Article Sidebar
Main Article Content
Abstract
Introduction
The Muslim fashion industry has become a significant contributor to Indonesia’s creative economy, blending Islamic values with modern aesthetics to meet growing consumer demand. Yogyakarta, as a hub for small- and medium-sized enterprises in this sector, provides a unique context for exploring the interplay between innovation, market responsiveness, and adherence to Islamic principles.
Objectives
This study investigates the product development strategies of Muslim fashion businesses in Yogyakarta, focusing on how they balance market demands with Islamic values. The research examines the practices of four businesses—Gamis Amika, Dafh Hijab, Koppi Holic, and Distro Gamis Nibras—and evaluates their alignment with ethical and religious principles.
Method
Using a qualitative approach, the study employs semi-structured interviews, field observations, and document analysis to collect data. A thematic analysis framework was applied to identify recurring patterns and insights into product design, digital marketing strategies, ethical practices, and the challenges faced by these businesses.
Results
The findings reveal that businesses integrate customization, innovation, and traditional elements into their products to meet consumer preferences. Digital platforms, such as e-commerce and social media, play a critical role in expanding market reach. While all businesses align with Islamic principles in sourcing and pricing, smaller enterprises struggle with resource constraints and scalability.
Implications
The study underscores the importance of innovation and adherence to Islamic values in sustaining competitiveness in the Muslim fashion industry. It provides actionable recommendations for entrepreneurs and policymakers to address challenges such as market competition and resource limitations.
Originality/Novelty
This study contributes to the growing body of literature on Islamic business practices by highlighting the strategies and ethical considerations unique to the Muslim fashion industry. It offers insights into how businesses can navigate the balance between innovation and tradition to foster sustainable growth.
Keywords
Article Details
Copyright (c) 2023 Nurul Elisa Putri, Yuli Andriansyah, Fatou Badjie
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
Agustian, K., Hejazziey, D., Zen, A., Sekarini, R. A., & Wiwin, W. (2023). Comparative analysis of ethical and legal principles in the Islamic business management model. Journal of Contemporary Administration and Management (ADMAN), 1(2), 101–107. https://doi.org/10.61100/adman.v1i2.52
Ajala, I. (2018). Muslim youth and consumerism: A study of Islamic street wear. Contemporary Islam, 12(1), 57–71. https://doi.org/10.1007/s11562-017-0411-9
Ajala, I. (2022). Islamic fashion: Subversion or reinvention of religious values? Journal of Muslim Minority Affairs, 42(1), 26–40. https://doi.org/10.1080/13602004.2022.2064053
Amalanathan, S., & Reddy-Best, K. L. (2024). Muslim women consumers: Critical interpretations of US modest fashion brands entangled with the fashion-advocacy-capitalist-façade. Fashion, Style & Popular Culture, 11(Marginalized Identities and ADH Abstracts), 65–83. https://doi.org/10.1386/fspc_00192_1
Amalia, Z. A. (2022). Hijup.com e-commerce practices based on Sharia business ethics. Proceeding of Saizu International Conference on Transdisciplinary Religious Studies, 266–274. https://doi.org/10.24090/icontrees.2022.251
Anggara, F. S. A., Wijaya, W., & Faradisi, R. J. (2023). Future-proofing Islamic business: A systematic review of strategic foresight implementation using VOSviewer. El Barka: Journal of Islamic Economics and Business, 6(2), 203–233. https://doi.org/10.21154/elbarka.v6i2.7278
Anwar, A. R., Agustina, M., & Bintari, A. S. P. (2023). Menjalankan bisnis kosmetik dengan menerapkan hukum-hukum Islam di dalamnya [Running a cosmetics business by applying Islamic laws in it]. Religion : Jurnal Agama, Sosial, Dan Budaya, 2(6), 50–60. https://doi.org/10.55606/religion.v1i6.730
Ashraf, S., Williams, A. M., & Bray, J. (2023). Female Muslim identity and modest clothing consumption in the UK. Journal of Islamic Marketing, 14(9), 2306–2322. https://doi.org/10.1108/JIMA-05-2021-0167
Asyhari, A., Ayuni, S., Primananda, N. A., Saputri, P. L., & Salleh, W. A. (2022). The mediating effect of consumer brand engagement on the relationship between social media marketing and repurchase intention. Journal of Digital Marketing and Halal Industry, 4(2), 1–22. https://doi.org/10.21580/jdmhi.2022.4.2.13137
Beekun, R. I., & Badawi, J. A. (2005). Balancing ethical responsibility among multiple organizational stakeholders: The Islamic perspective. Journal of Business Ethics, 60(2), 131–145. https://doi.org/10.1007/s10551-004-8204-5
Bernier, A. (2023). Performing Muslim identities through embodiment: Self-representing through fashion, aesthetics, and style. The Motley Undergraduate Journal, 1(1), 38–57. https://doi.org/10.55016/ojs/muj.v1i1.76088
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: Response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165–173. https://doi.org/10.1080/09593960903498300
Budhidarma, S. (2023). Antecedents effect of green business strategy on business performance in creative SME (fashion) in Bantul Regency. Strata Business Review, 1(2), 130–138. https://doi.org/10.59631/sbr.v1i2.39
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
Cleveland, M., Laroche, M., & Hallab, R. (2013). Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians. Journal of Business Research, 66(8), 958–967. https://doi.org/10.1016/j.jbusres.2011.12.018
Dassi, A., & Ruby, C. M. (2023). Madrasa education and Muslim women: Negotiating modest dressing. History and Sociology of South Asia, 17(2), 121–136. https://doi.org/10.1177/22308075231155232
