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Abstract
Penelitian ini bertujuan untuk menguji pengaruh adopsi platform digital terhadap inovasi model bisnis pada UMKM di Indonesia. Data dikumpulkan melalui survei menggunakan kuesioner yang mengukur variabel adopsi platform digital dan inovasi model bisnis. Responden penelitian terdiri dari pemilik dan manajer UMKM yang telah mengadopsi platform digital dalam pengelolaan bisnisnya, yang dipilih menggunakan teknik convenience sampling. Analisis data dilakukan dengan menggunakan uji regresi linier sederhana. Hasil penelitian menunjukkan bahwa adopsi platform digital tidak memiliki pengaruh signifikan terhadap inovasi model bisnis pada UMKM. Temuan ini mengindikasikan bahwa adopsi platform digital saja tidak cukup untuk mendorong peningkatan inovasi model bisnis UMKM. Temuan ini juga mengindikasikan bahwa adopsi platform digital harus disertai dengan upaya-upaya lain untuk menciptakan inovasi yang berarti bagi UMKM.
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Copyright (c) 2024 Rais Zaki Saiful Qohar, Baziedy Aditya Darmawan
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References
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- Cozzolino, A., Corbo, L. dan Aversa, P. (2021). ‘Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms’. Journal of Business Research, 126, pp. 385-400.
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- Khanagha, S., Ramezan Zadeh, M.T., Mihalache, O.R. and Volberda, H.W. (2018). ‘Embracing bewilderment: Responding to technological disruption in heterogeneous market environments’, Journal of Management Studies, 55(7), pp. 1079-1121.
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References
Achtenhagen, L., Melin, L. dan Naldi, L. (2013). ‘Dynamics of business models – strategizing, critical capabilities and activities for sustained value creation’. Long Range Planning, 46(6), pp. 427-442.
Berends, H., Smits, A., Reymen, I. dan Podoynitsyna, K. (2016). ‘Learning while (re)configuring: Business model innovation processes in established firms’. Strategic Organization, 14(3), pp. 181-219.
Cenamor, J. dan Frishammar, J. (2021) 'Openness in platform ecosystems: Innovation strategies for complementary products', Research Policy, 50(1), p. 104148.
Cenamor, J., Parida, V. dan Wincent, J. (2019) 'How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity', Journal of Business Research, 100, pp. 196-206.
Clauss, T. (2016). ‘Measuring business model innovation: Conceptualization, scale development, and proof of performance’. R&D Management, 47(3), pp. 385-403.
Cozzolino, A., Corbo, L. dan Aversa, P. (2021). ‘Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms’. Journal of Business Research, 126, pp. 385-400.
De Reuver, M., Sørensen, C. dan Basole, R.C. (2018). ‘The digital platform: A research agenda’. Journal of Information Technology, 33(2), pp. 124-135.
Ghozali, I. (2016) Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23. Edisi 8. Semarang: Badan Penerbit Universitas Diponegoro.
Girod, S.J.G. dan Whittington, R. (2016). ‘Reconfiguration, restructuring and firm performance: Dynamic capabilities and environmental dynamism’. Strategic Management Journal, 38(5), pp. 1121-1133.
Hilmersson, M. dan Hilmersson, F.L. (2020). ‘Networking to accelerate the pace of SME innovations', Journal of Business Research, 113, pp. 108-117.
Hu, P., Wang, Y., Feng, T. dan Duan, Y. (2021). ‘Innovative search, capability reconfiguration and firm innovation performance in the process of technological leapfrogging’. Chinese Management Studies, 15(5), pp. 961-984.
Ibarra, D., Ganzarain, J. dan Igartua, J.I. (2018). ‘Business Model Innovation through Industry 4.0: a Review’. Procedia Manufacturing, 22, pp. 4-10.
Jun, W., Nasir, M.H., Yousaf, Z., Khattak, A., Yasir, M., Javed, A. dan Shirazi, S.H. (2021). ‘Innovation performance in digital economy: does digital platform capability, improvisation capability and organizational readiness really matter?’, European Journal of Innovation Management, 25(5), pp. 1309-1327.
Karhu, K., Gustafsson, R. dan Lyytinen, K. (2018). ‘Exploiting and Defending Open Digital Platforms with Boundary Resources: Android’s Five Platform Forks’. Information Systems Research, 29(2), pp. 479–497.
Khanagha, S., Ramezan Zadeh, M.T., Mihalache, O.R. and Volberda, H.W. (2018). ‘Embracing bewilderment: Responding to technological disruption in heterogeneous market environments’, Journal of Management Studies, 55(7), pp. 1079-1121.
Klein, A., Sørensen, C., Freitas, A.S. de, Pedron, C.D. and Elaluf-Calderwood, S. (2020). ‘Understanding controversies in digital platform innovation processes: The Google Glass case’, Technological Forecasting and Social Change, 152, p. 119883.
Li, J., Qiu, J.-J., Zhou, Y., Wen, S., Dou, K.-Q. dan Li, Q. (2020) ‘Study on the Reference Architecture and Assessment Framework of Industrial Internet Platform’, IEEE Access, 8, pp. 164950-164971.
Martins, L.L., Rindova, V.P. dan Greenbaum, B.E. (2015). ‘Unlocking the hidden value of concepts: a cognitive approach to business model innovation', Strategic Entrepreneurship Journal, 9(1), pp. 99–117.
McIntyre, D.P. dan Srinivasan, A. (2017). ‘Networks, platforms, and strategy: Emerging views and next steps’. Strategic Management Journal, 38(1), pp. 141-160.
Papadopoulos, T., Baltas, K.N. dan Elisavet, M. (2020). ‘The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice’. International Journal of Information Management, 55, p. 102192.
Reger, R.K., Gustafson, L.T., Demarie, S.M. dan Mullane, J.V. (1994). ‘Reframing the organization: Why implementing total quality is easier said than done’. The Academy of Management Review, 19(3), pp. 565-584.
Sekaran, U. dan Bougie, R. (2016). Research Methods for Business: A Skill Building Approach. 7th ed. Chichester: Wiley.
Škare, M. dan Soriano, D.R. (2020). ‘A dynamic panel study on digitalization and firm’s agility: What drives agility in advanced economies 2009–2018’. Technological Forecasting and Social Change, 163, p. 120418.
Thomson, L., Kamalaldin, A., Sjödin, D. dan Parida, V. (2021) ‘A maturity framework for autonomous solutions in manufacturing firms: The interplay of technology, ecosystem, and business model’, International Entrepreneurship and Management Journal, 18(1), pp. 125-152.
Wang, J., Xu, C., Zhang, J., Bao, J. and Zhong, R. (2020) ‘A collaborative architecture of the industrial internet platform for manufacturing systems’, Robotics and Computer Integrated Manufacturing, 61, p. 101854.
Warner, K.S.R. and Wäger, M. (2019) ‘Building Dynamic Capabilities for Digital Transformation: An Ongoing Process of Strategic Renewal’, Long Range Planning, 52(3), pp. 326-349.
Xie, X., Han, Y., Anderson, A. dan Ribeiro-Navarrete, S. (2022). ‘Digital platforms and SMEs’ business model innovation: Exploring the mediating mechanisms of capability reconfiguration’. International Journal of Information Management, 65, p. 102513.