Article Sidebar
Main Article Content
Abstract
Teknologi merupakan aspek utama dalam perkembangan zaman dan hal yang ada di dalamnya, salah satunya bisnis UMK (usaha mikro dan kecil). Peranan teknologi dan penggunaan media sosial menjadi faktor penting bagi UMK untuk dapat meningkatkan kinerja bisnis. Penelitian ini bertujuan untuk mengetahui pengaruh konstruk teknologi berupa manfaat relatif, efektivitas biaya, kompatibilitas, interaktivitas, dan visibilitas terhadap adopsi media sosial, serta dampaknya terhadap kinerja UMK. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan jumlah responden sebanyak 100 orang. Alat analisis yang digunakan adalah SEM (structural equation modeling) dengan menggunakan software SmartPLS 3. Hasil penelitian ini menunjukkan bahwa adopsi media sosial terbukti berpengaruh signifikan terhadap kinerja UMK. Interaktivitas dan kompatibilitas berpengaruh signifikan terhadap adopsi media sosial. Visibilitas, manfaat relatif, dan efektivitas biaya tidak terbukti berpengaruh signifikan terhadap adopsi media sosial.
Keywords
Article Details
Copyright (c) 2022 Raka Dwiyan Bagaskara, Baziedy Aditya Darmawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Abed, S. S. (2020) ‘Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs’, International Journal of Information Management, 53, p. 102118. doi: 10.1016/j.ijinfomgt.2020.102118.
- Ahmad, S. Z., Abu Bakar, A. R. and Ahmad, N. (2019) ‘Social media adoption and its impact on firm performance: the case of the UAE’, International Journal of Entrepreneurial Behaviour and Research, 25(1), pp. 84–111. doi: 10.1108/IJEBR-08-2017-0299.
- Ainin, S. et al. (2015) ‘Factors influencing the use of social media by SMEs and its performance outcomes’, Industrial Management and Data Systems, 115(3), pp. 570–588. doi: 10.1108/IMDS-07-2014-0205.
- Alam, S. S. and Mohammad Noor, M. K. (2009) ‘ICT Adoption in Small and Medium Enterprises: an Empirical Evidence of Service Sectors in Malaysia’, International Journal of Business and Management, 4(2), pp. 112–125. doi: 10.5539/ijbm.v4n2p112.
- Alarcón, C., Rialp, A. and Rialp, J. (2015) ‘The effect of social media adoption on exporting firms’ performance’, Entrepreneurship in International Marketing, 25, pp. 161–186. doi: 10.1108/s1474-797920140000025019.
- Bolatan, G. I. S. et al. (2016) ‘The Impact of Technology Transfer Performance on Total Quality Management and Quality Performance’, Procedia - Social and Behavioral Sciences, 235, pp. 746–755. doi: 10.1016/j.sbspro.2016.11.076.
- Brah, S. A. and Lim, H. Y. (2006) ‘The effects of technology and TQM on the performance of logistics companies’, International Journal of Physical Distribution and Logistics Management, 36(3), pp. 192–209. doi: 10.1108/09600030610661796.
- Braojos-Gomez, J., Benitez-Amado, J. and Javier Llorens-Montes, F. (2015) ‘How do small firms learn to develop a social media competence?’, International Journal of Information Management, 35(4), pp. 443–458. doi: 10.1016/j.ijinfomgt.2015.04.003.
- Cao, Y. et al. (2018) ‘Using social media for competitive business outcomes: An empirical study of companies in China’, Journal of Advances in Management Research, 15(2), pp. 211–235. doi: 10.1108/JAMR-05-2017-0060.
- Charoensukmongkol, P. and Sasatanun, P. (2017) ‘Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity’, Asia Pacific Management Review, 22(1), pp. 25–34. doi: 10.1016/j.apmrv.2016.10.005.
- Chatterjee, S. and Kumar Kar, A. (2020) ‘Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India’, International Journal of Information Management, 53, p. 102103. doi: 10.1016/j.ijinfomgt.2020.102103.
- Chege, S. M. and Wang, D. (2020) ‘The influence of technology innovation on SME performance through environmental sustainability practices in Kenya’, Technology in Society, 60, p. 101210. doi: 10.1016/j.techsoc.2019.101210.