De Mooij, M., & Hofstede, G. (2002). Convergence and divergence in consumer behavior: Implications for international retailing. Journal of Retailing, 78(1), 61–69. https://doi.org/10.1016/S0022-4359(01)00067-7
Duggal, S. (2023). The impact of technology and the digital economy on India’s fashion industry. International Journal of Economics and Management Studies, 10(8), 13–20. https://doi.org/10.14445/23939125/IJEMS-V10I8P103
Ernayanti, T. (2023). Application of SWOT analysis in strategies for increasing the competitiveness of Muslim traders to face the ASEAN Economic Community (AEC). Journal of Social Knowledge Education (JSKE), 4(2), 43–47. https://doi.org/10.37251/jske.v4i2.427
Fikri, A. R., Ratnasari, R. T., Ahmi, A., & Kirana, K. C. (2022). Market orientation and business performance: The mediating role of total quality management and service innovation among Moslem fashion macro, small and medium enterprises in Indonesia. Journal of Islamic Accounting and Business Research, 13(8), 1234–1252. https://doi.org/10.1108/JIABR-12-2021-0321
Fitriyadi, M. D. (2022). Strategi pengaruh diferensiasi dan citra merek terhadap keputusan pembelian Kopi dari Hati Janji Jiwa di Kota Pontianak [Strategy for the influence of differentiation and brand image on purchasing decisions for Coffee from Hati Janji Jiwa in Pontianak City]. J-MD: Jurnal Manajemen Dakwah, 3(2), 24–38. https://doi.org/10.24260/j-md.v3i2.888
Gebauer, H., Gustafsson, A., & Witell, L. (2011). Competitive advantage through service differentiation by manufacturing companies. Journal of Business Research, 64(12), 1270–1280. https://doi.org/10.1016/j.jbusres.2011.01.015
Goffman, C. (2017). Muslim fashion: Contemporary style cultures. Journal of Contemporary Religion, 32(2), 336–337. https://doi.org/10.1080/13537903.2017.1298914
Hartini, S., Fasa, M. I., & Suharto, S. (2022). Digital marketing dalam perspektif ekonomi Islam [Digital marketing in an Islamic economic perspective]. Jurnal Ekonomika Dan Bisnis Islam, 5(1), 197–206. https://doi.org/10.26740/jekobi.v5n1.p197-206
Hass, B. S., & Lutek, H. (2019). Fashion and faith: Islamic dress and identity in the Netherlands. Religions, 10(6), 356. https://doi.org/10.3390/rel10060356
Hassan, S. H., & Ara, H. (2021a). Hijab fashion consciousness among young Muslim women in Malaysia. Studies of Applied Economics, 39(4), 1–19. https://doi.org/10.25115/eea.v39i4.4312
Hassan, S. H., & Ara, H. (2021b). Thematic analysis of hijab fashion from Muslim clothing retailers perspective. Journal of Islamic Marketing, 13(11), 2462–2479. https://doi.org/10.1108/JIMA-03-2020-0066
Hassan, S. H., & Harun, H. (2016). Factors influencing fashion consciousness in hijab fashion consumption among hijabistas. Journal of Islamic Marketing, 7(4), 476–494. https://doi.org/10.1108/JIMA-10-2014-0064
Hendar, H., Nurhayati, T., & Sugiyarti, G. (2018). Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness. Contaduría y Administración, 63(4), 1–20. https://doi.org/10.22201/fca.24488410e.2018.1378
Hoffman, K., Parejo, M., Bessant, J., & Perren, L. (1998). Small firms, R&D, technology and innovation in the UK: A literature review. Technovation, 18(1), 39–55. https://doi.org/10.1016/S0166-4972(97)00102-8
Islam, I. (2023). When modesty meets aesthetic labor: Islamic modesty as antithetical to Muslimah social media influencers’ aesthetic labor. Feminist Formations, 35(2), 174–197. https://doi.org/10.1353/ff.2023.a907926
Islam, M. M. (2018). Islamic marketing practice as a panacea to social marketing criticism. International Journal of Islamic Marketing and Branding, 3(2), 104–115. https://doi.org/10.1504/IJIMB.2018.094080
Ismaeel, M., & Blaim, K. (2012). Toward applied Islamic business ethics: Responsible halal business. Journal of Management Development, 31(10), 1090–1100. https://doi.org/10.1108/02621711211281889
Ismail, M. S. I., Mohamad Akhir, N. S., Yusof, S. A., Shujaa’ Ahmad, M. A., Elias, N. H., Ismail, S., Aziz, A., & Raja Harun, T. W. (2023). Exploring the true islamic brand attire with special reference to the characteristics of libas al-taqwa. International Journal of Academic Research in Business and Social Sciences, 13(5), 1553–1564. https://doi.org/10.6007/IJARBSS/v13-i5/16904
Issundari, S., Yani, Y. M., Sumadinata, R. W. S., & Heryadi, R. D. (2021). From local to global: Positioning identity of Yogyakarta, Indonesia through cultural paradiplomacy. Academic Journal of Interdisciplinary Studies, 10(3), 177–187. https://doi.org/10.36941/ajis-2021-0074
Izza, N. N. (2022). Bibliometric mapping of halal fashion research development with Scopus index. Journal of Islamic Economic Literatures, 3(2), Article 1. https://doi.org/10.58968/jiel.v3i2.88
Jie, L., Jixiong, C., & Wei, Z. (2023). Islamic business ethics. Sharia Oikonomia Law Journal, 1(3), 172–184. https://doi.org/10.55849/solj.v1i3.487
Kamarulzaman, Z., & Shaari, N. (2023). A systematic review of modest fashion perspectives in the Malaysian fashion industry. International Journal of Art and Design, 7(2), 32–45. https://doi.org/10.24191/ijad.v7i2.1005
Karakavak, Z., & Özbölük, T. (2023). When modesty meets fashion: How social media and influencers change the meaning of hijab. Journal of Islamic Marketing, 14(11), 2907–2927. https://doi.org/10.1108/JIMA-05-2021-0152
Khan, Y., Afridi, F. e A., Ahmad, W., & Awan, S. H. (2022). The hijab consumer attitude toward hijab fashion brand: A case of the developing country. Journal of Social Sciences Review, 2(4), 125–137. https://doi.org/10.54183/jssr.v2i4.63
Khurshid, M. A., Al-Aali, A., Soliman, A. A., & Amin, S. M. (2014). Developing an Islamic corporate social responsibility model (ICSR). Competitiveness Review, 24(4), 258–274. https://doi.org/10.1108/CR-01-2013-0004
Krisjanous, J., Allayarova, N., & Kadirov, D. (2022). Clothing of righteousness: Exploring tensions of Halal maternity wear on online apparel websites. Journal of Islamic Marketing, 13(5), 1125–1142. https://doi.org/10.1108/JIMA-03-2020-0080
