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Abstract
Penelitian ini bertujuan guna mengetahui pengaruh konteks teknologi berupa manfaat relatif, efektivitas biaya, kompatibilitas, interaktivitas, dan visibilitas terhadap adopsi media sosial, serta dampaknya terhadap kinerja Usaha Mikro dan Kecil (UMK). Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden 100 orang. Alat analisis yang digunakan adalah SEM (structural equation modeling) dengan menggunakan aplikasi SmartPLS 4. Hasil penelitian ini menunjukkan bahwa: (1) Konteks teknologi berpengaruh positif signifikan terhadap kinerja UMK; (2) konteks teknologi berpengaruh positif signifikan terhadap adopsi media sosial; (3) adopsi media sosial berpengaruh positif signifikan terhadap kinerja UMK; (4) adopsi media sosial memediasi hubungan antara konteks teknologi dan kinerja UMK.
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References
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References
Ahmad, S.Z., Abu Bakar, A.R. dan Ahmad, N. (2019) “Social media adoption and its impact on firm performance: the case of the UAE,” International Journal of Entrepreneurial Behavior & Research, 25(1), hal. 84–111. Tersedia pada: https://doi.org/10.1108/IJEBR-08-2017-0299.
Ainin, S. et al. (2015) “Factors influencing the use of social media by SMEs and its performance outcomes,” Industrial Management & Data Systems, 115(3), hal. 570–588. Tersedia pada: https://doi.org/10.1108/IMDS-07-2014-0205.
Awa, H.O., Ukoha, O. dan Emecheta, B.C. (2012) “Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-Commerce Adoption by SMEs,” in Proceedings of Informing Science & IT Education Conference (InSITE). Informing Science Institute, hal. 571–588. Tersedia pada: https://proceedings.informingscience.org/InSITE2012/InSITE12p571-588Awa0144.pdf.
Bolatan, G.I.S. et al. (2016) “The Impact of Technology Transfer Performance on Total Quality Management and Quality Performance,” in Procedia - Social and Behavioral Sciences. Amsterdam: Elsevier Ltd., hal. 746–755. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.sbspro.2016.11.076.
Brah, S.A. dan Lim, H.Y. (2006) “The effects of technology and TQM on the performance of logistics companies,” International Journal of Physical Distribution & Logistics Management, 36(3), hal. 192–209. Tersedia pada: https://doi.org/10.1108/09600030610661796.
Chatterjee, S. dan Kumar Kar, A. (2020) “Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India,” International Journal of Information Management, 53, hal. 102103. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102103.
Clohessy, T. dan Acton, T. (2019) “Investigating the influence of organizational factors on blockchain adoption,” Industrial Management & Data Systems, 119(7), hal. 1457–1491. Tersedia pada: https://doi.org/10.1108/IMDS-08-2018-0365.
Dutot, V. dan Bergeron, F. (2016) “From strategic orientation to social media orientation,” Journal of Small Business and Enterprise Development, 23(4), hal. 1165–1190. Tersedia pada: https://doi.org/10.1108/JSBED-11-2015-0160.
Emzir (2010) Metodologi Penelitian Pendidikan: Kuantitatif dan Kualitatif. Depok: PT. RajaGrafindo Persada.
Ezzaouia, I. dan Bulchand-Gidumal, J. (2020) “Factors influencing the adoption of information technology in the hotel industry. An analysis in a developing country,” Tourism Management Perspectives, 34, hal. 100675. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.tmp.2020.100675.
Haseeb, M. et al. (2019) “Industry 4.0: A Solution towards Technology Challenges of Sustainable Business Performance,” Social Sciences, 8(5), hal. 154. Tersedia pada: https://doi.org/10.3390/socsci8050154.
Heizer, J. dan Render, B. (2015) Manajemen Operasi: Manajemen Keberlangsungan dan Rantai Pasokan. 11 ed. Jakarta: Salemba Empat.
Ifinedo, P. (2011) “AN EMPIRICAL ANALYSIS OF FACTORS INFLUENCING INTERNET/E-BUSINESS TECHNOLOGIES ADOPTION BY SMES IN CANADA,” International Journal of Information Technology & Decision Making, 10(04), hal. 731–766. Tersedia pada: https://doi.org/10.1142/S0219622011004543.
Nugraha, B. dan Edi, C. (2020) 59 Persen UMKM di DIY Terdampak Pandemi Virus Corona, Viva.co.id. Tersedia pada: https://www.viva.co.id/bisnis/1287269-59-persen-umkm-di-diy-terdampak-pandemi-virus-corona (Diakses: 20 November 2023).
Olanrewaju, A.-S.T. et al. (2020) “Social media and entrepreneurship research: A literature review,” International Journal of Information Management, 50, hal. 90–110. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2019.05.011.
Qalati, S.A. et al. (2020) “Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption,” Journal of Asian Finance, Economics and Business, 7(10), hal. 989–998. Tersedia pada: https://koreascience.kr/article/JAKO202029062616836.page.
Qalati, S.A. et al. (2021) “A mediated model on the adoption of social media and SMEs’ performance in developing countries,” Technology in Society, 64, hal. 101513. Tersedia pada: https://doi.org/10.1016/j.techsoc.2020.101513.
Sekaran, U. dan Bougie, R. (2016) Research Methods For Business: A Skill Building Approach. 7 ed. Chichester: John Wiley and Sons, Inc.
Tajudeen, F.P., Jaafar, N.I. dan Ainin, S. (2018) “Understanding the impact of social media usage among organizations,” Information and Management, 55(3), hal. 308–321. Tersedia pada: https://doi.org/10.1016/j.im.2017.08.004.
Tornatzky, L.G. dan Fleischer, M. (1990) The Processes of Technological Innovation. Lexington: Lexington Books.
Utami, K.N. (2020) PENGARUH KEUNTUNGAN RELATIF, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI KEGUNAAN TERHADAP KINERJA PEMASARAN UMKM YANG DIMEDIASI OLEH ADOPSI E-COMMERCE (Studi Pada UMKM di Kabupaten Sleman). UPN Veteran Yogyakarta. Tersedia pada: https://eprints.upnyk.ac.id/27610/.
Yasa, N.N.K. et al. (2020) “The role of competitive advantage in mediating the effect of promotional strategy on marketing performance,” Management Science Letters, 10, hal. 2845–2848. Tersedia pada: https://doi.org/10.5267/j.msl.2020.4.024.