- Chong, A. Y. L. and Chan, F. T. S. (2012) ‘Structural equation modeling for multi-stage analysis on Radio Frequency Identification (RFID) diffusion in the health care industry’, Expert Systems with Applications, 39(10), pp. 8645–8654. doi: 10.1016/j.eswa.2012.01.201.
- Cooper, R. B. and Zmud, R. W. (1990) ‘Information Technology Implementation Research: A Technological Diffusion Approach’, Management Science, 36(2), pp. 123–139. doi: 10.1287/mnsc.36.2.123.
- Daowd, A. et al. (2021) ‘The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approach’, Information Technology and People, 34(1), pp. 25–49. doi: 10.1108/ITP-03-2018-0135.
- Derham, R., Cragg, P. and Morrish, S. (2011) ‘Creating value: An SME and social media’, in PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific. AIS Electronic Library (AISel), pp. 1–9. Available at: https://aisel.aisnet.org/pacis2011/53/.
- Hair, J. et al. (2017) A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE.
- Handayani, P.W. and Lisdianingrum, W. (2011) ‘Impact analysis on free online marketing using social network Facebook: Case study SMEs in Indonesia’, in 2011 International Conference on Advanced Computer Science and Information Systems. Jakarta: IEEE, pp. 171–176. Available at: https://ieeexplore.ieee.org/document/6140803.
- Haseeb, M. et al. (2019) ‘Industry 4.0: A solution towards technology challenges of sustainable business performance’, Social Sciences, 8(5), pp. 1–24. doi: 10.3390/socsci8050154.
- Heizer, J., Render, B. and Munson, C. (2017) Principles of operations management. 12th edn. Pearson.
- Henseler, J., Ringle, C. M. and Sarstedt, M. (2015) ‘A new criterion for assessing discriminant validity in variance-based structural equation modeling’, Journal of the Academy of Marketing Science, 43(1), pp. 115–135. doi: 10.1007/s11747-014-0403-8.
- Hsu, C. L., Lu, H. P. and Hsu, H. H. (2007) ‘Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)’, Omega, 35(6), pp. 715–726. doi: 10.1016/j.omega.2006.03.005.
- Kaplan, A. M. and Haenlein, M. (2010) ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, 53(1), pp. 59–68. doi: 10.1016/j.bushor.2009.09.003.
- Lee, Y. and Kozar, K. A. (2012) ‘Understanding of website usability: Specifying and measuring constructs and their relationships’, Decision Support Systems, 52(2), pp. 450–463. doi: 10.1016/j.dss.2011.10.004.
- Li, X., He, X. and Zhang, Y. (2020) ‘The impact of social media on the business performance of small firms in China’, Information Technology for Development, 26(2), pp. 346–368. doi: 10.1080/02681102.2019.1594661.
- Mayfield, A. (2008) What is Social Media? London: iCrossing.
- Medjani, F., Rutter, R. and Nadeau, J. (2019) ‘Social media management, objectification and measurement in an emerging market’, International Journal of Business and Emerging Markets, 11(3), pp. 288–311. doi: 10.1504/IJBEM.2019.102654.
- Merdeka (2021) 80 Persen UMKM di DIY Belum Melek Teknologi Internet. Available at: https://www.merdeka.com/peristiwa/80-persen-UMKM-di-diy-belum-melek-teknologi-internet.html (Accessed: 17 September 2021).
- Mutegi, H. K., Njeru, P. W. and Ongesa, N. T. (2015) ‘Financial Literacy and Its Impact on Loan Repayment by Small and Medium Enterprenuers: An Analysis of the Effect of Book Keeping Skills from Equity Group Foundation’s Financial Literacy Training Program on Enterpreneurs’ Loan Repayment Performance’, International Journal of Economics, Commerce and Management, 3(3), pp. 1–28.
- Olanrewaju, A. S. T. et al. (2020) ‘Social media and entrepreneurship research: A literature review’, International Journal of Information Management, 50, pp. 90–110. doi: 10.1016/j.ijinfomgt.2019.05.011.
- Pateli, A., Mylonas, N. and Spyrou, A. (2020) ‘Organizational adoption of social media in the hospitality industry: An integrated approach based on DIT and TOE frameworks’, Sustainability (Switzerland), 12(17). doi: 10.3390/su12177132.
- Potluri, R. M. and Vajjhala, N. R. (2018) ‘A study on application of Web 3.0 technologies in small and medium enterprises of India’, Journal of Asian Finance, Economics and Business, 5(2), pp. 73–79. doi: 10.13106/jafeb.2018.vol5.no2.73.
