Main Article Content
Abstract
Penelitian ini bertujuan untuk menguji peran faktor organisasional dan lingkungan terhadap adopsi media sosial serta dampaknya terhadap kinerja bisnis UMKM. Penelitian ini melibatkan 100 UMKM di Yogyakarta yang dipilih menggunakan teknik purposive sampling, yang memungkinkan pemilihan sampel secara cermat sesuai dengan kriteria yang ditentukan. Analisis data penelitian ini menggunakan SmartPLS, untuk pemodelan struktural hubungan antar variabel. Hasil penelitian ini menunjukkan bahwa dukungan manajemen, persaingan industri, tekanan persaingan, berpengaruh positif dan signfikan terhadap penggunaan media sosial di kalangan UMKM. Lalu, efek bandwagon tidak memiliki pengaruh signifikan terhadap adopsi media sosial oleh UMKM. Adapun adopsi media sosial berpengaruh positif dan signifikan terhadap kinerja bisnis UMKM.
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Copyright (c) 2024 Adam Saleh, Baziedy Aditya Darmawan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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- Abrahamson, E. dan Rosenkopf, L. (1993) “INSTITUTIONAL AND COMPETITIVE BANDWAGONS: USING MATHEMATICAL MODELING AS A TOOL TO EXPLORE INNOVATION DIFFUSION,” Academy of Management Review, 18(3), hal. 487–517. Tersedia pada: https://doi.org/10.5465/amr.1993.9309035148.
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- Ahire, S.L. dan O’Shaughnessy, K.C. (1998) “The role of top management commitment in quality management: an empirical analysis of the auto parts industry,” International Journal of Quality Science, 3(1), hal. 5–37. Tersedia pada: https://doi.org/10.1108/13598539810196868.
- Ahmad, S.Z., Abu Bakar, A.R. dan Ahmad, N. (2019) “Social media adoption and its impact on firm performance: the case of the UAE,” International Journal of Entrepreneurial Behavior & Research, 25(1), hal. 84–111. Tersedia pada: https://doi.org/10.1108/IJEBR-08-2017-0299.
- Ainin, S. et al. (2015) “Factors influencing the use of social media by SMEs and its performance outcomes,” Industrial Management & Data Systems, 115(3), hal. 570–588. Tersedia pada: https://doi.org/10.1108/IMDS-07-2014-0205.
- Awa, H.O., Ukoha, O. dan Emecheta, B.C. (2012) “Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-Commerce Adoption by SMEs,” in Proceedings of Informing Science & IT Education Conference (InSITE). Informing Science Institute, hal. 571–588. Tersedia pada: https://proceedings.informingscience.org/InSITE2012/InSITE12p571-588Awa0144.pdf.
- Chatterjee, S. dan Kumar Kar, A. (2020) “Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India,” International Journal of Information Management, 53, hal. 102103. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102103.
- Chong, J.L.L. dan Olesen, K. (2017) “A Technology-Organization-Environment Perspective on Eco-effectiveness: A Meta-analysis,” Australasian Journal of Information Systems, 21, hal. 1–26. Tersedia pada: https://nrl.northumbria.ac.uk/id/eprint/38556/.
- Derham, R., Cragg, P. dan Morrish, S. (2011) “Creating Value: An SME And Social Media,” in PACIS 2011 Proceedings. Association for Information Systems AIS Electronic Library (AISeL), hal. 1–9. Tersedia pada: https://aisel.aisnet.org/pacis2011/53/.
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- Hambrick, D.C. dan Mason, P.A. (1984) “Upper Echelons: The Organization as a Reflection of Its Top Managers,” Academy of Management Review, 9(2), hal. 193–206. Tersedia pada: https://doi.org/10.5465/amr.1984.4277628.
- Humphrey, J. (2003) “Globalization and supply chain networks: the auto industry in Brazil and India,” Global Networks, 3(2), hal. 121–141. Tersedia pada: https://doi.org/https://doi.org/10.1111/1471-0374.00053.
