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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh orientasi pemasok dan orientasi pesaing terhadap inovasi bisnis UMKM di Daerah Istimewa Yogyakarta (DIY). Survei dilakukan dengan melibatkan sebanyak 100 UMKM di DIY sebagai sampel penelitian. Data yang diperoleh kemudian diolah dengan pendekatan PLS-SEM. Hasil penelitian menunjukkan bahwa orientasi pemasok dan orientasi pesaing berdampak positif terhadap inovasi bisnis. Hasil penelitian menekankan pentingnya kedua variabel tersebut, yaitu orientasi pesaing dan orientasi pemasok dalam meningkatkan inovasi bisnis UMKM. Temuan ini dapat menjadi pertimbangan bagi para pelaku UMKM, khususnya di DIY, dalam merancang upaya strategis yang berdampak bagi inovasi bisnis.
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Copyright (c) 2023 Gaby Putri Ardynasari, Baziedy Aditya Darmawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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- Balas, A. N., Colakoglu, S. N., & Gokus, O. (2012) “Examining the relationship between the three components of market orientation and innovativeness in export ventures”, International Journal of Entrepreneurship, Suppl.Special Issue, 16, hal. 1-17. Tersedia pada: https://www.proquest.com/scholarly-journals/examining-relationship-between-three-components/docview/1322364170/se-2.
- Barbosa, E. (2014). “Organizational culture-oriented for innovation: influencing variables”, The Małopolska School of Economics in Tarnow Research Papers Collection, 2(24), hal. 37-45. Tersedia pada: https://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-5d5edcc3-a13e-4078-875a-57540ca9369c
- Bestari, N.P. (2022) Jokowi Ungkap Penyebab 90 persen Startup RI Gagal Berkembang. Tersedia pada: https://www.cnbcindonesia.com/tech/20220927064418-37-375163/jokowi-ungkap-penyebab-90-persen-startup-ri-gagal-berkembang (Diakses: 22 Juni 2023).
- Burns, P. (2016) Entrepreneurship and small business: start-up, growth and maturity. London: Bloomsbury Publishing.
- Didonet, S. R., Díaz, G., & Machado, A. M. (2016). “Market orientation and sources of knowledge to innovate in SMEs: A firm level study”, Journal of Technology Management and Innovation, 11(3), hal. 1–10. Tersedia pada: https://doi.org/10.4067/S0718-27242016000300001.
- Fernandes, M., Alves, R. & Dobelin, S. (2018) “Literature on organizational innovation: past and future”, Innovation and Management Review, 15(1), hal. 2-19, Tersedia pada: https://doi.org/10.1108/AJEMS-08-2021-0362.
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- Hamza, L. M., & Agustien, D. (2019) Pengaruh perkembangan usaha mikro, kecil, dan menengah terhadap pendapatan nasional pada sektor UMKM di Indonesia, Jurnal Ekonomi Pembangunan, 8(2), hal. 127-135. Tersedia pada: https://doi.org/10.23960/jep.v8i2.45.
- He, X., Zhang, X., Li, X., & Piesse, J. (2017) “Stakeholder orientation and organisational performance in an emerging market”, Journal of General Management, 36(3), hal. 67-91. Tersedia pada: https://doi.org/10.1177/030630701103600305.
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- Kaminski, P., Oliveira, A., & Lopes, T. (2008) “Knowledge transfer in product development processes: a case study in small and medium enterprises (SMEs) of the metal-mechanic sector from São Paulo, Brazil”. Technovation, 28(1-2) hal. 29-36. Tersedia pada: https://doi.org/10.1016/j.technovation.2007.07.001.
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- Kibbeling, MI 2010, “Creating value in supply chains : suppliers' impact on value for customers, society and shareholders”, Doctor of Philosophy, Industrial Engineering and Innovation Sciences, Eindhoven. https://doi.org/10.6100/IR692053
- Laforet, S. (2009) “Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs”, European Journal of Marketing, 43 (1/2), hal. 188-212. Tersedia pada: https://doi.org/10.1108/03090560910923292.
- Levitt, T. (1980). Marketing success through differentiation-of anything. Boston: Graduate School of Business Administration, Harvard University.
- Lewrick, M., Omar, M., & Williams Jr, R. L. (2011). “Market orientation and innovators' success: An exploration of the influence of customer and competitor orientation”. Journal of technology management & innovation, 6(3), hal. 48-62. Tersedia pada: http://dx.doi.org/10.4067/S0718-27242011000300004.
- Limasento, H. (2022) Pengembangan UMKM Menjadi Necessary Condition untuk Mendorong Pertumbuhan Ekonomi. Tersedia pada: https://www.ekon.go.id/publikasi/detail/4136/pengembangan-umkm-menjadi-necessary-condition-untuk-mendorong-pertumbuhan-ekonomi/ (Diakses: 20 Juli 2023)
- Nieto, J., M., & Santamaría, L. (2010) “Technological collaboration: Bridging the innovation gap between small and large firms.” Journal of small business management, 48(1), hal. 44-69. Tersedia pada: https://doi.org/10.1111/j.1540-627X.2009.00286.x
- Narver, J. C., & Slater, S. F. (1990) “The effect of a market orientation on business profitability”, Journal of Marketing, 54(4), hal. 20-35. Tersedia pada: https://doi.org/10.1177/002224299005400403
- Otache, I. & Usang, O.U.E. (2022) “Innovation capability and SME performance in times of economic crisis: does government support moderate?”, African Journal of Economic and Management Studies, 13(1), hal. 76-88. Tersedia pada: https://doi.org/10.1108/AJEMS-08-2021-0362.