- Qalati, S. A. et al. (2021) ‘A mediated model on the adoption of social media and SMEs’ performance in developing countries’, Technology in Society, 64, p. 101513. doi: 10.1016/j.techsoc.2020.101513.
- Rodriguez, M., Peterson, R. M. and Ajjan, H. (2015) ‘Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance’, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 8(1), pp. 636–638. doi: 10.1007/978-3-319-10951-0_233.
- Sakti, T. E. and Darmawan, A. (2022) ‘Peran Organisasi dan Lingkungan dalam Adopsi Media Sosial dan Dampaknya Bagi Kinerja UMK di Yogyakarta’, Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(1), pp. 208–221.
- Siddique, C. M. (2012) ‘Knowledge management initiatives in the United Arab Emirates: A baseline study’, Journal of Knowledge Management, 16(5), pp. 702–723. doi: 10.1108/13673271211262763.
- Tajudeen, F. P., Jaafar, N. I. and Ainin, S. (2018) ‘Understanding the impact of social media usage among organizations’, Information and Management, 55(3), pp. 308–321. doi: 10.1016/j.im.2017.08.004.
- Treem, J. W. and Leonardi, P. M. (2013) ‘Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association’, Annals of the International Communication Association, 36(1), pp. 143–189. doi: 10.1080/23808985.2013.11679130.
- Wang, Y. M., Wang, Y. S. and Yang, Y. F. (2010) ‘Understanding the determinants of RFID adoption in the manufacturing industry’, Technological Forecasting and Social Change, 77(5), pp. 803–815. doi: 10.1016/j.techfore.2010.03.006.
- Wanyoike, J. and Kithae, P. P. (2019) ‘Social Media Networks And SME Performance In The International Arena: A Case Of SMEs Operating In Kamukunji Area of Nairobi County, Kenya’, European Journal of Business and Management Research, 4(5), pp. 1–8. doi: 10.24018/ejbmr.2019.4.5.122.
- Yang, A. and Kent, M. (2014) ‘Social media and organizational visibility: A sample of Fortune 500 corporations’, Public Relations Review, 40(3), pp. 562–564. doi: 10.1016/j.pubrev.2014.04.006.
- Zhu, K., Kraemer, K. and Xu, S. (2003) ‘Electronic business adoption by European firms: A cross-country assessment of the facilitators and inhibitors’, European Journal of Information Systems, 12(4), pp. 251–268. doi: 10.1057/palgrave.ejis.3000475.
- Zolkepli, I. A. and Kamarulzaman, Y. (2015) ‘Social media adoption: The role of media needs and innovation characteristics’, Computers in Human Behavior, 43, pp. 189–209. doi: 10.1016/j.chb.2014.10.050.
References
Abed, S. S. (2020) ‘Social commerce adoption using TOE framework: An empirical investigation of Saudi Arabian SMEs’, International Journal of Information Management, 53, p. 102118. doi: 10.1016/j.ijinfomgt.2020.102118.
Ahmad, S. Z., Abu Bakar, A. R. and Ahmad, N. (2019) ‘Social media adoption and its impact on firm performance: the case of the UAE’, International Journal of Entrepreneurial Behaviour and Research, 25(1), pp. 84–111. doi: 10.1108/IJEBR-08-2017-0299.
Ainin, S. et al. (2015) ‘Factors influencing the use of social media by SMEs and its performance outcomes’, Industrial Management and Data Systems, 115(3), pp. 570–588. doi: 10.1108/IMDS-07-2014-0205.
Alam, S. S. and Mohammad Noor, M. K. (2009) ‘ICT Adoption in Small and Medium Enterprises: an Empirical Evidence of Service Sectors in Malaysia’, International Journal of Business and Management, 4(2), pp. 112–125. doi: 10.5539/ijbm.v4n2p112.
Alarcón, C., Rialp, A. and Rialp, J. (2015) ‘The effect of social media adoption on exporting firms’ performance’, Entrepreneurship in International Marketing, 25, pp. 161–186. doi: 10.1108/s1474-797920140000025019.
Bolatan, G. I. S. et al. (2016) ‘The Impact of Technology Transfer Performance on Total Quality Management and Quality Performance’, Procedia - Social and Behavioral Sciences, 235, pp. 746–755. doi: 10.1016/j.sbspro.2016.11.076.
