian kuantitatif. Populasi dalam penelitian ini adalah pada konsumen Toko Javaqu Organic Kabupaten Sleman. Sampel pada penelitian ini sebanyak 100 responden. Teknik pengumpulan data menggunakan kuesioner dengan pengukuran skala likert. Metode analisis data menggunakan analisis regresi linier berganda dengan uji T, uji F, dan R2. Hasil penelitian ini menunjukkan bahwa kualitas nilai fungsional pangan, inovasi konsumen, kepercayaan hijau (green trust), dan manfaat makanan organik berpengaruh positif dan signifikan terhadap niat pembelian produk organik sementara, norma sosial berpengaruh negatif dan tidak signifikan terhadap niat pembelian produk organik.

Keywords

kualitas nilai fungsional pangan norma sosial inovasi konsumen kepercayaan hijau (green trust) manfaat makanan organik niat beli Toko Javaqu Organic

Article Details

License

Copyright (c) 2024 Muhammad Hanif Nursamsul, Anas Hidayat

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Nursamsul, M. H., & Hidayat, A. (2024). Determinan Niat Beli Makanan Organik: Studi Empiris pada Konsumen Toko Javaqu Organic Kabupaten Sleman. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 3(1), 189–201. Retrieved from https://journal.uii.ac.id/selma/article/view/36208
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Ajzen, I. (1991) “The theory of planned behavior,” Organizational Behavior and Human Decision Processes, 50(2), hal. 179–211. Tersedia pada: https://doi.org/10.1016/0749-5978(91)90020-T.
  2. Ajzen, I. (2005) “Laws of human behavior: Symmetry, compatibility, and attitude-behavior correspondence,” in A. Beauducel et al. (ed.) Multivariate Research Strategies. Aachen: Shaker Verlag, hal. 3–19.
  3. Amin, S. dan Tarun, M.T. (2021) “Effect of consumption values on customers’ green purchase intention: a mediating role of green trust,” Social Responsibility Journal, 17(8), hal. 1320–1336. Tersedia pada: https://doi.org/10.1108/SRJ-05-2020-0191.
  4. Awuni, J.A. dan Du, J. (2016) “Sustainable Consumption in Chinese Cities: Green Purchasing Intentions of Young Adults Based on the Theory of Consumption Values,” Sustainable Development, 24(2), hal. 124–135. Tersedia pada: https://doi.org/10.1002/sd.1613.
  5. Basha, S.C. et al. (2015) “RECYCLING OF DRUGS FROM EXPIRED DRUG PRODUCTS: COMPREHENSIVE REVIEW,” Journal of Global Trends in Pharmaceutical Sciences, 6(2), hal. 2596–2599. Tersedia pada: https://www.researchgate.net/profile/Komaragiri-Babu/publication/338594814_RECYCLING_OF_DRUGS_FROM_EXPIRED_DRUG_PRODUCTS_COMPREHENSIVE_REVIEW/links/5e1e9e7d92851c3cbe654010/RECYCLING-OF-DRUGS-FROM-EXPIRED-DRUG-PRODUCTS-COMPREHENSIVE-REVIEW.pdf.
  6. Chen, Y.-S., Lin, C.-Y. dan Weng, C.-S. (2015) “The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality,” Sustainability, 7(8), hal. 10135–10152. Tersedia pada: https://doi.org/10.3390/su70810135.
  7. D’Souza, C. et al. (2007) “Green decisions: demographics and consumer understanding of environmental labels,” International Journal of Consumer Studies, 31(4), hal. 371–376. Tersedia pada: https://doi.org/10.1111/j.1470-6431.2006.00567.x.
  8. Dhaoui, O. et al. (2020) “Consumers’ attitude towards alternative distribution channels of fresh fruits and vegetables in Crete,” British Food Journal, 122(9), hal. 2823–2840. Tersedia pada: https://doi.org/10.1108/BFJ-05-2019-0342.
  9. Fotopoulos, C. dan Krystallis, A. (2002) “Purchasing motives and profile of the Greek organic consumer: a countrywide survey,” British Food Journal, 104(9), hal. 730–765. Tersedia pada: https://doi.org/10.1108/00070700210443110.
  10. Harris, L.C. dan Goode, M.M.H. (2010) “Online servicescapes, trust, and purchase intentions,” Journal of Services Marketing, 24(3), hal. 230–243. Tersedia pada: https://doi.org/10.1108/08876041011040631.
  11. Hur, W., Yoo, J. dan Chung, T. (2012) “The consumption values and consumer innovativeness on convergence products,” Industrial Management & Data Systems, 112(5), hal. 688–706. Tersedia pada: https://doi.org/10.1108/02635571211232271.
  12. Iqbal, J. et al. (2021) “Health Consciousness, Food Safety Concern, and Consumer Purchase Intentions Toward Organic Food: The Role of Consumer Involvement and Ecological Motives,” Sage Open, 11(2), hal. 21582440211015730. Tersedia pada: https://doi.org/10.1177/21582440211015727.
  13. Jiang, Y. et al. (2017) “Authenticity: The Link Between Destination Image and Place Attachment,” Journal of Hospitality Marketing & Management, 26(2), hal. 105–124. Tersedia pada: https://doi.org/10.1080/19368623.2016.1185988.
