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Submitted
6 August 2022
Accepted
15 August 2022
Published
16 August 2022
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Abstract

At the beginning of 2020, there was a pandemic that shocked the world community, namely COVID-19, which had an impact on all aspects of people’s lives, including consumer behavior patterns. This study aims to analyze the impact of consumer fear due to the COVID-19 pandemic on consumer behavior, especially on stocking behavior and consumer impulse buying behavior in the city of Tasikmalaya. The objects of this study were grouped using a non-probability sampling method with a convenience sampling technique. The object of the research itself is the people who live in the city of Tasikmalaya, West Java. The research sample obtained in this study was 261 respondents. The techniques and data processing applied in this study used quantitative methods with the structural equation model (SEM) using AMOS 24 software. consumer hoarding and also has the same effect on consumer impulse buying behavior.

Keywords

consumer behavior stocking impulsive buying COVID-19

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Copyright (c) 2022 Muhammad Zulfikar, Ratna Roostika

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Zulfikar, M., & Roostika, R. (2022). Impact of The COVID-19 Pandemic Crisis on Stocking Behavior and Impulsive Purchase of Consumers in Tasikmalaya. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(3), 141–150. Retrieved from https://journal.uii.ac.id/selma/article/view/24986
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