- Pesämaa, O., Shoham, A., Wincent, J. & Ruvio, A.A. (2013) “How a learning orientation affects drivers of innovativeness and performance in service delivery”, Journal of Engineering and Technology Management, 30(2), hal. 169-187. Tersedia pada https://doi.org/10.1016/j.jengtecman.2013.01.004
- Porter, M. E. (1980). Techniques for analyzing industries and competitors. Competitive Strategy. New York.
- Ramirez, R. G., Guzman, G. M., & Serna, M. D. (2014). “The relationship between market orientation, entrepreneurial orientation, and innovation: Evidence from Mexican SMEs”, Journal of Business and Economics, 5(10), hal. 1930-1940. Tersedia pada: http://academicstar.us/UploadFile/Picture/2015-1/201511952229272.pdf.
- Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioural Sciences, 2nd edition. New York: Holt Rinehart & Winston
- Shin, H., Collier, D. A., & Wilson, D. D. (2000) “Supply management orientation and supplier/buyer performance”, Journal of Operations Management, 18(3), hal. 317-313. Tersedia pada: http://dx.doi.org/10.1016/S0272-6963(99)00031-5.
- Sugiarto. (2022) Managerial Economics dalam Perekonomian Global, Edisi Keempat, Jilid I. Jakarta: Penerbit Erlangga.
- Suliyanto, S. & Rahab, R. (2012) “The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises”, Asian Social Science, 8(1), hal. 134-145. Tersedia pada: https://doi.org/10.5539/ass.v8n1p134.
- Wu, P., Yao, X., & Muhammad, S. (2017) “The effect of female participation in top management teams on the growth performance of small and medium-sized enterprises (SMEs) evidence from a panel-data analysis in Chinese-listed SMEs”, Asia Pacific Journal of Innovation and Entrepreneurship, 11(1), hal. 108-119. Tersedia pada: https://doi.org/10.1108/APJIE-04-2017-015.
References
Alhakimi, W., & Mahmoud, M. (2020) “The impact of market orientation on innovativeness: evidence from Yemeni SMEs”, Asia Pacific Journal of Innovation and Entrepreneurship, 14(1), hal. 47–59. Tersedia pada: https://doi.org/10.1108/APJIE-08-2019-0060.
Balas, A. N., Colakoglu, S. N., & Gokus, O. (2012) “Examining the relationship between the three components of market orientation and innovativeness in export ventures”, International Journal of Entrepreneurship, Suppl.Special Issue, 16, hal. 1-17. Tersedia pada: https://www.proquest.com/scholarly-journals/examining-relationship-between-three-components/docview/1322364170/se-2.
Barbosa, E. (2014). “Organizational culture-oriented for innovation: influencing variables”, The Małopolska School of Economics in Tarnow Research Papers Collection, 2(24), hal. 37-45. Tersedia pada: https://cejsh.icm.edu.pl/cejsh/element/bwmeta1.element.desklight-5d5edcc3-a13e-4078-875a-57540ca9369c
Bestari, N.P. (2022) Jokowi Ungkap Penyebab 90 persen Startup RI Gagal Berkembang. Tersedia pada: https://www.cnbcindonesia.com/tech/20220927064418-37-375163/jokowi-ungkap-penyebab-90-persen-startup-ri-gagal-berkembang (Diakses: 22 Juni 2023).
Burns, P. (2016) Entrepreneurship and small business: start-up, growth and maturity. London: Bloomsbury Publishing.
Didonet, S. R., Díaz, G., & Machado, A. M. (2016). “Market orientation and sources of knowledge to innovate in SMEs: A firm level study”, Journal of Technology Management and Innovation, 11(3), hal. 1–10. Tersedia pada: https://doi.org/10.4067/S0718-27242016000300001.
Fernandes, M., Alves, R. & Dobelin, S. (2018) “Literature on organizational innovation: past and future”, Innovation and Management Review, 15(1), hal. 2-19, Tersedia pada: https://doi.org/10.1108/AJEMS-08-2021-0362.
Frambach, R.T., Prabhu, J., & Verhallen, T.M.M. (2003). “The influence of business strategy on new product activity: the role of market orientation”, International Journal of Research in Marketing, 20(4), hal. 377-397. Tersedia pada: https://doi.org/10.1016/j.ijresmar.2003.03.003.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2021) A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Third Edition, Thousand Oaks: SAGE Publications.
Hamza, L. M., & Agustien, D. (2019) Pengaruh perkembangan usaha mikro, kecil, dan menengah terhadap pendapatan nasional pada sektor UMKM di Indonesia, Jurnal Ekonomi Pembangunan, 8(2), hal. 127-135. Tersedia pada: https://doi.org/10.23960/jep.v8i2.45.