- Kaplan, A.M. dan Haenlein, M. (2010) “Users of the world, unite! The challenges and opportunities of Social Media,” Business Horizons, 53(1), hal. 59–68. Tersedia pada: https://doi.org/10.1016/j.bushor.2009.09.003.
- Kim, D.Y. dan Kim, H.-Y. (2023) “Social media influencers as human brands: an interactive marketing perspective,” Journal of Research in Interactive Marketing, 17(1), hal. 94–109. Tersedia pada: https://doi.org/10.1108/JRIM-08-2021-0200.
- Lertwongsatien, C. dan Wongpinunwatana, N. (2003) “E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs),” Journal of Global Information Technology Management, 6(3), hal. 67–83. Tersedia pada: https://doi.org/10.1080/1097198X.2003.10856356.
- Li, F., Larimo, J. dan Leonidou, L.C. (2021) “Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda,” Journal of the Academy of Marketing Science, 49(1), hal. 51–70. Tersedia pada: https://doi.org/10.1007/s11747-020-00733-3.
- Li, X. dan Wu, L. (2018) “Herding and Social Media Word-of-Mouth: Evidence from Groupon,” MIS Quarterly: Management Information Systems, 42(4), hal. 1331–1351. Tersedia pada: https://misq.umn.edu/herding-and-social-media-word-of-mouth-evidence-from-groupon.html.
- Limanseto, H. (2023) KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA SIARAN PERS HM.4.6/303/SET.M.EKON.3/08/2023 Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi. Jakarta.
- Maduku, D.K., Mpinganjira, M. dan Duh, H. (2016) “Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework,” International Journal of Information Management, 36(5), hal. 711–723. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2016.04.018.
- Parveen, F. (2012) “Impact Of Social Media Usage On Organizations,” PACIS 2012 Proceedings, 192, hal. 12. Tersedia pada: https://aisel.aisnet.org/pacis2012/192/.
- Porter, M.E. dan Millar, V.E. (1985) “How Information Gives You Competitive Advantage,” Harvard Business Review, 63(4), hal. 149–160. Tersedia pada: http://www.sietmanagement.fr/wp-content/uploads/2017/06/Porter-Millar.pdf.
- Purwidiantoro, M.H., Kristanto SW, D.F. dan Hadi, W. (2016) “Pengaruh Penggunaan Media Sosial terhadap Pengembangan Usaha Kecil Menengah (UKM),” Jurnal EKA CIDA, 1(1), hal. 30–39. Tersedia pada: https://mail.journal.amikomsolo.ac.id/index.php/ekacida/article/view/19.
- Qalati, S.A. et al. (2020) “Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption,” Journal of Asian Finance, Economics and Business, 7(10), hal. 989–998. Tersedia pada: https://koreascience.kr/article/JAKO202029062616836.page.
- Qalati, S.A. et al. (2021) “A mediated model on the adoption of social media and SMEs’ performance in developing countries,” Technology in Society, 64, hal. 101513. Tersedia pada: https://doi.org/10.1016/j.techsoc.2020.101513.
- Scupola, A. dan Nicolajsen, H.W. (2013) The Impact of Social Media Enterprise Crowdsourcing on Company Innovation Culture: The Case of an Engineering Consultancy, Sprouts Working Papers on Information Systems. Tersedia pada: https://aisel.aisnet.org/sprouts_all/514/.
- Sekaran, U. dan Bougie, R. (2016) Research Methods For Business: A Skill Building Approach. 7 ed. Chichester: John Wiley and Sons, Inc.
- Setiyani, L. dan Rostiani, Y. (2021) “Analysis of E-Commerce Adoption by SMEs Using the Technology - Organization - Environment (TOE) Model: A Case Study in Karawang, Indonesia,” International Journal of Science, Technology & Management, 2(4), hal. 1113–1132. Tersedia pada: https://doi.org/10.46729/ijstm.v2i4.246.
