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Abstract
Penelitian ini bertujuan untuk menginvestigasi bagaimana motivasi wanita pekerja melakukan niat berbelanja online menggunakan smartphone. Sampel dalam responden ini dipilih menggunakan teknik purposive sampling dengan kriteria responden merupakan seorang perempuan pekerja yang memiliki gaji tetap yang sudah pernah atau yang akan melakukan pembelian online melalui smartphone dengan rentan umur responden berusia 20 tahun hingga lebih dari 40 tahun. Jumlah responden valid yang didapatkan adalah 250 responden. Seluruh data dianalisis menggunakan metode PLS-SEM. Variabel yang digunakan dalam penelitian ini adalah efikasi diri internet, estetika yang dirasakan, manfaat yang dirasakan, resiko yang dirasakan, dan niat membeli. Adapun hasil dalam penelitian ini menunjukkan bahwa efikasi diri internet berpengaruh negatif terhadap niat membeli pada belanja online melalui smartphone, efikasi diri internet berpengaruh positif terhadap manfaat yang dirasakan pada belanja online melalui, estetika yang dirasakan berpengaruh positif terhadap niat membeli pada belanja online melalui smartphone, estetika yang dirasakan berpengaruh positif terhadap manfaat yang dirasakan pada belanja online melalui smartphone, manfaat yang dirasakan berpengaruh positif terhadap niat membeli pada belanja online melalui smartphone, dan resiko yang dirasakan berpengaruh negatif terhadap niat membeli pada belanja online melalui smartphone. Hasil penelitian ini diharapkan dapat membantu pihak-pihak belanja online yang ada di Indonesia untuk meningkatkan niat pembeli dalam berbelanja online.
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Copyright (c) 2022 Farid Reynaldi Diva Latif, Asmai Ishak
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References
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- Sreen, N., Yadav, R., Kumar, S. and Gleim, M., 2020. The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38(1), pp.47-57.
- Thakur, R., 2018. The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application. International Journal of Retail & Distribution Management, 46(3), pp.283-303.
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- Wang, Y., Hong, S., and Lou, H., 2010. Beautiful beyond useful? The role of web aesthetics. Journal of Computer Information Systems, 50(3), pp.121-129.
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References
Agarwal, R. and Prasad, J., 1998. A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology. Information Systems Research, 9(2), pp.204-215.
Akhlaq, A. and Ahmed, E., 2015. Digital commerce in emerging economies. International Journal of Emerging Markets, 10(4), pp.634-647.
Akkaya, M., 2021. Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories. European Research on Management and Business Economics, 27(3), p.100155.
Alalwan, A., Dwivedi, Y., Rana, N. and Simintiras, A., 2016. Jordanian consumers’ adoption of telebanking. International Journal of Bank Marketing, 34(5), pp.690-709.
Aure, P., Lopez, C., Santana, A., Tan, L., Villaflor, S., Dui, R., and Paredes, M., 2020. Determinants of purchase intention towards social enterprise personal care brands: A PLS-SEM approach. International Journal of Entrepreneurship, 24(1), pp.1-18.
Bandura, A., 1977. Self-efficacy: Toward a unifying theory of behavioral change. Psychological Review, 84(2), pp.191-215.
Benson, V., Ezingeard, J. and Hand, C., 2019. An empirical study of purchase behaviour on social platforms: The role of risk, beliefs and characteristics. Information Technology & People, 32(4), pp.876-896.
Bhatti, A. and Rehman, U. S., 2020. Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies, 26(1), pp.33-54.
Bigoin-Gagnan, A. and Lacoste-Badie, S., 2018. Symmetry influences packaging aesthetic evaluation and purchase intention. International Journal of Retail & Distribution Management, 46(11/12), pp.1026-1040.
Chang, H., Ma, C. and Chen, H., 2020. The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions. International Journal of Environmental Research and Public Health, 17(10), p.3479.
Davis, F., 1985. A technology acceptance model for empirically testing new end-user information systems: Theory and results. Doctoral dissertation, Massachusetts Institute of Technology.
Davis, F., 1989. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), p.319.
Dowling, G. and Staelin, R., 1994. A Model of Perceived Risk and Intended Risk-Handling Activity. Journal of Consumer Research, 21(1), p.119.
Faqih, K., 2013. Exploring the influence of perceived risk and internet self-efficacy on consumer online shopping intentions: Perspective of technology acceptance model. International Management Review, 9(1), pp.67-77.