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement. Journal of Marketing Research, 53(4), 497–514. https://doi.org/10.1509/jmr.15.0044
Kurniawan, N. D. (2023). Analisis penerapan strategi digital marketing dalam meningkatkan omset penjualan produk Rabbani perspektif ekonomi Islami [Analysis of the application of digital marketing strategies in increasing sales turnover of Rabbani products from an Islamic economic perspective]. Jurnal Ekonomi Dan Bisnis, 2(1), 33–39. https://doi.org/10.57151/jeko.v2i1.115
Leonnard, L., Sjahrifa, C., Fathia, C. A., & Daniya, D. (2019). Young Indonesian Muslim women consumer behavior toward modest sportswear. Journal of Business & Retail Management Research, 13(4), 276–288. https://doi.org/10.24052/JBRMR/V13IS04/ART-26
Lisnawati, D., & Ahman, H. E. (2019). Relationship between entrepreneurial characteristics from Islamic perspective and the performance of small and medium-sized businesses (A study of SMEs in Indonesia). KnE Social Sciences, 3(13), 576–593. https://doi.org/10.18502/kss.v3i13.4232
Lubis, D., Maryam, S., & Hasanah, Q. (2023). The relation between Islamic business ethics and the performance of traders in the traditional market of Cipanas. Business Economic, Communication, and Social Sciences Journal (BECOSS), 5(2), 147–158. https://doi.org/10.21512/becossjournal.v5i2.10062
Maksum, A., Azizah, N., Afif, M., & Sahide, A. (2023). Literation of the acculturation of Islamic culture in Yogyakarta, Indonesia. Deleted Journal, 1(1), 135–138. https://doi.org/10.18196/iccs.v1i1.12
Maksum, A., & Kamaludin, F. S. (2023). Innovation using Islamic values as sustainable competitive advantage: Case study on Muslim clothing MSMEs. International Journal of Advanced Research in Economics and Finance, 5(1), 189–201. https://doi.org/10.55057/ijaref.2023.5.1.18
Mishra, S., & Bakry, A. (2021). Social identities in consumer-brand relationship: The case of the Hijab-wearing Barbie doll in the United States. Journal of Consumer Behaviour, 20(6), 1534–1546. https://doi.org/10.1002/cb.1965
Mohezar, S., Zailani, S., & Zainuddin, Z. (2016). Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern. Global Journal Al-Thaqafah, 6(1), 47–59. https://doi.org/10.7187/GJAT10220160601
Monsef, S. H. A., & Mohamed, O. Y. (2022). Co-innovation supports the research and development (R&D) in small & medium enterprises (SMEs). Journal of Art, Design and Music, 1(2), 82–97. https://doi.org/10.55554/2785-9649.1006
Mousa, K., Ahmad, M. N., & Sumarliah, E. (2022). COVID-19-driven societal sustainability in the apparel supply chain: Insight from Muslim-majority countries. International Journal of Islamic Business Ethics, 7(2), 85–99. https://doi.org/10.30659/ijibe.7.2.85-99
Mulyana, M., Hendar, H., Zulfa, M., & Ratnawati, A. (2020). Marketing innovativeness on marketing performance: Role of religio-centric relational marketing strategy. Journal of Relationship Marketing, 19(1), 52–74. https://doi.org/10.1080/15332667.2019.1664869
Munadi, Raden Muhammad Tarhan, & Ahmad Zabidi. (2023). The application of Islamic business ethics to traditional stall traders in maintaining business sustainability amid the rise of modern retail in Sambas District. Southeast Asia Journal of Graduate of Islamic Business and Economics, 2(1), 38–48. https://doi.org/10.37567/sajgibe.v2i1.2261
Mutmainah, & Romadhon, M. R. (2023). Influence of halal lifestyle, Islamic branding, and social media marketing on Muslim fashion purchasing decisions. Airlangga Journal of Innovation Management, 4(2), 158–171. https://doi.org/10.20473/ajim.v4i2.49714
Najib, M. F., Fauziah, T., Djatnika, T., Saefulloh, D., & Purnamasari, D. (2022). Impact of utilitarian and hedonic values on hijab buying intentions: Evidence from Indonesia. Journal of Marketing Innovation (JMI), 2(2), 154–168. https://doi.org/10.35313/jmi.v2i2.48
Ni’mah, Z., Arif, M., Naim, C. A., & Rahmatullah. (2022). The role of the fashion industry and Muslim celebgrams in constructing contemporary Muslim fashion trends among female students. DINIKA : Academic Journal of Islamic Studies, 7(2), 277–308. https://doi.org/10.22515/dinika.v7i2.6496
Nordin, N., Ahmad, A. A., Mohd Razif, N. F., Haron, M. S., & Samsuddin, N. A. A. (2022). Towards an Islamic business model in Malaysia: Why and how? International Journal of Academic Research in Business and Social Sciences, 12(10), 1146–1157. https://doi.org/10.6007/IJARBSS/v12-i10/15292
Nugroho, K. M. P., & Hermawan, D. (2022). The influence of guerrilla marketing on buying interests in Indonesian fashion local brands. TIJAB (The International Journal of Applied Business), 6(2), 183–194. https://doi.org/10.20473/tijab.v6.I2.2022.37580
Nurani, L., & Adinugraha, H. H. (2022). Consumer preferences in the selection of Muslim fashion products in Indonesia. Journal of Islamic Economic and Business Research, 2(2), 104–113. https://doi.org/10.18196/jiebr.v2i2.26
Nurhidayat, F., Rofiq, A., & Yuniarinto, A. (2022). Implementation of Islamic marketing strategy in property business development: A study on Cordova residence housing and Samawa Land in Probolinggo Regency. International Journal of Research in Business and Social Science, 11(9), 35–44. https://doi.org/10.20525/ijrbs.v11i9.2221
Oktasari, O. (2018). Bisnis kosmetik dalam etika bisnis Islam [Cosmetic business in Islamic business ethics]. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah, 4(1), Article 2. https://doi.org/10.29300/aij.v4i1.1199
Prianti, U. N., Launus, I. D. H., Caesariva, R. A., Rahma, S. K., & Muntafi, M. S. (2023). Follow the style or the God? A case study on Religiosity Dynamic among Millennial Hijab-Stylists in Surabaya. Proceedings of International Conference on Psychology, Mental Health, Religion, and Sprirituality, 1(1), 104–109. https://doi.org/10.29080/pmhrs.v1i1.1168
Pujianto, W. E., & Muzdalifah, L. (2022). Digital marketing in Islamic perspective: A literature review. Al-Uqud : Journal of Islamic Economics, 6(2), 247–258. https://doi.org/10.26740/aluqud.v6n2.p247-258
