Article Sidebar

Submitted
25 August 2023
Accepted
25 August 2023
Published
28 August 2023
Download
PDF
Statistic
Read Counter : 128 Download : 544

Main Article Content

Abstract

Penelitian ini bertujuan untuk menguji peran sosial media influencer dalam memilih, merekomendasikan, serta niat beli terhadap sebuah merek. Dalam penelitian ini, populasi yang digunakan adalah mng berada di Yogyakarta yang menggunakan sosial media dalam kehidupan sehari – hari. Jumlah sampel sebanyak 195 responden dengan kriteria usia 17-50 tahun yang menggunakan media sosial. Data penelitian diperoleh dengan menggunakan kuesioner secara survey online melalui google form. Teknik analisis data menggunakan Structural Equation Model (SEM) pada progam AMOS 22. Hasil penelitian membuktikan bahwa peran sosial media influencer sangat berpengaruh dalam merekomendasikan, mempengaruhi nilai suatu merek, dan keputusan membeli terhadap sebuah merek.

Keywords

peran sosial media influencer keterlibatan merek nilai yang diharapkan niat pembelian electronic word of mouth

Article Details

License

Copyright (c) 2023 Endar Abdi Prakoso, Asmai Ishak

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Prakoso, E. A., & Ishak, A. (2023). Peran Sosial Media Influencer dalam Memilih Merek yang Akan Dibeli. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 2(3), 249–271. Retrieved from https://journal.uii.ac.id/selma/article/view/30249
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abidin, C. (2015) “Communicative Intimacies: Influencers and Percieved Interconnectedness,” Ada: A Journal of Gender, New Media, and Technology, (8), hal. 1–16. Tersedia pada: https://scholarsbank.uoregon.edu/xmlui/handle/1794/26365.
  2. Al-Debei, M.M. dan Al-Lozi, E. (2014) “Explaining and predicting the adoption intention of mobile data services: A value-based approach,” Computers in Human Behavior, 35, hal. 326–338. Tersedia pada: https://doi.org/10.1016/j.chb.2014.03.011.
  3. Alalwan, A.A. et al. (2016) “Jordanian consumers’ adoption of telebanking: Influence of perceived usefulness, trust and self-efficacy,” International Journal of Bank Marketing, 34(5), hal. 690–709. Tersedia pada: https://doi.org/10.1108/IJBM-06-2015-0093.
  4. Ananda, A.S., Hernández-García, Á. dan Lamberti, L. (2016) “N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations,” Journal of Innovation & Knowledge, 1(3), hal. 170–180. Tersedia pada: https://doi.org/10.1016/j.jik.2016.01.003.
  5. Aninda, N. (2023) Perjalanan Karier Arief Muhammad dari Twitter Receh Hingga Bisnis Miliaran, Hypeabis.id. Tersedia pada: https://hypeabis.id/read/22660/perjalanan-karier-arief-muhammad-dari-twitter-receh-hingga-bisnis-miliaran (Diakses: 20 Agustus 2023).
  6. Arbuckle, J.L. (2014) IBM® SPSS® AmosTM 23 User’s Guide. IBM Corp.; Amos Development Corporation.
  7. Ball-Rokeach, S.J. (1985) “THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY: A Sociological Framework,” Communication Research, 12(4), hal. 485–510. Tersedia pada: https://doi.org/10.1177/009365085012004003.
  8. Ball-Rokeach, S.J., Rokeach, M. dan Grube, J.W. (1984) The Great American Values Test: Influencing Behavior and Belief Through Television. New York: Free Press.
  9. Bao, T. dan Chang, T.S. (2014) “Finding disseminators via electronic word of mouth message for effective marketing communications,” Decision Support Systems, 67, hal. 21–29. Tersedia pada: https://doi.org/10.1016/j.dss.2014.07.006.
  10. Barreda, A.A. et al. (2016) “Online branding: Development of hotel branding through interactivity theory,” Tourism Management, 57, hal. 180–192. Tersedia pada: https://doi.org/10.1016/j.tourman.2016.06.007.
  11. Bataineh, A.Q. (2015) “The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image,” International Journal of Marketing Studies, 7(1), hal. 126–137. Tersedia pada: https://doi.org/10.5539/ijms.v7n1p126.
  12. Brodie, R.J. et al. (2011) “Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research,” Journal of Service Research, 14(3), hal. 252–271. Tersedia pada: https://doi.org/10.1177/1094670511411703.
  13. Brown, D. dan Hayes, N. (2007) Influencer Marketing. 1 ed. London: Routledge. Tersedia pada: https://doi.org/10.4324/9780080557700.
  14. Casaló, L. V, Flavián, C. dan Ibáñez-Sánchez, S. (2020) “Influencers on Instagram: Antecedents and consequences of opinion leadership,” Journal of Business Research, 117, hal. 510–519. Tersedia pada: https://doi.org/10.1016/j.jbusres.2018.07.005.
