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Abstract
This study investigated the factors influencing motivations for using religious digital media (RDMUM) among 330 Jordanian university students through hierarchical regression analysis. The analysis revealed that demographic factors, particularly age and gender, significantly predicted motivation, with younger individuals and males showing higher engagement. Educational level, explicitly having a BA degree, also influences motivation, whereas university location and specialization do not have significant effects. The type of digital media used (websites, social media, podcasts) does not significantly impact motivation, although a negative association with Twitter suggests that platform-specific characteristics may affect engagement. Prior knowledge and specific interests in Islamic thought, faith, and jurisprudential topics are strong motivators that highlight the importance of content relevance and depth. The final model, which explains 49% of the variance in the RDMUM, underscores the robust explanatory power of the included variables. These findings emphasize the need for tailored content to address user interests and knowledge levels. Content creators and practitioners can leverage these insights to develop more engaging and effective religious digital media, ultimately enhancing users’ engagement and satisfaction. Moreover, this study's potential to inspire and guide future research in this field is significant and contributes to the academic community's understanding of religious digital media.
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Copyright (c) 2024 Mohammad Jaber Thalgi
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References
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Al-Mosa, N. A. (2015). Role of social networks in developing religious and social values of the students of the World Islamic Sciences & Education University. International Education Studies, 8(9), 126–137. https://doi.org/10.5539/ies.v8n9p126
Alserhan, F., & Elareshi, M. (2020). University students’ awareness of social media use and hate speech in Jordan. International Journal of Cyber Criminology, 13(2), 548–563. https://doi.org/10.5281/zenodo.3709236
Aly, A., & Thoyibi, M. (2020). Violence in online media and its implication to Islamic education of Indonesia. Indonesian Journal of Islam and Muslim Societies, 10(1), 177–198. https://doi.org/10.18326/ijims.v10i1.177-198
Arriagada, A., & Ibáñez, F. (2020). “You need at least one picture daily, if not, you’re dead”: Content creators and platform evolution in the social media ecology. Social Media + Society, 6(3), 2056305120944624. https://doi.org/10.1177/2056305120944624
Azadarmaki, T., & Moaddel, M. (2002). The worldviews of Islamic publics: The cases of Egypt, Iran, and Jordan. Comparative Sociology, 1(3–4), 299–319. https://doi.org/10.1163/156913302100418619
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Cantwell, C. D., & Rashid, H. (2015). Religion, media, and the digital turn [A Report for the Religion and the Public Sphere Program]. Social Science Research Council. https://www.ssrc.org/publications/religion-media-and-the-digital-turn/
Chan, N. K. (2021). Political inequality in the digital world: The puzzle of Asian American political participation online. Political Research Quarterly, 74(4), 882–898. https://doi.org/10.1177/1065912920945391
Cheong, P. H., Poon, J. P. H., Huang, S., & Casas, I. (2009). The Internet highway and religious communities: Mapping and contesting spaces in religion-online. The Information Society, 25(5), 291–302. https://doi.org/10.1080/01972240903212466
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Drummond, C., O’Toole, T., & McGrath, H. (2020). Digital engagement strategies and tactics in social media marketing. European Journal of Marketing, 54(6), 1247–1280. https://doi.org/10.1108/EJM-02-2019-0183
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Eveland, W. P., & Scheufele, D. A. (2000). Connecting news media use with gaps in knowledge and participation. Political Communication, 17(3), 215–237. https://doi.org/10.1080/105846000414250
Flew, T. (2018). Understanding global media (Second edition). Palgrave Macmillan Education.
Fuente-Cobo, C., Gutiérrez-de-Cabiedes, L., & Visiers Elizaincin, A. (2023). Using YouTube as a digital pulpit. The most influential Catholic youtubers in Spanish speaking countries: Who they are and how they communicate. Church, Communication and Culture, 8(1), 59–83. https://doi.org/10.1080/23753234.2023.2174889
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