Qin, J., Subramanian, A. M., & Lin, J. (2024). Research and development and the financial performance of high-tech small- and medium-sized enterprises: Does managerial ability matter? International Small Business Journal: Researching Entrepreneurship, 42(5), 583–610. https://doi.org/10.1177/02662426231205196
Quadri, S. S. A., Zahid, S., Sultana, I., Kamil, A., Sharmeen, S., Kamil, G., & Mahmood, N. (2023). Cultural business ethics from Islamic business model and current trading challenges. Russian Law Journal, 11(10s), 657–662. https://doi.org/10.52783/rlj.v11i10s.1795
Rafki, M., Parakkasi, I., & Sirajuddin, S. (2022). Peran etika bisnis Islam dalam meningkatkan kepercayaan dan repeat order konsumen [The role of Islamic business ethics in increasing consumer trust and repeat orders]. Journal of Islamic Economics and Finance Studies, 3(2), 121–140. https://doi.org/10.47700/jiefes.v3i2.4868
Rofiuddin, M., & Sulthonul Aziz, M. (2022). Al Raz Muslim Fashion production management strategy in facing business challenges during the COVID 19 pandemic Islamic economic perspective. Wasilatuna: Jurnal Komunikasi Dan Penyiaran Islam, 5(1), 1–14. https://doi.org/10.38073/wasilatuna.v5i1.775
Ruslan, B., Maulina, E., Tahir, R., Rivani, & Muftiadi, R. A. (2023). Sustainable consumer behavior: Bibliometric analysis for future research direction in Muslim fashion context. Sustainability, 15(24), 16824. https://doi.org/10.3390/su152416824
Saidan, S., Saaidin, H., Kamarulbaharin, W. N. I. W., Zainun, N., & Adzmi, M. H. (2022). Muslimah design trends through the role of fashion forecasting. Idealogy Journal, 7(1), 31–40. https://doi.org/10.24191/idealogy.v7i1.331
Sa’idu, S. J., Alzubi, S. I., Khalid, Z., Zakariya, H. Y., & Dalhatu, A. (2022). Islamic ethics of trade: A recipe for sustainable business transactions in the contemporary world. AZKA International Journal of Zakat & Social Finance, 3(3), 119–132. https://doi.org/10.51377/azjaf.vol3no3.141
Sari, R. P., & Asad, N. (2019). New product development-processes in the fashion industry: Evidence from Indonesian Islamic fashion companies. Journal of Islamic Marketing, 10(3), 689–708. https://doi.org/10.1108/JIMA-02-2018-0033
Sethi, M. H., & Shen, L. (2021). Design practice: A fusion of faith and fashion in Pakistan. Fashion Practice, 13(3), 424–442. https://doi.org/10.1080/17569370.2021.1982182
Setiawan, I. (2023). The significance of corporate social responsibility in sustainable development: An analysis from an Islamic law perspective. Journal of Law and Sustainable Development, 11(9), e1206. https://doi.org/10.55908/sdgs.v11i9.1206
Shalihin, N., Darmaiza, Sholihin, M., & Yusuf, M. (2023). Muslim millennials fashion self-congruity: How the religiosity and spiritual well-being affect? Cogent Social Sciences, 9(1), 2194110. https://doi.org/10.1080/23311886.2023.2194110
Shin, J., Lew, Y. K., & Seo, M. (2025). Between fashion and piety: Hijab influencers and religious communities in the consumer socialization of Indonesian Muslims. Clothing and Textiles Research Journal, 43(1), 3–18. https://doi.org/10.1177/0887302X231191238
Singh, P. K. (2022). Competitive differentiation through intangibles: A case study of Maruti Suzuki Ltd. Research Bulletin, 47(3–4), 49–70. https://doi.org/10.33516/rb.v47i3-4.49-70p
Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011). Innovations in retail business models. Journal of Retailing, 87, S3–S16. https://doi.org/10.1016/j.jretai.2011.04.005
Spithoven, A., Vanhaverbeke, W., & Roijakkers, N. (2013). Open innovation practices in SMEs and large enterprises. Small Business Economics, 41(3), 537–562. https://doi.org/10.1007/s11187-012-9453-9
Stephenson, M. L., Russell, K. A., & Edgar, D. (2010). Islamic hospitality in the UAE: Indigenization of products and human capital. Journal of Islamic Marketing, 1(1), 9–24. https://doi.org/10.1108/17590831011026196
Sudirjo, F., Apriani, A., Rukmana, A. Y., Widagdo, D., & Fkun, E. (2023). Impact of the digital sales growth of MSMEs industry fashion in Bandung City: Product recommendations, customized promotions, customer reviews, and product ratings. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 70–79. https://doi.org/10.52005/bisnisman.v5i1.135
Sugiat, M. A., & Cahyandito, M. F. (2018). The phenomenon of Moslem-based fashion business digital marketing towards business sustainability in micro small medium enterprises in West Java. Reports on Economics and Finance, 4(1), 15–20. https://doi.org/10.12988/ref.2018.812
Surahman, B., & Salmon, I. P. P. (2023). School culture and the quality of learning: The experience in Special Region of Yogyakarta. International Journal of Evaluation and Research in Education (IJERE), 12(2), 692–702. https://doi.org/10.11591/ijere.v12i2.23140
Syafaruddin, K., & Mahfiroh, N. (2020). Komodifikasi nilai Islam dalam fashion muslim di Instagram [Commodification of Islamic values in Muslim fashion on Instagram]. Profetika: Jurnal Studi Islam, 21(1), 8–16. https://doi.org/10.23917/profetika.v21i1.11644
Tarofder, A. K., Sultana, U. S., Ismail, R., Salem, S. F., & Musah, A. A. (2022). The anatomy of non-Muslim consumers’ halal fashion buying behaviour: A quantitative approach. Journal of Islamic Marketing, 13(8), 1763–1785. https://doi.org/10.1108/JIMA-05-2020-0156
Thimm, V. (2021). Muslim fashion: Challenging transregional connectivities between Malaysia and the Arabian Peninsula. TRaNS: Trans -Regional and -National Studies of Southeast Asia, 9(2), 117–128. https://doi.org/10.1017/trn.2021.1
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. https://doi.org/10.2753/MTP1069-6679200201
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244–249. https://doi.org/10.1016/j.jretconser.2014.08.005
Yuniastuti, V., & Pratama, A. A. (2023). Portraits and challenges of Indonesia’s modest fashion industry on the halal industry competition in the world. Indonesian Journal of Halal Research, 5(1), 21–29. https://doi.org/10.15575/ijhar.v5i1.17385