- Tajudeen, F.P., Jaafar, N.I. dan Ainin, S. (2018) “Understanding the impact of social media usage among organizations,” Information and Management, 55(3), hal. 308–321. Tersedia pada: https://doi.org/10.1016/j.im.2017.08.004.
- Tim Blog Amartha (2024) Kontribusi dan Peran UMKM dalam Perekonomian Indonesia, Amartha. Tersedia pada: https://amartha.com/blog/work-smart/kontribusi-dan-peran-umkm-dalam-perekonomian-indonesia/ (Diakses: 1 Agustus 2024).
- Tornatzky, L.G. dan Fleischer, M. (1990) The Processes of Technological Innovation. Lexington: Lexington Books.
- Zhu, K., Kraemer, K. dan Xu, S. (2003) “Electronic business adoption by European firms: a cross-country assessment of the facilitators and inhibitors,” European Journal of Information Systems, 12(4), hal. 251–268. Tersedia pada: https://doi.org/10.1057/palgrave.ejis.3000475.
References
Abrahamson, E. (1991) “Managerial Fads and Fashions: The Diffusion and Rejection of Innovations,” Academy of Management Review, 16(3), hal. 586–612. Tersedia pada: https://doi.org/10.5465/amr.1991.4279484.
Abrahamson, E. dan Rosenkopf, L. (1993) “INSTITUTIONAL AND COMPETITIVE BANDWAGONS: USING MATHEMATICAL MODELING AS A TOOL TO EXPLORE INNOVATION DIFFUSION,” Academy of Management Review, 18(3), hal. 487–517. Tersedia pada: https://doi.org/10.5465/amr.1993.9309035148.
Acedo, F.J. dan Casillas, J.C. (2007) “Age at entry in international markets of Spanish SMEs,” International Journal of Entrepreneurial Behavior & Research, 13(3), hal. 130–150. Tersedia pada: https://doi.org/10.1108/13552550710751021.
Ahire, S.L. dan O’Shaughnessy, K.C. (1998) “The role of top management commitment in quality management: an empirical analysis of the auto parts industry,” International Journal of Quality Science, 3(1), hal. 5–37. Tersedia pada: https://doi.org/10.1108/13598539810196868.
Ahmad, S.Z., Abu Bakar, A.R. dan Ahmad, N. (2019) “Social media adoption and its impact on firm performance: the case of the UAE,” International Journal of Entrepreneurial Behavior & Research, 25(1), hal. 84–111. Tersedia pada: https://doi.org/10.1108/IJEBR-08-2017-0299.
Ainin, S. et al. (2015) “Factors influencing the use of social media by SMEs and its performance outcomes,” Industrial Management & Data Systems, 115(3), hal. 570–588. Tersedia pada: https://doi.org/10.1108/IMDS-07-2014-0205.
Awa, H.O., Ukoha, O. dan Emecheta, B.C. (2012) “Integrating TAM and TOE Frameworks and Expanding their Characteristic Constructs for E-Commerce Adoption by SMEs,” in Proceedings of Informing Science & IT Education Conference (InSITE). Informing Science Institute, hal. 571–588. Tersedia pada: https://proceedings.informingscience.org/InSITE2012/InSITE12p571-588Awa0144.pdf.
Chatterjee, S. dan Kumar Kar, A. (2020) “Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India,” International Journal of Information Management, 53, hal. 102103. Tersedia pada: https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102103.
Chong, J.L.L. dan Olesen, K. (2017) “A Technology-Organization-Environment Perspective on Eco-effectiveness: A Meta-analysis,” Australasian Journal of Information Systems, 21, hal. 1–26. Tersedia pada: https://nrl.northumbria.ac.uk/id/eprint/38556/.
Derham, R., Cragg, P. dan Morrish, S. (2011) “Creating Value: An SME And Social Media,” in PACIS 2011 Proceedings. Association for Information Systems AIS Electronic Library (AISeL), hal. 1–9. Tersedia pada: https://aisel.aisnet.org/pacis2011/53/.
