Article Sidebar

Submitted
August 6, 2021
Accepted
December 10, 2021
Published
December 31, 2021
Download
PDF PPT MAteri Training Dokumentasi Pelaksanaan Pelatihan Panduan Wawancara Kuesioner TNA Form Pretest dan Posttest Lembar Pengembangan Diri Lembar Inovasi Final Project Informed Consent Training Modul Pelatihan Lembar Evaluasi Reaksi Hasil Evaluasi Reaksi Hasil Uji Statistik-Pretest dan Posttest
Statistic
Read Counter : 566 Download : 729

Main Article Content

Abstract

This study aims to examine the effectiveness of “Functional Marketing: Marketing Social Skills 101” training in increasing marketing communication skills in General Insurance Company PT X. Research respondents were selected through purposive sampling technique aimed at 15 employees of the Marketing Department and the HR-Continuous Improvement Department of PT X. The quasi experimental used was the one-group pretest and posttest design. Analysis of the results used a non-parametric Wilcoxon Signed-Rank test with a significance value of .046 (p < 0.05). The result showed that there was a significant effect on increasing participants' understanding of marketing communication skills which included aspects of communication, active listening, and negotiation skills. In addition, participants also gave a positive evaluation about the entire implementation of the training program which includes aspects of training materials, training facilities, and training facilitators.

Keywords

pelatihan keterampilan komunikasi komunikasi interpersonal pemasaran

Article Details

License

Copyright (c) 2021 Authors

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

How to Cite
Qatrunnada, R. Z., Haura Syarifah, T., Leonardo Siahaan, F., & Aulia Putri, A. (2021). Efektivitas Pelatihan “Functional Marketing: Marketing Social Skills 101” Pada Karyawan Perusahaan Asuransi Umum PT. X. JIP (Jurnal Intervensi Psikologi), 13(2). https://doi.org/10.20885/intervensipsikologi.vol13.iss2.art9
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Brannick, M. T., Levine, E. L., & Morgeson, F. P. (2007). Job and work analysis second edition. California: Sage Publicatios, Inc.
  2. Bungin, B. (2005). Metodologi penelitian kuantitatif: komunikasi, ekonomi, dan kebijakan publik serta ilmu-ilmu sosial lainnya. Jakarta: Kencana.
  3. Carré, A., D’Ambrosio, F., Bensalah, L., Stefaniak, N., & Besche-Richard, C. (2013). The basic empathy scale in adults (BES-A): Factor structure of a revised form. Psychological assessment, 25(3), 679-691. DOI: 10.1037/a0032297.
  4. Čulo, K. and Skendrović, (2012). Communication in the Process of Negotiation. Informatol. 45(4), 323-327.
  5. Damayanti, Y., Koeswo, M., & Sarwiyata, T. W. (2018). The difference of knowledge level of marketing staff and employees of RSI UNISMA MALANG between before and after basic marketing principle training. Jurnal Aplikasi Manajemen, 16(1), 156-161.
  6. Drollinger, B. Tanya, & Lucette, Comer (2013). Salesperson's listening ability as an antecedent to relationship selling. Journal of Business & Industrial Marketing, 28(1), 50–59. https://doi.org/10.1108/08858621311285714
  7. Devito, J.A. (2004). The Interpersonal Communication Book. New York: Pearson Education.
  8. Greenaway, K.H., Wright, R.G.m Willingham, J., Reynolds, K.J., Haslam, S, A. (2014). Shared Identity Is Key to Effective Communication. Personality and Social Psychology Bulletin. 41 (2), 171 - 182.
  9. Hanninen, N., & Kerjaluoto, H. (2017). The effect of marketing communication on business relationship loyalty. Marketing Intelligence and Planning, 35 (4), 458-472. doi:10.1108/MIP-01-2016-0006.
  10. Ismael, N. B., Othman, B. J., Gardi, B., Hamza, P. A., Sorguli, S., Aziz, H. M., Ahmed, S. A., Sabir, B. Y., Ali, B. J., Anwar, G. (2021). The Role of Training and Development on Organizational effectiveness. International Journal of Engineering, Business and Management, 5(3), 15–24
  11. Jerman, D., & Zavrsnik, B. (2012). Model of marketing communications effectiveness in the business-to-business markets. Economic research – ekonomska istrazivanja, 25(1), 364-388.
  12. Koponen, J., Julkunen, S., & Asai, A. (2019). Sales communication competence in international B2B solution selling. Industrial Marketing Management, 82, 238-252.
  13. Mangundjaya, W. L. H. (2017). Pelatihan dan pengembangan sumber daya manusia. Jakarta: Swascita.
  14. Mathis, R. L., & Jackson, J. H. (2008). Human resource management twelfth edition. Ohio: Thomson South-Western.
  15. Matin, H.Z., Jandaghi, G., Karimi, F. H., Hamidizadeh, A. (2010). Relationship between Interpersonal Communication Skills and Organizational Commitment (Case Study: Jahad Keshavarzi and University of Qom, Iran). European Journal of Social Sciences, 13(3), 387-398.
  16. Noe, R. A., (2010). Employee Training and Development. Ohio: Mc-Graw Hill.
  17. Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A Critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879–903. https://doi.org/10.1037/00219010.88.5.879.
  18. Pryor, S., Malshe, A., & Paradise, K. (2013). Salesperson listening in the extended sales relationship: An exploration of cognitive, affective, and temporal dimensions. Journal of Personal Selling & Sales Management, 33(2), 185-196.
  19. Purhonen, P. (2012). Interpersonal communication competence and collaborative interaction in SME internationalization. Jyväskylä studies in humanities, (178).
  20. Robertson, K. (2005). Active listening: more than just paying attention. Australian Family Physician, 34(12).
  21. Rogers, E. M. (2010). Diffusion of innovations 4th Edition. New York: a division of Simon and Schuster Inc.
  22. Saktya, O. P. D. (2014). Pengaruh Pelatihan Keterampilan Menjual terhadap Kinerja Penjualan Staff Marketing PT. BPR MEKAR NUGRAHA (Doctoral dissertation, Magister Profesi Psikologi Unika Soegijapranata).
  23. Sillars, A. L., & Vangelisti, A. L. (2018). Communication: Basic properties and their relevance to relationship research. The Cambridge handbook of personal relationships (pp. 243–255). Cambridge University Press. https://doi.org/10.1017/9781316417867.020
  24. Sugiyono. (2009). Metode Penelitian bisnis (Pendekatan kuantitatif, kualitatif, dan R&D). Bandung: Alfabeta.
  25. Tovey, M. D. (1997). Training in Australia: Design, delivery, evaluation, management. Prentice Hall Australia.
  26. Wood, C. M., & Alford, B. L. (2021). An 8-nation empirical test of three interpersonal listening techniques. Journal of Marketing Theory and Practice, 1-13