Zaki, R. M., Din, A. K. E., & Elseidi, R. I. (2023). Islamic apparel brand personality model. Journal of Islamic Marketing, 14(2), 484–503. https://doi.org/10.1108/JIMA-07-2020-0203
Zaki, R. M., & Elseidi, R. I. (2024). Religiosity and purchase intention: An Islamic apparel brand personality perspective. Journal of Islamic Marketing, 15(2), 361–396. https://doi.org/10.1108/JIMA-09-2022-0257
Zauro, N. A., Saad, R. A. J., & Sawandi, N. (2020). Enhancing socio-economic justice and financial inclusion in Nigeria: The role of zakat, Sadaqah and Qardhul Hassan. Journal of Islamic Accounting and Business Research, 11(3), 555–572. https://doi.org/10.1108/JIABR-11-2016-0134
Zuhriyah, A., Ainol, & Aqidah, W. (2023). Strategi pemasaran Restoran Ayam Geprek Sa’i menurut perspektif etika bisnis Islam [Marketing strategy of Geprek Sa’i Chicken Restaurant from the perspective of Islamic business ethics]. Jurnal Informatika Ekonomi Bisnis, 5(1), 6–10. https://doi.org/10.37034/infeb.v5i1.190
References
Agustian, K., Hejazziey, D., Zen, A., Sekarini, R. A., & Wiwin, W. (2023). Comparative analysis of ethical and legal principles in the Islamic business management model. Journal of Contemporary Administration and Management (ADMAN), 1(2), 101–107. https://doi.org/10.61100/adman.v1i2.52
Ajala, I. (2018). Muslim youth and consumerism: A study of Islamic street wear. Contemporary Islam, 12(1), 57–71. https://doi.org/10.1007/s11562-017-0411-9
Ajala, I. (2022). Islamic fashion: Subversion or reinvention of religious values? Journal of Muslim Minority Affairs, 42(1), 26–40. https://doi.org/10.1080/13602004.2022.2064053
Amalanathan, S., & Reddy-Best, K. L. (2024). Muslim women consumers: Critical interpretations of US modest fashion brands entangled with the fashion-advocacy-capitalist-façade. Fashion, Style & Popular Culture, 11(Marginalized Identities and ADH Abstracts), 65–83. https://doi.org/10.1386/fspc_00192_1
Amalia, Z. A. (2022). Hijup.com e-commerce practices based on Sharia business ethics. Proceeding of Saizu International Conference on Transdisciplinary Religious Studies, 266–274. https://doi.org/10.24090/icontrees.2022.251
Anggara, F. S. A., Wijaya, W., & Faradisi, R. J. (2023). Future-proofing Islamic business: A systematic review of strategic foresight implementation using VOSviewer. El Barka: Journal of Islamic Economics and Business, 6(2), 203–233. https://doi.org/10.21154/elbarka.v6i2.7278
Anwar, A. R., Agustina, M., & Bintari, A. S. P. (2023). Menjalankan bisnis kosmetik dengan menerapkan hukum-hukum Islam di dalamnya [Running a cosmetics business by applying Islamic laws in it]. Religion : Jurnal Agama, Sosial, Dan Budaya, 2(6), 50–60. https://doi.org/10.55606/religion.v1i6.730
Ashraf, S., Williams, A. M., & Bray, J. (2023). Female Muslim identity and modest clothing consumption in the UK. Journal of Islamic Marketing, 14(9), 2306–2322. https://doi.org/10.1108/JIMA-05-2021-0167
Asyhari, A., Ayuni, S., Primananda, N. A., Saputri, P. L., & Salleh, W. A. (2022). The mediating effect of consumer brand engagement on the relationship between social media marketing and repurchase intention. Journal of Digital Marketing and Halal Industry, 4(2), 1–22. https://doi.org/10.21580/jdmhi.2022.4.2.13137
Beekun, R. I., & Badawi, J. A. (2005). Balancing ethical responsibility among multiple organizational stakeholders: The Islamic perspective. Journal of Business Ethics, 60(2), 131–145. https://doi.org/10.1007/s10551-004-8204-5
Bernier, A. (2023). Performing Muslim identities through embodiment: Self-representing through fashion, aesthetics, and style. The Motley Undergraduate Journal, 1(1), 38–57. https://doi.org/10.55016/ojs/muj.v1i1.76088
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: Response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 20(1), 165–173. https://doi.org/10.1080/09593960903498300
Budhidarma, S. (2023). Antecedents effect of green business strategy on business performance in creative SME (fashion) in Bantul Regency. Strata Business Review, 1(2), 130–138. https://doi.org/10.59631/sbr.v1i2.39
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519. https://doi.org/10.1016/j.jbusres.2018.07.005
Cleveland, M., Laroche, M., & Hallab, R. (2013). Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians. Journal of Business Research, 66(8), 958–967. https://doi.org/10.1016/j.jbusres.2011.12.018
Dassi, A., & Ruby, C. M. (2023). Madrasa education and Muslim women: Negotiating modest dressing. History and Sociology of South Asia, 17(2), 121–136. https://doi.org/10.1177/22308075231155232
De Mooij, M., & Hofstede, G. (2002). Convergence and divergence in consumer behavior: Implications for international retailing. Journal of Retailing, 78(1), 61–69. https://doi.org/10.1016/S0022-4359(01)00067-7
Duggal, S. (2023). The impact of technology and the digital economy on India’s fashion industry. International Journal of Economics and Management Studies, 10(8), 13–20. https://doi.org/10.14445/23939125/IJEMS-V10I8P103
Ernayanti, T. (2023). Application of SWOT analysis in strategies for increasing the competitiveness of Muslim traders to face the ASEAN Economic Community (AEC). Journal of Social Knowledge Education (JSKE), 4(2), 43–47. https://doi.org/10.37251/jske.v4i2.427
Fikri, A. R., Ratnasari, R. T., Ahmi, A., & Kirana, K. C. (2022). Market orientation and business performance: The mediating role of total quality management and service innovation among Moslem fashion macro, small and medium enterprises in Indonesia. Journal of Islamic Accounting and Business Research, 13(8), 1234–1252. https://doi.org/10.1108/JIABR-12-2021-0321
Fitriyadi, M. D. (2022). Strategi pengaruh diferensiasi dan citra merek terhadap keputusan pembelian Kopi dari Hati Janji Jiwa di Kota Pontianak [Strategy for the influence of differentiation and brand image on purchasing decisions for Coffee from Hati Janji Jiwa in Pontianak City]. J-MD: Jurnal Manajemen Dakwah, 3(2), 24–38. https://doi.org/10.24260/j-md.v3i2.888