Eshlaghy, A.T. dan Maatofi, A. (2011) “Learning Orientation, Innovation and Performance: Evidence from Small-Sized Business Firms in Iran,” European Journal of Social Sciences, 19(1), hal. 114–122. Tersedia pada: https://d1wqtxts1xzle7.cloudfront.net/83821096/Learning_Orientation_Innovation_and_Perf20220411-23835-8p6ud2.pdf?1649707328=&response-content-disposition=inline%3B+filename%3DLearning_Orientation_Innovation_and_Perf.pdf&Expires=1724387310&Signature=fS7AumhQrFXjIFDgfJAvoufbcJeU7wWBUZEA0lhHRmubqVzQfiDE8IDihTyoDFWxUVK0kZRuTaGaFrZPsFWk40ONCs~s4aYqtpUqCoeaE3fe1BdG4ZQNSi5DOSVYdoCfUxCqsbKLBbpuTLItg-FPj20w5qba6HuKynkjGZI3-a~trCnGCkUVVEdI1eIWAZD6HcRCsxcFGQtTPRnYp~HalK0lT0Ioh0HUbzSZ3ubVuKXjIhs91KBNgEu5S0aMfiE41LeGwqdcDsOScRpSaJFnmugdVGCoPyHgjyHNi74ZwjQVxaxj9ObM0m0pRfitjUJ3vJ-lH8sBfcfQxbpKUT06JA__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA.
Fairoz, F.M., Hirobumi, T. dan Tanaka, Y. (2010) “Entrepreneurial Orientation and Business Performance of Small and Medium Scale Enterprises of Hambantota District Sri Lanka,” Asian Social Science, 6(3), hal. 34–46. Tersedia pada: https://epe.lac-bac.gc.ca/100/201/300/asian_social_science/2010/ASS201003.pdf#page=36.
Ghifary, M., Kleijn, W.B. dan Zhang, M. (2013) “Sparse representations in deep learning for noise-robust digit classification,” in 2013 28th International Conference on Image and Vision Computing New Zealand (IVCNZ 2013). Wellington: IEEE, hal. 340–345. Tersedia pada: https://doi.org/10.1109/IVCNZ.2013.6727040.
Hambrick, D.C. dan Mason, P.A. (1984) “Upper Echelons: The Organization as a Reflection of Its Top Managers,” Academy of Management Review, 9(2), hal. 193–206. Tersedia pada: https://doi.org/10.5465/amr.1984.4277628.
Humphrey, J. (2003) “Globalization and supply chain networks: the auto industry in Brazil and India,” Global Networks, 3(2), hal. 121–141. Tersedia pada: https://doi.org/https://doi.org/10.1111/1471-0374.00053.
Kaplan, A.M. dan Haenlein, M. (2010) “Users of the world, unite! The challenges and opportunities of Social Media,” Business Horizons, 53(1), hal. 59–68. Tersedia pada: https://doi.org/10.1016/j.bushor.2009.09.003.
Kim, D.Y. dan Kim, H.-Y. (2023) “Social media influencers as human brands: an interactive marketing perspective,” Journal of Research in Interactive Marketing, 17(1), hal. 94–109. Tersedia pada: https://doi.org/10.1108/JRIM-08-2021-0200.
Lertwongsatien, C. dan Wongpinunwatana, N. (2003) “E-Commerce Adoption in Thailand: An Empirical Study of Small and Medium Enterprises (SMEs),” Journal of Global Information Technology Management, 6(3), hal. 67–83. Tersedia pada: https://doi.org/10.1080/1097198X.2003.10856356.
Li, F., Larimo, J. dan Leonidou, L.C. (2021) “Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda,” Journal of the Academy of Marketing Science, 49(1), hal. 51–70. Tersedia pada: https://doi.org/10.1007/s11747-020-00733-3.
Li, X. dan Wu, L. (2018) “Herding and Social Media Word-of-Mouth: Evidence from Groupon,” MIS Quarterly: Management Information Systems, 42(4), hal. 1331–1351. Tersedia pada: https://misq.umn.edu/herding-and-social-media-word-of-mouth-evidence-from-groupon.html.