Brah, S. A. and Lim, H. Y. (2006) ‘The effects of technology and TQM on the performance of logistics companies’, International Journal of Physical Distribution and Logistics Management, 36(3), pp. 192–209. doi: 10.1108/09600030610661796.
Braojos-Gomez, J., Benitez-Amado, J. and Javier Llorens-Montes, F. (2015) ‘How do small firms learn to develop a social media competence?’, International Journal of Information Management, 35(4), pp. 443–458. doi: 10.1016/j.ijinfomgt.2015.04.003.
Cao, Y. et al. (2018) ‘Using social media for competitive business outcomes: An empirical study of companies in China’, Journal of Advances in Management Research, 15(2), pp. 211–235. doi: 10.1108/JAMR-05-2017-0060.
Charoensukmongkol, P. and Sasatanun, P. (2017) ‘Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity’, Asia Pacific Management Review, 22(1), pp. 25–34. doi: 10.1016/j.apmrv.2016.10.005.
Chatterjee, S. and Kumar Kar, A. (2020) ‘Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India’, International Journal of Information Management, 53, p. 102103. doi: 10.1016/j.ijinfomgt.2020.102103.
Chege, S. M. and Wang, D. (2020) ‘The influence of technology innovation on SME performance through environmental sustainability practices in Kenya’, Technology in Society, 60, p. 101210. doi: 10.1016/j.techsoc.2019.101210.
Chong, A. Y. L. and Chan, F. T. S. (2012) ‘Structural equation modeling for multi-stage analysis on Radio Frequency Identification (RFID) diffusion in the health care industry’, Expert Systems with Applications, 39(10), pp. 8645–8654. doi: 10.1016/j.eswa.2012.01.201.
Cooper, R. B. and Zmud, R. W. (1990) ‘Information Technology Implementation Research: A Technological Diffusion Approach’, Management Science, 36(2), pp. 123–139. doi: 10.1287/mnsc.36.2.123.
Daowd, A. et al. (2021) ‘The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approach’, Information Technology and People, 34(1), pp. 25–49. doi: 10.1108/ITP-03-2018-0135.
Derham, R., Cragg, P. and Morrish, S. (2011) ‘Creating value: An SME and social media’, in PACIS 2011 - 15th Pacific Asia Conference on Information Systems: Quality Research in Pacific. AIS Electronic Library (AISel), pp. 1–9. Available at: https://aisel.aisnet.org/pacis2011/53/.
Hair, J. et al. (2017) A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE.
Handayani, P.W. and Lisdianingrum, W. (2011) ‘Impact analysis on free online marketing using social network Facebook: Case study SMEs in Indonesia’, in 2011 International Conference on Advanced Computer Science and Information Systems. Jakarta: IEEE, pp. 171–176. Available at: https://ieeexplore.ieee.org/document/6140803.
Haseeb, M. et al. (2019) ‘Industry 4.0: A solution towards technology challenges of sustainable business performance’, Social Sciences, 8(5), pp. 1–24. doi: 10.3390/socsci8050154.
Heizer, J., Render, B. and Munson, C. (2017) Principles of operations management. 12th edn. Pearson.
Henseler, J., Ringle, C. M. and Sarstedt, M. (2015) ‘A new criterion for assessing discriminant validity in variance-based structural equation modeling’, Journal of the Academy of Marketing Science, 43(1), pp. 115–135. doi: 10.1007/s11747-014-0403-8.
Hsu, C. L., Lu, H. P. and Hsu, H. H. (2007) ‘Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)’, Omega, 35(6), pp. 715–726. doi: 10.1016/j.omega.2006.03.005.
Kaplan, A. M. and Haenlein, M. (2010) ‘Users of the world, unite! The challenges and opportunities of Social Media’, Business Horizons, 53(1), pp. 59–68. doi: 10.1016/j.bushor.2009.09.003.
Lee, Y. and Kozar, K. A. (2012) ‘Understanding of website usability: Specifying and measuring constructs and their relationships’, Decision Support Systems, 52(2), pp. 450–463. doi: 10.1016/j.dss.2011.10.004.
Li, X., He, X. and Zhang, Y. (2020) ‘The impact of social media on the business performance of small firms in China’, Information Technology for Development, 26(2), pp. 346–368. doi: 10.1080/02681102.2019.1594661.
Mayfield, A. (2008) What is Social Media? London: iCrossing.