Gebauer, H., Gustafsson, A., & Witell, L. (2011). Competitive advantage through service differentiation by manufacturing companies. Journal of Business Research, 64(12), 1270–1280. https://doi.org/10.1016/j.jbusres.2011.01.015
Goffman, C. (2017). Muslim fashion: Contemporary style cultures. Journal of Contemporary Religion, 32(2), 336–337. https://doi.org/10.1080/13537903.2017.1298914
Hartini, S., Fasa, M. I., & Suharto, S. (2022). Digital marketing dalam perspektif ekonomi Islam [Digital marketing in an Islamic economic perspective]. Jurnal Ekonomika Dan Bisnis Islam, 5(1), 197–206. https://doi.org/10.26740/jekobi.v5n1.p197-206
Hass, B. S., & Lutek, H. (2019). Fashion and faith: Islamic dress and identity in the Netherlands. Religions, 10(6), 356. https://doi.org/10.3390/rel10060356
Hassan, S. H., & Ara, H. (2021a). Hijab fashion consciousness among young Muslim women in Malaysia. Studies of Applied Economics, 39(4), 1–19. https://doi.org/10.25115/eea.v39i4.4312
Hassan, S. H., & Ara, H. (2021b). Thematic analysis of hijab fashion from Muslim clothing retailers perspective. Journal of Islamic Marketing, 13(11), 2462–2479. https://doi.org/10.1108/JIMA-03-2020-0066
Hassan, S. H., & Harun, H. (2016). Factors influencing fashion consciousness in hijab fashion consumption among hijabistas. Journal of Islamic Marketing, 7(4), 476–494. https://doi.org/10.1108/JIMA-10-2014-0064
Hendar, H., Nurhayati, T., & Sugiyarti, G. (2018). Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness. Contaduría y Administración, 63(4), 1–20. https://doi.org/10.22201/fca.24488410e.2018.1378
Hoffman, K., Parejo, M., Bessant, J., & Perren, L. (1998). Small firms, R&D, technology and innovation in the UK: A literature review. Technovation, 18(1), 39–55. https://doi.org/10.1016/S0166-4972(97)00102-8
Islam, I. (2023). When modesty meets aesthetic labor: Islamic modesty as antithetical to Muslimah social media influencers’ aesthetic labor. Feminist Formations, 35(2), 174–197. https://doi.org/10.1353/ff.2023.a907926
Islam, M. M. (2018). Islamic marketing practice as a panacea to social marketing criticism. International Journal of Islamic Marketing and Branding, 3(2), 104–115. https://doi.org/10.1504/IJIMB.2018.094080
Ismaeel, M., & Blaim, K. (2012). Toward applied Islamic business ethics: Responsible halal business. Journal of Management Development, 31(10), 1090–1100. https://doi.org/10.1108/02621711211281889
Ismail, M. S. I., Mohamad Akhir, N. S., Yusof, S. A., Shujaa’ Ahmad, M. A., Elias, N. H., Ismail, S., Aziz, A., & Raja Harun, T. W. (2023). Exploring the true islamic brand attire with special reference to the characteristics of libas al-taqwa. International Journal of Academic Research in Business and Social Sciences, 13(5), 1553–1564. https://doi.org/10.6007/IJARBSS/v13-i5/16904
Issundari, S., Yani, Y. M., Sumadinata, R. W. S., & Heryadi, R. D. (2021). From local to global: Positioning identity of Yogyakarta, Indonesia through cultural paradiplomacy. Academic Journal of Interdisciplinary Studies, 10(3), 177–187. https://doi.org/10.36941/ajis-2021-0074
Izza, N. N. (2022). Bibliometric mapping of halal fashion research development with Scopus index. Journal of Islamic Economic Literatures, 3(2), Article 1. https://doi.org/10.58968/jiel.v3i2.88
Jie, L., Jixiong, C., & Wei, Z. (2023). Islamic business ethics. Sharia Oikonomia Law Journal, 1(3), 172–184. https://doi.org/10.55849/solj.v1i3.487
Kamarulzaman, Z., & Shaari, N. (2023). A systematic review of modest fashion perspectives in the Malaysian fashion industry. International Journal of Art and Design, 7(2), 32–45. https://doi.org/10.24191/ijad.v7i2.1005
Karakavak, Z., & Özbölük, T. (2023). When modesty meets fashion: How social media and influencers change the meaning of hijab. Journal of Islamic Marketing, 14(11), 2907–2927. https://doi.org/10.1108/JIMA-05-2021-0152
Khan, Y., Afridi, F. e A., Ahmad, W., & Awan, S. H. (2022). The hijab consumer attitude toward hijab fashion brand: A case of the developing country. Journal of Social Sciences Review, 2(4), 125–137. https://doi.org/10.54183/jssr.v2i4.63
Khurshid, M. A., Al-Aali, A., Soliman, A. A., & Amin, S. M. (2014). Developing an Islamic corporate social responsibility model (ICSR). Competitiveness Review, 24(4), 258–274. https://doi.org/10.1108/CR-01-2013-0004
Krisjanous, J., Allayarova, N., & Kadirov, D. (2022). Clothing of righteousness: Exploring tensions of Halal maternity wear on online apparel websites. Journal of Islamic Marketing, 13(5), 1125–1142. https://doi.org/10.1108/JIMA-03-2020-0080
Kumar, V., & Pansari, A. (2016). Competitive advantage through engagement. Journal of Marketing Research, 53(4), 497–514. https://doi.org/10.1509/jmr.15.0044
Kurniawan, N. D. (2023). Analisis penerapan strategi digital marketing dalam meningkatkan omset penjualan produk Rabbani perspektif ekonomi Islami [Analysis of the application of digital marketing strategies in increasing sales turnover of Rabbani products from an Islamic economic perspective]. Jurnal Ekonomi Dan Bisnis, 2(1), 33–39. https://doi.org/10.57151/jeko.v2i1.115
Leonnard, L., Sjahrifa, C., Fathia, C. A., & Daniya, D. (2019). Young Indonesian Muslim women consumer behavior toward modest sportswear. Journal of Business & Retail Management Research, 13(4), 276–288. https://doi.org/10.24052/JBRMR/V13IS04/ART-26
Lisnawati, D., & Ahman, H. E. (2019). Relationship between entrepreneurial characteristics from Islamic perspective and the performance of small and medium-sized businesses (A study of SMEs in Indonesia). KnE Social Sciences, 3(13), 576–593. https://doi.org/10.18502/kss.v3i13.4232
Lubis, D., Maryam, S., & Hasanah, Q. (2023). The relation between Islamic business ethics and the performance of traders in the traditional market of Cipanas. Business Economic, Communication, and Social Sciences Journal (BECOSS), 5(2), 147–158. https://doi.org/10.21512/becossjournal.v5i2.10062