  15. Childers, C.C., Lemon, L.L. dan Hoy, M.G. (2019) “#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns,” Journal of Current Issues & Research in Advertising, 40(3), hal. 258–274. Tersedia pada: https://doi.org/10.1080/10641734.2018.1521113.
  16. DeFleur, M.L. dan Ball-Rokeach, S.J. (1989) Theories of Mass Communication. New York: Longman.
  17. Erkan, I. dan Evans, C. (2016) “The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption,” Computers in Human Behavior, 61, hal. 47–55. Tersedia pada: https://doi.org/10.1016/j.chb.2016.03.003.
  18. France, C., Merrilees, B. dan Miller, D. (2016) “An integrated model of customer-brand engagement: Drivers and consequences,” Journal of Brand Management, 23, hal. 119–136. Tersedia pada: https://doi.org/10.1057/bm.2016.4.
  19. Ghozali, I. (2016) Aplikasi Analisis Multivariete Dengan Program IBM SPSS 23. 8 ed. Semarang: Badan Penerbit Universitas Diponegoro Semarang.
  20. Gogoi, B.J. (2013) “Study of Antecedents of Purchase Intention and its Effect on Brand Loyalty of Private Label Brand of Apparel,” International Journal of Sales and Marketing Management Research and Development, 3(2), hal. 73–86. Tersedia pada: http://www.tjprc.org/publishpapers/2-33-1367497537-6. STUDY OF ANTECEDENTS - full.pdf.
  21. Hahn, K.H.Y. dan Kim, J. (2013) “Salient antecedents of mobile shopping intentions: Media dependency, fashion/brand interest and peer influence,” Journal of Global Fashion Marketing, 4(4), hal. 225–246. Tersedia pada: https://doi.org/10.1080/20932685.2013.817140.
  22. Hennig-Thurau, T. et al. (2004) “Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?,” Journal of Interactive Marketing, 18(1), hal. 38–52. Tersedia pada: https://doi.org/`10.1002/dir.10073.
  23. Hsiao, K., Lu, H. dan Lan, W. (2013) “The influence of the components of storytelling blogs on readers’ travel intentions,” Internet Research, 23(2), hal. 160–182. Tersedia pada: https://doi.org/10.1108/10662241311313303.
  24. Hsu, C.-P. et al. (2014) “Basing bloggers’ power on readers’ satisfaction and loyalty,” Online Information Review, 38(1), hal. 78–94. Tersedia pada: https://doi.org/10.1108/OIR-10-2012-0184.
  25. Jiménez-Castillo, D. dan Sánchez-Fernández, R. (2019) “The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention,” International Journal of Information Management, 49, hal. 366–376. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2019.07.009.
  26. Kamboj, S. et al. (2018) “Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response,” International Journal of Information Management, 39, hal. 169–185. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2017.12.001.
  27. Kapitan, S. dan Silvera, D.H. (2016) “From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness,” Marketing Letters, 27, hal. 553–567. Tersedia pada: https://doi.org/10.1007/s11002-015-9363-0.
  28. Keller, K.L. dan Swaminathan, V. (2020) Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 5 ed. Harlow: Pearson Education Limited.
  29. Kotler, P. dan Armstrong, G. (2014) Principles of Marketing. 15 ed. Essex: Pearson Education Limited.
  30. Kotler, P. dan Keller, K.L. (2016) Marketing Management. 15 ed. London: Pearson Education Limited.
  31. Leckie, C., Nyadzayo, M.W. dan Johnson, L.W. (2018) “Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness,” Journal of Services Marketing, 32(1), hal. 70–82. Tersedia pada: https://doi.org/10.1108/JSM-01-2017-0035.
  32. Lou, C. dan Yuan, S. (2019) “Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media,” Journal of Interactive Advertising, 19(1), hal. 58–73. Tersedia pada: https://doi.org/10.1080/15252019.2018.1533501.
  33. Madahi, A. dan Sukati, I. (2012) “The Effect of External Factors on Purchase Intention amongst Young Generation in Malaysia,” International Business Research, 5(8), hal. 153–159. Tersedia pada: https://doi.org/10.5539/ibr.v5n8p153.
  34. Magno, F. (2017) “The influence of cultural blogs on their readers’ cultural product choices,” International Journal of Information Management, 37(3), hal. 142–149. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2017.01.007.
  35. Miles, D.A. (2017) A taxonomy of research gaps: Identifying and defining the seven research gaps methodological gap, Doctoral Student Workshop: Finding Research Gaps - Research Methods and Strategies. Dallas. Tersedia pada: https://www.researchgate.net/profile/Sanusi-Sani-Maimagani/post/What-is-a-research-gap-or-knowledge-gap-in-research-and-literature-Is-gap-explored-or-constructed-How-can-gap-in-research-be-identified/attachment/612e5570647f3906fc94fab2/AS%3A10628998501539.