He, X., Zhang, X., Li, X., & Piesse, J. (2017) “Stakeholder orientation and organisational performance in an emerging market”, Journal of General Management, 36(3), hal. 67-91. Tersedia pada: https://doi.org/10.1177/030630701103600305.
Idris, M. (2022) Pengertian UMKM, Kriteria, Ciri dan Contohnya. Tersedia pada: https://money.kompas.com/read/2022/01/19/051518426/pengertian-umkm-kriteria-ciri-dan-contohnya/ (Diakses: 22 Juni 2023).
Kaminski, P., Oliveira, A., & Lopes, T. (2008) “Knowledge transfer in product development processes: a case study in small and medium enterprises (SMEs) of the metal-mechanic sector from São Paulo, Brazil”. Technovation, 28(1-2) hal. 29-36. Tersedia pada: https://doi.org/10.1016/j.technovation.2007.07.001.
Keskin, H. (2006) “Market orientation, learning orientation, and innovation capabilities in SMEs: an extended model”, European Journal of Innovation Management, 9(4), hal. 396-417. Tersedia pada: https://doi.org/10.1108/14601060610707849.
Kibbeling, MI 2010, “Creating value in supply chains : suppliers' impact on value for customers, society and shareholders”, Doctor of Philosophy, Industrial Engineering and Innovation Sciences, Eindhoven. https://doi.org/10.6100/IR692053
Laforet, S. (2009) “Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs”, European Journal of Marketing, 43 (1/2), hal. 188-212. Tersedia pada: https://doi.org/10.1108/03090560910923292.
Levitt, T. (1980). Marketing success through differentiation-of anything. Boston: Graduate School of Business Administration, Harvard University.
Lewrick, M., Omar, M., & Williams Jr, R. L. (2011). “Market orientation and innovators' success: An exploration of the influence of customer and competitor orientation”. Journal of technology management & innovation, 6(3), hal. 48-62. Tersedia pada: http://dx.doi.org/10.4067/S0718-27242011000300004.
Limasento, H. (2022) Pengembangan UMKM Menjadi Necessary Condition untuk Mendorong Pertumbuhan Ekonomi. Tersedia pada: https://www.ekon.go.id/publikasi/detail/4136/pengembangan-umkm-menjadi-necessary-condition-untuk-mendorong-pertumbuhan-ekonomi/ (Diakses: 20 Juli 2023)
Nieto, J., M., & Santamaría, L. (2010) “Technological collaboration: Bridging the innovation gap between small and large firms.” Journal of small business management, 48(1), hal. 44-69. Tersedia pada: https://doi.org/10.1111/j.1540-627X.2009.00286.x
Narver, J. C., & Slater, S. F. (1990) “The effect of a market orientation on business profitability”, Journal of Marketing, 54(4), hal. 20-35. Tersedia pada: https://doi.org/10.1177/002224299005400403
Otache, I. & Usang, O.U.E. (2022) “Innovation capability and SME performance in times of economic crisis: does government support moderate?”, African Journal of Economic and Management Studies, 13(1), hal. 76-88. Tersedia pada: https://doi.org/10.1108/AJEMS-08-2021-0362.
Pesämaa, O., Shoham, A., Wincent, J. & Ruvio, A.A. (2013) “How a learning orientation affects drivers of innovativeness and performance in service delivery”, Journal of Engineering and Technology Management, 30(2), hal. 169-187. Tersedia pada https://doi.org/10.1016/j.jengtecman.2013.01.004
Porter, M. E. (1980). Techniques for analyzing industries and competitors. Competitive Strategy. New York.
Ramirez, R. G., Guzman, G. M., & Serna, M. D. (2014). “The relationship between market orientation, entrepreneurial orientation, and innovation: Evidence from Mexican SMEs”, Journal of Business and Economics, 5(10), hal. 1930-1940. Tersedia pada: http://academicstar.us/UploadFile/Picture/2015-1/201511952229272.pdf.
Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioural Sciences, 2nd edition. New York: Holt Rinehart & Winston
Shin, H., Collier, D. A., & Wilson, D. D. (2000) “Supply management orientation and supplier/buyer performance”, Journal of Operations Management, 18(3), hal. 317-313. Tersedia pada: http://dx.doi.org/10.1016/S0272-6963(99)00031-5.
Sugiarto. (2022) Managerial Economics dalam Perekonomian Global, Edisi Keempat, Jilid I. Jakarta: Penerbit Erlangga.
Suliyanto, S. & Rahab, R. (2012) “The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises”, Asian Social Science, 8(1), hal. 134-145. Tersedia pada: https://doi.org/10.5539/ass.v8n1p134.
Wu, P., Yao, X., & Muhammad, S. (2017) “The effect of female participation in top management teams on the growth performance of small and medium-sized enterprises (SMEs) evidence from a panel-data analysis in Chinese-listed SMEs”, Asia Pacific Journal of Innovation and Entrepreneurship, 11(1), hal. 108-119. Tersedia pada: https://doi.org/10.1108/APJIE-04-2017-015.