Maksum, A., Azizah, N., Afif, M., & Sahide, A. (2023). Literation of the acculturation of Islamic culture in Yogyakarta, Indonesia. Deleted Journal, 1(1), 135–138. https://doi.org/10.18196/iccs.v1i1.12
Maksum, A., & Kamaludin, F. S. (2023). Innovation using Islamic values as sustainable competitive advantage: Case study on Muslim clothing MSMEs. International Journal of Advanced Research in Economics and Finance, 5(1), 189–201. https://doi.org/10.55057/ijaref.2023.5.1.18
Mishra, S., & Bakry, A. (2021). Social identities in consumer-brand relationship: The case of the Hijab-wearing Barbie doll in the United States. Journal of Consumer Behaviour, 20(6), 1534–1546. https://doi.org/10.1002/cb.1965
Mohezar, S., Zailani, S., & Zainuddin, Z. (2016). Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern. Global Journal Al-Thaqafah, 6(1), 47–59. https://doi.org/10.7187/GJAT10220160601
Monsef, S. H. A., & Mohamed, O. Y. (2022). Co-innovation supports the research and development (R&D) in small & medium enterprises (SMEs). Journal of Art, Design and Music, 1(2), 82–97. https://doi.org/10.55554/2785-9649.1006
Mousa, K., Ahmad, M. N., & Sumarliah, E. (2022). COVID-19-driven societal sustainability in the apparel supply chain: Insight from Muslim-majority countries. International Journal of Islamic Business Ethics, 7(2), 85–99. https://doi.org/10.30659/ijibe.7.2.85-99
Mulyana, M., Hendar, H., Zulfa, M., & Ratnawati, A. (2020). Marketing innovativeness on marketing performance: Role of religio-centric relational marketing strategy. Journal of Relationship Marketing, 19(1), 52–74. https://doi.org/10.1080/15332667.2019.1664869
Munadi, Raden Muhammad Tarhan, & Ahmad Zabidi. (2023). The application of Islamic business ethics to traditional stall traders in maintaining business sustainability amid the rise of modern retail in Sambas District. Southeast Asia Journal of Graduate of Islamic Business and Economics, 2(1), 38–48. https://doi.org/10.37567/sajgibe.v2i1.2261
Mutmainah, & Romadhon, M. R. (2023). Influence of halal lifestyle, Islamic branding, and social media marketing on Muslim fashion purchasing decisions. Airlangga Journal of Innovation Management, 4(2), 158–171. https://doi.org/10.20473/ajim.v4i2.49714
Najib, M. F., Fauziah, T., Djatnika, T., Saefulloh, D., & Purnamasari, D. (2022). Impact of utilitarian and hedonic values on hijab buying intentions: Evidence from Indonesia. Journal of Marketing Innovation (JMI), 2(2), 154–168. https://doi.org/10.35313/jmi.v2i2.48
Ni’mah, Z., Arif, M., Naim, C. A., & Rahmatullah. (2022). The role of the fashion industry and Muslim celebgrams in constructing contemporary Muslim fashion trends among female students. DINIKA : Academic Journal of Islamic Studies, 7(2), 277–308. https://doi.org/10.22515/dinika.v7i2.6496
Nordin, N., Ahmad, A. A., Mohd Razif, N. F., Haron, M. S., & Samsuddin, N. A. A. (2022). Towards an Islamic business model in Malaysia: Why and how? International Journal of Academic Research in Business and Social Sciences, 12(10), 1146–1157. https://doi.org/10.6007/IJARBSS/v12-i10/15292
Nugroho, K. M. P., & Hermawan, D. (2022). The influence of guerrilla marketing on buying interests in Indonesian fashion local brands. TIJAB (The International Journal of Applied Business), 6(2), 183–194. https://doi.org/10.20473/tijab.v6.I2.2022.37580
Nurani, L., & Adinugraha, H. H. (2022). Consumer preferences in the selection of Muslim fashion products in Indonesia. Journal of Islamic Economic and Business Research, 2(2), 104–113. https://doi.org/10.18196/jiebr.v2i2.26
Nurhidayat, F., Rofiq, A., & Yuniarinto, A. (2022). Implementation of Islamic marketing strategy in property business development: A study on Cordova residence housing and Samawa Land in Probolinggo Regency. International Journal of Research in Business and Social Science, 11(9), 35–44. https://doi.org/10.20525/ijrbs.v11i9.2221
Oktasari, O. (2018). Bisnis kosmetik dalam etika bisnis Islam [Cosmetic business in Islamic business ethics]. Al-Intaj : Jurnal Ekonomi Dan Perbankan Syariah, 4(1), Article 2. https://doi.org/10.29300/aij.v4i1.1199
Prianti, U. N., Launus, I. D. H., Caesariva, R. A., Rahma, S. K., & Muntafi, M. S. (2023). Follow the style or the God? A case study on Religiosity Dynamic among Millennial Hijab-Stylists in Surabaya. Proceedings of International Conference on Psychology, Mental Health, Religion, and Sprirituality, 1(1), 104–109. https://doi.org/10.29080/pmhrs.v1i1.1168
Pujianto, W. E., & Muzdalifah, L. (2022). Digital marketing in Islamic perspective: A literature review. Al-Uqud : Journal of Islamic Economics, 6(2), 247–258. https://doi.org/10.26740/aluqud.v6n2.p247-258
Qin, J., Subramanian, A. M., & Lin, J. (2024). Research and development and the financial performance of high-tech small- and medium-sized enterprises: Does managerial ability matter? International Small Business Journal: Researching Entrepreneurship, 42(5), 583–610. https://doi.org/10.1177/02662426231205196
Quadri, S. S. A., Zahid, S., Sultana, I., Kamil, A., Sharmeen, S., Kamil, G., & Mahmood, N. (2023). Cultural business ethics from Islamic business model and current trading challenges. Russian Law Journal, 11(10s), 657–662. https://doi.org/10.52783/rlj.v11i10s.1795
Rafki, M., Parakkasi, I., & Sirajuddin, S. (2022). Peran etika bisnis Islam dalam meningkatkan kepercayaan dan repeat order konsumen [The role of Islamic business ethics in increasing consumer trust and repeat orders]. Journal of Islamic Economics and Finance Studies, 3(2), 121–140. https://doi.org/10.47700/jiefes.v3i2.4868
Rofiuddin, M., & Sulthonul Aziz, M. (2022). Al Raz Muslim Fashion production management strategy in facing business challenges during the COVID 19 pandemic Islamic economic perspective. Wasilatuna: Jurnal Komunikasi Dan Penyiaran Islam, 5(1), 1–14. https://doi.org/10.38073/wasilatuna.v5i1.775