  36. Nurfitriani, A.I. (2021) Pengusaha dan Influencer Terkenal, Inilah Profil Lengkap Arief Muhammad, Karawangpost.com. Tersedia pada: https://karawangpost.pikiran-rakyat.com/selebritas/pr-1422537899/pengusaha-dan-influencer-terkenal-inilah-profil-lengkap-arief-muhammad (Diakses: 20 Agustus 2023).
  37. Purwianti, L. dan Ricarto, T. (2018) “Analisa Faktor-Faktor yang Mempengaruhi Purchase Intention pada Pengguna Smartphone di Batam,” Jurnal Manajemen Maranatha, 18(1), hal. 41–56. Tersedia pada: https://doi.org/10.28932/jmm.v18i1.1095.
  38. Putri, N.W.A.P.A.Y. dan Sharif, O.O. (2021) “The Effect Of Influencer On Engagement, Expected Value, and Purchase Intention,” Jurnal Riset Bisnis Dan Manajemen, 14(2), hal. 53–57. Tersedia pada: https://journal.unpas.ac.id/index.php/jrbm/article/view/3866.
  39. Raza, M.A. et al. (2014) “The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan,” Journal of Public Administration and Governance, 4(3), hal. 1–19. Tersedia pada: https://www.macrothink.org/journal/index.php/jpag/article/view/5846.
  40. Rocamora, A. (2019) “The Labour of Fashion Blogging,” in L. Armstrong dan F. McDowell (ed.) Fashioning Professionals: Identity and Representation at Work In The Creative Industries. London: Bloomsbury Publishing Plc, hal. 65–81. Tersedia pada: https://doi.org/10.5040/9781350001879.ch-004.
  41. Shah, S.S.H. et al. (2012) “The Impact of Brands on Consumer Purchase Intentions,” Asian Journal of Business Management, 4(2), hal. 105–110.
  42. Shiau, W.-L., Dwivedi, Y.K. dan Lai, H.-H. (2018) “Examining the core knowledge on facebook,” International Journal of Information Management, 43, hal. 52–63. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2018.06.006.
  43. Sokolova, K. dan Kefi, H. (2020) “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions,” Journal of Retailing and Consumer Services, 53, hal. 101742. Tersedia pada: https://doi.org/10.1016/j.jretconser.2019.01.011.
  44. Sprott, D., Czellar, S. dan Spangenberg, E. (2009) “The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale,” Journal of Marketing Research, 46(1), hal. 92–104. Tersedia pada: https://doi.org/10.1509/jmkr.46.1.92.
  45. Sugiharto, S.A. dan Ramadhana, M.R. (2018) “PENGARUH KREDIBILITAS INFLUENCER TERHADAP SIKAP PADA MEREK (Studi pada Mahasiswa Fakultas Komunikasi dan Bisnis Universitas Telkom),” Jurnal Ilmu Politik dan Komunikasi, 8(2), hal. 1–9. Tersedia pada: https://doi.org/10.34010/jipsi.v8i2.1333.
  46. Universitas Stekom (tanpa tanggal) Arief Muhammad, Universitas Stekom. Tersedia pada: https://p2k.stekom.ac.id/ensiklopedia/Arief_Muhammad (Diakses: 20 Agustus 2023).
  47. Veirman, M. De, Cauberghe, V. dan Hudders, L. (2017) “Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude,” International Journal of Advertising, 36(5), hal. 798–828. Tersedia pada: https://doi.org/10.1080/02650487.2017.1348035.
  48. Veronica dan Rodhiah (2021) “Pengaruh Privacy, Social Influence Terhadap Online Purchase Intention: Trust Sebagai Variabel Mediasi,” Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(2), hal. 235–246. Tersedia pada: https://doi.org/10.24912/jmieb.v5i2.9657.
  49. Wang, E.S.-T. dan Chou, N.P.-Y. (2014) “Consumers Characteristic, Social Influence, and System Factors on Online Group-Buying Repurchasing Intention,” Journal of Electronic Commerce Research, 15(2), hal. 119–132. Tersedia pada: http://www.jecr.org/node/429.
  50. Wangenheim, F. v. dan Bayón, T. (2004) “The effect of word of mouth on services switching,” European Journal of Marketing, 38(9/10), hal. 1173–1185. Tersedia pada: https://doi.org/10.1108/03090560410548924.
  51. Widyastuti, P.R. (2021) Apa Itu Tren Ikoy-ikoyan? Dicetuskan Arief Muhammad, Bagi-bagi Uang hingga HP untuk Followers, Tribun Seleb. Diedit oleh A.M. Husna. Tersedia pada: https://www.tribunnews.com/seleb/2021/08/01/apa-itu-tren-ikoy-ikoyan-dicetuskan-arief-muhammad-bagi-bagi-uang-hingga-hp-untuk-followers (Diakses: 25 Agustus 2023).
  52. Wu, L.-Y. et al. (2014) “Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective,” Journal of Business Research, 67(1), hal. 2768–2776. Tersedia pada: https://doi.org/10.1016/j.jbusres.2012.09.007.
  53. Zhang, Y., Moe, W.W. dan Schweidel, D.A. (2017) “Modeling the role of message content and influencers in social media rebroadcasting,” International Journal of Research in Marketing, 34(1), hal. 100–119. Tersedia pada: https://doi.org/10.1016/j.ijresmar.2016.07.003.

Most read articles by the same author(s)