Medjani, F., Rutter, R. and Nadeau, J. (2019) ‘Social media management, objectification and measurement in an emerging market’, International Journal of Business and Emerging Markets, 11(3), pp. 288–311. doi: 10.1504/IJBEM.2019.102654.
Merdeka (2021) 80 Persen UMKM di DIY Belum Melek Teknologi Internet. Available at: https://www.merdeka.com/peristiwa/80-persen-UMKM-di-diy-belum-melek-teknologi-internet.html (Accessed: 17 September 2021).
Mutegi, H. K., Njeru, P. W. and Ongesa, N. T. (2015) ‘Financial Literacy and Its Impact on Loan Repayment by Small and Medium Enterprenuers: An Analysis of the Effect of Book Keeping Skills from Equity Group Foundation’s Financial Literacy Training Program on Enterpreneurs’ Loan Repayment Performance’, International Journal of Economics, Commerce and Management, 3(3), pp. 1–28.
Olanrewaju, A. S. T. et al. (2020) ‘Social media and entrepreneurship research: A literature review’, International Journal of Information Management, 50, pp. 90–110. doi: 10.1016/j.ijinfomgt.2019.05.011.
Pateli, A., Mylonas, N. and Spyrou, A. (2020) ‘Organizational adoption of social media in the hospitality industry: An integrated approach based on DIT and TOE frameworks’, Sustainability (Switzerland), 12(17). doi: 10.3390/su12177132.
Potluri, R. M. and Vajjhala, N. R. (2018) ‘A study on application of Web 3.0 technologies in small and medium enterprises of India’, Journal of Asian Finance, Economics and Business, 5(2), pp. 73–79. doi: 10.13106/jafeb.2018.vol5.no2.73.
Qalati, S. A. et al. (2021) ‘A mediated model on the adoption of social media and SMEs’ performance in developing countries’, Technology in Society, 64, p. 101513. doi: 10.1016/j.techsoc.2020.101513.
Rodriguez, M., Peterson, R. M. and Ajjan, H. (2015) ‘Crm/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance’, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 8(1), pp. 636–638. doi: 10.1007/978-3-319-10951-0_233.
Sakti, T. E. and Darmawan, A. (2022) ‘Peran Organisasi dan Lingkungan dalam Adopsi Media Sosial dan Dampaknya Bagi Kinerja UMK di Yogyakarta’, Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, 1(1), pp. 208–221.
Siddique, C. M. (2012) ‘Knowledge management initiatives in the United Arab Emirates: A baseline study’, Journal of Knowledge Management, 16(5), pp. 702–723. doi: 10.1108/13673271211262763.
Tajudeen, F. P., Jaafar, N. I. and Ainin, S. (2018) ‘Understanding the impact of social media usage among organizations’, Information and Management, 55(3), pp. 308–321. doi: 10.1016/j.im.2017.08.004.
Treem, J. W. and Leonardi, P. M. (2013) ‘Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association’, Annals of the International Communication Association, 36(1), pp. 143–189. doi: 10.1080/23808985.2013.11679130.
Wang, Y. M., Wang, Y. S. and Yang, Y. F. (2010) ‘Understanding the determinants of RFID adoption in the manufacturing industry’, Technological Forecasting and Social Change, 77(5), pp. 803–815. doi: 10.1016/j.techfore.2010.03.006.
Wanyoike, J. and Kithae, P. P. (2019) ‘Social Media Networks And SME Performance In The International Arena: A Case Of SMEs Operating In Kamukunji Area of Nairobi County, Kenya’, European Journal of Business and Management Research, 4(5), pp. 1–8. doi: 10.24018/ejbmr.2019.4.5.122.
Yang, A. and Kent, M. (2014) ‘Social media and organizational visibility: A sample of Fortune 500 corporations’, Public Relations Review, 40(3), pp. 562–564. doi: 10.1016/j.pubrev.2014.04.006.
Zhu, K., Kraemer, K. and Xu, S. (2003) ‘Electronic business adoption by European firms: A cross-country assessment of the facilitators and inhibitors’, European Journal of Information Systems, 12(4), pp. 251–268. doi: 10.1057/palgrave.ejis.3000475.
Zolkepli, I. A. and Kamarulzaman, Y. (2015) ‘Social media adoption: The role of media needs and innovation characteristics’, Computers in Human Behavior, 43, pp. 189–209. doi: 10.1016/j.chb.2014.10.050.