Golzard, V., 2019. Economic empowerment of Iranian women through the internet. Gender in Management: An International Journal, 35(1), pp.1-18.
Hair, J., Hult, G., Ringle, C. and Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Los Angeles: SAGE Publications.
Haryanti, T. and Subriadi, A., 2021. E-commerce acceptance in the dimension of sustainability. Journal of Modelling in Management, 17(2), pp.715-745.
Holden, H. and Rada, R., 2011. Understanding the Influence of Perceived Usability and Technology Self-Efficacy on Teachers’ Technology Acceptance. Journal of Research on Technology in Education, 43(4), pp.343-367.
Huang, H., Kuo, Y., Wang, S., Wang, C. and Tsai, C., 2016. Structural Factors Affecting Health Examination Behavioral Intention. International Journal of Environmental Research and Public Health, 13(4), p.395.
Indiani, N. and Febriandari, S., 2021. Key antecedents of consumer purchasing behaviour in emerging online retail market. Cogent Business & Management, 8(1), p.1978370.
Jabeen, F. and Faisal, M., 2018. Imperatives for improving entrepreneurial behavior among females in the UAE. Gender in Management: An International Journal, 33(3), pp.234-252.
Jung, T., Lee, H., Chung, N. and tom Dieck, M., 2018. Cross-cultural differences in adopting mobile augmented reality at cultural heritage tourism sites. International Journal of Contemporary Hospitality Management, 30(3), pp.1621-1645.
Kwon, W. S., and Noh, M. (2010), “The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping”, Journal of Fashion Marketing and Management: An International Journal, 14(3), pp.335-349.
Le-Hoang, P., 2020. The relationship between aesthetics, perceived value and buying intention: a literature review and conceptual framework. Independent Journal of Management & Production, 11(3), p.1050-1069.
Lee, J. and Lee, Y., 2019. Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers’ attitudes towards online shopping malls. Asia Pacific Journal of Marketing and Logistics, 31(2), pp.464-479.
Longstreet, P., Valacich, J. and Wells, J., 2021. Towards an understanding of online visual aesthetics: An instantiation of the composition perspective. Technology in Society, 65, p.101536.
Moon, N., Talha, I. and Salehin, I., 2021. An advanced intelligence system in customer online shopping behavior and satisfaction analysis. Current Research in Behavioral Sciences, 2, p.100051.
Naes, T., Isaksson, T., Fearn, T., and Davies, T., 2002. Multivariate calibration and classification. West Sussex: NIR Publication.
Peña-García, N., Gil-Saura, I., Rodríguez-Orejuela, A. and Siqueira-Junior, J., 2020. Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6), p.e04284.
Sarkar, A., 2011. Impact of utilitarian and hedonic shopping values on individual's perceived benefits and risks in online shopping. International Management Review, 7(1), p.58.
Sedighi, M., van Splunter, S., Brazier, F., van Beers, C. and Lukosch, S., 2016. Exploration of multi-layered knowledge sharing participation: the roles of perceived benefits and costs. Journal of Knowledge Management, 20(6), pp.1247-1267.
Shukla, M., Jain, V. and Misra, R., 2021. Factors influencing smartphone based online shopping: an empirical study of young Women shoppers. Asia Pacific Journal of Marketing and Logistics, 34(5), pp.1060-1077.
Sreen, N., Yadav, R., Kumar, S. and Gleim, M., 2020. The impact of the institutional environment on green consumption in India. Journal of Consumer Marketing, 38(1), pp.47-57.
Thakur, R., 2018. The role of self-efficacy and customer satisfaction in driving loyalty to the mobile shopping application. International Journal of Retail & Distribution Management, 46(3), pp.283-303.
Wang, J. and Hsu, Y., 2019. Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example. Sustainability, 11(23), p.6806.
Wang, Y., Hong, S., and Lou, H., 2010. Beautiful beyond useful? The role of web aesthetics. Journal of Computer Information Systems, 50(3), pp.121-129.
Zhang, X., Prybutok, V., Ryan, S. and Pavur, R., 2009. A Model of the Relationship among Consumer Trust, Web Design and User Attributes. Journal of Organizational and End User Computing, 21(2), pp.44-66.
Zhu, L., Li, H., Wang, F., He, W. and Tian, Z., 2020. How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework. Aslib Journal of Information Management, 72(4), pp.463-488.