  14. Jiang, Y. dan Kim, Y. (2015) “Developing multi-dimensional green value,” International Journal of Contemporary Hospitality Management, 27(2), hal. 308–334. Tersedia pada: https://doi.org/10.1108/IJCHM-08-2013-0383.
  15. Kamboj, S., Matharu, M. dan Gupta, M. (2023) “Examining consumer purchase intention towards organic food: An empirical study,” Cleaner and Responsible Consumption, 9, hal. 100121. Tersedia pada: https://doi.org/10.1016/j.clrc.2023.100121.
  16. Khoiriyah, S. dan Toro, M.J.S. (2014) “FAKTOR-FAKTOR YANG MEMPENGARUHI KESEDIAAN MEMBELI PRODUK HIJAU,” Jurnal Bisnis & Manajemen, 14(1), hal. 63–76. Tersedia pada: https://jurnal.uns.ac.id/jbm/article/download/2686/2170.
  17. Magnusson, M.K. et al. (2001) “Attitudes towards organic foods among Swedish consumers,” British Food Journal, 103(3), hal. 209–227. Tersedia pada: https://doi.org/10.1108/00070700110386755.
  18. Nekmahmud, M. (2020) “Environmental marketing Tourists’ purchase behaviour response on green products,” in A. Hassan (ed.) Tourism Marketing in Bangladesh. 1 ed. London: Routledge, hal. 23.
  19. Newsom, J.T. et al. (2005) “The health consciousness myth: implications of the near independence of major health behaviors in the North American population,” Social Science & Medicine, 60(2), hal. 433–437. Tersedia pada: https://doi.org/10.1016/j.socscimed.2004.05.015.
  20. Prakash, G., Singh, P.K. dan Yadav, R. (2018) “Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products,” Food Quality and Preference, 68, hal. 90–97. Tersedia pada: https://doi.org/10.1016/j.foodqual.2018.01.015.
  21. Putra, I.K.T.E., Sukaatmadja, I.P.G. dan Yasa, N.N.K. (2016) “PERILAKU KONSUMEN MENGKONSUMSI BERAS ORGANIK DIKOTA DENPASAR BERDASAR THEORY OF PLANNED BEHAVIOR,” E-Jurnal Ekonomi dan Bisnis Universitas Udayana, 5(8), hal. 2609–2638. Tersedia pada: https://ojs.unud.ac.id/index.php/EEB/article/view/17863.
  22. Saeroji, A. dan Maskur, A. (2015) “PENGARUH NORMA SUBJEKTIF DAN KONTROL PRILAKU YANG DIPERSEPSIKAN TERHADAP NIAT PINJAM KUR MIKRO (STUDI PADA NASABAH BRI DI PATI),” in PROSIDING SEMINAR NASIONAL MULTI DISIPLIN ILMU & CALL FOR PAPERS UNISBANK (SENDI_U) Kajian Multi Disiplin Ilmu untuk Mewujudkan Poros Maritim dalam Pembangunan Ekonomi Berbasis Kesejahteraan Rakyat. Semarang: Universitas Stikubank (UNISBANK), hal. 1–10. Tersedia pada: https://www.unisbank.ac.id/ojs/index.php/sendi_u/article/view/3278/885.
  23. Schiffman, L.G., Kanuk, L.L. dan Wisenblit, J. (2010) Consumer Behavior. 10 ed. New Jersey: Pearson Prentice Hall.
  24. Sekaran, U. dan Bougie, R. (2016) Research Methods for Business: A Skill-Building Approach. 7 ed. Chichester: John Wiley & Sons Ltd.
  25. Sheth, J.N., Newman, B.I. dan Gross, B.L. (1991) “Why we buy what we buy: A theory of consumption values,” Journal of Business Research, 22(2), hal. 159–170. Tersedia pada: https://doi.org/10.1016/0148-2963(91)90050-8.
  26. Sugiyono (2022) Metode Penelitian Bisnis, Pendekatan Kuantitatif, Kualitatiff, Kombinasi, dan R&D. Bandung: CV Alfabeta.
  27. Verma, V.K. dan Chandra, B. (2018) “An application of theory of planned behavior to predict young Indian consumers’ green hotel visit intention,” Journal of Cleaner Production, 172, hal. 1152–1162. Tersedia pada: https://doi.org/10.1016/j.jclepro.2017.10.047.
  28. Vukasović, T. (2016) “An Empirical Investigation of Brand Equity: A Cross-Country Validation Analysis,” Journal of Global Marketing, 29(5), hal. 251–265. Tersedia pada: https://doi.org/10.1080/08911762.2016.1194508.
  29. Wang, S. et al. (2018) “Environmental knowledge and consumers’ intentions to visit green hotels: the mediating role of consumption values,” Journal of Travel & Tourism Marketing, 35(9), hal. 1261–1271. Tersedia pada: https://doi.org/10.1080/10548408.2018.1490234.
  30. Waskito, D., Z, M.A. dan S.P., A.R. (2014) “PERSEPSI KONSUMEN TERHADAP MAKANAN ORGANIK DI YOGYAKARTA,” PELITA, 9(1), hal. 36–48. Tersedia pada: https://journal.uny.ac.id/index.php/pelita/article/download/3940/3400.
  31. Winarto, O. dan Richardo, D. (2015) “ANALISA PERSEPSI MASYARAKAT SURABAYA TERHADAP MAKANAN ORGANIK,” Jurnal Hospitality dan Manajemen Jasa, 3(2), hal. 260–273. Tersedia pada: https://publication.petra.ac.id/index.php/manajemen-perhotelan/article/download/3524/3194#:~:text=Menurut Ridlo (2010) makanan organik,menggunakan pestisida dan pupuk buatan.