Limanseto, H. (2023) KEMENTERIAN KOORDINATOR BIDANG PEREKONOMIAN REPUBLIK INDONESIA SIARAN PERS HM.4.6/303/SET.M.EKON.3/08/2023 Dorong UMKM Naik Kelas dan Go Export, Pemerintah Siapkan Ekosistem Pembiayaan yang Terintegrasi. Jakarta.
Maduku, D.K., Mpinganjira, M. dan Duh, H. (2016) “Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework,” International Journal of Information Management, 36(5), hal. 711–723. Tersedia pada: https://doi.org/10.1016/j.ijinfomgt.2016.04.018.
Parveen, F. (2012) “Impact Of Social Media Usage On Organizations,” PACIS 2012 Proceedings, 192, hal. 12. Tersedia pada: https://aisel.aisnet.org/pacis2012/192/.
Porter, M.E. dan Millar, V.E. (1985) “How Information Gives You Competitive Advantage,” Harvard Business Review, 63(4), hal. 149–160. Tersedia pada: http://www.sietmanagement.fr/wp-content/uploads/2017/06/Porter-Millar.pdf.
Purwidiantoro, M.H., Kristanto SW, D.F. dan Hadi, W. (2016) “Pengaruh Penggunaan Media Sosial terhadap Pengembangan Usaha Kecil Menengah (UKM),” Jurnal EKA CIDA, 1(1), hal. 30–39. Tersedia pada: https://mail.journal.amikomsolo.ac.id/index.php/ekacida/article/view/19.
Qalati, S.A. et al. (2020) “Effects of Technological, Organizational, and Environmental Factors on Social Media Adoption,” Journal of Asian Finance, Economics and Business, 7(10), hal. 989–998. Tersedia pada: https://koreascience.kr/article/JAKO202029062616836.page.
Qalati, S.A. et al. (2021) “A mediated model on the adoption of social media and SMEs’ performance in developing countries,” Technology in Society, 64, hal. 101513. Tersedia pada: https://doi.org/10.1016/j.techsoc.2020.101513.
Scupola, A. dan Nicolajsen, H.W. (2013) The Impact of Social Media Enterprise Crowdsourcing on Company Innovation Culture: The Case of an Engineering Consultancy, Sprouts Working Papers on Information Systems. Tersedia pada: https://aisel.aisnet.org/sprouts_all/514/.
Sekaran, U. dan Bougie, R. (2016) Research Methods For Business: A Skill Building Approach. 7 ed. Chichester: John Wiley and Sons, Inc.
Setiyani, L. dan Rostiani, Y. (2021) “Analysis of E-Commerce Adoption by SMEs Using the Technology - Organization - Environment (TOE) Model: A Case Study in Karawang, Indonesia,” International Journal of Science, Technology & Management, 2(4), hal. 1113–1132. Tersedia pada: https://doi.org/10.46729/ijstm.v2i4.246.
Tajudeen, F.P., Jaafar, N.I. dan Ainin, S. (2018) “Understanding the impact of social media usage among organizations,” Information and Management, 55(3), hal. 308–321. Tersedia pada: https://doi.org/10.1016/j.im.2017.08.004.
Tim Blog Amartha (2024) Kontribusi dan Peran UMKM dalam Perekonomian Indonesia, Amartha. Tersedia pada: https://amartha.com/blog/work-smart/kontribusi-dan-peran-umkm-dalam-perekonomian-indonesia/ (Diakses: 1 Agustus 2024).
Tornatzky, L.G. dan Fleischer, M. (1990) The Processes of Technological Innovation. Lexington: Lexington Books.
Zhu, K., Kraemer, K. dan Xu, S. (2003) “Electronic business adoption by European firms: a cross-country assessment of the facilitators and inhibitors,” European Journal of Information Systems, 12(4), hal. 251–268. Tersedia pada: https://doi.org/10.1057/palgrave.ejis.3000475.