Published: August 27, 2021

Articles

Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable

10.20885/AMBR.vol1.iss2.art1
Danang Satrio (1), Siti Yunitarini (2), Nila Rizqiani (3)
(1) Department of Management, Faculty of Economics and Business, Universitas Pekalongan, Pekalongan, Indonesia ,
(2) Department of Management, Faculty of Economics and Business, Universitas Pekalongan, Pekalongan, Indonesia ,
(3) Department of Management, Faculty of Economics and Business, Universitas Pekalongan, Pekalongan, Indonesia
81-94
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1655

The influence of product attribute, promotion mix, distribution channel, and price toward repurchase intention on iPhone

10.20885/AMBR.vol1.iss2.art2
Antonius Satria Hadi (1)
(1) Entrepreneurship Study Program, Faculty of Economics, Widya Mataram University, Yogyakarta, Indonesia
95-104
PDF
4219

Role of Customer in Marketing and Development (RCMD) – a literature review

10.20885/AMBR.vol1.iss2.art3
Ehsanullah Oria (1), Mirwan Surya Perdhana (2)
(1) Department of Master of Management, Faculty of Economics and Business, Diponegoro University, Semarang, Indonesia ,
(2) Department of Master of Management, Faculty of Economics and Business, Diponegoro University, Semarang, Indonesia
105-115
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542

The effect of leadership style and IT support on lecturer performance during e-learning program with work environment as mediating variable

10.20885/AMBR.vol1.iss2.art4
Awanis Linati Haziroh (1), Febrianur Ibnu Fitroh Sukono Putra (2), Risanda Alirastra Budiantoro (3)
(1) Department of Management, Faculty of Business & Economics, Universitas Dian Nuswantoro, Semarang, Indonesia ,
(2) Department of Management, Faculty of Business & Economics, Universitas Dian Nuswantoro, Semarang, Indonesia ,
(3) Department of Management, Faculty of Business & Economics, Universitas Dian Nuswantoro, Semarang, Indonesia
116-127
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475

The role of financial knowledge in realizing financial behavior: is it any mediating effect of financial attitudes and self-efficacy?

10.20885/AMBR.vol1.iss2.art5
Ardiana Nur Maulida H (1), Indarto Indarto (2), Aprih Santoso (3)
(1) Department of Management, Faculty of Economics, Universitas Semarang, Semarang, Indonesia ,
(2) Department of Management, Faculty of Economics, Universitas Semarang, Semarang, Indonesia ,
(3) Department of Management, Faculty of Economics, Universitas Semarang, Semarang, Indonesia
128-143
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786

Women and scientist: the yellow light on the ivory tower

10.20885/AMBR.vol1.iss2.art6
Zarra Zettina Wiji Riniardi (1), Trias Setiawati (2)
(1) Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia ,
(2) Department of Management, Faculty of Business and Economics, Universitas Islam Indonesia, Yogyakarta, Indonesia
144-154
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273

Analysis toward purchase decision determinant factors

10.20885/AMBR.vol1.iss2.art7
Aprih Santoso (1), Audi Redha Sispradana (2)
(1) Department of Management, Faculty of Economics, Universitas Semarang, Semarang, Indonesia ,
(2) Alumni of the Department of Management, Faculty of Economics, Universitas Semarang, Semarang, Indonesia
155-164
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3048

Investment decision by using Capital Asset Method Pricing Model (CAPM) (Case studies on five automotive companies listed in stock exchange)

10.20885/AMBR.vol1.iss2.art8
Ahmad Musodik (1), Arrum Puspita Sari (2), Ida Nur Fitriani (3)
(1) UIN Raden Mas Said Surakarta, Surakarta, Indonesia ,
(2) UIN Raden Mas Said Surakarta, Surakarta, Indonesia ,
(3) UIN Raden Mas Said Surakarta, Surakarta, Indonesia
165-175
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828