Main Article Content
Abstract
Tujuan penelitian ini adalah untuk menguji pengaruh inspirasi terhadap pemenuhan kebutuhan idealitas; menguji pengaruh estetika visual terhadap pemenuhan kebutuhan idealitas; menguji pengaruh keinformatifan terhadap pemenuhan kebutuhan kompetensi; menguji pengaruh pemenuhan kebutuhan idealitas terhadap transfer kelekatan; dan menguji pengaruh pemenuhan kebutuhan kompetensi terhadap transfer kelekatan. Lokasi penelitian ini dilaksanakan di Indonesia. Penelitian ini dilakukan melalui survei online juga offline menggunakan teknik purposive sampling dan memiliki 232 responden. Pendekatan analisis penelitian ini adalah kuantitatif menggunakan analisis PLS-SEM melalui aplikasi SmartPLS. Hasil penelitian menemukan bahwa inspirasi berpengaruh positif dan signifikan terhadap pemenuhan kebutuhan idealitas; estetika visual berpengaruh positif dan signifikan terhadap pemenuhan kebutuhan idealitas; keinformatifan berpengaruh positif dan signifikan terhadap pemenuhan kebutuhan kompetensi; pemenuhan kebutuhan idealitas berpengaruh positif dan signifikan terhadap transfer kelekatan; serta pemenuhan kebutuhan kompetensi berpengaruh positif dan signifikan terhadap transfer kelekatan.
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Article Details
Copyright (c) 2023 Rachmawati Iriyanto, Agus Abdurrahman
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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- McQuarrie, E.F., Miller, J. dan Phillips, B.J. (2013) “The Megaphone Effect: Taste and Audience in Fashion Blogging,” Journal of Consumer Research, 40(1), hal. 136–158. Tersedia pada: https://doi.org/10.1086/669042.
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References
Aitken, R., Gray, B. dan Lawson, R. (2008) “Advertising effectiveness from a consumer perspective,” International Journal of Advertising, 27(2), hal. 279–297. Tersedia pada: https://doi.org/10.1080/02650487.2008.11073055.
Aljukhadar, M., Bériault Poirier, A. dan Senecal, S. (2020) “Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework,” Journal of Research in Interactive Marketing, 14(3), hal. 285–303. Tersedia pada: https://doi.org/10.1108/JRIM-10-2018-0136.
Casaló, L. V, Flavián, C. dan Ibáñez-Sánchez, S. (2020) “Influencers on Instagram: Antecedents and consequences of opinion leadership,” Journal of Business Research, 117, hal. 510–519. Tersedia pada: https://doi.org/10.1016/j.jbusres.2018.07.005.
Cerasoli, C.P., Nicklin, J.M. dan Nassrelgrgawi, A.S. (2016) “Performance, incentives, and needs for autonomy, competence, and relatedness: a meta-analysis,” Motivation and Emotion, 40(6), hal. 781–813. Tersedia pada: https://doi.org/10.1007/s11031-016-9578-2.
Cheung, M.L., Pires, G. dan Rosenberger, P.J. (2020) “The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge,” Asia Pacific Journal of Marketing and Logistics, 32(3), hal. 695–720. Tersedia pada: https://doi.org/10.1108/APJML-04-2019-0262.
Chin, W.W. (1998) “The partial least squares approach for structural equation modeling,” in G.A. Marcoulides (ed.) Modern methods for business research. Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers (Methodology for business and management.), hal. 295–336.
Deci, E.L. dan Ryan, R.M. (2000) “The ‘What’ and ‘Why’ of Goal Pursuits: Human Needs and the Self-Determination of Behavior,” Psychological Inquiry, 11(4), hal. 227–268. Tersedia pada: https://doi.org/10.1207/S15327965PLI1104_01.
Ducoffe, R.H. (1996) “Advertising value and advertising on the Web,” Journal of Advertising Research, 36(5), hal. 21–35.
Evans, N.J. et al. (2017) “Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent,” Journal of Interactive Advertising, 17(2), hal. 138–149. Tersedia pada: https://doi.org/10.1080/15252019.2017.1366885.
Faisal, C.M.N. et al. (2020) “Design quality in building behavioral intention through affective and cognitive involvement for e-learning on smartphones,” Internet Research, 30(6), hal. 1631–1663. Tersedia pada: https://doi.org/10.1108/INTR-05-2019-0217.
Fornell, C. dan Larcker, D.F. (1981) “Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,” Journal of Marketing Research, 18(1), hal. 39–50. Tersedia pada: https://doi.org/10.2307/3151312.
Hagger, M.S., Koch, S. dan Chatzisarantis, N.L.D. (2015) “The effect of causality orientations and positive competence-enhancing feedback on intrinsic motivation: A test of additive and interactive effects,” Personality and Individual Differences, 72, hal. 107–111. Tersedia pada: https://doi.org/10.1016/j.paid.2014.08.012.
Hair Jr., J.F. et al. (2019) Multivariate Data Analysis. 8 ed. New York: Cengage Learning.
