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Abstract
Penelitian ini bertujuan untuk mengidentifikasi terkait faktor-faktor niat anteseden generasi Z di Indonesia terhadap niat menggunakan ShopeePay. Teori utama penelitian ini menggunakan technology acceptance model (TAM) dan theory of reasoned action (TRA) dengan menggunakan variabel norma subjektif, persepsi manfaat, persepsi kemudahan penggunaan, dan niat menggunakan. Dengan menggunakan pendekatan kuantitatif melalui penyebaran kuesioner online didapatkan jumlah 180 responden. Jumlah responden tersebut didapatkan dengan menggunakan teknik purposive sampling berdasarkan kriteria responden tahun kelahiran 1995-2010 dan sudah pernah menggunakan ShopeePay. Hasil data dianalisis dengan menggunakan metode PLS-SEM. Adapun hasil dari penelitian ini menunjukan bahwa persepsi kemudahan penggunaan tidak berpengaruh terhadap niat menggunakan ShopeePay, namun norma subjektif berpengaruh positif dan signifikan terhadap persepsi manfaat, persepsi kemudahan penggunaan dan niat menggunakan ShopeePay, persepsi kemudahan penggunaan berpengaruh positif dan signifikan terhadap persepsi manfaat ShopeePay, persepsi manfaat berpengaruh positif dan signifikan terhadap niat menggunakan ShopeePay.
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Copyright (c) 2022 Hayyi Farhan Taqiyuddin, Agus Abdurrahman
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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- Daragmeh, A., Lentner, C. dan Sági, J. (2021) “FinTech payments in the era of COVID-19: Factors influencing behavioral intentions of ‘Generation X’ in Hungary to use mobile payment,” Journal of Behavioral and Experimental Finance, 32, hal. 100574. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jbef.2021.100574.
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- Fishbein, M. dan Ajzen, I. (1975) Belief, attitude, intention and behaviour: An introduction to theory and research. Massachusetts: Addison-Wesley Publishing Company.
- Gazali, H. (2019) Islam Untuk Gen-Z: Mengajarkan Islam & Mendidik Muslim Generasi Z. 1 ed. Diedit oleh S. Kholisoh. Jakarta: Wahid Foundation.
- Hartono, J. (2007) Sistem Informasi Keperilakuan. Yogyakarta: Penerbit Andi.
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- Latief, F., Dirwan, D. dan Idris, M. (2021) “DETERMINAN MINAT PENGGUNAAN E-WALLET SHOPEEPAY,” Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(3), hal. 157–166. Tersedia pada: https://doi.org/10.31955/mea.v5i3.1401.
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- Posnick-Goodwin, S. (2010) “Meet generation Z,” California Educator, 14, hal. 8–18.
- Prasetyo, W.B. (2020) Ini Daftar Dompet Digital dengan Pertumbuhan Pesat saat Pandemi, Berita Satu.
- Priyono, A. (2017) “Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay,” Jurnal Siasat Bisnis, 21(1), hal. 88–106. Tersedia pada: https://doi.org/10.20885/jsb.vol21.iss1.art6.
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- Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Sciences, Volume 2. Ann Arbor: Holt, Rinehart and Winston. Tersedia pada: https://doi.org/0030919347, 9780030919343.
- Sarstedt, M., Ringle, C.M. dan Hair, J.F. (2017) “Partial Least Squares Structural Equation Modeling,” in C. Homburg, M. Klarmann, dan A. Vomberg (ed.) Handbook of Market Research. Cham: Springer International Publishing, hal. 1–40. Tersedia pada: https://doi.org/10.1007/978-3-319-05542-8_15-1.
- Sekaran, U. (2006) Research Methods for Business. New Jersey: John Wiley & Sons Ltd.
- Singh, N. dan Sinha, N. (2020) “How perceived trust mediates merchant’s intention to use a mobile wallet technology,” Journal of Retailing and Consumer Services, 52, hal. 101894. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jretconser.2019.101894.
