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Abstract
UMK telah lama menjadi sektor ekonomi esensial di Indonesia. Penelitian terdahulu menemukan bahwa adopsi media sosial dapat meningkatkan kinerja UMK. Penelitian ini bertujuan untuk menguji pengaruh konstruk organisasi (dukungan manajemen puncak dan orientasi kewirausahaan) dan konstruk lingkungan (intensitas persaingan, tekanan persaingan dan efek bandwagon) terhadap adopsi media sosial dan dampaknya bagi kinerja UMK di Yogyakarta. Penelitian ini melibatkan 100 responden yang dipilih menggunakan pendekatan purposive sampling. Hasil analisis data menggunakan aplikasi SmartPLS 3.0 memperoleh hasil bahwa orientasi kewirausahaan dan efek bandwagon menjadi faktor penting dalam memengaruhi adopsi media sosial oleh UMK. Penelitian ini juga menemukan bahwa adopsi media sosial terbukti mampu mendukung kinerja bisnis UMK. Hasil penelitian ini berkontribusi dalam mendukung pertumbuhan UMK di Indonesia melalui adopsi media sosial.
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Copyright (c) 2022 Tahmid Elang Sakti, Baziedy Aditya Darmawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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References
Ahmad, S. Z., Abu Bakar, A. R. and Ahmad, N. (2019) ‘Social media adoption and its impact on firm performance: the case of the UAE’, International Journal of Entrepreneurial Behaviour and Research, 25(1), p. 87. doi: 10.1108/IJEBR-08-2017-0299.
Al-Mudimigh, A., Zairi, M. and Al-Mashari, M. (2001) ‘ERP software implementation : an integrative framework’, European Journal of Information Systems, 10, pp. 216–226. doi: 10.1057/palgrave.ejis.3000406.
Amri, A. F. dan Iramani. (2018). Pengaruh Literasi Keuangan Terhadap Kinerja UMKM di Surabaya. Journal of Business and Banking, 8(1) pp. 59-70.
Bogatyreva, K, Beliaeva T, Shirokova G, and Puffer, SM. (2017). As different as chalk and cheese? The relationship between entrepreneurial orientation and SMEs’ growth: Evidence from Russia and Finland. Journal of East-West Business, 23(4):337–66.
Bogea, F. V. G. and Brito, F. Z. (2017), “Determinants of Social Media Adoption Among Large Scale Companies in Latin America”, available at http://dx.doi.org/10.4067/S0718-27242018000100011
Elbanna, A. and Newman, M. (2022) ‘The bright side and the dark side of top management support in Digital Transformaion –A hermeneutical reading’, Technological Forecasting & Social Change, 175, p. 121411. doi: 10.1016/j.techfore.2021.121411.
Gongora M O (2016), “Study of the Factors Influencing Adoption of Social Media in SMEs”, A Masters’ Thesis, Presented to the University of Polittecnica de Cataluña, Spain.
Hair, F. J., Hult, G. T. M., Ringle, C. M., and Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modelling (PLS-SEM). Sage Publications.
Heizer, J. Render, B., & Munson, C. (2017). Operations Management: Sustainability and Supply Chain Management 12th ed. Person Education.
Henseler, J., Ringle, C. . and Sarstedt, M. (2015) ‘A new criterion for assessing discriminant validity in variance-based structural equation modeling.’, Journal of the Academy of Marketing, 43(Science), pp. 115 – 135.
Hsu, P. F., Ray, S. and Li-Hsieh, Y. Y. (2014) ‘Examining cloud computing adoption intention, pricing mechanism, and deployment model’, International Journal of Information Management, 34, pp. 474–488. doi: 10.1016/j.ijinfomgt.2014.04.006.
Kaplan, A.M. and Haenlein, M. (2010). Users of the world, unite! the challenges and opportunities of Social Media, Bus. Horiz. 53, 59–68, https://doi.org/ 10.1016/j.bushor.2009.09.003.
Kementrian Komunikasi dan Informatika RI (2021) Pemerintah Dorong Digitalisasi UMKM hingga Pemerintah Daerah, www.kominfo.go.id. Available at: https://kominfo.go.id/content/detail/34175/pemerintah-dorong-digitalisasi-umkm-hingga-pemerintah-daerah/0/berita (Accessed: 16 September 2021).
Kementerian Koperasi & UKM RI (2021) Perkembangan Data Usaha Mikro, Kecil, Menengah (UMKM) dan Usaha Besar (UB) TAHUN 2018 - 2019, www.kemenkopukm.go.id. Available at: https://www.kemenkopukm.go.id/uploads/laporan/1617162002_SANDINGAN_DATA_UMKM_2018-2019.pdf (Accessed: 10 September 2021).
Lina, L. F. and Permatasari, B. (2020) ‘Social Media Capabilities dalam Adopsi Media Sosial Guna Meningkatkan Kinerja UMKM’, Jembatan : Jurnal Ilmiah Manajemen, 17(2), pp. 227–238. doi: 10.29259/jmbt.v17i2.12455.
Mutiara, N. A., Wijayangka, C. and Kartawinata, B. R. (2021) ‘Adopsi Media Sosial Terhadap Kinerja UMKM di Kota Bandung’, Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 5(1), pp. 1673–1684.
Nguyen, P. V., Huynh, H. T. N., Lam, L. N. H., Le, T. B., & Nguyen, N. H. X. (2021). The impact of entrepreneurial leadership on SMEs’ performance: the mediating effects of organizational factors. Heliyon, 7(6).
Permadi, I. and Fathussyaadah, E. (2021) ‘Survivability Usaha Mikro Kecil dan Menengah, Adopsi Media Sosial Sebagai Media Pemasaran’, Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi), 5(1), pp. 347–351.
Qalati, S. A., Li, W., Ahmed, N., Mirani, M. A., Khan, A. (2021) ‘Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption’, Sustainability, 13, pp. 1–24. doi: 10.3390/su13010075.
Simpson, J. J. and Sariol, M. (2022) ‘Uncertainty, entrepreneurial orientation, and the pursuit of M&A: Managing the unpredictable’, Journal of Business Research, 142, pp. 423–434. doi: 10.1016/j.jbusres.2022.01.006.
Swallehe, O. (2021) ‘The Determinants of Adoption of Social Media Marketing Among SMEs in Tanzania’, IUP Journal of Marketing Management, 20(1).
Tajudeen, F. P., Jaafar, N. I. and Ainin, S. (2018) ‘Understanding the impact of social media usage among organizations’, Information and Management, 55(3), pp. 308–321. doi: 10.1016/j.im.2017.08.004.
Wernerfelt, B. (1984) ‘Resource-Based View of The Firm’, Strategic Management Society, 5(2), pp. 171–180.