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Abstract
Indonesia is a country that has a high tolerance for cultural differences. Strong cultural acculturation in Indonesian society gives rise to new preferences for various things related to culture, including culinary. Jannat Kitchen's founder saw this as a real business opportunity. Jannat Kitchen was established to tap into the growing market demand for Arabian food in Indonesia. The business was committed to provide high-quality and authentic Arabian food, affordable, and carefully curated taste for the customers. Jannat Kitchen prioritizes the use of high-quality ingredients sourced originally from local and imported from Arabian countries and original Yemeni chefs and staff members to ensure the authenticity of the flavour of the food and the sense of the culinary culture. The business is located in the area of Ma’had Tahfidzul Qur'an Isy Karima, Jl. Raya Solo - Tawangmangu Jl. Pakel No.KM34, Popongan, Gerdu, Kec. Karangpandan, Kabupaten Karanganyar, Jawa Tengah 57791. During its implementation, Jannat Kitchen passed several problems with the main priority was marketing issues. PDCA-Method was used to analyze the problems. The use of social media marketing is less appropriate and does not suit consumer behavior so its application is less effective. Jannat Kitchen tried to execute traditional marketing to complete the social media marketing. The traditional marketing strategy implemented by Jannat Kitchen was successful and in accordance with the company's milestones.
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Copyright (c) 2024 Gehad Rashed Mansoor Al-Sabahi, Bagus Panuntun
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References
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References
Abdullah, A. and Wekke, I.S. (2018) “Origins of Islam in Indonesia,” International Journal of Pure and Applied Mathematics, 119(18), pp. 1149–1179. Available at: https://acadpubl.eu/hub/2018-119-18/1/85.pdf.
Alnasuan, A. (2016) “Color Psychology,” American Research Journal of Humanities and Social Sciences (ARJHSS), 2(1), pp. 1–6. Available at: https://www.arjonline.org/papers/arjhss/v2-i1/9.pdf.
Badan Pusat Statistik (2024) Jumlah Penduduk menurut Kelompok Umur dan Jenis Kelamin (Jiwa), 2021-2023, Badan Pusat Statistik. Available at: https://karanganyarkab.bps.go.id/id/statistics-table/2/MTY2IzI=/jumlah-penduduk-menurut-kelompok-umur-dan-jenis-kelamin.html (Accessed: July 1, 2024).
Chakraborty, A. (2016) “Importance of PDCA Cycle for SMEs,” SSRG International Journal of Mechanical Engineering ( SSRG – IJME ), 3(5), pp. 13–17. Available at: https://www.internationaljournalssrg.org/IJME/paper-details?Id=130.
Janna Kitchen (2022) Instagram: @janna.yem - Janna Kitchen || 100% Yemeni Food, Instagram. Available at: https://www.instagram.com/janna.yem/?igsh=MTB4MGYwdzBhNGs5cQ%3D%3D (Accessed: July 1, 2024).
Janna Kitchen (no date a) @jannakitchen linktr.ee, linktr.ee. Available at: https://linktr.ee/jannakitchen (Accessed: July 1, 2024).
Janna Kitchen (no date b) Janna Kitchen, Google Maps. Available at: https://www.google.com/maps/place/Janna+Kitchen/@-7.6372811,111.1028781,15z/data=!4m2!3m1!1s0x0:0x67f0bc8ca86a6b8f?sa=X&ved=1t:2428&ictx=111 (Accessed: July 1, 2024).
Jonathan, G.M., Rusu, L. and Perjons, E. (2018) “Organizational Structure’s Influence on Business-IT Alignment: Looking Back to Look Forward,” International Journal of IT/Business Alignment and Governance (IJITBAG), 9(2), pp. 15–29. Available at: https://www.igi-global.com/gateway/article/220438.
Kamaliyah, F. (2017) Pandangan masyarakat Indonesia terhadap bangsa Arab sebagai bangsa islam = Indonesian people s views towards Arabic nations as islamic nation. Universitas Indonesia. Available at: https://lib.ui.ac.id/detail?id=20447064&lokasi=lokal.
Mahabie, A. (2020) “AKULTURASI BUDAYA TIMUR TENGAH DI INDONESIA (Kedatangan Islam dan Pengaruh Budaya),” Mamba’ul ‘Ulum, 16(1), pp. 1–13. Available at: https://jurnal.iimsurakarta.ac.id/index.php/mu/article/view/1.
Mahfud, C. et al. (2021) “Islamic cultural and Arabic linguistic influence on the languages of Nusantara; From lexical borrowing to localized Islamic lifestyles,” Wacana, Journal of the Humanities of Indonesia, 22(1), pp. 224–248. Available at: https://scholarhub.ui.ac.id/wacana/vol22/iss1/11/.
Setyawati, R.H. and Rindaningsih, I. (2024) “ANALYSIS OF THE EFFECTIVENESS OF EMPLOYEE PERFORMANCE APPRAISAL THROUGH EMPLOYEE PERFORMANCE TARGETS (SKP),” International Journal Multidisciplinary (IJMI), 1(2), pp. 26–34. Available at: https://journal.antispublisher.com/index.php/IJMI/article/view/66.