- Singh, N., Sinha, N. dan Liébana-Cabanillas, F.J. (2020) “Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence,” International Journal of Information Management, 50, hal. 101613. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2019.05.022.
- Sugiyono (2009) Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: ALFABETA, cv.
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- Viranti, D.N. dan Aji, H.M. (2022) “Anteseden dari Niat Menggunakan TikTok: Studi Pada Muslim Gen Z di Indonesia,” Jurnal Manajemen dan Usahawan Indonesia, 45(1), hal. 1–15.
References
Aditya, I.M.F. dan Dwiana Putra, I.M.P. (2021) “Persepsi Manfaat, Persepsi Kemudahan, Norma Subjektif, Kualitas Informasi dan Minat Penggunaan: Studi pada Pengguna E-commerce,” E-Jurnal Akuntansi, 31(5), hal. 1318–1330.
Ahmad dan Pambudi, B.S. (2014) “Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Keamanan dan Ketersediaan Fitur terhadap Minat Ulang Nasabah Bank dalam Menggunakan Internet Banking (Studi pada Program Layanan Internet Banking BRI),” Competence Journal of Management Studies, 8(1), hal. 1–11.
Aji, H.M., Berakon, I. dan Riza, A.F. (2021) “The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia,” Journal of Islamic Marketing, 12(6), hal. 1180–1196. Tersedia pada: https://doi.org/10.1108/JIMA-10-2019-0203.
Daragmeh, A., Lentner, C. dan Sági, J. (2021) “FinTech payments in the era of COVID-19: Factors influencing behavioral intentions of ‘Generation X’ in Hungary to use mobile payment,” Journal of Behavioral and Experimental Finance, 32, hal. 100574. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jbef.2021.100574.
Davis, F.D. (1989) “Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology,” MIS Quarterly, 13(3), hal. 319–340. Tersedia pada: https://doi.org/10.2307/249008.
Fishbein, M. dan Ajzen, I. (1975) Belief, attitude, intention and behaviour: An introduction to theory and research. Massachusetts: Addison-Wesley Publishing Company.
Gazali, H. (2019) Islam Untuk Gen-Z: Mengajarkan Islam & Mendidik Muslim Generasi Z. 1 ed. Diedit oleh S. Kholisoh. Jakarta: Wahid Foundation.
Hartono, J. (2007) Sistem Informasi Keperilakuan. Yogyakarta: Penerbit Andi.
Ho, J.C. et al. (2020) “Factors affecting the behavioral intention to adopt mobile banking: An international comparison,” Technology in Society, 63, hal. 101360. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.techsoc.2020.101360.
Khatimah, H. dan Halim, F. (2014) “Consumers’ intention to use e-money in Indonesia based on Unified Theory of Acceptance and Use of Technology (UTAUT),” American-Eurasian Journal of Sustainable Agriculture, 8(12), hal. 34–40.
Latief, F., Dirwan, D. dan Idris, M. (2021) “DETERMINAN MINAT PENGGUNAAN E-WALLET SHOPEEPAY,” Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 5(3), hal. 157–166. Tersedia pada: https://doi.org/10.31955/mea.v5i3.1401.
Liñán, F. dan Chen, Y. (2009) “Development and Cross–Cultural Application of a Specific Instrument to Measure Entrepreneurial Intentions,” Entrepreneurship Theory and Practice, 33(3), hal. 593–617. Tersedia pada: https://doi.org/10.1111/j.1540-6520.2009.00318.x.
Ma, L. (2021) “Understanding non-adopters’ intention to use internet pharmacy: Revisiting the roles of trustworthiness, perceived risk and consumer traits,” Journal of Engineering and Technology Management, 59, hal. 101613. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jengtecman.2021.101613.
Malhotra, Y. dan Galletta, D.F. (1999) “Extending the technology acceptance model to account for social influence: theoretical bases and empirical validation,” in Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers. Hawaii: IEEE, hal. 1–14. Tersedia pada: https://doi.org/10.1109/HICSS.1999.772658.