Hair Jr., J.F. et al. (2021) Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook. 1 ed. Cham: Springer Cham. Tersedia pada: https://doi.org/10.1007/978-3-030-80519-7.
Hart, T. (1998) “Inspiration: Exploring the Experience and its Meaning,” Journal of Humanistic Psychology, 38(3), hal. 7–35. Tersedia pada: https://doi.org/10.1177/00221678980383002.
Hu, L. (2021) “Self as Brand and Brand as Self: A 2x2 Dimension Conceptual Model of Self-Branding in the Digital Economy,” Journal of Internet Commerce, 20(3), hal. 355–370. Tersedia pada: https://doi.org/10.1080/15332861.2021.1907170.
Izogo, E.E. dan Mpinganjira, M. (2020) “Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation,” Journal of Research in Interactive Marketing, 14(4), hal. 431–459. Tersedia pada: https://doi.org/10.1108/JRIM-09-2019-0145.
Jin, S.-A.A. dan Phua, J. (2014) “Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities,” Journal of Advertising, 43(2), hal. 181–195. Tersedia pada: https://doi.org/10.1080/00913367.2013.827606.
Karp, E.S., Jackson, J.H. dan Lester, D. (1970) “Ideal-Self Fulfillment in Mate Selection: A Corollary to the Complementary Need Theory of Mate Selection,” Journal of Marriage and Family, 32(2), hal. 269–272. Tersedia pada: https://doi.org/10.2307/350133.
Ki, C.-W. (Chloe) et al. (2020) “Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs,” Journal of Retailing and Consumer Services, 55, hal. 102133. Tersedia pada: https://doi.org/10.1016/j.jretconser.2020.102133.
Ki, C.-W. ‘Chloe’ dan Kim, Y.-K. (2019) “The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic,” Psychology & Marketing, 36(10), hal. 905–922. Tersedia pada: https://doi.org/10.1002/mar.21244.
Koay, K.Y. et al. (2020) “Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model,” Asia Pacific Journal of Marketing and Logistics, 33(1), hal. 53–72. Tersedia pada: https://doi.org/10.1108/APJML-07-2019-0453.
Leder, H. dan Nadal, M. (2014) “Ten years of a model of aesthetic appreciation and aesthetic judgments : The aesthetic episode – Developments and challenges in empirical aesthetics,” British Journal of Psychology, 105(4), hal. 443–464. Tersedia pada: https://doi.org/10.1111/bjop.12084.
Martensen, A., Brockenhuus-Schack, S. dan Zahid, A.L. (2018) “How citizen influencers persuade their followers,” Journal of Fashion Marketing and Management: An International Journal, 22(3), hal. 335–353. Tersedia pada: https://doi.org/10.1108/JFMM-09-2017-0095.
McCracken, G. (1989) “Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement Process,” Journal of Consumer Research, 16(3), hal. 310–321. Tersedia pada: https://doi.org/10.1086/209217.
McQuarrie, E.F., Miller, J. dan Phillips, B.J. (2013) “The Megaphone Effect: Taste and Audience in Fashion Blogging,” Journal of Consumer Research, 40(1), hal. 136–158. Tersedia pada: https://doi.org/10.1086/669042.
Megasari, P., Sufa, S.A. dan Ratnasari, E. (2022) “Brand Equity Mother of Pearl dalam Akun Instagram @mop.beauty,” Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi, 5(2), hal. 319–333. Tersedia pada: https://ejournal.upnvj.ac.id/index.php/JEP/article/download/4191/pdf.
Ryan, R.M. dan Deci, E.L. (2000) “Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being,” American Psychologist, 55(1), hal. 68–78. Tersedia pada: https://doi.org/10.1037/0003-066X.55.1.68.
Salim, S. (2023) PENGARUH KREDIBILITAS INFLUENCER TASYA FARASYA TERHADAP BRAND IMAGE MOTHER OF PEARL (Studi Kuantitatif Eksplanatif pada Brand Mother of Pearl di Tengah Kasus Tasya Farasya). Universitas Atma Jaya Yogyakarta. Tersedia pada: https://e-journal.uajy.ac.id/30719/.
Sugiyono (2016) Metode Penelitian: Kuantitatif, Kualitatif dan R&D. Bandung: Penerbit Alfabeta.
Thomson, M. (2006) “Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities,” Journal of Marketing, 70(3), hal. 104–119. Tersedia pada: http://www.jstor.org/stable/30162104.
De Veirman, M., Cauberghe, V. dan Hudders, L. (2017) “Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude,” International Journal of Advertising, 36(5), hal. 798–828. Tersedia pada: https://doi.org/10.1080/02650487.2017.1348035.
Weismueller, J. et al. (2020) “Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media,” Australasian Marketing Journal, 28(4), hal. 160–170. Tersedia pada: https://doi.org/10.1016/j.ausmj.2020.03.002.
Yu, J., Liang, M. dan Jin, C.-H. (2023) “The Effects of Luxury Brand Influencer Characteristics on Self-Brand Connection: Focused on Consumer Perception,” Sustainability, hal. 6937. Tersedia pada: https://doi.org/10.3390/su15086937.