Ruslan, B., Maulina, E., Tahir, R., Rivani, & Muftiadi, R. A. (2023). Sustainable consumer behavior: Bibliometric analysis for future research direction in Muslim fashion context. Sustainability, 15(24), 16824. https://doi.org/10.3390/su152416824
Saidan, S., Saaidin, H., Kamarulbaharin, W. N. I. W., Zainun, N., & Adzmi, M. H. (2022). Muslimah design trends through the role of fashion forecasting. Idealogy Journal, 7(1), 31–40. https://doi.org/10.24191/idealogy.v7i1.331
Sa’idu, S. J., Alzubi, S. I., Khalid, Z., Zakariya, H. Y., & Dalhatu, A. (2022). Islamic ethics of trade: A recipe for sustainable business transactions in the contemporary world. AZKA International Journal of Zakat & Social Finance, 3(3), 119–132. https://doi.org/10.51377/azjaf.vol3no3.141
Sari, R. P., & Asad, N. (2019). New product development-processes in the fashion industry: Evidence from Indonesian Islamic fashion companies. Journal of Islamic Marketing, 10(3), 689–708. https://doi.org/10.1108/JIMA-02-2018-0033
Sethi, M. H., & Shen, L. (2021). Design practice: A fusion of faith and fashion in Pakistan. Fashion Practice, 13(3), 424–442. https://doi.org/10.1080/17569370.2021.1982182
Setiawan, I. (2023). The significance of corporate social responsibility in sustainable development: An analysis from an Islamic law perspective. Journal of Law and Sustainable Development, 11(9), e1206. https://doi.org/10.55908/sdgs.v11i9.1206
Shalihin, N., Darmaiza, Sholihin, M., & Yusuf, M. (2023). Muslim millennials fashion self-congruity: How the religiosity and spiritual well-being affect? Cogent Social Sciences, 9(1), 2194110. https://doi.org/10.1080/23311886.2023.2194110
Shin, J., Lew, Y. K., & Seo, M. (2025). Between fashion and piety: Hijab influencers and religious communities in the consumer socialization of Indonesian Muslims. Clothing and Textiles Research Journal, 43(1), 3–18. https://doi.org/10.1177/0887302X231191238
Singh, P. K. (2022). Competitive differentiation through intangibles: A case study of Maruti Suzuki Ltd. Research Bulletin, 47(3–4), 49–70. https://doi.org/10.33516/rb.v47i3-4.49-70p
Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A., & Bridges, C. (2011). Innovations in retail business models. Journal of Retailing, 87, S3–S16. https://doi.org/10.1016/j.jretai.2011.04.005
Spithoven, A., Vanhaverbeke, W., & Roijakkers, N. (2013). Open innovation practices in SMEs and large enterprises. Small Business Economics, 41(3), 537–562. https://doi.org/10.1007/s11187-012-9453-9
Stephenson, M. L., Russell, K. A., & Edgar, D. (2010). Islamic hospitality in the UAE: Indigenization of products and human capital. Journal of Islamic Marketing, 1(1), 9–24. https://doi.org/10.1108/17590831011026196
Sudirjo, F., Apriani, A., Rukmana, A. Y., Widagdo, D., & Fkun, E. (2023). Impact of the digital sales growth of MSMEs industry fashion in Bandung City: Product recommendations, customized promotions, customer reviews, and product ratings. Jurnal Bisnisman : Riset Bisnis Dan Manajemen, 5(1), 70–79. https://doi.org/10.52005/bisnisman.v5i1.135
Sugiat, M. A., & Cahyandito, M. F. (2018). The phenomenon of Moslem-based fashion business digital marketing towards business sustainability in micro small medium enterprises in West Java. Reports on Economics and Finance, 4(1), 15–20. https://doi.org/10.12988/ref.2018.812
Surahman, B., & Salmon, I. P. P. (2023). School culture and the quality of learning: The experience in Special Region of Yogyakarta. International Journal of Evaluation and Research in Education (IJERE), 12(2), 692–702. https://doi.org/10.11591/ijere.v12i2.23140
Syafaruddin, K., & Mahfiroh, N. (2020). Komodifikasi nilai Islam dalam fashion muslim di Instagram [Commodification of Islamic values in Muslim fashion on Instagram]. Profetika: Jurnal Studi Islam, 21(1), 8–16. https://doi.org/10.23917/profetika.v21i1.11644
Tarofder, A. K., Sultana, U. S., Ismail, R., Salem, S. F., & Musah, A. A. (2022). The anatomy of non-Muslim consumers’ halal fashion buying behaviour: A quantitative approach. Journal of Islamic Marketing, 13(8), 1763–1785. https://doi.org/10.1108/JIMA-05-2020-0156
Thimm, V. (2021). Muslim fashion: Challenging transregional connectivities between Malaysia and the Arabian Peninsula. TRaNS: Trans -Regional and -National Studies of Southeast Asia, 9(2), 117–128. https://doi.org/10.1017/trn.2021.1
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 122–146. https://doi.org/10.2753/MTP1069-6679200201
Xiang, Z., Magnini, V. P., & Fesenmaier, D. R. (2015). Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet. Journal of Retailing and Consumer Services, 22, 244–249. https://doi.org/10.1016/j.jretconser.2014.08.005
Yuniastuti, V., & Pratama, A. A. (2023). Portraits and challenges of Indonesia’s modest fashion industry on the halal industry competition in the world. Indonesian Journal of Halal Research, 5(1), 21–29. https://doi.org/10.15575/ijhar.v5i1.17385
Zaki, R. M., Din, A. K. E., & Elseidi, R. I. (2023). Islamic apparel brand personality model. Journal of Islamic Marketing, 14(2), 484–503. https://doi.org/10.1108/JIMA-07-2020-0203
Zaki, R. M., & Elseidi, R. I. (2024). Religiosity and purchase intention: An Islamic apparel brand personality perspective. Journal of Islamic Marketing, 15(2), 361–396. https://doi.org/10.1108/JIMA-09-2022-0257
Zauro, N. A., Saad, R. A. J., & Sawandi, N. (2020). Enhancing socio-economic justice and financial inclusion in Nigeria: The role of zakat, Sadaqah and Qardhul Hassan. Journal of Islamic Accounting and Business Research, 11(3), 555–572. https://doi.org/10.1108/JIABR-11-2016-0134
Zuhriyah, A., Ainol, & Aqidah, W. (2023). Strategi pemasaran Restoran Ayam Geprek Sa’i menurut perspektif etika bisnis Islam [Marketing strategy of Geprek Sa’i Chicken Restaurant from the perspective of Islamic business ethics]. Jurnal Informatika Ekonomi Bisnis, 5(1), 6–10. https://doi.org/10.37034/infeb.v5i1.190