Miao, R. et al. (2017) “Factors that influence users’ adoption intention of mobile health: a structural equation modeling approach,” International Journal of Production Research, 55(19), hal. 5801–5815. Tersedia pada: https://doi.org/10.1080/00207543.2017.1336681.
Monica, N. dan Tama, A.I. (2017) “Pengaruh Persepsi Manfaat, Persepsi Kemudahan, Persepsi Kenyamanan, Norma Subjektif Dan Kepercayaan Terhadap Minat Menggunakan Electronic Commerce,” Jurnal Riset Akuntansi & Komputerisasi Akuntansi, 8(1), hal. 27–41.
Nagy, Á. dan Kölcsey, A. (2017) “Generation Alpha: Marketing or Science,” Acta Educationis Generalis, 7(1), hal. 107–115. Tersedia pada: https://doi.org/doi:10.1515/atd-2017-0007.
Nursiah (2017) “Pengaruh Perceived Ease of Use dan Perceived Usefulness Terhadap Behavior Intention to Use,” Jurnal Elektronik Sistem Informasi dan Komputer, 3(2), hal. 39–47. Tersedia pada: https://jesik.web.id/index.php/jesik/article/download/69/48.
Posnick-Goodwin, S. (2010) “Meet generation Z,” California Educator, 14, hal. 8–18.
Prasetyo, W.B. (2020) Ini Daftar Dompet Digital dengan Pertumbuhan Pesat saat Pandemi, Berita Satu.
Priyono, A. (2017) “Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay,” Jurnal Siasat Bisnis, 21(1), hal. 88–106. Tersedia pada: https://doi.org/10.20885/jsb.vol21.iss1.art6.
Riemenschneider, C.K., Harrison, D.A. dan Mykytyn, P.P. (2003) “Understanding it adoption decisions in small business: integrating current theories,” Information & Management, 40(4), hal. 269–285. Tersedia pada: https://doi.org/https://doi.org/10.1016/S0378-7206(02)00010-1.
Roscoe, J.T. (1975) Fundamental Research Statistics for the Behavioral Sciences, Volume 2. Ann Arbor: Holt, Rinehart and Winston. Tersedia pada: https://doi.org/0030919347, 9780030919343.
Sarstedt, M., Ringle, C.M. dan Hair, J.F. (2017) “Partial Least Squares Structural Equation Modeling,” in C. Homburg, M. Klarmann, dan A. Vomberg (ed.) Handbook of Market Research. Cham: Springer International Publishing, hal. 1–40. Tersedia pada: https://doi.org/10.1007/978-3-319-05542-8_15-1.
Sekaran, U. (2006) Research Methods for Business. New Jersey: John Wiley & Sons Ltd.
Singh, N. dan Sinha, N. (2020) “How perceived trust mediates merchant’s intention to use a mobile wallet technology,” Journal of Retailing and Consumer Services, 52, hal. 101894. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.jretconser.2019.101894.
Singh, N., Sinha, N. dan Liébana-Cabanillas, F.J. (2020) “Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence,” International Journal of Information Management, 50, hal. 101613. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2019.05.022.
Sugiyono (2009) Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: ALFABETA, cv.
Teo, T. (2009) “The Impact of Subjective Norm and Facilitating Conditions on Pre-Service Teachers’ Attitude toward Computer Use: A Structural Equation Modeling of an Extended Technology Acceptance Model,” Journal of Educational Computing Research, 40(1), hal. 89–109. Tersedia pada: https://doi.org/10.2190/EC.40.1.d.
Viranti, D.N. dan Aji, H.M. (2022) “Anteseden dari Niat Menggunakan TikTok: Studi Pada Muslim Gen Z di Indonesia,” Jurnal Manajemen dan Usahawan Indonesia, 45(1), hal. 1–15.