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Abstract
Pada lingkungan usaha yang semakin global serta kompetitif, perusahaan telah mengakui perlunya berinvestasi dalam pengembangan produk baru, untuk bertahan serta mendapatkan keunggulan kompetitif. Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi kolaboratif dalam kinerja produk baru yang terdiri dari inovasi produk, inovasi proses, serta kemampuan di dalam kapasitas penyerapan. Metode yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data menggunakan survei online. Responden dalam penelitian ini berjumlah 30 responden. Teknik analisis data yang digunakan adalah menggunakan model SEM (structural equation modeling). Hasil penelitian menunjukan bahwa kapasitas daya serap yang dimediasi oleh inovasi produk berpengaruh secara signifikan terhadap kinerja produk baru pada UKM di wilayah Yogyakarta, jaringan inovasi kolaboratif yang dimediasi oleh inovasi proses berpengaruh secara signifikan terhadap kinerja produk baru pada UKM di wilayah Yogyakarta, kemampuan inovasi produk berpengaruh secara signifikan terhadap kinerja produk baru pada UKM di Wilayah Yogyakarta, serta kemampuan inovasi proses berpengaruh secara signifikan terhadap kinerja produk baru pada UKM di wilayah Yogyakarta. Adapun keterbatasan dalam penelitian ini terdapat pada penggunaan jumlah sampel yang minim serta penelitian yang hanya berfokus pada UMKM di Yogyakarta.
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References
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References
Becker, G.S. (2004). Human Capital: A Theoretical Approach and Empirical Analysis with Special Reference to Education. New York: Columbia University Press.
Dooley, L., Kenny, B., and Cronin, M. (2016). Interorganizational innovation across geographic and cognitive boundaries: Does firm size matter? R&D Management, 46(S1), pp. 227–243.
Ghozali, I. and Latan, H. (2015). Partial Least Square (Konsep, Teknik dan Aplikasi menggunakan SmartPLS 3.0. Semarang: Universitas Diponegoro.
Gonzalez-Zapatero, C., Gonzalez-Benito, J. and Lannelongue, G. (2016) ‘Antecedents of functional integration during new product development: The purchasing-marketing link’, Industrial Marketing Management, 52, pp. 47–59.
Kotler, P., and Keller, K. L. (2012). Manajemen Pemasaran (12 ed.). Jakarta: PT. Indeks.
Kotler, Philip and Gary Amstrong. (2018). Principles of Marketing. Edisi 15 Global Edition. Pearson.
Liang, B., Kale, S. H. and Cherian, J. (2014) ‘Is the future static or dynamic? The role of culture on escalation of commitment in new product development’, Industrial Marketing Management, 43(1), pp. 155–163.
Najafi-Tavani, S. et al. (2018) ‘How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity’, Industrial Marketing Management, 73, pp. 193–205.
Perna, A., Baraldi, E. and Waluszewski, A. (2015) ‘Is the value created necessarily associated with money? On the connections between an innovation process and its monetary dimension: The case of Solibro’s thin-film solar cells’, Industrial Marketing Management, 46, pp. 108–121.
Saladin. (2006). Manajemen Pemasaran: Analisis, Perencanaan, Pelaksanaan, dan Pengendalian. Bandung: Linda Karya.
Tsai, W.-H., Chou, W.-C., and Hsu, W. (2009). ‘The sustainability balanced scorecard as a framework for selecting socially responsible investment: an effective MCDM model’. Journal of the Operational Research Society, 60(10), pp. 1396-1410.
Thurow, L. (1992). Head to Head: The Coming Economic Battle Among Japan, Europe and America. London: Nicholas Breatley.
Utterback, J.M. (1994). Mastering the Dynamic of Innovation. Boston: Harvard Business School Press.